Paterson Miyashita & Thomas

Proposal for

HCC “Ethics in the Workplace” Training
Health Care Cooperative 15th Street Denver, CO 80203
These proposal materials have been prepared by PMT for the sole and exclusive use of HCC, in evaluating the services described herein and may not be used by HCC, for any other purpose nor disclosed by HCC, in whole or in part, to a third party without the prior written consent of PMT.

Ethics in the Workplace” Training from PMT


Background Information about the Client

From the HCC RFP:

Health Care Cooperative (HCC) was founded in 1983 to provide business services for small- to medium-level health care providers in the areas of records management, patient billing, and compliance training. With offices in eight locations throughout the United States, HCC has been identified as an industry leader in our unique field and maintains a serious commitment to conducting our business affairs ethically and complying with all of the laws that govern our operations. Our training products for the Health Insurance Portability and Accountability Act of 1996 (HIPAA) has been nationally recognized for their ability to engage learners and effectively train workers in hundreds of small provider offices across the country.

HCC’s basic company motto is: Do the right thing in all business and personal situations. The company is built on five foundational principles that serve as the guiding force in our everyday operations:

Accountability = all employees will be answerable for their conduct and choices Honesty = truth is the only acceptable answer in all business and personal dealings Integrity = We will do what we say and say what we will do Openness = All employees will be forthright in their responses regardless of the question Respect = All employees are valued and treated with dignity and thoughtfulness


Background Information about the Attendees

HCC has submitted a request for proposal for an ethical training program for approximately 60-100 senior-to-mid level managers. Previously, mandatory ethics training was provided at the annual company meeting and managers and supervisors were expected to communicate key concepts to all HCC employees. In these sessions, leaders were provided excellent training with high-quality presentations

and opportunities to collaborate with peers to discuss specific problems that surface in the company from time to time. However, due to rising costs of conducting an offsite annual meeting, HCC is examining alternative ways to simulate this training and communicate critical information to all employees and is offering this request for proposal to invite bidders to propose an appropriate solution to this problem. Leadership in business ethics is important to HCC since it speaks of who we they are as a company and as individuals. With this in mind, HCC is looking for an effective and affordable training solution that will prepare their employees for the every-day situations that they are likely to face.


Objectives of the Training

"Ethics in the Workplace"

PMT will work with HCC to help promote and reinforce HCC's code of ethics. This course provides information on ethics concepts and principals, avoiding conflicts of interest, social responsibility for ethical behavior, and compliance management. Attendees will participate in leadership activities designed to teach proper managing and reporting practices. Discussions surrounding tough decisions and penalties for noncompliance will be also be addressed. PMT's Ethics in the Workplace training is an ideal source of information for senior management responsible for driving ethics and HIPAA training efforts among their staff.

While it is expected that HCC's ethics training product catalog may eventually contain a very wide variety of subjects, HCC has expressed an interest in addressing employee personal conduct, promoting a positive work environment, respecting others in the workplace, and appropriate use of company assets. PMT will be happy to work with the HCC team and the desired trainer to customize the following course to meet HCC’s particular content and duration needs. The following course outline is an excellent starting point for the discussion, employing training resources that already exist within PMT.

A. Learning Objectives:

Review the HCC's Standards of Conduct and Conflict of Interest Discuss the definition of business ethics. Examine the company culture and ethical business conduct.

Review employee personal conduct with a focus on promoting a positive work environment and respecting others in the workplace Identify appropriate use of company assets Discuss frequently misunderstood components of workplace ethics Answer questions regarding penalities for non-compilance Examine effective communition practices to mitigate risks Discuss principles of ethics and HCC Business Conduct Program

B. Interactive Exercises:

Business Ethics Discussions Corporate Culture and Compliance Case Studies On-the-job scenarios related to HCC protocols

C. Course Outline:

Pretest: PMT will administer a pre-course assessment in order to identify particular areas of concern and current level of knowledge in order to design a more personalized approach to Ethics material.

Course One, 'Employee Personal Conduct' will be about three hours in length and will include the following topical modules: Module 1: Introduction to HCC Business Ethics (15-20 minutes),will convey an understanding of Business Ethics and HCC Company Values and Culture. Module 2: Building an HCC Ethical Business code of Conduct, focuses on the use of company Information Systems such as E-mail, Internet/Intranet, blogs, wikis, etc. (30 minutes) Module 3: Code of Conduct/Policies, clarifies appropriate business attire (20 minutes), Sexual Harassment (30 minutes),Discrimination (30 minutes, )Gifts – Giving & Receiving (20 minutes), Appropriate Federal, State, and Local Laws (30 minutes)

Course Two, 'Appropriate Use of Company Assets' will be about two hours in length and will include the following topical modules: Module 1 : Introduction: HCC's commitment to Integrity (15-20 minutes) Module 2: Ethical Asset Considerations: covers the use of company vehicles, credit card, company property. (20 minutes) Module 3: Ethical Time and Responsible Resource Management discusses home office setup and Use (20 minutes), as well as Office Supplies and Services (20 minutes), and company-provided hardware such as company laptops, cell phones, PDAs, etc. (20 minutes). Module 4: HCC's Commitment to Professional Compliance covers appropriate Federal, State, and Local Laws (20 minutes).


Training Platforms

PMT offers all courses in-person, via the web, eLearning, or as a blended learning solution. All options offer a seamless, real-time multimedia learning experience, focused on practical implementation that can be used directly on the job. PMT is pleased to present several options for the HCC ethics training. A. Web-Based Training with Live Video Conferencing PMT will provide four web-based training sessions. The sessions will be held relative to time zones. The corresponding offices will receive invitations to the web-based training a week prior to the event. PMT will host the session and log in thirty minutes prior to the session in order to ensure attendee login in a timely manner. The session will run with two hours of didactic, one and a half hours of collaborative, interactive exercises and discussion review, and a half hour of question and answer time with our content-expert. A pre-and post-test will be administered for accountability purposes. A pre-test will be sent out with the meeting invites a week in advance of the training. The pre-tests will be completed several days prior to the program and distributed to the trainer to ensure highly customized content. A post-test will be provided prior to the Q&A period following the 3.5 hours of training. Participants will be expected to receive an 80% or higher on the post-test in order to pass the ethics course. A fourth web-based training will be offered for the participants that failed

to meet the post-test requirements. HCC employees that are unable to attend the training held in their timezone are welcome to sign up for one of the other events on the schedule. To ensure that the highest level of product quality and technical capabilities are achieved for our clients, PMT has partnered with WebEx, a leader in web-conferencing technology. The PMT training team will develop sound project plans that meet HCC's financial, scheduling, and quality needs, and manage all aspects of the plan's execution. Our strengh and expertise in creative instructional design, coupled with our ability to manage and implement projects, is what makes the PMT and Web-Ex approach unique. Our instructional systems developers, skilled writers, graphic designers/desktop publishers, and Web programming specialists use state-of-the-art computer technology and media production equipment. Web-Ex Platform Share desktop, documents, presentations, and applications Integrated live video feed and voice conferencing Record, edit, and play back meetings to keep material current Share streaming video and up to six webcams Review project plans and activities together Brainstorm together, and share ideas interactively as you go Host three small group training sessions in each time zone Optional fourth training for employees unable to make it to the previous three Utilize maximum time-to-train B. On-Site Training In this scenario, PMT will send an instructor out to each office branch for a face-to-face training session. PMT will work with HCC to design, develop, and deliver a customized ethics course specific to HCC's processses. Interactive case studies and real-world scenarios will be administered in a collaborative, group setting faciliated by a PMT subject-matter expert. By bringing quality content and a PMT instructor to each branch office, transportation, hotel, and incidental costs for attendees are eliminated, allowing HCC to make the most of limited training funds.

V. PMT’s Methodology, Experience, and Subject Matter Expertise

A. PMT’s Methodology

PMT’s training methodology begins with the design of our off-the-shelf courses, which are developed based on extensive market research. Utilizing experts with deep industry and regulatory experience, we develop cutting-edge courses in a variety of in-demand topic areas. Our courses reflect industry best practices, real world examples, and interactive simulations, and are taught by experts with decades of pharmaceutical, biotech, and device industry experience.

When developing site trainings, PMT uses our off-the-shelf courses as a foundation, working with you to customize the course to meet your exact training needs. PMT utilizes survey tools to gain pre-course input from course attendees, aggregate the results, and incorporate attendee feedback into the course development. Furthermore, PMT is happy to incorporate your organization’s SOPs and/or proprietary project information into course material, where applicable.

We encourage an open and detailed discussion of your needs and end goals for the training. PMT is pleased to set up - free of charge - a conference call discussion with the HCC team, our team, and the trainer. Together we can walk through the program content and determine how to develop an agenda to meet your exact training needs. From there, we can finalize course content, identify any gaps, and prepare for course materials development.

B. PMT’s Experience

PMT is in a unique position to provide this service to the HCC team. Since 1990, PMT has been widely recognized as a superior education partner, helping clients enhance their staff knowledge via a wide variety of platforms and services. PMT has helped nearly 300 companies create and implement effective ethics and compliance

training programs, including specific HIPAA courses that teach employees how to value ethical behavior and foster respect for patients' rights including their right to privacy.

PMT has held hundreds of interactive, web-based training events in the US, Europe, and Africa on a wide variety of clinical, regulatory, manufacturing, and industry best practice topics. Events have included web conferences on cutting-edge topics for clinical research, healthcare, and biotech companies. PMT’s training credentials are supported by industry-leading publications on key regulatory topics – our textbooks, reference guides, and other products document FDA regulatory processes for drugs, biologics, and devices, and analyze industry trends.
C. PMT Team Roles and Responsibilities Sarah Paterson, Project Manager, is an experienced instructional designer with seven years developing curriculum for the largest biotechnology, pharmaceutical, and medical device comapanies in the world. With a focus in adult learning, Sarah is completing her Masters degree in Information and Learning Technology. Sarah has designed dozens of top-of-the-line eLearning programs with a international reach tailored to meet client-specific training needs in the areas of GCPs, ethics, industryspecific regulations, HIPPA, project management, clinical research roles and responsibilities, quality control, and much more. Sarah has written several train-thetrainer courses on various topics including: quality control, clinical research coordinator roles and responsibilities, and HIPAA and other ethical considerations that are in continuing education circulation for the clinical research industry. Mark Miyashita, Lead Instructional Systems Designer / Developer, brings a background in web-based curriculum development for a Colorado-based Engineering Academy. Currently, Mark leads the PMT tech committee that promotes the use of technology in the classroom and site implementation with fellow PMT staff. Mark is in his fifth semester of the e-learning Design and Implementation program through CUDenver. Chris Thomas, Client Engagement Manager, is an award-winning writer/designer of educational material and senior level creative director/ producer with over 25 years experience in the fields of graphic design, broadcast production, educational animation and interactive educational media. Working closely with subject matter experts, corporation leaders and attorneys, she analyzes material and conceptualizing the structure of information in order to create cognitively sound, visual tutorials which enable non-technical learners to understand complex issues. She specializes in the development of web-based media blended with classroom presentations. She is experienced in a wide array of disciplines, including biotechnology, business, environmental sciences, genetics research, medicine, aeronautical engineering, and computer science. Her undergraduate degree is in Linguistics with graduate work in Teaching English as a Second Language. She is currently a Master's Candidate in online learning technology.

Chris Thomas

Client Engagement Manager Overall management of the project HCC primary contact Client satisfaction Product Quality

Sarah Paterson

Project Manager Technical management Project progress Product quality Schedule Budget

Mark Miyashita

Lead Instructional Systems Designer/ Developer Research and design Development and production Product quality

D. PMT’s Instructors

PMT courses are taught by industry experts with a wide variety of experience. Our instructors have worked with top pharmaceutical, device, and biotechnology industry organizations, academic institutions, and government agencies.

PMT is pleased to present the following prospective trainer for this courses:

Paul Flier, M.S. RAC is a principal of PTI Incorporated. He has over 25 years of clinical training and research experience. He currently is the vice-president of PTI Pathways, a consulting team out of Colorado that provides training, monitoring, and auditing services for clients in the health care industry. Mr. Flier is dual certified by ACRP and is completing his doctorate in organizational management and ethics with a focus on the Human Protection Act.

Mary Rinard, M.S., B.S.N., C.C.R.A., was appointed Chief Audit & Compliance Officer for the Riverside Health Center (RHC) in January of 2005. Her responsibilities include the leadership and oversight of the audit and compliance functions at the Health Center and seven regional campuses. A major focus of his current

responsibilities includes the oversight of the corporate code of conduct and implementation of a RHC ethics under HIPAA.

Richard Mason, Ph.D., has over 20 years of experience in medical and clinical research. Mr. Mason served as clinical research program coordinator, researcher, Senior QA Auditor, QA Specialist, Trainer, and Compliance Director. He has extensive experience in investigating and pursuing suspect clinical data cases; worked professionally with industry and government representatives to pursue legal actions for severe noncompliance cases. Mr. Mason specializes in proactive, quality-centered auditing, consulting, and training services for the pharmaceutical, biologics, and medical device industries. Mr. Mason earned a doctorate in domestic and foreign public health policy with a focus on the protection of human research subjects.


Course Logistics

A. Project Milestones and Timeline The target dates for the timeline to completion are provided in the table below. These dates are based on a April, 26, 2010 project start date and June 31, 2010 end date.
Project Deliverable Contract Signature Content Survey Curriculum Development Content Review Content Update Content Approval Print/Ship Materials Training Roll-Out Proposed Timeline 04/26/10 04/28/10 April 29 – May 19, 2010 May 20 – May 25, 2010 May 25 – May 28, 2010 06/01/10 06/02/10 June, 2010

ID 1 2 3

Task HCC Ethics Training Signature Approval by HCC Kick Off Meeting Project Manager

Duration 36 Days 1 Days 1 Day 4 hours

Start 4/26/2010 4/26/2010 4/28/2010

Finish 5/2/2010 4/26/2010 4/28/2010





Lead Instructional Designer Development of Learning Objectives Instructional Designer Graphic Designer Development of Interative Exercises Instructional Designer Graphic Designer Development of Ethics PreTest Instructional Designer Writer/Editor Online Designer Course One Development: Module 1: Instructional Designer Graphic Designer Writer/Editor Online Designer Module 2: Instructional Designer Graphic Designer Writer/Editor Online Designer Module 3: Instructional Designer Graphic Designer Writer/Editor Online Designer Course Two Development: Module 1: Instructional Designer Graphic Designer Writer/Editor Online Designer Module 2: Instructional Designer Graphic Designer Writer/Editor Online Designer Module 3: Instructional Designer Graphic Designer Writer/Editor Online Designer

4 hours 1.5 Days 1 Day 4 hours 1.5 Days 1 Day 4 hours 1 Day 4 hours 2 hours 2 hours 3.75 Days 1.25 Days 4 hours 2 hours 2 hours 2 hours 1.25 Days 4 hours 2 hours 2 hours 2 hours 1.25 Days 4 hours 2 hours 2 hours 2 hours 3.75 Days 1.25 Days 4 hours 2 hours 2 hours 2 hours 1.25 Days 4 hours 2 hours 2 hours 2 hours 1.25 Days 4 hours 2 hours 2 hours 2 hours













10 11 12 13 14

Module 4: Instructional Designer Graphic Designer Writer/Editor Online Designer Development of Ethics PostTraining Assessment Instructional Designer Writer/Editor Online Designer Content Review Content Update Content Final Approval Print/Ship Materials Training Deployment

1.25 Days 4 hours 2 hours 2 hours 2 hours 1 Day 4 hours 2 hours 2 hours 4 Days 3 Days 1 Day 1 Day 4 Days



05/17/2010 05/21/2010 06/01/2010 06/02/2010 TBD

05/20/2010 05/24/2010 06/01/2010 06/02/2010 TBD

B. Revisions Revisions are limited to one round of reviews and edits a year after course conclusion with no more than 20% revisions. Revisions can be provided at a cost of 10% of contracted price. Once PMT receives consolidated feedback, PMT will make the requested changes. If changes go beyond 20%, a Project Change Notice (PCN) will be needed prior to making the changes or HCC may choose to reevaluate the changes and identify the must have changes for the module. C. Certificates

Certificates of completion will be created and distributed to all attendees.

D. Accreditation

PMT is pleased to offer accreditation for this course. For a flat fee of $400, we can offer attendees 4 hours / .4 CEUs through the ACPE (American Council on Pharmaceutical Education) for each four-hour course.

E. Resources Provided by PMT

PMT will provide the trainer, the course workbooks, course evaluation forms, and certificates of completion for each attendee. The workbooks will be customized precisely to this course, and will include the speaker’s PowerPoint presentation and supplemental materials. If accreditation is desired, PMT will provide pre- and posttests for attendees.

F. Resources Required by PMT

For display of the PowerPoint presentation, PMT will require a projector and screen for the speaker/video conferencing projection. PMT will require a venue for this event to take place, either onsite at HCC or at an outside facility.

F. Availability and Location

Subject matter experts are available to conduct the training on various dates in May and June, 2010.

G. Web-Ex Requirements

Windows 2000, 32-bit XP, 2003 and 32bit/64-bit Vista, 32-bit/64-bit Windows 7 Internet Explorer 6/7/8 Firefox 2/3/3.5 Chrome 3 JavaScript and cookies enabled Recommended ActiveX be enabled for Internet Explorer Intel or AMD processor (1GHz or faster) At least 512 MB RAM (at least 2 GB RAM for Vista) Remote Access, Presentation Studio and Productivity tools not supported in 64-bit Windows 7/Vista

Solaris Mozilla 1.7 Firefox 2/3 JavaScript and cookies enabled Requires Sun Java 5 or higher No support for Remote Access SPARC or Intel or AMD processor (Solaris 10) Intel or AMD processor (Solaris 11) At least 1 GB RAM

Netbooks running Windows XP also supported Mac OS X 10.4, 10.5, 10.6 HP-UX 11.11 Safari ¾ Mozilla 1.7 Firefox 2/3/3.5 Firefox 2 JavaScript and cookies enabled JavaScript and cookies enabled Requires Apple Java 5 or higher Requires Sun Java 5 or higher No support for Remote Access Meeting Center only PowerPC G4/G5 or Intel processor PA-RISC processor At least 512 MB RAM At least 1 GB RAM 32-bit Ubuntu 9.04/8.04, 32-bit/64-bit AIX 5L 5.3 Fedora 10/11, 32-bit/64-bit Ret Hat 5, 32bit OpenSuSE 11.1/10.3 Mozilla 1.6 Firefox 2 Firefox 2/3/3.5 JavaScript and cookies enabled Mozilla 1.7 Requires IBM Java 5 or higher JavaScript cookies enabled Meeting Center only Requires Sun Java 5 or higher At least 1 GB RA No support for Remote Access At least 512 MB RAM


Total Costs

PMT is pleased to create a course to meet the needs of HCC’s team. The following estimates are based on the trainers’ estimated customization time and hourly rate. At the client's request, as described above, we are providing an estimate on a program comprised of two segments. Segment one is entitled 'Employee Personal Conduct'; and the second is entitled, 'Appropriate Use of Company Assets.' These courses and this estimate are a completely original course creation for HCC by PMT. Our substantial experience in this industry subject matter affords us the opportunity to create the most impactful course experience at considerable savings for our client.
HCC Onsite Training Course Cost Estimate - $27,140.00 (Based on 4 five-hour web-based training programs)

Content and Preparation for Course One and Two: $12,830.00

Identification and compilation of accompanying materials by Lead Instructional designer with the help of a graphic designer and online instructional designer. Formatting, proofreading, editing, pagination, insertion of headers and footers provided by a writer/editor. Internal approvals between PMT Project Manager and Instructor

Content Design and Preparation Costs Hours Project Manager Lead Instructional Designer Online Instructional Designer Graphic Designer Writer/editor Instructor 1 4 16 16 22 16 28 102 Project Management $2,300.00 Project Mgr: project progress and oversight, manage logistics, production, etc. Client Engagement Mgr: communication between client and instructor. Project Management Hours Project Manager Lead Instructional Designer 8 8 16 Hourly 100.00 187.50 Cost 800.00 1500.00 Hourly 100.00 187.50 115.00 115.00 115.00 115.00 125.78 avg hrly Cost 400.00 3,000.00 1,840.00 2530.00 1840.00 3220.00 $12,830.00

120.00 avg 2300.00 hrly

Production: (Based on a per person workbook fee)

75 Workbooks @ $75/each $7,010.00 Includes: graphic designer obtains program materials from instructor Compilation of materials and executes production of workbooks; writer/editor: word processing; costs for workbook materials, arrangement for transportation of program materials to client site. Workbook Production - 75 Workbooks Hours Graphic Designer Writer/editor Hard Costs Materials for workbooks/printing Shipping $30/book 8 locations/$250/each 24 hours
Presentation: One Instructor for sixteen-hours @ $250/hour $4,000.00 Instructor’s time to present

Hourly 115.00 115.00

Cost 1840.00 920.00

16 8

2,250.00 2,000.00 7,010.00

115.00 avg hrly

Web-Hosting: $1,000.00 Eight sessions @ $125 each ($25/hr for each 5-hour session) PMT provides a host for each session Presentation and Web Hosting Hours Trainer 16 Hourly 250.00 Cost 4,000.00

Web Hosting

40 56 hours

25.00 137.50 avg hrly

1,000.00 5,000.00

Cost estimate includes 25 logins per session. Additional logins will be billed at a rate of $150 each.

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.