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BUILDING A UNIQUE EMOTION
Bryan Troche

La siguiente presentación surge desde la perspectiva
de un “brand architect” ó “designer”, puede ser bien
distinta al punto de vista de un “brand manager” ó “corporate”.
Mi enfoque es diseño y provocar el “storytelling” y que se
queden con las ganas de conocer más, brindándoles las herramientas
necesarias para construir un gran “branding”.

BRANDING building a unique emotion / Bryan Troche

ADVERTENCIA

bachelors in ADVERTISING
masters in COMMUNICATION
today a BRAND ARCHITECT
a constant ENTREPRENUER
university PROFESSOR
university MENTOR
future KEYNOTE SPEAKER

BRANDING building a unique emotion / Bryan Troche

who is BRYAN TROCHE?

FOUNDER OF AMAZON .” JEFF BEZOS.BRANDING building a unique emotion / Bryan Troche “Your brand is what people say about you when you’re not in the room.

Design is the silent ambassador of your brand. BRANDING building a unique emotion / Bryan Troche .

Leonado Da Vinci BRANDING building a unique emotion / Bryan Troche Simplicity is the ultimate sophistication. .

BUT SIGNIFICANT. .… DON DRAPER BRANDING building a unique emotion / Bryan Troche MAKE IT SIMPLE.

STEVE  JOBS   BRANDING building a unique emotion / Bryan Troche “Design  is  not  just   what  it  looks  like   &  feels  like.   Design  is  how  it   works.”   …   .

experience or organization.*AIGA . .AIGA CENTER FOR BRAND EXPERIENCE BRANDING building a unique emotion / Bryan Troche * a person’s perception of a product.THE DICTIONARY OF BRAND . service. the art and science of brand building.

BRANDING building a unique emotion / Bryan Troche .

BRAND = the perceived emotional image of a company as a whole.LOGO = identifies a business in its simplest form via the use of a symbol or mark. BRANDING building a unique emotion / Bryan Troche LOGO VS BRAND .

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BRANDING building a unique emotion / Bryan Troche .

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Do you know it? Do you think it’s cool? Do you like it? Do you think it’s better? Do you buy it? Do you recommend it? BRANDING building a unique emotion / Bryan Troche Do you recognize it? .

BRANDING building a unique emotion / Bryan Troche .

Do you buy it?: Brand loyalty 7. Do you think it’s better?: Brand preference 6. Do you like it?: Brand attitude / brand value 5.2. Do you think it’s cool?: Brand image 4. Do you know it?: Brand knowledge 3. Do you recommend it?: Brand fan BRANDING building a unique emotion / Bryan Troche 1. Do you recognize it?: Brand awareness .

BRANDING building a unique emotion / Bryan Troche BRANDING HISTORY .

BRANDING building a unique emotion / Bryan Troche .

pues todos estos eran prácticamente iguales.Este se refiere a la práctica de ciertas familias de fabricantescomerciantes que quemaban su marca en los productos para que fuera más fácil escoger. BRANDING building a unique emotion / Bryan Troche La palabra marca (BRAND) se deriva del nórdico antiguo cuyo significado es quemar . .

BRANDING building a unique emotion / Bryan Troche .

“las empresas fabrican productos. pero los consumidores compran marcas” BRANDING building a unique emotion / Bryan Troche MARCA = CONCEPTO .

El nombre “soap opera” (“opera del jabón” luego denominada “novela”) se origina de las series ficticias dramático románticas trasmitidas en radio que eran patrocinadas y producidas por fabricantes de jabón como Procter & Gamble. BRANDING building a unique emotion / Bryan Troche FUN T C A F . Colgate-Palmolive y Lever Brothers -hoy Unilever-.

BRANDING building a unique emotion / Bryan Troche .

BRANDING building a unique emotion / Bryan Troche “si una marca emociona entonces funciona” .

EMOTIONAL BRANDING building a unique emotion / Bryan Troche BRANDS GOING .

BRANDING building a unique emotion / Bryan Troche Branding is the emotional response a business evokes in a customer. .

BRAND FAN BRANDING building a unique emotion / Bryan Troche .

BRANDING building a unique emotion / Bryan Troche .

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BRAND PREFERENCE BRANDING building a unique emotion / Bryan Troche .

. Brand preference is a reflection of customer loyalty. equally-priced and available options. and brand strengths. successful marketing tactics.BRANDING building a unique emotion / Bryan Troche is when you choose a specific company's product or service when you have other.

BRANDING building a unique emotion / Bryan Troche .

BRAND KNOWLEDGE BRANDING building a unique emotion / Bryan Troche .

BRANDING building a unique emotion / Bryan Troche .

BRANDING building a unique emotion / Bryan Troche .

BRANDING building a unique emotion / Bryan Troche Brand knowledge isn’t a stand-alone idea. Instead. it’s a combination of two things: brand awareness and brand image .

BRAND ATTITUDE / VALUE BRANDING building a unique emotion / Bryan Troche .

whether the product answers a consumer need.BRANDING building a unique emotion / Bryan Troche Will tell what people think about a product or service. . and just how much is the product wanted by the consumer.

BRANDING building a unique emotion / Bryan Troche .

BRAND LOYALTY BRANDING building a unique emotion / Bryan Troche .

BRANDING building a unique emotion / Bryan Troche the tendency of some consumers to continue buying the same brand goods rather than competing brands. .

BRANDING building a unique emotion / Bryan Troche BRAND IMAGE .

.BRANDING building a unique emotion / Bryan Troche Brand image is the set of mental associations with a brand that influence the buyer.

BRANDING building a unique emotion / Bryan Troche .

BRANDING building a unique emotion / Bryan Troche BRAND AWARENESS .

.BRANDING building a unique emotion / Bryan Troche the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

RIGHT BRANDING building a unique emotion / Bryan Troche DOING IT .

BRANDING building a unique emotion / Bryan Troche .

3.Builds public perception & customer loyalty.Establishes awareness.Increases participation and market share. 6. 4. 5.Creates preference for your product/service. . BRANDING building a unique emotion / Bryan Troche Benefits of brand development.1.Leads to increased revenue. 2.Improves image and perception of value.

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PERSONAL BRANDING building a unique emotion / Bryan Troche BRANDING GOING .

BRANDING building a unique emotion / Bryan Troche .

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BRANDING building a unique emotion / Bryan Troche .

BRANDING building a unique emotion / Bryan Troche .

.BUILDING EXPERIENCES BRANDING building a unique emotion / Bryan Troche We are passionate shopaholics who love sophisticated retail experiences as well as in depth design understanding. The Retail Engine is enthusiastic about providing emerging markets new creative twists and competitive solutions.

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BRANDING building a unique emotion / Bryan Troche Spaghetti .pimienta Una de las tradiciones culinarias e históricas que constituyen la característica principal del alma de la cocina italiana.

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BRANDING building a unique emotion / Bryan Troche LOGO DESIGN ORIGIN .

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BEFORE AFTER BRANDING building a unique emotion / Bryan Troche .

Cuya cualidad de impregnarse en el paladar y vigorizar el corazón lo hacen único e irremplazable en su especie.Ingrediente distintivo e indispensable en el sazón de la comida caribeña. BRANDING building a unique emotion / Bryan Troche AJO .

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BRANDING building a unique emotion / Bryan Troche .

CArtograPHY COMPASS SCALE BRANDING building a unique emotion / Bryan Troche .

BRANDING building a unique emotion / Bryan Troche BASCULA LOCALIZATION LOCATION .PUERTO RICO 18º 15' N and 66º 30' W .

Par la Inspirare BRANDING building a unique emotion / Bryan Troche re .

ar i comp bú s cu ndo jar a i v a nta vos c n e Me nue r a b y pr o ti llos pla qu e da so de ex s a c p e r i ecn i as ú n i cia y s le El olo comida r de la me a expl inspira orar BRANDING building a unique emotion / Bryan Troche e El art er de como buen .O R L E P R T S AE Cua Comer fresco es comer bueno ida s abe or an bueno. que n o ero que se a c a b e qui Sab o r e o cada in Per de o n le lores l o o l c l i t y a Pl ra u t tex mej T la com n ae li n so n Cada bocado me transporta a un lugar diferente de la comid e t n e i a gred as arto.

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FIRST THEN BRANDING building a unique emotion / Bryan Troche .Happy Products Inc.

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FIRST THEN BRANDING building a unique emotion / Bryan Troche .

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BEFORE
AFTER
BRANDING building a unique emotion / Bryan Troche

BRANDING building a unique emotion / Bryan Troche

PROCESO

RECICLAJE

BIODEGRADABLE

CICLO

SOLUCIONES

MEDIO AMBIENTE

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BRANDING building a unique emotion / Bryan Troche .

TIPS BRAND BRANDING building a unique emotion / Bryan Troche FOR YOUR .

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VALUE TO BRAND BRANDING building a unique emotion / Bryan Troche ADD .

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sva.edu/what-is-branding BRANDING building a unique emotion / Bryan Troche .http://branding.

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BRANDING building a unique emotion / Bryan Troche .

Our engine is always ON! Thank you for talking the time reading through this work sampler. All rights reserved. All the best. and their respective owners. LLC. LLC All work shown is © 2015 Creative Marketplace. If you’d like to find out more about The Retail Engine or want to discuss new projects please get in touch.com @retailengine Creative Marketplace. Company Registration Number: 66-0750619 . Bryan Troche Retail Experience Designer bryan@theretailengine. The Retail Engine is a trademark of Creative Marketplace. Puerto Rico. LLC a registered company in San Juan.theretailengine.com 1-787-993-5863 www.