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IDEATION,

CREATIVITY
&
CONCEPT
CREATION

A creative activity is is a
mental process involving the generation of
new ideas or concepts

IDEATION IS
MENTAL SIMULATION

WHAT IS AN IDEA?
An idea is nothing more nor less
than a new combination of old
elements
- James Webb Young

WHAT CAN YOU COMBINE?


ideas, products, technologies,
needs, concepts etc...
...we combine knowledge into
new relationships

ANALOGIES

CREATIVITY IS RADICAL INTERPRETATION

RADICAL INTERPRETATION IS RADICAL INNOVATION

NOW 15 MPH!

THE PROCESS...

PREPARATION

identify and define the problem.


explore, collect, share, experiment, analyze,
talk, observe, challenge, visualize...

INCUBATION

change context, shift your mind, be physical,


be emotional, play, learn new stuff, sleep...

INSPIRATION
hopefully...

INCUBATION
and then
INSPIRATION

REMEMBER YOUR NOTEBOOK!


always

Being creative is all about


conditioning*. It will lead you to the
creative moment, the intuitive mental
leap, the idea.
*(conditioning or stimulus, ex.: Warm conditioning further develops the complex of flavors. Cold conditioning imparts a clean, round taste.

HOW TO
CONDITION YOURSELF FOR CREATIVITY

BE
CURIOUS
OPENMINDED
PLAYFUL
COURAGEOUS - CHALLENGE THE STATUS QUO
CRITICAL - NO INNOVATION WITHOUT CRITICAL THINKING
OPTIMISTIC - BELIEVE YOU CAN CREATE AMAZING IDEAS

REPLACE FEAR WITH CURIOSITY

Failure is the key to success;


each mistake teaches us something.
- Morihei Ueshiba, martial arts sensei

Testing leads to failure,


and failure leads to understanding.
- Burt Rutan, rocket scientist

Learning starts with failure;


the first failure is the beginning of education.
- John Hersey, Pulitzer Prize winner

CONDITIONING ACTIONS:

INTERACTION AND DIVERSE INPUT

PHYSICAL ACTIVITY
THE MIND CONTROLS THE BODY AND THE BODY CONTROLS THE MIND

CHANGE CONTEXT

GET OUT OF THE OFFICE

OR CLASSROOM...

DIVERSE, CHALLENGING EXPERIENCES


CONDITIONS BRAIN CELL GROWTH

INFORMATION (OVERLOAD)
FEED YOUR HEAD

HAVE FUN - IT BROADENS


YOUR MIND - LITERALLY!

EMOTIONS AND AROUSAL

Odin, norse myth name of the chief god.


The name is related to the word or, meaning
frenzy; inspiration; rage.

SLEEP

IDEA INCUBATION

Concept creation

BRAINSTORM TECHNIQUES

BASIC B-STORM GUIDELINES:


agree on an agenda and stick to it
mean what you say
short monologues - more conversation
one conversation at a time
build on each others ideas
visualize the ideas
no critizism or comments, save that for later
lose your ego
play..!

BUILD ON EACH OTHERS IDEAS!

THE EVOLUTION OF IDEAS


ABUNDANCE AND SELECTION

VOTE FOR THE BEST IDEAS

USER BRAINSTORM
what if the hair dryer (or something) were only
for cab drivers, or kids, or germans, or refugees,
or millionaires, or handicapped, or rastafarians,
or...

or... play other what if games

OPPOSITE BRAINSTORM
Ex:
A car should be lethal in a 10 km/h crash, have
no seats, use a lot of gas, be repulsive, have 7
wheels...

TECHNOLOGY BRAINSTORM
Different technologies applied on your project
(RFID, WiFi, laser, nano tech, sensors, internet,
thin film, photovoltaics, extrusion...)
Ex:
How to use nano technology in kindergartens..?

INTERACTION & DIVERSITY

Project team members:


USER: ANTHROPOLOGI, PSYCHOLOGY
MARKET: MARKETING
PRODUCT DEV.: ENGINEERING, DESIGN
BRAND: COMMUNICATION

Project team

(can be a mix of internal an external workers):

Member and idea


circulation
and exchange
in project teams:

DESTROY SILO THINKING!

Create library of inspiration images, videos, objects, material


samples, old concepts, projects etc.

VISUALIZE IDEAS

Sketching, sketching,
sketching...
...just do it!

Scenarios

Make prototypes and


mock-ups

user test prototypes!!!

AND NOW...

Design new furniture/equipment for IHK


Get design framework from another group.
Deliverables:
Illustrate your concept in sketches, scenarios, mock-ups,
enactments... or?
Upload project to CampusNet
Presentations:
Next design class

QUESTIONS?