This action might not be possible to undo. Are you sure you want to continue?
Madison Area Technical College
For Alumni and Friends of Madison Area Technical College
New Alumni Relations Coordinator Scholarship Matching Challenge Alumni Profile: Mark Schmitz ’87 Alumni Updates Program Profile: Electron Microscopy Special Recognitions Calendar of Events Gift Form and Personal Info Form
Dr. Rose Ann Findlen:
3 3 4 6 8 9 10 11
Dr. Rose Ann Findlen, who has served as MATC provost for learning since January 2002, has been named acting president of the college. She also will continue in her role as provost. Findlen’s diverse management, teaching and academic background provides her a unique perspective as a college president. With a Ph.D. from the University of New Mexico, Findlen has taught ESL and English to students as diverse as officers on U.S. military bases, teachers in Yugoslavia, Native Americans in government-sponsored programs, business executives at a private institute in Paris and grads and undergrads in Missouri and Louisiana. She has held staff positions in student services at several colleges and as an academic dean and chief operating officer at MATC. Her broad background in education is responsible for her deep appreciation of a gift she received
continued on page 2 >
Building Bridges to the Future
Rose Ann Findlen… (continued from page 1)
from colleagues soon after stepping into her new role. The gift was a framed photograph of the Brooklyn Bridge by Walter Evans that now hangs in her office. Findlen says it’s a great representation of her philosophy and vision for the college. “The form and function of great architectural works are so melded, so harmonious, that they cannot be effectively separated. The design is elegant and suited to its environment; the engineering components ensure its functionality. What we need to do here at MATC is to make sure the underpinnings are in place, so that our students, our community, can walk across the bridge to the future. We must strive for quality that will stand the test of time,” she says. “All the lines of the bridge in the photograph seem to converge and that is what I want to see happen here,” she says. “We have a lot of wonderful energy, some great initiatives and projects but sometimes we need a little more work to bring them together, to create the leverage we need to get to the next level of excellence.” For example, a joint work team composed of college and high school leaders has developed a mission and vision statement for the future of high school/college interactions and partnering. This statement creates a basic framework to guide the action plan to be established in the spring semester and is strategically related to the college’s commitment to access and excellence. Another instance of this bridge-building activity is the college’s emphasis on using assessment practices to enhance the institution’s quality. Explains Findlen, “Beginning with faculty and staff development sessions at the beginning of fall semester, we are committed to a year-long series of planning and learning activities to enhance our knowledge and skill in using data and assessment techniques to make decisions and improve processes. “We also are establishing basic systems to provide students the information and guidance they need to achieve their academic goals. Our extensive student success project will result in assessment and placement of students into the appropriate level of math, reading and writing coursework, which will improve the quality of student learning. It will also provide a more integrated and accessible approach to the many pathways students take at MATC to reach their goals.” For these and other initiatives, Findlen says, “A master planning design team and an economic development work team will forward recommendations to create the systems and processes for action planning and implementation at the institutional level. The architectural blueprints they provide will lead the way to MATC’s future development as a college. Together, all of MATC’s stakeholders—board members, community members, alumni, staff and students will be working with us to create the systems we need to take us into the future.”
Madison Fire Department Donates Fire Engine to MATC Fire Programs
The Madison Fire Department kicked off its annual October activities for National Fire Prevention Month by donating a fire engine to MATC. City of Madison Mayor Dave Cieslewicz and Fire Chief Debra Amesqua presented the gift to college officials.
MATC Appoints New Annual Giving and Alumni Relations Coordinator
MATC has appointed Sarah Fowles as annual giving and alumni relations coordinator. Ms. Fowles will focus on increasing the MATC Foundation’s $1+ million annual giving campaign and growing its alumni relations programs. Fowles’ key objective will be to generate support for the MATC Foundation from alumni, current donors, MATC faculty and staff and other friends of the college. She also will play a role in helping link the school’s market-driven learning programs with the business community by offering companies and organizations the opportunity to provide a wide array of scholarships, facility enhancements and additional support. Fowles previously worked as development officer for New York University, a private research university located in New York City. She was also a development manager at the Lark Theatre Company in New York City, development assistant for the Madison Civic Center and coordinator for Sunday Afternoon Live at the Elvehjem at the Elvehjem Museum of Art in Madison, Wisconsin. Born in Germany and raised in the Midwest, Fowles earned her bachelor’s degree from Grinnell College (IA) and master’s degree in business from the University of Wisconsin– Madison. She lives on Madison’s east side with her husband, Matthew Poulson. She can be contacted at 608-243-4334 and firstname.lastname@example.org.
MATC Foundation Board Announces $40,000 Scholarship Matching Challenge
This year donors can double their impact at MATC by making a new or increased gift to the MATC Foundation! On July 1, 2003, the Foundation Board announced a new initiative: All new or increased gifts designated for student scholarships or the Forward Fund between July 1, 2003, and June 30, 2004, will be matched dollar for dollar. To date, the MATC Foundation has raised over $25,000 towards this matching challenge. We need your support! A full 100% of your gift to the MATC Foundation is tax-deductible and 100% is used to directly support student scholarships and key learning initiatives. No portion of your gift is used for administrative expenses. Join hundreds of other generous donors who, last year alone, funded over 1,000 scholarships to deserving and needy students. Our goal for the 2004–2005 is to provide at least 100 more scholarships to students in critical programs, particularly those studying in the Health Occupations division. The need for qualified personnel in the health industry is extreme; MATC is going to meet that need and we need your support to help us.
Please note, if you contributed to a scholarship account or the Forward Fund last year and increase your gift this year, the amount by which your gift increases will be matched by the Foundation.
Art Graduate Mark Schmitz Designs for Success
Interview by Sarah Fowles
SF: What is the story behind the name of your company, ZebraDog? MS: The formal name of the company is ZD Studios. Ten years ago I was spelling the name to an insurance agent on the phone and said “Z as in Zebra, D as in Dog.” I thought, “That’s it!” I quickly drew a ZebraDog. Later I took a rubber stamp of a chow-chow and cut zebra stripes in it. Our name is what makes our company fun. It doesn’t mean anything deep or magical. SF: What inspired you to start your own company? MS: After MATC, I worked at several advertising agencies for a few years and was disappointed at the lack of focus given to our clients’ corporate identities, their logo and image. Most ad agencies don’t specialize in image development. I wanted to start a business where designers want to work, where the visual would be the focus and where we would create long-lasting visual identities. In second grade, my first drawing was displayed in a glass case outside my classroom — that’s when I first knew that I wanted to work with visual graphics. SF: How would you define branding? MS: Brand development is creating all the visual and written pieces that are out there describing a company’s or entity’s promise. When we create a plan for a visual brand, we’re creating a kind of window to the soul of that company or entity. We have great allegiance to certain brands. For example, everyone has their favorite shampoo. The goal in public and private America is to create
Mark Schmitz, a 1987 graduate of MATC’s Commercial Arts program, is the owner and creative director of ZebraDog Studios, a design firm specializing in visual brand imaging. Clients include Miller Brewing Company, Lambeau Field, Westin Hotels and Resorts and the 1,500acre Pabst Farms development near Milwaukee. He is currently working on several projects, including the logo and accompanying brand graphics for State Street, Noodles & Company and Camp Randall Stadium. You may have already seen the new Lambeau logo and visual images throughout the entire stadium, from the concession stands to the stadium restrooms. Keep an eye out for a new look on State Street — his brand design will include public signing, kiosks, way-finders and a unique banner program.
equity in brands, whether the brand is Madison’s State Street or a resort hotel. Time and frequency build a brand. We have to make things feel authentic. SF: What is your favorite brand? MS: Volkswagon. It appeals to the demographic I’m in right now. Their brand is a modern classic and very creative. I also like the Miller Brewing brand — it’s a very good visual brand. I was involved in developing a lot of it, so I have to like it. When I was younger, we called Miller beer the “beer of the future.” SF: Can you describe your inspiration for the new State Street look? MS: What a tough topic. State Street is the core of our city, county, state. It ties our greatest academic institution to our greatest political institution. It’s really difficult to begin creating a visual brand for that street, which is really a district. The State Street Corridor is what we’re calling it. I lived on State Street for six years while trying to get a four-year degree, and I think that my inspiration comes from years of living on the street, being part of the fabric of that street. I wanted to create a timeless icon for the district. SF: Can you describe the new look for State Street? MS: It’s modern classic, art nouveau, contemporary but with a nod to the historical district that State Street really is. Timeless. We’re finally creating a banner system for State Street that is maintainable and changeable. There also will be a gorgeous lightscape — lighting design is a really big part of this. It will be reminiscent of the twinkle lights in the
trees on State Street. Ingrid McMasters was instrumental in helping to achieve the lightscape; Ken Saiki Design in the overall streetscape and visioning. SF: Can you describe how MATC played a role in your career? MS: It wasn’t until I went to MATC that I realized that I could be in this art world at a business level. That’s what MATC really taught me — how to practice creative talents and get paid for it. I wasn’t the best student. I did a lot of stuff the night before it was due. I still do. I think I graduated with a 3.7 GPA, however. Good under pressure! SF: What advice do you give to 2003 graduates of the Graphic Design program? MS: Learn how to draw, then, learn how to build a website. Drawing skills are critical. If you cannot pick up a pencil and draw, you cannot be in this industry. You will be busted. Kids in design classes talk about their favorite filter — it’s all digital stuff. If you’re going to interview with my studio and you can’t draw, forget it. Drawing and compositional skills are the keys to success.
Nicole Peterson ’03 (Liberal Arts) will be attending UWMilwaukee in the Fall of 2003 to study English. Diana Schramer ’03 (Liberal Arts) is currently a full-time student at UW-Madison pursuing a bachelor’s degree in legal studies.
Erin Cipra ’02 (Interior Design) will attend Arizona State University in the Spring of 2003 to work towards a bachelor of arts degree in interior design. Kay DeWaide ’02 (Human Services) works as a family advocate for Community Partnerships, Inc. and attends Edgewood College, majoring in art therapy. Vicki Gullickson ’02 (Medical Coding) works as an outpatient coder and data analyst for Meriter Hospital. Elizabeth (Swenson) Helt ’02 (Human Services) had a baby boy and is a homemaker. Ruth Holden ’02 (Accounting) works as a coordinator for REM of Wisconsin. Patricia Kranz ’02 is working part-time as a line therapist for Wisconsin Early Autism Project and working part-time as a freelance photographer.
Paula Swanson, Motorcycle, Marine, Outdoor Power Products, Graduate 2002
Stacey (Lepple) Kuehn ’02 (Business Mid-Management) was married on September 14, 2002. April Lee-Pertzborn ’02 (Dental Hygienist) was married June 2, 2003, to Mark Pertzborn. They live in Madison with their two-year old daughter Raechell. She works as a registered dental hygienist with Dental Health Associates in Madison. Katrina Parker ’02 (Nursing Assistant) has been working as a personal living assistant for the Community Living Alliance since February of 2003.
Matthew Schaalma ’02 (Printing and Publishing) works as a pressman for Conley Printing in Beaver Dam. Kim (Schiltgen) Truog ’02 (Dental Hygienist) works as a dental hygienist for Dr. Lord, DDS. Stacy Zimmer ’02 (Dental Assistant) is a dental assistant and scheduling coordinator with Fitchburg Dental Clinic.
Marisa Braun ’01 (Liberal Arts) is pursuing the doctor of naturopathy degree and is working as an executive/special events assistant for United Cerebral Palsy in Madison. Pam Korte ’01 (Nursing) has worked as a registered nurse at Watertown Hospital since March of 2001. She is also a charge nurse and preceptor. Angela Martin ’01 (Veterinary Technician) wrote an article titled “Head of the Class” for the October 2003 issue of the Veterinary Technician journal, a national publication. Phillip Savidusky ’01 (Visual Communications) has been working as a desktop publisher at CopyMax in Madison for more than a year. He also has established a freelance video and graphic design business called Dream Big Productions. His freelance work has been used in ANEW magazine and he has produced two national television commercials. Jaimi Sheil ’01 (Liberal Arts) will graduate from Edgewood College in December 2003 with a bachelor’s degree in sociology. Lisa A.Z. Wilson ’01 (Nursing Assistant) works as a home health aide in Cambridge, WI.
Todd Jones, Liberal Studies 1998 (currently Disability Resource Specialist at MATC)
Heather Baehmann ’01 (Recreation Services) works as a front desk reservationist for Clarion Suites in Madison.
James Garwo, Associate Degree Nursing, Graduate 1999
Blair Walker ’00 (Liberal Arts) will finish her bachelor’s degree in anthropology this fall.
Sara Shackelford ’95 (Veterinary Technician) wrote an article titled “Surgical Scrub Nursing” for the September 2003 issue of the Veterinary Technician Journal. We’d love to include your news! Please fill out the form included with this newsletter or simply email your news to email@example.com.
Electron Microscopy: The World Up Close
MATC’s Electron Microscopy program is one of only two programs in the nation to offer a two-year associate of science degree. In the program, students learn the operation of electron microscopes, sample preparation and image interpretation for both biological and materials types of samples. The program has a job placement rate of 99% and starting salaries of $40,000. Sarah Fowles interviewed Michael Kostrna, lead instructor in Electron Microscopy. SF: What is an electron microscope? MK: An electron microscope uses a beam of electrons, instead of light, to magnify a biological or material specimen. To give you an idea of how powerful electron microscopes are, we can magnify a specimen a million times or more. SF: How many students are currently enrolled in the program? MK: We currently have 30 students in the program between the first and second year. SF: Which companies are the primary employers of your graduates? MK: There are many local employers, including the UW, Alfalight, Endpoint and Imago Scientific Instruments. Many of our graduates work for computer chip manufacturers, such as Micron Semiconductor, Motorola, IBM, Intel and Texas Instruments. Graduates who choose to work with biological materials often work for major research hospitals and clinics. SF: Can you share some alumni success stories? MK: Sure. One student, a 30-year-old male, entered the program after six years in the army with no background in science. After his first year in the program he got a summer internship at Argonne National Lab in Illinois, where he made
a favorable impression. During his last semester, Advanced Micro Devices flew him to Austin, Texas, for an interview and offered him a job paying $50,000 per year. However, Argonne was so impressed with him that a new government position was created for him and they offered him $54,500 per year to work on a new nanotechnology project. He took Argonne’s offer. Another student, an older female, entered the program with a background in ecology. She did very well in both the biological and materials aspect of the program and served as a mentor for younger students. Upon graduation, through our contacts at Duke University, a new position in the field of infectious diseases was opened up for her at the Center for Disease Control in Atlanta.
continued on page 10 >
Recent MATC Honors and Awards
Foundation Honors Three Faculty Members BPAC Helps Businesses Garner $132 Million in Government Contracts
Jo Ann (Jody) Thrush Withers
The MATC Foundation honored three faculty members during the college’s spring commencement ceremony on May 17, 2003. English instructor Sonja Hansard-Weiner, Spanish instructor Jo Ann (Jody) Thrush Withers and Accounting/Business instructor Mark Finger each received the Distinguished Teacher Award for 2003.
Dr. Simone’s Legacy
In September, the United States Department of Defense awarded MATC a grant for $348,054, a 65% increase over last year, to provide Wisconsin businesses free technical and marketing services to help them compete for government contracts. The grant issued to MATC continues the efforts of the college’s Business Procurement Assistance Center (BPAC). BPAC helped Wisconsin businesses earn more than $132 million in government contracts during the 2002–2003 fiscal year.
English Instructor’s Book Begins a Fly Fishing Mystery Series
Dr. Simone’s “Legacy of Growth” was celebrated with a special reception for community leaders on October 21 at the Madison Club. Over 150 attendees enjoyed music provided Dr. Beverly Simone by members of the Madison Symphony Orchestra and a video presentation developed by Maureen Kennedy of Boelter & Lincoln Communications of Madison. A tribute fund, “The Beverly S. Simone Fund for Staff Development” was established in the MATC Foundation to promote learning and leadership development opportunities for faculty and staff members. Over $12,000 in gifts has been received to date.
English teacher John Galligan published The Nail Knot, the first installment in the Ned Oglivie Fly Fishing mystery series, in October. He is also the author of Red Sky and Red Dragonfly. He was a presenter at the Wisconsin Book Festival, which took place in October in Madison. Copies of The Nail Knot are available at www.bleakhousebooks.com; also at Barnes & Noble, Borders, and Amazon.com.
Calender of Events
January 27, 2004 Live broadcast of nationally recognized Patch Adams, “Having Fun Working for Peace, Justice and Care,” 6 p.m., Truax campus, Room TBA. FREE. Call 608-243-4334 for reservations. Please note this is a broadcast of a live talk — Patch Adams will not be at MATC in person. Annual Scholarship and Alumni Awards Breakfast, 7:30–9:00 a.m. MATC Commencement. Alliant Energy Center Veterans Memorial Coliseum, 10 a.m. H. Douglas Redsten Golf Classic IX. Call 608-243-4334 for more information.
April 29, 2004 May 15, 2004
May 17, 2004
(continued from page 8)
SF: What are two challenges facing MATC’s electron microscopy program? MK: Attracting students to the program and finding the money necessary to buy equipment. A new transmission electron microscope, which can magnify small samples a million times or more and produce two-dimensional images, costs $250,000. A new scanning electron microscope, which can magnify samples half a million times and produce stunning three-dimensional images, costs $150,000. SF: What advice would you give to someone interested in entering this field? MK: People entering the field of electron microscopy should have a strong interest in science, good observational skills, written and oral communications skills and the patience
and physical ability to perform small scale, detailed procedures. Should someone be interested in attending MATC’s electron microscopy program, class attendance and good social skills are strong requirements. For more information about the program, visit http://matcmadison.edu/electronmicros/
Make a Gift
I would like my tax-deductible gift to apply to: Ì Forward Fund: scholarships, innovation growth and special projects Ì One of the following divisions or campuses: Ì Agriscience, Apprenticeship, and Technical & Industrial Division Ì Alternative Learning Division Ì Arts and Sciences Division Ì Business & Applied Arts Division Ì Health, Human and Protective Services Division Ì Downtown Campus Ì Fort Atkinson Campus Ì Portage Campus Ì Reedsburg Campus Ì Watertown Campus
Amount: $ Ì $25 (Donation amount suggested to join Alumni Association) Ì $100 Ì $300 Ì $650 Ì $1,000 Ì $5,000 Ì Other $ ________________________________ I will make this gift in: Ì A single payment, OR Ì Multiple payments. Ì Please contact me to discuss arrangements. Payment Method: Ì VISA/MASTERCARD Ì Discover Ì Personal Check (mailed to MATC Foundation, 3550 Anderson St., Madison, WI 53704) Credit Card # _______________________________ Expiration Date (Month/Year) __________________ Card Holder’s Name _________________________
You may mail your form and payment to us at MATC Foundation, 3550 Anderson St., Madison, WI 53704. You may also call us to make a credit card payment at 608-246-6294. You will receive an acknowledgement letter that provides your tax-deduction receipt for IRS purposes.
Ì I am interested in endowing a scholarship. Please contact me. Ì I would like information about including MATC in my will. Please contact me. Ì Other, please describe: ______________________ ___________________________________________
Send Us Your Contact Information and Class Notes
First Name ______________________________ M.I. _______ Last Name ____________________________________ Address _____________________________________________________________________________________________ City __________________________________________________ State_____________ Zip ______________________ Phone __________________________________________ Email ______________________________________________ Years of attendance at MATC _______________________ Year(s) of graduation ________________________________ Which program(s) did you graduate from? __________________________________________________________________ Employer _______________________________________ Title _______________________________________________ Employer Address _____________________________________________________________________________________ City _____________________________ State _______ Zip ______________ Work Phone _____________________ Did you recently start a new job? Get promoted? Achieve a career goal you are proud of? Get married? Have your first (or second or third, etc.) baby? We would love to publish your special news in Profiles, MATC’s alumni publication. Please share any news or comments in the space below. ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________
Want more information? See the MATC Foundation web pages on the MATC Website. Go to www.matcmadison.edu and under “Community Resources,” click on “Alumni and Friends.” Or call the Alumni and Foundation Office at (608) 246-6441.
Writer: Sarah Fowles Graphic Design: Meri Annin and Amy Kittleson Contributing Writer: Robert Dinndorf Proofreader/Support Work: Robin Gee, Janet Kelly Alumni Association Coordinator: Sarah Fowles, (608) 243-4334 firstname.lastname@example.org
MATC WolfPack Athletics
Curious about how the WolfPack teams are doing? The MATC Athletics Department has unveiled a new website design at www.matcmadison.edu/athletics. Check the website regularly for game information, the latest scores, and special events.
Nonprofit Org. U.S. Postage PAID Madison, WI Permit No. 1389
Resource Development – 12244 Alumni Office 3550 Anderson Street Madison, WI 53704-2599 CHANGE SERVICE REQUESTED
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.