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case studies:
and inspiratio
in corporate n

This year saw a record number of entries into the Guardian Sustainable Business Awards,
which recognise and champion innovation and positive leadership happening within
business, from the supply chain to the board room. These case studies represent those
people and projects which are helping businesses do better and be better.
At a time when the corporate business-as-usual mentality will no longer suffice, it is
inspiring to see so many projects and initiatives which are actively pursuing meaningful
sustainability. This year we’ve included two new categories: net positive and natural
capital, to reflect the evolving nature of corporate sustainability action.
This ebook profiles the winner(s) in each category, and all the runners- up, from a family
dairy producing green cheddar (in a good way!) to large companies working to integrate
sustainability into their business model.
We’ve also created a useful searchable database of this year’s case studies, along with
those from previous years, so it’s easy to pull out specific themes.
Enjoy the read.

Introduction | 2

1 – Communications
Communicating sustainability
Innovation winner - Carbon Tracker: Changing the financial language of climate change
Impact winner - Tesco: Sparking the debate on food waste
AT&T: Encouraging employees to ‘do one thing’ for sustainability
Carlsberg: Makes website about its social enterprise achievements
diva creative: encouraging young people to use buses
GabiH2O: Campaign involving animated camel saves UK 540m litres of water a year
Keep Britain Tidy: Putting insects on the menu
Mediae: Making farming tips irresistible for Kenyan farmers
Nestlé: Puts QR codes on its products
Nokia: Dancing its way to a sustainable future
Positive Luxury: Butterfly mark creates a community of brands
PwC: Giving employees the confidence to discuss sustainability with clients
Sainsbury’s: Explaining sustainability goals using movies
The Capital Institute: ‘Field guide’ to how money can do good
WasteSolve: Helping Lincolnshire food firm to transform its waste policies


2 – Impact
Social Impact
Innovation winner - Shared Interest: Mutual society lends money to farmers no one else will help
Impact winner - Accenture: Helping Vodafone identify socially useful new services
Alquity Investment Management: Investments that change lives
AT&T: Message on texting and driving: it can wait
Carbon Clear: Low-smoke stoves save lives in Sudan
Carillion: Flying the flag for apprenticeships
Casual Films: Offering work experience to disadvantaged wannabe film-makers
Friska and Deki: Microfinancing helps businesses in poor countries
Give as you live: Plugin makes charitable giving an everyday thing
H&M: Collects 3,500 tonnes of old clothes in one year
Heineken: Suggests we should dance more and drink slowly
Impactt: Educating child workers
Manchester University: Brings its skills to finding state school governors
Morgan Stanley: Connecting students with local charities
neighbourly: Helping business become a force for good
O2: Encourageing social entrepreneurship among the young
RBS: Unleashing the UK’s inner entrepreneur
Royal Mail: Apprenticeships target youth unemployment
SwissLeg: Makes and fits affordable prosthetic legs for war victims
The Resilience Centre: Helps town in Gloucestershire generate own energy


Supply Chain – Category sponsor WRAPP
Innovation winner - BT: Inspiring its suppliers to innovate
Asda: Cutting its environmental impact by focusing on supply chain

Contents | 3

CeDO: Making bin bags from plastics film Green Oil: Offering cyclists the ‘world’s greenest bicycle maintenance range’ M&S: Emerging Leaders and M&S teach management skills to Kenyan workers Marcatus QED: Introducing agricultural techniques to Indian smallholders Sainsbury’s: Suppliers’ development groups offer farmers support Taylor & Colledge: Aims to make South Pacific vanilla market Fairtrade Tesco: Working with suppliers to cut food waste 35 36 37 38 39 39 40 Carbon and energy management Innovation winner . search eBay’ Recofloor: Making new floors and traffic cones from vinyl off-cuts and waste World Business Council for Sustainable Development: Vision 2050 51 53 54 55 55 56 56 57 58 59 59 60 61 62 62 63 Net Positive Innovation winner .Barts: Links energy saving to patient care and saves £105.Interface: A carpet-tile revolutionary Arup: Produces construction industry strategy for tackling climate change Citi: Cutting carbon and energy use Dearman: Making clean engines with liquid air Élan: Inverurie hair salon gets green rinse npower: Leads by example in energy efficiency PepsiCo: Cutting carbon in its Walkers crisps supply chain Sainsbury’s: Shrinking its carbon footprint SC Johnson: Has its own wind turbine.Kingfisher: Pioneers environmental philosophy Accor: Hotel guests help local farms plant trees B&Q: Breathing new life into neglected woodlands Considerate Hoteliers: Bringing sustainability to the hospitality sector Dell: Wants to give back ten times what it takes.Hewlett-Packard: Introducing large-scale e-waste recycling in Africa Impact winner . sustainability-wise Digicel: Rebuilding Haiti’s schools Levis Strauss: Pilot line of low-energy. MITIE and Bunzl work together to reduce food packaging waste Patagonia: Urging customers ‘Don’t buy new. sustainably made clothing Nike: Releases app for designers containing index of materials Straw Works: Helps clients build their own low-cost straw bale house 65 67 68 68 69 70 70 71 72 72 Contents | 4 .LanzaTech: Turning pollution into fuel Impact winner . among other sustainability measures Veolia Environment: Finding value in rubbish 41 43 44 45 45 46 47 47 48 48 49 Collaboration Innovation winner .000 in first year 2degrees: An online community for sustainable business AkzoNobel: Backing renewable raw materials Anglo American: Shaping a legacy to be proud of in Brazil AT&T: Blueprint for water efficiency Business Benchmark: The animal welfare index ColaLife: Makeing an affordable anti-diarrhoea kit The Cool Farm Tool: A better way of engaging with farmers Ecotricity: Ecotricity and Nissan install UK electric-car-charging network Forum for the Future: Leading an energy revolution Impactt: Working to improve garment workers’ lot MITIE: Sky.Abundance Generation: Invents ‘democratic finance’ Impact winner .

Arup: Consulting wins for scale and attention to detail 100 102 Sustainable business leader of the year Paul Polman: Embedding sustainability drives greater profitability.Kingfisher: Takes commercial ‘make do and mend’ into the mainstream ACE: Bringing carton recycling to the UK B&Q: Selling bedding plants in compostable containers Brother Industries: Recycling toner cartridges efficiently CeDo: Making bin bags from plastics film GENeco: Food waste and sewage does GENeco a power of good Heineken: Beer dispenser saves landlords 90% of their energy bill Magnum Opus: Opus’s Magnum reduces legal paperwork by using the cloud MBA plastics: MBA Polymers turns plastic waste into a raw material Plastic Surgeons: Doing cosmetic repairs on any surface in the built environment Unilever: Compressed aerosols cut carbon footprint by 25% per can Veolia: South-East London facility runs homes on energy from household waste Wasteless: Levis makes range of clothes incorporating recycled plastic 74 76 77 78 78 79 80 80 81 82 83 84 85 85 Built environment – Category sponsor .Keepmoat: Defies government theory about cost of low-energy homes ARUP: The White Collar Factory is an office where you can actually open a window Hastoe Housing Association: Building homes from straw bales John Robertson Architects: The most sustainable building is an existing one Octavia Housing: Making eco-homes desirable and affordable PwC: Creates the most sustainable building in the world Skanska: Improves UK HQ to demonstrate benefits of sustainability The Emerald: Zero-carbon holiday accommodation in Cornwall 87 89 90 91 91 92 93 94 94 Natural Capital Combined winner . says Unilever CEO Polman 104 Judges Sponsors 106 107 Contents | 5 .3 – Resources Waste Innovation winner .Boots: ‘Quietly getting on with’ improving impact of Botanics range Conservation Grade: Paying farmers for wildlife friendly planting Miko coffee: Funding rainforest protection Nestlé: Plants 65 acres of UK butterfly meadows 96 97 98 98 4 – Special Awards Consultancy of the year Innovation winner .AECOM Innovation winner .Wyke Farms: Cheddar goes green – in a good way Impact winner .Citu: Green homes on brownfield sites Winner N/A .Impactt: Consultancy demonstrates that ethics and profit go together Impact winner .

Impact winner These organisations sought to become more sustainable by rejecting old paradigms and finding new ways to do business. which won the 2013 carbon impact award and BSkyB which won the 2013 communicating sustainability impact award.Innovation or impact? Innovation winner These organisations were set up to solve a sustainability problem or are companies that recognise enshrining sustainability in their business from the outset is a better approach to doing business. Past innovation winners have included Cred. Past impact winners have included B&Q. an ethical jewellery company which won the 2013 supply chain innovation award and the charity SolarAid. which won the 2013 communicating sustainability innovation award. Contents | 6 .

The degree to which global financial markets and climate policy were out of step with each other. high-carbon fossil fuel assets. A “talkie” animation and interactive map. As a direct result of the report. The International Energy Agency produced a special report on the potential for stranded assets. The report reframed the climate debate by revealing the extent of misalignment between global financial markets and climate security. are now questioning the viability of buying into coal. The team found innovative ways to spread the message. It was unprecedented in communicating to investors. and the Guardian. ratings agencies. Eliciting action and leading to tangible shifts in behaviour. In the process the organisation has reinvigorated a global carbon budget debate. FT. “The concept of the carbon bubble has gone mainstream. became starkly obvious in the Carbon Tracker Initiative’s report Unburnable Carbon: Wasted Capital and Stranded Assets.” declared the Wall Street Journal. oil and gas reserves are distributed across the world’s leading Communications | 7 . Telegraph and New York Times also covered the report. the risks associated with capital expenditure ultimately warming the planet. hosted by the Guardian.1 Communications Communicating sustainability Inspiring action on sustainability issues is key. and the potential threat that posed to the financial system. such as pension funds and investment banks. oil and gas companies when action to limit global warming will mean many of their assets may become unviable and will need to stay in the ground. The Economist. so that it became relevant to people allocating capital today rather than in five years’ time. The response was significant. in language they were familiar with. “unburnable carbon” and “stranded assets” into the environmental and financial vocabulary. Carbon Tracker changed the emphasis from looking at annual emissions to who was stockpiling carbon. brought the data to life with a simple explanation of how coal. forcing both individual and institutional investors to question their continued heavy investment in fossil fuels. Judges looked for stand-out examples of campaigns that have engaged and entertained. Innovation winner Carbon Tracker: Changing the financial language of climate change A new vocabulary came into being when a team of financial and energy experts used a groundbreaking report to question the huge scale of global investment in high-cost. which are likely to become unviable in the face of tougher regulation to limit climate change. published in April 2013. this small non-profit organisation translated climate risk into energy demand and prices. The report put the phrases “carbon bubble”. Essentially. financial regulators and investors.

clean energy and international environmental law. The initiative’s chief executive is Anthony Hobley. reversing the unsustainable divergence occurring at present. organising tours of their clients to debate the report’s findings. Share Action’s Green Light campaign aimed to persuade members of pension funds to engage trustees on how they are managing this risk. who is a recognised expert on fossil fuel reserves. as a consequence. The Guardian judges commended the Carbon Tracker. The ethical investment group Ceres announced that 70 investors with $3tn in assets would engage with the world’s largest 45 fossil fuel companies on how they were addressing the carbon asset risk. Bloomberg hosted an event for investors at which climate expert and former UK government adviser Lord Stern introducing the findings. He co-founded some of the first responsible investment funds and has 20 years’ experience in sustainable financial launched its divestment campaign. said: “The UK Government and Bank of England must not be complacent about the risks of carbon exposure in the world economy. a lawyer specialising in climate change. Investment banks followed. The organisation is chaired by Jeremy Leggett. Financial stability could be threatened if shares in fossil fuel companies turn out to be over-valued. financial regulators and investors to question the viability of buying into coal. the concepts spread. citing carbonbubble risk. the founder and executive director. Communications | 8 . its chair.” Carbon Tracker’s report caused ratings agencies. oil and gas companies. financial and NGO communities and. based on Carbon Tracker’s “maths”. Fund manager Storebrand pulled 19 coal and tar sands companies from its portfolio. 350.stock exchanges and the likely impact of tougher climate change policies. The initiative’s declared aim is to bring the capital markets and climate change objectives into line with each other. Joan Walley MP. Shareholders also began to question whether fossil fuel companies were disclosing risks to their investors. and then published their own research for clients. it is not driven by the need to make a financial return in pursuing that goal. As a non-profit organisation. including Mark Campanale. stimulating new links between climate science. It became clear that the Carbon Tracker Initiative was able to transcend barriers between the scientific. The $800bn Norwegian Petroleum Fund has halved its exposure to coal companies. saying it “created a real rumble within the financial markets that could not be ignored. When the UK environmental audit committee published its report Green Finance in March this year. who conceived the idea of “unburnable carbon”. campaigns and flows of capital. [Its] use of design and infographics was incredibly effective [and] had an elegant simplicity. pushing for investors in Europe to divest themselves of fossil fuels. a writer and the founder of SolarCentury and Solar Aid.” The Carbon Tracker team has just three full-time staff. Investors requested detailed responses from companies before shareholders’ meetings.

Becoming a global leader in the fight against food waste is one of the ambitions set out in Tesco’s new corporate responsibility strategy. As they pointed out. Tesco revealed that its stores and distribution centres had thrown out 28. this wasn’t just an issue for Tesco but for the retail industry as a whole. however. They thought it was a great example of an organisation using its scale for good. Waste Watch and Oxfam. Publishing unflattering information about its operations was a bold move. and applauded the increased transparency the move is bringing about in the wider industry. Every bag of food thrown out puts extra strain on the environment at a time when the food system as a whole is coming under increasing pressure through growing demand. health and employability. such as the Waste and Resources Action programme (Wrap).000. costing producers and customers about £460bn a year.500 tonnes of food in the first six months of 2013. worldwide. which showed [its] boldness as a brand”. in the supply chain and by customers. with 50 million customers and thousands of suppliers around the world. Campaigners welcomed Tesco’s transparency. has a significant part to play in helping to address some of the most pressing issues facing society. By talking to food waste campaigners and other experts in the field. Headlines in the Daily Mail and the Times and widespread coverage on the BBC expressed shock at the 28. but it paid off. including the UK’s biggest grocers. joined in. Wasted food is a massive global problem. Tesco released Communications | 9 . It’s estimated that about a third of all food grown. describing the retailer’s admission about its own food waste as “a brave move. the poverty charity Fareshare. That’s why Tesco decided to take a lead in reducing the amount of food we throw away each year. Since its announcement.Impact winner Tesco: Sparking the debate on food waste W hen Tesco published food waste data in October 2013. could be wasted – primarily in agriculture.” The retailer recognises that a company of its size. Coming clean about food waste is the only way those striving to reduce the waste mountain can see where the hotspots are and work out what to do about it. the supermarket chain learned that one of the key hurdles to dealing with the issue is a lack of clarity about how much food is wasted and where. and the media’s surprise developed into a serious commentary on how to tackle the issue. the retailer’s aim in being the first supermarket chain to publish food waste figures started to become clear: the debate about food waste was ignited. Leading food waste campaigners.500 tonnes of food wasted in Tesco’s stores and distribution centres in the first six months of the year. Feeding the 5. The supermarket chain knew that revealing the amount of food it discarded would open it up to public scrutiny. it wasn’t surprised by the outcry in the media. but understood that was the price it had to pay to trigger a debate about an urgent global challenge. The Guardian judges agreed. other retailers. Once the story was no longer in the headlines. At the same time. have vowed to follow Tesco’s lead and work with the British Retail Consortium to reveal how much food they waste each year. launched in May 2013 with the slogan “We use our scale for good. It decided that one of the most helpful things it could do was to shine a light on the amount of food discarded by its own stores and distribution centres. including sustainability.

setting out individual action plans to reduce waste in each product. To boost the numbers of people willing to take part. AT&T. Tesco worked with Wrap. and will continue to campaign on the issue. In admitting its food waste figures. and donating millions of surplus meals a year to Fareshare. The company is also sending surplus bran from bread milling to be used as animal feed.138.161 pounds. from using the company’s technology in innovative ways.310. They helped employees shed 34. one of the biggest waste culprits with about 40% thrown out in the stores or by customers. AT&T’s overall goal for the Dot campaign – to engage employees in the company’s citizenship and sustainability efforts – seems to be working. some 552 trees and 18. volunteer for 127. In those terms the move has been a success. To calculate how much food it wasted. Communications | 10 . Runners-up AT&T: Encouraging employees to ‘do one thing’ for sustainability T he world’s largest wireless provider. It runs the largest Wi-Fi network in the US. activities have broadened and enthusiasm has increased. In 2013 Dot activities helped to save $351. In the last three years participation has grown.140 employees had volunteered to become “Dot connectors”. to living healthier lives. Dots could be individual or group accomplishments within AT&T and in communities.432 It Can Wait profiles for five of its most popular products. took 643 cars off the road and generated 79.906 hours.000 employees did something and some did more than one thing each – in total they did 35. The retailer is committed to working with others to find ways to tackle the challenge. The Dot slogan is about making sustainability more understandable to employees. AT&T is based in Texas but has a presence in 225 countries. It created Dot to make the idea of sustainability more understandable to employees. to increase internal awareness of AT&T’s commitment to social and environmental good and to create a simple way for interested employees to join in sustainability efforts on a personal level. By the end of 2013 there were 689 Dot teams and nearly 1. European Union. Wrap and the World Resources Institute. AT&T set up special teams last year to move the programme along. leaders who choose a Dot activity to share across the company.512 things to release their potential or make an impact. spark national debate and encourage industry-wide change. The scope of employees’ activity ranges from volunteering to recycling. In 2013. Its work is also consistent with national and international campaigns and programmes run by bodies such as the United Nations.294 gallons of water. 21. Tesco set out to raise awareness of the issue. This included a promise to end multi-buy offers on large bags of salad. AT&T believes Dot equips and encourages people to speak knowledgeably about related initiatives within the company. and set up more plans to reduce waste for each product. make public the amount of food it wastes. is helping communities and the environment by inviting every employee to “do one thing” (Dot) – from exercising dogs to keeping office waste out of landfill.

the Engaged with Society website is helping Carlsberg demonstrate the substance behind its words by transforming corporate rhetoric into easily accessible information designed to engage and inspire. more young people in the area began using the buses. A colour printed booklet is also available. Website visitors increased by 80% and. Darlington. diva. the company increased its client portfolio by 300%. Spotlighting Carlsberg’s UK workforce has helped to reward employees’ efforts and provide a sense of ownership of the company’s sustainability achievements. It worked with City of York council to promote an online travel-planning tool which was nominated for a 2013 national transport award for excellence in travel information and marketing. Its employees play a starring role in the story. online advertising. diva uses communications to promote social change. It has earned a strong reputation in social marketing. The campaign’s website had 27. On each project it conducts research to identify barriers and motivators to change among different target audiences. Established in 1997. public relations. Seeing their peers in action on screen has inspired more employees to get involved. focused messages and clearly articulate what it stands for. introduced in 2012. with several of them sharing how they have helped to reduce Carlsberg’s impact on the environment. It has identified barriers and motivators among different types of people and developed strategies to fit. Derby and Newcastle. social media and brand identities for sustainable travel projects. the company put its efforts into promoting sustainable travel in the UK and ran behavioural change campaigns in south and west Yorkshire. Bedfordshire. Councils nationwide have turned to the Sheffield-based marketing company to persuade more people to cycle. corporate events. sustainability and social justice. Sharing all its sustainability news and developments in one place with informative. as well as local authorities. The website highlights the central role of collaboration – with suppliers. Improving its communications and illustrating the power of collaboration is opening many new routes for cooperation. customers and consumers – in Carlsberg being a responsible. visually led content is helping the company to deliver strong. walk. Last year. Outside the company. improve its products and make a valuable social contribution. diva argues it has a unique understanding of how people travel. diva creative: encouraging young people to use buses For the first time in 50 years the number of young people using buses in north-east England has risen.000 visits in a month. Wiltshire. charities and government organisations across the UK. for the first time in half a century. working for health organisations. Communications | 11 . In 2013.Carlsberg: Makes website about its social enterprise achievements Carlsberg UK has brought its sustainability achievements to life on a website. York. researched how young people in Tees Valley perceived bus travel and promoted a local sustainable travel website along with promotional tickets. In 2013 these included videos. take the bus or car share and diva has become a leading expert on how to change the way people get around. thanks to an online advertising campaign. A Sheffield marketing company. Bournemouth. sustainable brewer.

part of Keep Britain Tidy’s “waste less. Online competitions offered prizes including a singing toothbrush.000 game plays and downloads. was at the centre of a national campaign that has captured the imagination of children and saved the UK 540m litres of water a year. was how to bring about lifestyle change on a mass scale. distributed more than 50.000 trump cards. Avi Djanogly. enabling customers in an average family home to save up to £238 a year on utility bills and reduce CO2 emissions. Introduced in May 2012. The campaign on TV and in schools saved a further 175 million litres. Communications | 12 . Waterwise. The approach was developed by GabiH2O in association with the UK’s leading authority on water efficiency. received 315. taking a five-minute shower instead of a bath or using leftover water to water plants. the “we oughta save water” campaign aired as the UK faced its worst drought in 36 years and at a time when every UK citizen uses.GabiH2O: Campaign involving animated camel saves UK 540m litres of water a year G abi. A series of 30 and 60-second educational advertorials featured Gabi encouraging things like switching off taps while brushing one’s teeth. rapping to promote water use. GabiH2O reached 5. a water-conserving camel. proving the power of creative animation in sustainability education. Southern Water and United Utilities reached a million children in 29. games and goodies for kids while an educational campaign in partnership with Eco Schools. on average. It was decided that spurring behaviour change among children would not only form better life-long habits. Gabi the camel is the UK’s first animated character dedicated to educating children about environmental stewardship. 15 or even 25 litres. downloads. live more” week. activity books and trump cards.5 million TV viewers a month during the campaign. The latter were made available via a major online retailer. and Nickelodeon UK. and schools – through the children’s newspaper First News – were able to stage a Save Water competition backed by posters and a lesson plan. 150 litres of water a day. Keep Britain Tidy: Putting insects on the menu Insects as a source of protein was an idea put to the test on “try something new Tuesday”. The challenge for GabiH2O’s founder. The unusual menu option was served at one of several events challenging people to think about the social and environmental impact of their relationship with food. along with major sponsors from the water industry. it would create “pester power” and encourage parents to get involved too.000 schools. The character came to life in educational spots on Nickelodeon and Nicktoons TV.6 litres per minute as opposed to the more common 12. A bespoke website featured videos.000 online page views and more than 38. Waterwise provided advice on the development of schools materials and the company’s commercial water and energy saving kits. Waterwise also lent support to the development of GabiH2O’s range of water-saving devices – including a shower head that delivers an optimum flow of 7.

attitudes and practices. based in Oxfordshire and in Nairobi. this rose to 46% – nearly half of all viewers. attitude and farming practices. It secured funding for the project from the African Enterprise Challenge Fund and additional finance from commercial sponsors and research organisations. 36% of viewers changed the way they farmed and after later series. The conference brought together more than 100 people to hear from experts about the links between food. better cooking stoves and solar lighting to replace kerosene. Uganda and Tanzania have watched the programme. to opting for the most abundant ingredients on “seasonal Sunday”. with speakers from Tesco. cattle and chickens as well as helping farms adapt to climate change. After series one. and it is on its fourth season. Live More an annual event to communicate the message: what’s good for the environment is good for people. In addition. The supporting characters in Shamba Shape Up are pests. Keep Britain Tidy asked partners to reduce food waste. FoodCycle and FareShare. The model has proved reality TV can influence farmers’ knowledge. The production company behind the show is Mediae. boosting the value of their product by $59m (£35m). such as food foraging walks and lunches made entirely from waste food.000 people took part in a series of partner events to help people think about sustainability in its broadest sense. Kenya. Partners included the Feeding the 5. Around 6m people in Kenya. Farmers’ homes featured on the show are also given help to improve water trapping. Mediae: Making farming tips irresistible for Kenyan farmers K enyan farmers are embracing reality TV and it is changing how they grow crops and raise livestock. More than 70 partners rose to a different challenge each day of the week – from eating on the breadline on “thrifty Thursday” and going vegetarian on “meat-free Monday”. chickens and cows and the story lines are centred on how small farmers turn struggle into success. WWF. The development challenge Shamba Shape Up addresses is how to ensure smallholder farmers in Communications | 13 . broadcast in English and Swahili. Research shows dramatic improvements in viewers’ knowledge. public and voluntary sector partners across the UK to stage a week of activities that would explore the idea of better food.Keep Britain Tidy invited private. over 1.000 campaign and the Industry Council for Packaging and the Environment. Keep Britain Tidy merged with the charity Waste Watch in 2011 and has since made Waste Less. A more extensive study indicated that the series prompted farmers to improve soil fertility and dairy production. During each episode the presenter and agricultural experts visit a farm to demonstrate sustainable ways of improving crops or rearing dairy. waste and wellbeing and the need for collaborative change. improve the nation’s diet and promote a more sustainable food system. Mediae films on working farms in Kenya (shamba means farm). It also hosted a conference to debate policy issues.

the Africa Knowledge Zone. Mediae has sent out over 100. It is working on a digital platform. donor organisations and the private sector have struggled to communicate what they know works to the people they want to reach. For example. manufacturing. Beyond the label is the first initiative of its kind to use QR for nutritional. in 2012.000 farmers in sustainable cocoa farming practices. Kit Kat. Nestlé trained over 20. Nestlé is also supporting the food charity FareShare. The website looks at raw materials. Mediae was responsible for the award-winning Kenyan radio soap opera Tembea Na Majira which ran twice weekly for more than 12 years until 2007. Since 2011. that make nutritional and product lifecycle information instantly accessible. Milk is sourced from the UK and Nestlé has been working with dairy farmers to look at ways to reduce their environmental impact. generating the most SMS traffic. has been verified by Bureau Veritas as sending zero waste to landfill. pest and disease control. The company has started in the UK. where it buys cocoa. As Shamba Shake Up goes into Series Four. the Kit Kat factory in York. Nestlé donated over a million meals worth of food to the project. it shows that two of Kit Kat’s main ingredients – cocoa and sugar – are from Fairtrade-certified farms and explains how. Mediae launched the long-running soap. or QR. the farmers have reduced greenhouse gasses by almost 6%. where clips from productions will be grouped by theme to provide an e-learning resource.east Africa receive first hand. Sri Lanka and Bangladesh. The “beyond the label” initiative uses quick response. While research has showed TV is the main source of information for those living in rural areas and is a highly trusted source. Nestlé: Puts QR codes on its products T he information on food packaging labels is often so small that even someone with 20/20 vision can struggle to read it. It has undertaken many successful projects in the region over the last 15 years to support education and development in large rural and peri-urban audiences. For instance. it had over 5 million listeners. Mediae was already working in eastern Africa. packaging and distribution. along with Thailand. The first two schools opened in autumn 2012. Makutano Junction. codes to open mobile applications or websites. social and product information. which also resulted in a reduction of over 450 tonnes of waste to landfill. There is also information on the social impacts of the company’s products. relevant and appropriate information for their businesses. researchers. It is a response to the increasing sophistication of mobile technologies and Communications | 14 . Shamba Shake Up is produced by a local crew with initial support from a UK director. Mediae makes the series interactive so that clips and full episodes can be downloaded on smart phones. Viewers identify issues that are incorporated into the story lines. For example the company has committed to support the building of 40 schools in Côte d’Ivoire. At its height. In 2011. are cows. The website includes details about some of Nestlé’s UK environmental achievements. The most popular topics. over the next four years. with its best-selling chocolate biscuit. scannable by smartphone. it was conceived to share information.000 factsheets to viewers texting for further farming tips. chickens. Scientists. there were previously no farming programmes. So Nestlé has introduced barcodes. which has 10 million regular viewers in east Africa and is also being watched in UK schools. Like The Archers. 12 other African countries have shown an interest. along with six other Nestlé factories in the country.

000 people. plays. Communications | 15 . photography and digital design – in its first year the pieces created under Nokia India’s Create to Inspire Fellowship reached out to over 50. encouraging and inspiring people to make sustainable choices in all areas of their lives. artists and policy makers. cultural centres. The Positive Luxury website features interviews with inspirational figures along with more reflective articles and a weekly newsletter looking at issues of sustainability and lifestyle. Positive Luxury: Butterfly mark creates a community of brands P ositive Luxury has awarded the butterfly mark to over 300 high quality brands that have sustainability as an integral part of their business.000 teachers and 60. more sustainable choices. neighbours and retailers involved in waste. 5. water and energy audits. Each brand awarded the butterfly mark has to meet stringent requirements: brands need to demonstrate how they make sustainability part of their business model. flash mobs. A growing band of consumers want luxury goods. A sister programme went to over 2. encouraging everyone to change their consumption habits by making greener. Nokia is in partnership with more than 30 organisations. Working together they developed performances and campaigns around the use of energy. Although still in its early stages. dance. from painting competitions to making short films and plays. to help people make more informed choices about what they buy and eat. environmental and philanthropic efforts on a website. Transparency at the point of sale promotes informed choices. over 25. getting parents. manufacturing and marketing. The butterfly mark tells a brand’s sustainability story by revealing its social. The initiative selected young people to act as champions for sustainability.000 students took part. industry associations. The response to the youth fellowship was so good that the company decided to take it to young people in Kolkata and Ahmedabad as well. Nokia developed ideas about sustainable living with educational institutions. The company is planning to roll the initiative out across its products in developed and emerging markets. Nokia: Dancing its way to a sustainable future M usic. To get the programme off the ground. Around 100 18 to 25-year-olds in each city were mentored by renowned artists. but prefer to buy from brands that are striving to have a positive impact on people and the planet. In total.500 schools in 15 Indian cities and developed a range of activities around environmental themes. water. The approach emerged from the company’s belief that changing consumption patterns requires businesses to embrace environmental responsibility. All brands featured take great care over sourcing raw materials.000 people have used the Kit Kat QR barcodes. transport and e-waste with the aim of starting conversations about sustainability and changing behaviours.people’s growing demand for transparency of product information. making sustainable consumption a hot topic in Delhi and Hyderabad. puppetry. and e-waste collection drives.

explaining how sustainability had gained such prominence in recent years. and 60% intended to include sustainability conversations as a matter of course in their client work in future.000 of its 17. which cover a range of complex issues from sustainable palm oil to carbon Communications | 16 .000 Twitter followers and over 5. The films are being used by Sainsbury’s as a novel way to communicate to staff. To make the subject accessible. which sets out 20 targets the supermarket would like to achieve by 2020.200 staff – felt confident enough to speak about it to clients. showing other brands how to offer luxury goods in a sustainable way. only 28% had the confidence to do so. the company hopes to source many of its raw materials and commodities sustainably. even so. 15. Videos showed clients in a variety of industries talking about how the challenges had changed their business. It has almost 30. and there is not an actor in sight – all the people featured are Sainsbury’s employees. Evaluation surveys indicated that 74% – 12. The films are quirky.Positive Luxury would like to redefine luxury as high quality products and services that generate benefit all round: that many consumers agree is evident from the company’s following on social media. The training involved an interactive 3D timeline.000 followers on Facebook. PwC: Giving employees the confidence to discuss sustainability with clients M anagement consultancy company PwC found that while 85% of employees said it was important to integrate sustainability into client projects. Click again and you willl find another man trying to book into a bee hotel. supply chains and reporting. Positive Luxury hopes its community of brands will become industry leaders. Sainsbury’s: Explaining sustainability goals using movies C lick on Sainsbury’s website and you will find a short film of a grown man playing make believe with two little wooden figures. The film with little figures is about a range of wooden toys made from Forest Stewardship Council trees. the company created a 40 minute e-learning module with a short animation that took an everyday product – the mobile phone – and demonstrated how sustainability could reveal risks and opportunities in areas including minerals and human rights. customers and other stakeholders its 20x20 Sustainability Plan. PwC did not make the training mandatory but. Sainsbury’s is the only supermarket to employ its own beekeeper and is establishing bee hotels for solitary bees at its stores.000 staff watched it within three months. surreal and fun. The bee story is about helping people understand the vital role played by pollinators in our ecosystem. The short films. By 2020. products. Solitary bees are very efficient pollinators and there is no fear customers will get stung: the bees are docile as they do not make honey that they need to protect. It decided to create a more consistent “sustainability mindset” across its UK workforce.

in which consumers debated the importance of ethics and provenance in everyday products. So the company decided to empower its staff to think differently when it came to waste. The Capital Institute: ‘Field guide’ to how money can do good T he Capital Institute has produced a dynamic online guide. sharing stories that demonstrate the power of financial capital to bring positive social change. which supplies salad and deli items to Waitrose. worked with communications specialists WasteSolve to develop and launch the campaign “We Nourish and We Flourish”. Visitors can see where initiatives are located and identify “regenerative economy hotspots” on an interactive map. The company. The response to the field guide exceeded the team’s expectations. John Fullerton founded Capital Institute in 2010. telling stories through written articles. It uses a variety of techniques to achieve this. for instance comparing Fairtrade and non-Fairtrade bananas. The Capital Institute’s work to promote Fullerton’s vision of hope through positive investment will continue in 2014 with the release of a white paper and a series of new articles. A donation of $60. music. The campaign aims to highlight the fact that the budget crunch of recent years has not led to a values crunch. attracting nearly 10. Capital Institute seeks to empower people to participate.336) to 180 people in Haiti. regenerative and sustainable way of living. Another is the “value of values” campaign. customers and others.000 (£9. The campaign is based on the idea that for a business to be sustainable. He was an experienced impact investor and former managing director of JPMorgan and was determined to transform finance into a mechanism to create a more just.emissions. For example. it is important that its employees play an active role in replenishing and nurturing the environment. highlighting the role of finance and weaving them into a compelling narrative about ways to bring about change. photography.000 times and are one of the ways Sainsbury’s is communicating its sustainability plans to staff. provoking entrepreneurial activity and boosting the Haitian economy. have been viewed more than 10.000 allowed social enterprise Detroit Kitchen Connect to provide food business start-ups with access to kitchens that would otherwise sit empty most of the time. The online guide is intended to immerse visitors in the possibilities of a regenerative economy. It tells stories of regeneration from all over the world. a professor at the University of Wisconsin tells how the university set up a lending platform that has loaned $9. The Field Guide to Investing in a Regenerative Economy was published in 2010 and a dedicated website launched in 2013. Communications | 17 . Importantly. video and audio. WasteSolve: Helping Lincolnshire food firm to transform its waste policies I t wasn’t good enough to just achieve “zero waste” to landfill – Wingland Foods wanted to go further.000 visitors to its family of websites in the first six weeks.

and water consumption cut by 30%. as well as social and solitary games. as well as a staff survey. the company created a range of communication materials focussing on different waste streams. electricity consumption has been reduced to its lowest level since 2006. For soft plastics. It also ran an interactive launch event for staff that used a variety of different learning styles. five tonnes have been diverted from incineration to be recycled. The campaign encouraged staff to think about the entire lifecycle of Wingland’s products and set up supply chain collaborations with farmers. to engage people on the issues. the rest is classified as waste to be converted to energy. as well as other food manufactures. community groups and customers. For example. that highlighted the importance of raising awareness on the potential for second life routes for waste.WasteSolve began with a resource audit. Communications | 18 . Each of the seven defined waste streams have seen significant annual improvements. Now 96% of Wingland’s waste is reused every month. 12 tonnes have been diverted from anaerobic digestion to community food banks and charities via surplus food donation. The result has been a transformation in how waste is seen within the company. At the same time. To help achieve this awareness.

Apicoop. The Newcastle-based Shared Interest Society lent money to the Mpanga Growers Tea Factory Ltd that enabled it to buy the estate and the fertiliser. says: “Shared Interest has provided finance to Mpanga when most needed and when it is difficult to obtain financing from other lending institutions. Based in Kabarole in western Uganda and established in 1995. including Joel Uribe’s daughter. Mpanga’s general manager. including Cafe Direct. In Chile. Those businesses included 97 producer groups representing 155. As a result. the organisation made payments of £46. many of them in unstable parts of the world.532 permanent Impact | 19 . regardless of account size.2 Impact Social Impact Innovation winner Business has huge potential to contribute positively to society. the community is better off and the cooperative is ambitious to produce its own energy. But the Shared Interest society is trying to redress the balance and its success stories are numerous. reaching 375 fair trade businesses. It is owned and controlled by 8. which is expanding into fruit growing and selling to the cooperative.800 members and each has an equal voice and vote. only 2% of their financing needs are currently met and they feed some of the world’s hungriest people. This award went to a project or initiative that sought to solve a challenging social issue whilst simultaneously creating shared value for the business. But their crops were poor – they were producing just 40% of their potential – so they took out a second loan for fertiliser and the yields went up to 100% in a matter of months. The Shared Interest society is the world’s only 100% fair trade lender. local farmers were able to buy it with the help of a Fairtrade lender. its investments funding loans and other credit services to businesses in disadvantaged communities. Shared Interest: Mutual society lends money to farmers no one else will help W hen a 500-acre tea estate went up for sale in Uganda. Apicoop has been borrowing from the Shared Interest society since 2002 and is the first Fairtrade producer of blueberries.” Research indicates that the world’s 450 million smallholder farmers provide 70% of the world’s food. either from a river running through the estate or from wind. Tea is grown on the estate and by the farmers who own Mpanga. However. who graduated top of her class in medicine thanks to the financial support he received. the farmers are paid more. Last year. for example. with financial backing from UK social investors through Shared Interest. Rogers Siima.443 individuals and 6.9m. It has been supplying honey through Fairtrade networks for at least 20 years and the success of Apicoop has enabled 1. farmer Joel Uribe is part of a beekeeping cooperative. as outgrowers. the coop sells its tea at auction and to Fairtrade buyers.000 children to be educated.

Its financial model is triangular so there is a flow of funds between Shared Interest. grow and thrive. you have aided us with the liquidity needed to grow our business and increase sales volume. the society increased its membership and share capital through sustained marketing with the Big Issue and Café Direct. and positively influences quality of life. commenting: “Its name exactly expresses what it’s trying to achieve – and all this in a market with strong. The Guardian judges admired the fact that the society was a mutual organisation rather than a business. helping groups prefinance orders. The lending is largely unsecured because many customers have nothing to pledge. By pooling investments. dominant players. who collectively earned revenues of more than £236m. The Shared Interest mutual society is the link between UK investors with a conscience and Fairtrade organisations trying to trade their way out of poverty. In January 2014. Cesar Rivas Peña of Café Peru told the society: “Thanks to the way you scheduled our loan repayments. The society relies on partnerships with fair trade networks. 120% higher than 2013. Coops UK and Fairtrade Africa. This allows us to pay a higher price to producers than they can access locally. the society can use the money over and over again. buy materials. In 2013. A team of 34 people works mainly in Newcastle as well as Kenya. businesses must either be registered with Fairtrade (labelling organisations) International (FLO) or be members of the World Fair Trade Organisation (WFTO). Costa Rica and Peru. new buildings and machinery. It has coordinated an international social lenders group to improve impact assessment and reporting. Its finance supports entire supply chains.” The society was established to provide capital at fair rates to enable Fairtrade businesses to develop. It developed a network of 138 volunteers who gave 250 hours to promote the society. investment was the highest ever. or have already used their assets for conventional borrowing. and to develop their own communities. Fairtrade producers and buyers. it provides the link between UK social investors and Fairtrade organisations needing finance to improve their livelihoods so they can trade themselves out of poverty. Essentially. Ghana. and to spread best practice. They range from sole trader handcraft producers to large scale coffee cooperatives. Photograph: Shared Interest To qualify for financial support. Profit after tax and share interest was also 38% higher during the year.” Impact | 20 .employees.

One example of the way mobile helps farmers is the Vodafone farmer’s club in Turkey.1 billion of them in emerging markets – covered by Vodafone’s network. Machine-to-machine technologies could make transport systems. Farmers who sign up to the service receive SMS alerts with weather forecasts.Impact winner Accenture: Helping Vodafone identify socially useful new services A ccenture identified over 30 innovations that Vodafone could implement to benefit mobile users. primarily in India. Accenture produced a series of reports for Vodafone: In 2010 Carbon Connections looked at the role of mobile phones in a low carbon economy • I n 2012 Connected Agriculture considered the role of mobile phones in food and agriculture • I n 2013 Connected Worker studied the ways mobile phones can improve working life in emerging economies • Accenture has come up with more than 30 ways that Vodafone can improve the lives of farmers and other workers in developing countries.6bn through improved productivity. increase smallholder farmer incomes by $138bn (£82bn). improved training and learning through SMS or texting and the ability to monitor and track workers’ performance. buildings and other aspects of life more efficient. Accenture helped Vodafone take the opportunities they had identified. Impact | 21 . using mobile to identify and authenticate workers’ identities.7bn (£4.5 billion people – 1. The results impressed the Guardian judges in a tough category where they found it difficult to make a decision. Over three years. Vodafone is expanding the service to Kenya and other countries. Once the studies had been published. set out how Vodafone could reach potential customers for machine-to-machine services that would help businesses reduce their energy and fuel use. mobile health services and information vital to their livelihoods. The Connected Agriculture study found that mobile technology could boost farmers’ productivity by $138bn by 2020 across Vodafone’s markets. crop prices and other information tailored to their local area and crop. the six opportunities identified could increase workers’ incomes by $7. to reduce carbon emissions. This service gives farmers information to improve their harvests and livelihoods – boosting Turkish farmers’ productivity by an estimated €190m (£156m) in 2012-13.7bn new service connections for Vodafone. The studies concluded that mobile technology has the potential to give people access to financial services. society and itself. Africa and the Middle East. judges felt that “social impact is integrated into the company’s business case and not just an add-on”. Innovations included job matching services.6bn) by 2020. On top of the impressive figures. and save organisations around $70bn through improved productivity and reduced energy costs. The Carbon Connections study. The partnership with Accenture allows them to improve the livelihoods and productivity of 1. benefiting organisations to the tune of a further $30. The Connected Worker research projected that across 12 markets. These business opportunities have the potential to make 1. while making their operations more efficient. for instance.

But. The company uses a proportion of its revenues to provide low-cost microfinance loans to small businesses. An experienced investment management team invests in companies with long-term growth potential from the Cape to Cairo. The first fund to follow the company’s model.000 people in Africa by reinvesting at least 25% of fee revenues from its investment funds into social projects. After that. For Alquity. Alquity believes investment should not be just about taking – it is also about putting something back into the communities where it invests.500 non-profit organisations. along with the lives of some of the world’s poorest people. 25% of the fee revenue goes back to Africa. 2013 was also a successful year for the company. Disney Parks. Goodyear blimps displayed the message in skies over Miami and Los Angeles. Longer term.Runners-up Alquity Investment Management: Investments that change lives Since its launch in 2010. Impact | 22 . AT&T: Message on texting and driving: it can wait AT&T’s multimillion dollar “it can wait” campaign sent a driving simulator to high schools across the United States to give teenagers first-hand experience of distracted driving. stores and events. creating the economic conditions to generate better returns for investors. Research indicates that drivers who text are far more likely to be involved in an accident then average and that teenagers – who as a group send five times as many texts as adults – are especially vulnerable. across different countries and sectors. Alquity intends to produce attractive returns through sustainable investment in some of the world’s most exciting emerging and frontier markets – not simply because sustainability is good ethics. which in turn helps create jobs and grow local economies.000) through its microfinance partners. is an example of Alquity’s philosophy in action. It is proof of the company’s determination to transform the investment management industry. Each $90 donated creates one job in Africa. giving a helping hand to entrepreneurs will help drive consumer demand. Since its launch Alquity has donated over $200. but also because it can improve profitability and help manage risk. shared “it can wait” with over 95. the Alquity Africa Fund. It rapidly reached millions of consumers through schools. with the fund providing great returns for investors. this approach is about creating shared value – where profits are high and sustainable. to join the campaign. with a single loan transforming at least five lives. for example. Alquity Investment Management has changed the lives of over 12.000 (£119. This encourages entrepreneurship. What made the campaign even more effective during 2013 was its ability to enlist a range of companies – including Verizon. on top of that. and the bottom line is also a lifeline. That is a great result in itself. American telecoms company AT&T developed a simple message to spread the word to consumers of all ages: no text is so urgent it is worth risking lives on the road.000 employees. and the Girl Scouts worked with 112 councils nationwide to inspire pledges never to text and drive among scouts and local communities. Sprint and T-Mobile – as well as 1.

has already delivered around 6. has developed the project with carbon finance. The project originates from a pilot in another part of Sudan funded by the Department for International Development. Demand for firewood for cooking leads to environmental degradation as trees are cut down and not replaced. customers. vocational routes to employment. It has become the construction sector’s largest apprenticeships provider and supports the UK government’s push to develop more structured. who are dying from breathing in smoke generated by indoor wood fires.000 LPG stoves to the area. and suppliers and asked everyone to act. The project is innovative on many levels. Carbon Clear: Low-smoke stoves save lives in Sudan Ten thousand new stoves will radically improve the health of women and children in Darfur. powered by liquified petroleum gas (LPG) canisters. generating 10. working with an NGO called Practical Action. Families will be able to buy the stoves. through a micro-credit scheme managed by local women. UK-based Carbon Clear. It is also the first project to be financed through private capital in Darfur that is self-funding and allows for expansion.000 AT&T employees visited 425 secondary schools.000 in and around El Fashir. The project. It sharedits research with communities. Low-smoke stoves prevent indoor air pollution. equipping them with expertise to deliver micro-finance. The company has spent many millions on the campaign. The stoves also cut greenhouse gas emissions and prevent deforestation and desertification. It meets the strict requirements of The Gold Standard carbon credit certification process which requires projects to reduce carbon emissions and deliver measurable sustainable development and environmental benefits to local communities. which kills more people every year than malaria. The charity points out that 90% of homes in Sudan use wood to cook on. The result has been a community effort to curb the practice.Central to the campaign was AT&T’s annual “pledge day” on September 19. The company has 13 apprentice training centres across the country and works with schools and not-for-profit organisations to recruit young people from diverse social backgrounds. Carillion: Flying the flag for apprenticeships Carillion is helping to build a career path for young people and stimulate economic growth by championing the value of apprenticeships. developing a carbon credit project that is funded through carbon finance. prioritising Impact | 23 . Darfur. It is the first carbon credit programme registered in Sudan and was developed at a time of political instability in Darfur. The Global Alliance for Clean Cookstoves states that cooking with LPG reduces most pollutants by over 95%. The project is run by a local women’s group. sales and training. Carbon Clear found private investment. Over 1. which eventually aims to supply 10.353 pledges from young people on the day.

between the ages of 16 and 24. Casual Films collaborates with other production companies to source unused equipment – such as cameras. a Tanzanian charity training street children in video production and helping them achieve professional standards that will allow them to find employment. More than 1. created the first Level 2 rail engineering apprenticeship and received the prestigious ‘Good’ rating for its overall apprenticeship scheme from the Office for Standards in Education (Ofsted). David Cameron. More than 90% of students said that they were more likely be a film-maker as a result of the course. and a transport minister. The company celebrated its 500th modern apprenticeship in Scotland. computers and sound kit – to send out to Tanzania to support the training project. Four are already working in the industry or actively making films themselves. Parallel to their work in London. Among the high profile figures who visited Carillion to support its apprenticeship work in 2013 were the prime minister. Casual Films: Offering work experience to disadvantaged wannabe film-makers A team of London film-makers is volunteering its time to help young people get work in the film industry.those facing distinct challenges. Equipping the nation’s construction workforce with skills and training is central to Carillion’s aims to build a successful business. with 86% going on to find employment or pursue further education. Over eight weeks the students. Films produced so far include one about the living wage and another on breast cancer in the under 16s.000 young people benefited from apprenticeships and NVQs delivered by Carillion in 2013. Friska and Deki: Microfinancing helps businesses in poor countries Impact | 24 . support the communities in which it operates and provide better prospects for its people. Additional support is provided to people undertaking technically challenging apprenticeship qualifications. Stephen Hammond. with staff giving their time freely to help them get a taste of working in the film and television industry. Their concern is that young people from disadvantaged backgrounds never get a chance to work as film-makers because they do not have the right connections or cannot afford to take up low or unpaid internships. Carillion employs the apprentices. work with experienced film-makers to produce a film from a charity brief. also benefit from the scheme. who often cannot afford promotional films. Local charities. Out of the 26 young people who have taken part so far. regardless of their backgrounds. where they receive solid on-the-job training. The company plans to continue working at the forefront of apprenticeships by engaging with its supply chain to identify skills shortages and develop effective training solutions. 19 are still in education and most are doing creative arts courses. Casual Films runs an academy providing video production training for young people from Islington. placing them with trusted suppliers or Carillion-owned businesses. Casual Films also supports Get Real Training. in a scheme that is also helping small charities get their message across.

A loan allowed her to expand her shrimp-selling business.000 retailers have signed up to the scheme and more than £4m has been raised so far. It’s estimated that for every loan. got together with the Friska Food restaurant chain. from Magwi County. An information board is kept up to date in the restaurants with details about the chosen entrepreneur and the amount of money raised at any given time. Now they can pursue their ambitions. Friska also works with FairShare so none of its food waste in the past year has gone to landfill sites. Their businesses often positively benefit the local community and some employ local people. allows Friska to fully fund a loan a month. Togo and Nepal. an increase of £13bn from 2012. All four Friska stores take part in the initiative. and 10p from each of certain items sold from the menu. Give as you Live harnesses this boom in online shopping by re-directing a portion of the money shoppers spend to UK charities. Massé used her additional income to support her family and employ people from her village. She is a certified nurse. Since March 2013. Nancy’s loan will give her the opportunity to rejuvenate her business. Other loans went to Nepalese poultry farmer Bindu Tamang. It won Green Business of the Year Award 2013 and its food sourcing policy was given three stars by the Sustainable Restaurant Association. Staff and customers at Friska. so much so that she aims to repay it within six months. bulk-buy stock and sell at a higher profit. As Friska’s loans are repaid. the company reinvests to help even more Deki entrepreneurs. Customers can also donate to Deki directly by putting spare cash in donation tins. eight entrepreneurs in developing countries have been given loans they desperately need to expand. generate more income and give their families financial stability. Appropriately. Friska has raised more than £1. Malawian dairy farmer Lydia Nyirongo and stallholder Prisca Gbebio from Togo. As long as Friska continues to raise funds. who were unable to borrow money in any other way. Over 3. a Bristol microfinance charity. many of the entrepreneurs are themselves in the food business as farmers or traders. Give as you live: Plugin makes charitable giving an everyday thing Give as you Live has tapped into one of the UK’s favourite and fastest growing activities: online shopping.300 and lent to eight new businesses in faraway Malawi. She started a pharmacy with a loan from her brother and borrowed another £380 from Deki to increase the variety and volume of medicines that she sells. With the capital and skills to start a business. South Sudan. The first businesswoman Friska supported in its partnership with Deki was Massé Dosseh from Lomé in Togo. the pot of money being recycled grows so the partnership with Deki is truly sustainable. entrepreneurs can create sustainable livelihoods and boost their local economies. The partnership has raised Friska customers’ awareness of Deki. Pho noodles has been the most consistently nominated Deki Dish. In 2013 a staggering £91bn was spent online in the UK. a microfinance charity that provides entrepreneurs living in poverty with ethical microloans and training.Since Deki. called Deki Dishes. which has four outlets in Bristol and Bath. A rather different business that Deki and Friska helped is Nancy Baby’s. the livelihoods of five or more people positively benefit. vote for a featured entrepreneur. Impact | 25 .

H&M: Collects 3.000 leading online retailers. The clothes can be any brand and in any condition. The annual Digital Donor Review conducted by the scheme gives charities a detailed breakdown of how their supporters behave online. whether they prefer to shop directly with the retailer or search for items in a search engine. Give as you Live believes its revolutionary approach to online giving has the potential to raise billions. In 2013. The “reuse” group is textiles that are no longer suitable to wear but can be up-cycled into other products. from their giving habits to general online behaviours. It has set up a collection scheme for customers to bring unwanted clothes to its stores across all 53 of its markets.500 tonnes of old clothes in one year Over one million tonnes of UK textiles go to landfills annually but we running out of landfill space and it is a waste.940 for national and local charities. Give as you Live has also become a source of valued advice and support. The year before. sold second-hand. One high street label has become the first fashion company to institute a global garment collecting initiative: H&M encourages its customers to see their old garments as a resource. Each participating charity gets a customised report. At the same time. On average.Give as you Live is an affiliate scheme. stores taking part send 2. To name their chosen charity.000 for a new playground. consumers download a plug-in.000. which went towards buying life-saving mosquito nets. shopping through Give as you Live is a smart consumer choice. The first group – rewear – is for clothing that can be worn again. Give as you Live works with all 20. it won business of the year and biggest social impact at the Smarta 100 awards. The only difference is that when they shop at certain stores a percentage of what they spend is donated to charity. That means there is no need for shoppers to change their online habits. tracking the purchases eligible for a donation to charity and automatically calculating the amount the retailer needs to pass on. the scheme helped parents.500 tonnes of old clothes – enough fabric to make 15m T-shirts.5% of a customer’s purchase to charity. In 2014 Give as you Live won the title of “most committed company to the charity sector” at the annual Institute of Fundraising Awards. teachers and children at Bishop Gilpin primary school in Wimbledon raise over £1.000 UK charities and over 3. It works in much the same way as a comparison site. with the retailer paying a commission for sending people to their sites – only in this case the commission is passed on to a charity of the consumer’s choice. H&M has collected over 3. giving them a unique insight into understanding their customers’ digital preferences. In just over a year. At the end of January 2014 shoppers using Give as you Live had raised £4. Over 500 charities have also signed up for a charity support kit containing marketing materials to help them create a compelling emotional connection with their supporters. Impact | 26 . The technology works in the background. The previous year shopping through Give as you Live helped supporters of the Samaritan’s Purse campaign raise over £18.199. with price comparison technology and big names like Amazon. Tesco and Selfridges signed up. The collected clothes are separated in three groups.

The broadcast campaign delivers a responsible drinking message by making moderation aspirational. on social responsibility grounds. For each kilogramme of clothes the company collects. Research showed Heineken owned 74% of the global social media buzz on moderate drinking. Napoleon was also the official brand ambassador. Ideally the company would like to create new clothes from the collected garments.And. a campaign against binge drinking. People’s awareness of their own alcohol consumption increased by 20% according to MetrixLab results. While results are still being assessed. Sunrise belongs to moderate drinkers. The campaign video shows a clubber drinking water and refusing beer through the night and later emerging at sunrise into the city streets with DJ Audrey Napoleon. Recycled textiles decrease the use of raw materials – like water and oil – which are needed to produce fibres such as cotton and polyester. Heineken: Suggests we should dance more and drink slowly Heineken launched Dance More. chosen by H&M in each of its markets. By collecting used garments. Impactt: Educating child workers Impactt. It works in partnership with the government through the Public Health Responsibility Deal and with charities like Addaction to address misuse and tackle anti-social behaviour.000 times. has directly helped 138 child labourers leave work and return to education.02 (£0. conversations about responsible drinking went up by 20% and the video was shared more than 21. White Lightning and Strongbow Black. providing funding and in-kind support to help improve education and raise awareness. H&M contributes to reducing textile waste and is turning old fibres into new yarn. finally. Heineken projected the video in Times Square at New Year 2012 and later Napoleon performed at a New York club. it is modelled on a global effort and video. €0. In four weeks almost 3 million consumers engaged with the campaign. Drinkaware. Impact | 27 .016) is also donated to a local charity. its stepby-step guide encouraging companies to take action against child labour is shepherding more children back into school. The company has also discontinued its high strength ciders. Drink Slow. published in January 2012. It is also the leading supporter of independent education charity. while overall the campaign was viewed as credible and effective. The company believes that encouraging moderate drinking reinforces the brand’s position as a premium beer that promotes quality over quantity. the “recycle” group is for textiles that cannot be reused. In addition. an organisation helping companies improve working conditions in their supply chain. On top of that. in the UK in January 2013 with the aim of making people more aware of what they are consuming. but can be turned into textile fibres or used to manufacture different products. highlighting the importance of staying in control when enjoying a night out. revenue from the garment collection programme will be invested in textil recycling technology and other social projects.

Manchester University’s aim is to get well-qualified staff and alumni with academic. The two began data sharing. Monsoon. New Look and Tesco. finance. As well as helping children directly. nursing or hairdressing. Staff work closely with children and their families to build trust and select the best school or training college. Manchester became the first UK university to partner with SGOSS. doing campus events and a full-time regional SGOSS manager was appointed. a distinguished life scientist who is also the president and vice-chancellor of Manchester University. During that time. But many schools are unable to recruit people with appropriate skills and experience. better job prospects. law. with two days a week input from a Impact | 28 . School governors in the UK support and challenge head teachers. improving wages and strengthening factory systems. human resources and student welfare expertise into the right volunteering roles for the right schools. whether a child is returning to school or learning a skill such as graphic design. Led by Professor Dame Nancy Rothwell. each child receives a monthly stipend. The remediation programmes have an immediate and long term effect. One child helped by Impactt plans to open a computer maintenance store. Manchester University: Brings its skills to finding state school governors A pioneering initiative at the University of Manchester is swelling the ranks of highly qualified state school governors. the idea was to increase significantly the number of talented staff and former students who contribute to the lives and success of young people at school. In 2013. And by getting the factories that employ child labourers to pay for the remediation programmes. Impactt consulted with 90 stakeholders worldwide to develop guidance on tackling individual cases of child labour. supporting the children to go to school or join a vocational course. According to the results of the 2008 research assessment exercise. Impactt works to prevent child labour by addressing root causes. Among the organisations adopting the procedures are B&Q. SGOSS handles administration for the scheme. Impactt has found a powerful way to discourage child labour in the future. Children benefit from increased confidence. help set the strategic direction of schools and monitor progress. estate management. It has 22 academic schools and hundreds of specialist research groups undertaking teaching and research of global significance.With roughly 12 million children working in industry or a similar environment. higher earnings and the chance to study further. it is rated third in the UK for research behind only Oxford and Cambridge. a national charity whose goal is to match prospective governors to schools. When the organisation finds cases of child labour it works quickly to facilitate a remediation programme (pdf). another says her mother will now support her to go to university. Manchester is the largest single-site university in the UK. Each programme is based on the interests and aspirations of the child. child labour is a pressing global problem. Programmes last at least six months or as long as it takes for the child to reach the legal minimum age for work. It is well placed to do so. The university had already established a school governor initiative to attract academic staff to school governor roles but wanted to give additional support to the strategic development of UK state schools through volunteering.

The partnership did awareness-raising. many local charities were crying out for business skills and resources. created a staff network for the scheme.000 donation to its chosen charity. demonstrated benefits all round. which was run by corporate responsibility specialists Three Hands. it has attracted 110 projects and counting. devised supporting social media and held recruitment events on campus. The impact has been swift. The vast majority of respondents to a survey agreed that their school governor experience had exposed them to new skills and knowledge. Morgan Stanley canvassed over 50 charities and selected one for each of 10 participating university towns. each student enjoyed an eight-week personal development programme. Manchester receives no financial compensation for staff time but puts the economic value of volunteering during 2012-13 at more than £760. It then recruited teams of six to eight students from diverse degree courses – with the promise that the best team would win a £5. In the course of Morgan Stanley’s regular campus visits the company had noticed how few students connect with their locality. It held a first annual conference to share best practice and help staff stay abreast of developments in school governance and widened the initiative to former students. in order to tackle social issues at a local level. At the same time. Participants donated an estimated 20. the university achieved its five-year plan in one year.412 hours. This generated the highest growth in governors in the UK for all single-site employers and the best growth among campus-based higher education institutions. profiled potential new governors. and will pair them with socially responsible companies that can help. Charities gained research for strategy. Each team was mentored by a senior manager from Morgan Stanley and each participant received a crash course in business skills before they took part. teamwork and relationship-building skills. Starting with 52 governors. doubling its network of school governors. The goal was to enable charities to improve their sustainability while immersing students in local issues. Impact | 29 . The scheme. and over 90% of students agreed that being involved had improved their communication. Started in October staff member. Morgan Stanley: Connecting students with local charities Eat That Frog – a social enterprise that teaches employability skills in Exeter – started in 2013 thanks to the Morgan Stanley University Community Impact Challenge. Nearly 70% of the students went on to apply to the Morgan Stanley graduate recruitment programme. neighbourly: Helping business become a force for good neighbourly is a social network connecting community champions and small charities with big business. a scheme that introduces charities to student volunteers and the business expertise of the financial services company.000.

and saw technology as the way forward. RBS: Unleashing the UK’s inner entrepreneur Through its inspiring enterprise programme. disabled young people and the most deprived. partnering with enterprise champions and helping to connect people with experts.500 social enterprises by 2015. 20.000 to help grow social ventures. with a view to sharing this approach with cities across the UK. it provides leadership training and mentoring support to hone entrepreneurial skills. Impact | 30 . O2 has awarded grants each worth £300 to over 5. The team plans to create a “neighbourly foundation” in 2014. it believes. O2: Encourageing social entrepreneurship among the young Those under 25 are almost four times more likely to be unemployed than older generations so O2. “Think big” offers opportunities based around an awards scheme: over four years. An independent evaluation has confirmed that the project is as socially inclusive as it was intended to be. anti-violence campaigns to recycling initiatives. O2 has also awarded 21 grants of up to £10. Carphone Warehouse and BDO becoming founding partners. attracting more than 100 companies through social media and word of mouth. has introduced a “think big” programme to boost young people’s entrepreneurial skills. Chief among its “inspiring enterprise” activities are holding informative events. The initiative is growing: in partnership with UnLtd.000 young people. seek local support and ask businesses for cash and in-kind donations. a former executive director of Marks & Spencer’s Plan A. reaching ethnic minority groups.The neighbourly team knew that finding support for community projects manually could be time consuming. The company encourages development as social entrepreneurs by offering further funding of up to £2. The programme has been rolled out to O2’s other European markets. It is also working with a variety of organisations in Bath. including Bath University.000 young people. They sought the support of Richard Gillies. “think big” offers young people the chance to take action on the issues that matter to them. From homework clubs to community radio stations.000 women and 2. and can also use the service to report on community support programmes. in collaboration with youth organisations. Individuals or groups striving to improve their communities can use the neighbourly platform for free as a space to tell their story. M&S. delivering advice and funding. whose enthusiasm helped them secure the funding to build a digital marketplace and bring the idea to life.500 to grow their ideas and take their projects to the next level. These three groups could play a stronger role in the entrepreneurial economy. RBS has committed to support 100. Additionally. and many more have expressed their willingness to be involved. Companies pay a subscription to find local projects tackling the social issues relevant to their business. the mobile phone operator. to understand how the neighbourly platform could help local collaborations to achieve more. neighbourly launched the community side of the platform a few months before the corporate side went live in February 2014. which will fund deserving projects using a percentage of the profits from company subscriptions and external donations.

Asian and minority ethnic. “inspiring enterprise” has supported 34. almost a third of graduates have been female and since 2011 almost 18% have been Black.004 women and 953 social enterprises. And to maximise its reach. Royal Mail: Apprenticeships target youth unemployment Through apprenticeship and graduate programmes. RBS’s mobile business school tours the country. Royal Mail is helping to end unemployment and underemployment for many young people in the UK – at the same time making sure the organisation has the skilled people and senior leaders it needs to safeguard the sustainability of its business. SwissLeg: Makes and fits affordable prosthetic legs for war victims A trio of graduates in humanitarian logistics management has turned an academic thesis into a working social enterprise by providing amputee victims of war or natural disaster with low-cost prosthetic legs. the company ran three main apprenticeship programmes: these were a Vehicle Technician Apprenticeship. Royal Mail apprentices are paid around 15% more than the average UK wage for their age group. all commercial and professional graduates who joined in 2009 had progressed to senior management positions. and an Advanced Apprentice Engineer programme.520 people. Royal Mail also runs graduate programmes. It has brought 300 businesses to life and created 327 jobs. which provide children with financial education. Impact | 31 . the bank is providing £3m of grant funding to NGOs that support and encourage young people and women in enterprise. an Operational Management Apprenticeship for people aged between 18 and 24. In 2013. “Inspiring enterprise” is part of RBS’s commitment to supporting sustainable and inclusive economic growth in the UK. providing training for those who wish to develop postal technology. Royal Mail’s graduate retention is over 40% higher than the industry average. As one of the UK’s largest employers. Social Enterprise UK and everywoman. and took on 100 in 2013. Royal Mail recognises that it is in a strong position to tackle youth unemployment. The Centre for Economics and Business Research found that Royal Mail’s apprenticeships have contributed £21. It collaborates with organisations including The Prince’s Trust. visiting communities and universities to inspire potential entrepreneurs and explain what it takes to start a business. In the same year. Over the past five and professional networks. including 6.2 million to UK productivity since 2006. and sits alongside its MoneySense and Future Ready programmes. Social enterprises can access finance through the RBS Microfinance Fund. Since January 2013. which is comparable to the salary premium associated with a university degree.

renewable energy project. Once complete. Joint ownership. with returns within the first year of operation. Each centre will employ up to 15 people and provide opportunities for thousands of amputees to lead productive lives. the turbine whirred into action in January 2013.3%.The idea of providing improved prosthetics at low cost in countries where strife and poverty create an urgent need for such services came when the inventor. SwissLeg opened its first manufacturing centre in Irbid. Responding to the Syrian refugee crisis in 2013. is emerging as the key to achieving scale. community energy accounts for 46% of all renewable energy. public sector organisations and consumers.4m from 400 investors in five months. The Resilience Centre: Helps town in Gloucestershire generate own energy The Resilience Centre has created a blueprint for community energy by establishing the UK’s first scalable. cut emissions and keep the lights on for future generations. just 5% in the developing world have a prosthesis fitted. allowing them to part-own their energy generator and their energy supplier. according to think-tank ResPublica. The Resilience Centre partnered with landowner Antony Cooke to develop a community-owned 500kW wind turbine project at Great Dunkilns Farm. it aims to create centres that are owned and managed locally and can be run by newly trained prosthetist and orthotist technicians from within the community. offering locals the opportunity to invest from as little as £5. It feeds up to 1. The Resilience Centre sourced local suppliers as much as possible during the construction phase. this is 0. say the founders – mainly due to prohibitive costs. SwissLeg prosthetics are manufactured from readily available.5 million kWh of clean electricity into the grid via Co-operative Energy and saves 565 tonnes of CO2 a year. allowing amputees to get fitted and back on their feet in a single consultation. and has since fitted 50 prosthetic limbs. Iraq and Sudan. the UK government introduced a Community Energy Strategy in 2014. Africa and Asia over the next five years and – working with existing rehabilitation providers – to manufacture and fit at least 9. They can also invest in energy produced by the scheme through Co-operative Energy. The centres will act as local hubs from which to reach neighbouring countries in need of a similar service. The company raised £1. inexpensive materials to enable comfortable below or above-knee limbs to be made in just three hours. Community energy could be 90 times its current size while reducing energy bills by increasing competition. The community of St Briavels in Gloucestershire wanted to localise its energy generation while maximising the benefits to the local economy. He partnered with fellow students Paulo Gonçalves and Roberto Agosta at the University of Lugano to found SwissLeg. Mohammad Ismail. SwissLeg’s solution not only makes prosthetics affordable. worked with rehabilitation charities in Ethiopia. In order to create more interest.000 prostheses. north Jordan. between businesses. The plan is to open eight more centres across the Middle East. In Germany. Investors receive 7-9% return on their investment. They produce an innovative high-mobility solution at a fraction of the cost of alternatives. yet in the UK. crowd-funded. Of 32 million amputees worldwide. Impact | 32 . powering 300 homes and reinvesting more than 70% of all financial returns in the community.

In each case. The Resilience Centre harnesses the energy most suited to the local surroundings to power local homes.The Resilience Centre sought agreement from all parties up front that 4% of revenue or £40. the scheme donated £8. waste wood gasification.000 to local good causes.000 per year (per MW of installed capacity) would benefit the wider community: in its first eight months. including wind. the company is developing a further 12 community-owned renewable energy projects under the banner of Resilient Energy. and has received more than 50 inquiries from communities across the country. hydro. solar and tidal energy. The Resilient Energy model is being adapted to allow communities to own their local water and food supplies. Hot on the heels of this scheme. Impact | 33 .

The forum is also helping to improve suppliers’ employee health and well-being. Importantly. Multinational mobile and cordless phone manufacturer SGW Global has cut its CO2 emissions linked to making BT products by 4% in 12 months. and logistics. Its 17. sustainable innovation.000 tonnes in its first year of BFSF membership by making changes in manufacturing. identifying opportunities to make a difference. packaging. and an introduction to tools and techniques suppliers can use to improve their performance. The competition also rewards suppliers for their progress with a gold. accidents and illness rates while increasing productivity by nearly 30%. Development organisations say that BT’s emphasis on suppliers’ employee conditions has made a difference in countries including China. Suppliers are further incentivised to innovate by competing to attract BT’s support for their proposals. measuring and reporting carbon footprints. the BFSF involves two main things: assessing suppliers against global best practice and rewarding pioneering ideas through the annual Game Changing Challenge competition. With BT’s support. water and resource efficiency. energy. Development organisations say that Impact | 34 . capture the savings and quantify the benefits. BT has been able to reduce the carbon impact of its supply chain by 250. BT makes it clear that suppliers keen to progress within the BFSF must improve their employees’ working conditions. Companies compete in a Dragons Den-style pitch with BT senior managers. Among the topics covered are circular economy concepts. silver or bronze “BT sustainable supplier” award that they can use to highlight their sustainability credentials. Both companies have achieved silver awards. BT analyses its strengths and weaknesses. Sagemcom. such as designing for disassembly or maintenance. an initiative designed to unleash a wave of profitable. China-based technology company Huawei established a sustainability taskforce and cut its carbon footprint by 23.Supply chain .000 tonnes measured against the 2011 level. The act of innovating towards greater sustainability within their operations – and seeing a return on investment – helps to stimulate product innovation ideas. sustainable transport and stakeholder engagement. Once a supplier is on board.3% and solid waste by 15. This exercise is accompanied by education and awareness training. so BT is starting there: helping them to develop smarter products and services. developed product ideas that could reduce the carbon footprint of certain product lines by 20 to 40% while enhancing the user experience. zero waste. Introduced in 2012. winner of the 2013 Game Changing Challenge. Thanks to the suppliers that have taken part. who decide which ideas will be taken to market. remaining cost effective and respecting BT’s go-tomarket timelines. suppliers learn how to make changes. The telecoms company has an ambitious commitment to help its customers reduce their carbon impact by three times the full carbon impact of BT’s business by 2020. Some companies have succeeded in reducing employee turnover.sponsored by WRAP This award was for initiatives that embed a respect for human rights and economic and environmental impacts across a business’ or product’s supply chain Innovation winner BT: Inspiring its suppliers to innovate B T is blazing a trail with its Better Future Supplier Forum (BFSF).4%.400 suppliers represent 64% of its carbon footprint. reducing water usage by 7.

which give suppliers access to information and ideas about how to increase resource efficiency and offering them a forum to share best practice. The company created an online tool called the Sustain & Save Exchange (SSE) to help suppliers reduce their environmental impact as well as making the overall supply chain more efficient. carrier bags. The Guardian judges commented that the BTSF initiative has “reducing supply chain impact at its core”. the number of suppliers using the system has doubled to 849. Today Asda’s goods travel 18m fewer road miles than in 2005. with participants across the fresh. food wrapping and other packaging that UK households throw out because they cannot be recycled. Another. frozen and chilled produce areas.5m over 25 years after installing solar PV. are deeply involved. Quest will begin rolling this out to its 600 members by the end of 2014. Since 2005 Asda has also reduced energy use in stores by approximately a third.this stipulation has helped to raise labour conditions among participating suppliers in countries including China. Runners-up Asda: Cutting its environmental impact by focusing on supply chain As over 90% of Asda’s environmental impact lies within its supply chain. is predicted to save £3. The web-based tool is supported by free live events. It stood out for “focusing on product innovation and engagement with suppliers.000 homes. the supermarket chain has made this a focus of its sustainability activities and has seen a difference in 12 months. CeDO: Making bin bags from plastics film Saved From Landfill is a bin bag made from the crisp packets. Telecoms industry body Quest uses the BFSF concept as a best practice model for operator and supplier collaboration at a global level. They were also impressed that BT had approached the project from a business perspective and had subsequently shared the model with the wider telecommunications industry. Each produce department has a “hero buyer” to ensure the sustainability message is driven through all supplier relationships. a group previously hard to engage in sustainable thinking.” they said. It has the lowest carbon footprint of its kind and is helping local authorities Impact | 35 . In the past 12 months.000 and over 80. and in new stores by 45% – together the equivalent of the energy used every year by 60. a family-owned vegetable business.000kg of CO2e after finding out about an energy efficient cold store on the forum. and the company has also diverted over 90% of its waste away from landfill. Asda believes one of the main reasons for the success of the exchange is that it is funded directly by its trading teams guaranteeing that the company’s buyers. One supplier has saved nearly £200.

But as the Green Oil range grew. Every year CeDo puts 20. Instead. Its inventor. was the first to stock Green Oil and the following year the company was formed. believes the refuse bag will enable the UK to lead the world in this specialist area of recycling. Green Oil: Offering cyclists the ‘world’s greenest bicycle maintenance range’ Simon Nash was still a student when he came up with idea for the first biodegradable chain oil for bicycles. technically. Working in a shed in Kent. To begin with. believes it is the UK’s first true closed loop film recycling solution. he eventually started manufacturing in Wales. A Cornish business. it has been created using a closely guarded formula of more than 27 different plants and natural ingredients. socially and environmentally. A UK-centric design-and-manufacture supply chain ensures minimum physical movement of materials and. therefore. and is manufacturing in Wales. Nash’s flash of insight came while he was riding his bike through a river near Bromley. presents the recycling industry with a new product and a new source of materials. it was the first company in UK industry to use 100% recycled plastic for its bottles. CeDo. UK local authorities and waste contractors will be able to collect plastics film from UK households rather than having to treat it as rubbish. Nash sold his first bottle of oil to a man in Trafalgar Square as cyclists gathered in London to watch the start of the 2007 Tour de France. winning What Mountain Bike’s Gold Award. For the first time. which has more than 15 years experience of plastics film recycling. The bin bag.000 tonnes of recycled product into UK shops. fully plant-based bicycle chain oil – a lubricant without PTFE or petroleum. That same year his Green Oil chain lubricant was recommended by the Ecologist magazine and now the company has a UK distributor and a headquarters in Brixton. Telford-based company CeDo. far lower carbon emissions. For this and other reasons. The bag was developed over five years. His chain was in the water and he realised the PTFE in the lubricant was a potentially dangerous pollutant. Production is based on “dry cycling” and avoids using water – a world first. So Green Oil became the world’s first company to make fully biodegradable. The company now makes the world’s greenest range of bicycle maintenance products – lubricants as well as accessories – and has clocked up a number of firsts.divert otherwise unrecyclable plastics from landfill. Hayle Cycles. CeDo drew on investment funding and guidance from leading international eco balance and life cycle analysis (LCA) studies to arrive at the best environmental manufacturing solution. Saved From Landfill takes the company’s waste management expertise and ambitions up a level. Impact | 36 . he experimented with ingredients and made his first sale in 2007. and the Bicycle Brush is the world’s first bicycle product with FSC (Forestry Stewardship Council) certification. designed and made in Britain. it needs 74% less energy than the industry standard. Nash was still hand-filling oil bottles. since 99% of it is made of plastic currently sent to landfill.

including vegetables. M&S: Emerging Leaders and M&S teach management skills to Kenyan workers In January 2012. tea. VP Group. During the course workers are asked to teach what they have learned to others. 100 workers from an M&S Kenyan supplier. The EcoSponge is the only Green Oil product not made in the UK. businesses said communication. to declining yields and dwindling natural resources. make a change that benefits them and set up an income-generating project. The Green Oil office is insulated with lambs’ wool. Training workers who supply a wide range of produce. fittingly. coffee and flowers. productivity and worker Impact | 37 . the intensive three-day course benefited suppliers. got a chance to change their lives for the better by taking part in a pilot training course called “leadership for hope”. But the company takes sustainability further than the product line. There is a need to adapt quickly to change and build resilience into the company’s supply chain. Recycled plastic is also used for the company’s Eco Rider tub sets and is being phased in for Green Clean bottles. in May 2013 Emerging Leaders trained 400 workers from 10 suppliers in a three-day event. In the workplace. now providing employment for 25 people locally. “Leadership for hope” develops leaders who are capable of coming up with solutions that support business and the community. that uses fair trade principles. re-fills ink cartridges and. which was also attended by 40 potential trainers. from climate change and rising costs. fitted with recycled and reclaimed furniture and 100% LED lighting. giving the company a UK first with 100% recycled bottles. M&S needs to train the next generation of workers if the company is to safeguard its supply chain against a range of issues. so he looked into plant-based bristles that would have a longer life. Developed by an NGO called Emerging Leaders with support from M&S. FSC certified handles are made from waste rubber wood. It uses 100% recycled paper. The two collaborated on design using recycled rice sacks and plants grown on the farm. Green Oil also asked its bottle supplier to source recycled plastic. trainees and the long-term sustainability of the retailer’s supply chain. takes mail order deliveries to the post office by bicycle. Nash believed that plastic-based bike brushes were badly designed and wasteful because they were not made to last. Sustainability is central to Green Oil.The company also created the first fairly traded bicycle product – the EcoSponge – made from recycled fabric and plant-based sponge. In all. more than 2. The company uses reclaimed bottle caps on its 1-litre bottles because the caps are difficult to recycle.000 people have taken part since May 2013 with M&S extending the training right across its Kenyan supply base. but the company has a supply chain partner in the Philippines. Following the success of the pilot. proved that the training worked for all businesses and sectors – and whetted the appetite for training among other M&S suppliers.

improving the soil quality of around 500 acres. New techniques can increase productivity. more than 800 farmers invested in drip irrigation and reduced their water consumption by 30-40%. the team collected 150kg of waste packaging from villages and incinerated it. In turn. that means more people are able to send their children to school. Marcatus QED. More than half the attendees set up income-generating projects and for every 100 people trained. an exhausted water table. field records and biodiversity. Increased financial literacy and earnings have led to higher savings and better livelihoods for many people. rose by 94% and savings by 51%.000 indigenous fruit trees were planted to improve local biodiversity and food security and as part of the programme. Marcatus QED developed a programme of advanced training and special initiatives covering composting. drip irrigation technology. In collaboration with partners.000 tonnes of vegetables a year from farmers in South India and has introduced a Responsible Farmer Programme to train them in advanced agricultural technologies.000 farmers have started to scientifically compost. using classrooms and conducting live field demonstrations in three local languages. legally. the plan is to extend the programme to west Africa and south Asia. The safe chemical kits included personal protective equipment and chemical storage boxes specifically designed for smallholders. 3. saying that trainees had become more positive and constructive. India’s monsoon-dependent farmers are highly vulnerable to climate change. The average household earnings for tea trainees. After running more training courses in Kenya and South Africa. Emerging Leaders have turned “leadership for hope” into a professional product.000 farming families in 2013. have developed a train-the-trainer programme that is training 17 new trainers. safe chemical use. The company was aware that the 20. waste management. leveraging partners. Marcatus QED designed chemical safety kits that were produced through cosponsorship and distributed to 4800 farmers. and more inclined to look for solutions to problems. Impact | 38 . a global sourcing and supply chain company headquartered in Toronto. and created a series of training DVDs explaining the effects leadership has on everyday life.000 smallholders supplying it with produce were struggling because of declining crop yields. The Marcatus QED team travelled to villages across 3 states to conduct training demonstrations. People close to participants noticed a difference too. reduce dependency on scarce natural resources and improve the livelihoods of farming communities. for instance. nutrient management. to compost and to use drip irrigation technology to preserve scarce water. buys more than 40. more than 20 projects are still running after a year.engagement improved. They reached about 5. and eroding soil fertility. Marcatus QED: Introducing agricultural techniques to Indian smallholders Smallholder farmers in isolated parts of southern India are learning how to use agrichemicals safely. Another 1.

Yet the vanilla pod grows many miles from Europe in some of the remotest and poorest parts of the world. Sainsbury’s has invested £30 million in “farmer development groups” since 2006. Fulfilling its 100% British wheat commitment demonstrated the strength of Sainsbury’s grain development group and meant customers could continue to buy British bread in store. ethical and fit for the future. This rewards farmers for outstanding animal welfare and environmental standards. In 2008 Sainsbury’s pioneered the first carbon footprint measurement system in the dairy industry in a bid to reduce farmers’ energy costs and carbon footprint.Marcatus QED is one of the leading exporters of preserved vegetable condiments such as cucumber pickles and onions. It is not an easy crop to cultivate. Sainsbury’s: Suppliers’ development groups offer farmers support Despite extreme weather hitting the 2013 British wheat crop. established to help dairy farmers improve efficiency. Its partners in the programme include Unilever. There is nothing cosy about being a vanilla farmer and many have thrown in the towel as it has become harder and harder to eke out a living in competition with synthetic alternatives. Highly labour intensive. DuPont. First up was the dairy development group. A family owned business. Taylor & Colledge. has been selling vanilla for over a century. Sainsbury’s stuck by its promise to farmers to use 100% British wheat in the bread baked in-store. It is an approach that helps Sainsbury’s ensure that most of its own-label products are sustainable. the company’s managing director. Bayer CropScience. Sainsbury’s set up the groups because it wants its farmers to be sustainable and profitable. including Madagascar. Meeting regularly with Sainsbury’s agriculture team. and animal health and welfare. like supporting pig producers on the price for their pigs when the market price dropped. each flower is handpollinated and a crop yields just one annual harvest. Papua New Guinea and Tonga. generating a saving to farmers of over £10 million. Taylor & Colledge: Aims to make South Pacific vanilla market Fairtrade In many ways. Sainsbury’s has 10 development groups covering all the main agriculture and horticulture industries. Dr Sam Himstedt. vanilla is quintessentially English. its flavour a distinctive feature of staples including Victoria sponge and – the ultimate comfort food – custard. and the Social Education & Development Society NGO. said: “We have seen first-hand how irresponsible buying and sourcing practices have led to the decimation Impact | 39 . at the same time benefiting its farmers and growers. Bangalore University of Agricultural Sciences. and received overwhelming support from the 300 plus farmers in the group. They followed this up by introducing a highly praised cost-of-production model in 2012. the groups help the supermarket offer benefits throughout the supply chain.

and improving the transparency of its supply chain. Fareshare. who on average each support six family members. The company provided funds to cut overgrowth around neglected vines. Around 1. The “Farm to Fork” metric is a first for the retail industry and has set a benchmark for businesses keen to act on food waste. But if vanilla production is managed responsibly and sustainably then the wider community benefits. built fencing and finance plantation management and development programmes to encourage more growers into the industry. for example. Taylor & Colledge pioneered an ambitious programme in Tonga to regenerate its neglected vanilla industry. 17% of the grapes produced for its supermarkets are wasted by the consumer. including Wrap. putting pressure on the environment and costing producers £460m annually. Impact | 40 . have since agreed to work with the British Retail Consortium to share their data from 2015. was overwhelming – over 260 joined the programme in year one. and combined this with waste data from its own operations and Wrap statistics on domestic food waste. Feeding the 5000 and Waste Watch.of vanilla growing in some of the poorest parts of the world. Tesco’s focus on reducing food waste forms part of its wider commitment to addressing the economic. Tesco identified problem hotspots and created action plans to cut waste. from ending multi-buy offers on large bags of salad to ordering bakery products more accurately. according to the UN’s Food and Agriculture Organisation (FAO). By building a food waste footprint for each product. including all the country’s biggest supermarket chains. and is working with suppliers to obtain fresher produce and improve the storage advice on packaging. The company collected data from its producers and suppliers on why and how much food was wasted. The response from farmers.3bn tonnes of food is wasted globally each year. the programme is close to Fairtrade certification. Tesco developed a smart way of measuring where food waste occurred – from “farm to fork” – for 25 of its top-selling products. Major UK retailers. Working with sustainability consultancy Anthesis. agricultural offices and landholders on the island of Vava’u to develop a vanilla rehabilitation programme to support farmers throughout the growing season – not just at the end when they have crops to sell. health and environmental issues that are most important to the longevity of its business. and is working with its suppliers to reduce this. where only 30 farmers were left growing the crop. Tesco: Working with suppliers to cut food waste Tesco has become the UK’s first retailer to disclose the volume of food waste it produces.” In 2013. Tesco’s move to share its food waste data achieved widespread media coverage and was welcomed by leading food and environmental campaigners. The company worked with the government. A year in. Taylor & Colledge guarantees it will buy farmers’ vanilla – for which it is seeking organic and Fairtrade status – at a fair price. It found that.

forestry and agriculture. nylon. So carbon-intensive industries can cut emissions while helping meet the demand for affordable. using revolutionary new technology. With predictions that global demand for energy will double in the next 40 years because of growth in China and India. Full-scale production. LanzaTech’s microbe uses waste gas as a source of carbon. It is estimated that this process could provide a fifth of the aviation fuel the world’s travellers are currently demanding. 2 and 3 emissions is key to meeting the UK’s carbon reduction targets. medicine. even municipal waste and coal. The process has other major advantages: it enables biofuel to be produced without using food crops or agricultural land and it allows industry to grow. modern humans are making it to solve the greatest problem of the industrial age. It heralds a new generation of renewable fuels and chemicals. Described as gas fermentation technology.Carbon & energy Innovation winner management LanzaTech: Turning pollution into fuel Reducing business’ scope 1. bread and the black death but one of the planet’s tiniest organisms may provide a solution to its largest threat – climate change. Waste carbon is transformed from a problem into an opportunity. LanzaTech could produce 30 billion gallons of ethanol or 15 billion gallons of sustainable aviation fuel – about 19% of what is currently used. LanzaTech’s mission was to develop a sustainable model for producing biofuels and chemicals that would not rely on land or water. This was an award for initiatives that take a holistic approach to measuring. T hey have given us beer. But the process also applies to gas produced by oil and chemical refineries. plastics and solvents. that would not pit job growth against carbon reduction and that would revolutionise thinking about waste. “LanzaTech’s unique ability to reduce or eliminate the release of waste gases like CO and CO2 has dramatic consequences on the global fight against air pollution – it meets a survival-driven need for places like China and India.” said Andrew Chung. refineries and industrial-scale waste dumps and transform it into something much more useful. Khosla Ventures. So the carbon is captured before it is released into the air and re-used for products that can be used in diesel and aircraft fuels. Microbes could help clean up the gases belching out of the world’s steel mills. Just using the world’s steel mill waste gases. The microbe is as safe as the yeast used in bread making. a partner at one of the company’s investors. based on one of humankind’s earliest uses of biotechnology. LanzaTech’s proprietory microbe is a natural biocatalyst that can capture CO2 and turn it into ethanol for fuel. US-based LanzaTech has discovered a microbe that ferments gas so that it can be converted into ethanol – a pure alcohol used as fuel. starts in China in 2015 and Virgin Atlantic plans to be the first commercial airline to use it. who is on the board of LanzaTech. managing and reducing emissions. Impact | 41 . low carbon fuels and chemicals. But while neolithic humans made ethanol to drink. more than a third will have to come from zero carbon fuel.

5m) investment led by Mitsui & Co. the strength of our technology. LanzaTech announced a $60m (£35. including Siemens and four existing investors – Khosla Ventures. Impact | 42 . CEO of LanzaTech. Its proprietary microbe is a natural biocatalyst. the quality of our partnerships and the opportunity to make a big impact on the global fuels and chemicals markets through capturing and reusing carbon. Petronas. Freedom Pines. India. LanzaTech is the first company to develop a bio-catalytic toolkit for a gas fermentation microbe. Jennifer Holmgren.” said Sir Stephen Tindall. Together they will produce 145 billion gallons of ethanol annually. The Guardian judges felt that this was a very impressive entry. LanzaTech. said: “The funding validates the confidence our investors have in us. LanzaTech has operated a pilot plant in New Zealand at Bluescope Steel Mill since 2008 and in 2012 it finished the first phase of a partnership in China with Baosteel. developing and successfully operating two plants at steel mills in China. LanzaTech is planning a second in China with Capital Steel and in the US is developing a biorefinery.000 gallons of ethanol a year from waste. Baosteel. categorised as a WHO-risk 1 organism (like baker’s yeast). The company’s plant in China is the first anywhere to earn the sustainability certification from the Roundtable on Sustainable Biomaterials Services Foundation for industrial carbon capture and use. K1W1 and the Malaysian Life Sciences Capital Fund. made even more powerful because LanzaTech is seeking to address carbon issues in the most challenging sectors. Ethanol produced with the LanzaTech process cuts the carbon footprint of petroleum gas by 60-80%. another investor. founded in New Zealand and now based in the US. the country’s largest producer. has partners and investors in the US. Malaysia. Boeing.” “It’s clean tech done right.It is the only company to take gas fermentation technology to this level. In March. Qiming Venture Partners. using forestry waste. of K1W1. and other industrial giants as it develops competitive biobased routes to other sustainable chemicals and fuels. Invista. Japan and the UK. Commercial operation in China is scheduled to begin in 2015. The plant converts 100. Evonik. The company has partnered with Virgin Atlantic.

set a target for his business to have zero impact on the environment by 2020 many thought it an outrageous ambition. The gas is produced from the anaerobic digestion of fish waste. which at the beginning of 2014 stood at 8. Interface’s facility in Craigavon has used 100% green electricity since 2006 and has recycled all of its waste since 2008. 95% of Interface’s energy consumption comes from renewable sources. Impact | 43 . Interface embarked upon its ‘mission zero’ at the instigation of its late founder. Since then Interface’s journey towards sustainability has seen a momentous shift in the way the company operates – and some outstanding results. This has shielded the company from energy price volatility and carbon-related price movements. Across Europe. the company will reduce its scope 1 and 2 emissions in Europe by 90% from a 1996 baseline. pumped into the grid and bought by Interface. This attitude was applauded by the Guardian judges who were impressed with Interface’s “clear and determined pursuit of mission zero to realise a radical and transformative change”. amounting to less than 5. a massive leap from 2012 when the figure stood at 33%. an aggressive energy efficiency programme and the technology to go with it. inspiring Interface and its people to continually push at the boundaries. In Ireland.900 tonnes of CO2 a year.000m3. In Europe as a whole. the late Ray Anderson. In use since the summer of 2012. It means an approach to sustainability that influences every aspect of the company’s business. Interface’s manufacturing facilities use 95% less water today than they did 18 years ago. has hit two of its zero targets. The Dutch facility uses hardly any water in the manufacturing process – the only water it consumes is on the domestic front. In 2014. But the company has made such great strides that. the new pre-coat process has reduced energy use by 40% per square metre of carpet produced and cut the use of materials by 8% in the Scherpenzeel factory. Its plant in Scherpenzeel. All the gas used here is biogas produced from green waste that comes from a local fish processing company. “mission zero” was a bold vision.Impact winner Interface: A carpet-tile revolutionary W hen Interface’s founder. Interface’s plants in Holland and Northern Ireland have been using around 90% less carbon and 95% less water than in 1996. twenty years later. Since January 2014. Ray Anderson. It requires a certain mindset. The switch to 100% biogas has eliminated all energy-related emissions at the plant. So how has Interface achieved such massive reductions in energy and water use? Meeting the challenge of zero impact on the environment is not about making a few tweaks. The new pre-coat line makes more efficient use of hot air through ultra-efficient ovens. cutting gas consumption and dramatically reducing the company’s dependence on fossil fuels. with no waste going to landfill. The Netherlands. which is filtered to the natural gas standard. One of the innovations that helped Interface reduce its energy use is a new pre-coat manufacturing line. Pre-coat is an important part of the backing that supports the look and feel of a carpet by anchoring the yarn in place – in Interface’s case this layer is latex. The latex is dried and cured in an oven. At a time when very few companies were making public commitments to sustainability. its European operations are within touching distance.

Arup believes that the Climate Change Act is an opportunity for the UK to become a world leader as it moves to a low carbon economy. more sustainable materials and the installation of LED lighting. It has identified where the industry’s carbon originates and who is responsible for cutting it. That exceeds the EU Commission’s proposed 2030 carbon reduction target by more than 100%. It is the kind of progress that is beyond the imagination of many companies. And that is where the carpet tile revolutionaries are going to focus their attention next. recycles all cooling and manufacturing water. which commits the UK to cutting 80% of green house gas emissions by 2050. Arup developed a model with a carbon emissions trajectory for the built environment and assessed the potential to achieve an 80% emission reduction. many of Interface’s savings have come from fundamental shifts in the way it makes its products. Next. “mission zero” is not just about its own operations – it is taking responsibility for the lifecycle of its products. for instance. The company has also changed the way it operates. but for Interface it is by no means the end of the story. The “Routemap” sets out the challenges and opportunities presented by climate change and lays out what the industry needs to do and which goals to set next. Others include the use of alternative. Naturally. helps industry track its own progress and has influenced the government’s Construction Sector Industrial Strategy. It provides direction where previously very little existed. Impact | 44 . The first phase was to define the built environment and develop a baseline emissions level for 1990 to 2010. businesses and jobs. by supporting new markets. To create its “Routemap” Arup brought together in-house specialists. When it comes to water use. also identifying major policies and initiatives already underway to encourage carbon reduction. Interface is proud of these milestones on its “mission zero” journey. Finally it drew up the “Routemap” and detailed its methodology and findings. To put the results in context. Runners-up Arup: Produces construction industry strategy for tackling climate change Arup has put the UK Green Construction Board (GCB) on course to tackle climate change. For Interface. The company has produced a “Routemap” demonstrating to sectors and industries involved in construction how they can respond to the 2008 Climate Change Act. These latest achievements bring Interface closer to achieving its ambitious goal.It is just one of a wide range of energy-saving measures introduced by the carpet tile manufacturer. in 2014 the company’s European operations will achieve a 90% reduction in greenhouse gas emissions. meaning the only water used by the factory is for domestic purposes. A new closed-loop piping system in its Scherpenzeel plant.

400 employees took the chance to learn more about Citi’s projects. subject to external audit. understand where carbon exists and how issues like behaviour. Citi: Cutting carbon and energy use Using a three-pronged approach to reducing carbon emissions and cutting energy use across all of its buildings. and help companies to make substantial fuel savings. and reduced its energy use by 25. The company aims to achieve a 25% absolute cut in CO2 and a 20% absolute reduction in energy use by 2015 against a 2005 baseline. won a Technology Strategy Board grant to build and install a refrigeration engine on a Impact | 45 .08GWh. and how they can help. They also organised a workplace Expo event where over 1.Arup.000 tonnes of CO2. has provided the GCB with knowledge to make better decisions. Examples of operational savings in the UK include turning off UPS power supply units in the data centre and a modified chiller system that uses the external air temperature to cool the building. buses and commercial vehicles.6% reduction. Recognised by Bloomberg in 2013 as the World’s Greenest Bank. Industry associations. which knows that clients increasingly expect projects to be sustainable. Dearman formed a consortium including MIRA. With a passion for engineering and a strong understanding of the challenges facing a fossil fuel-dependent road transport system. Middle East and Africa (EMEA) in 2013. new technology and equipment upgrades.3% cut in emissions. multinational banking group Citi exceeded its annual target for Europe. property and asset owners. and encouraging employees to support its goals. Citi’s targets are accordingly ambitious. On the new technology and upgraded equipment front. the company upgraded hot water heaters in Canary Wharf washrooms with air source heat pumps. Electric car charging points and video conferencing facilities on individual computers to reduce the need to travel are just two of the ideas Citi introduced to get employees involved. Dearman: Making clean engines with liquid air The Dearman Engine Company is making clean engines a reality with a piston engine powered by the expansion of liquid air (nitrogen). The 2013 target for its 600-plus buildings in 50 EMEA countries was a 5. Citi approaches carbon and energy reductions in three ways: operational efficiencies that cost little to nothing. Citi exceeded this target by achieving a 7. which work by absorbing the heat generated by employees and IT equipment. Following rigorous testing at three UK universities. and in 2013. Air Products and Loughborough University. The engine could significantly reduce the emissions of refrigerated transport. Peter Dearman set about exploring the potential of liquid air from his home garage. manufacturers and trade bodies are already responding to the “Routemap”. Citi allocates annual targets to each of its four global regions. saving over 10. performance gap and technological advances affect emissions reductions.

The salon switched energy suppliers to get the business 100% renewable electricity and is due to install a voltage unit. Fitting just a third of the UK’s refrigerated trailer fleet with a Dearman engine could remove 180 tonnes of particulate matter from the air annually. cold air. Élan Hair Design carried out a £250. which is expected to save a further 10% on electricity. Élan: Inverurie hair salon gets green rinse Hair dressing has taken on a green tinge at a town centre salon in Inverurie.vehicle. New equipment. where rapid and unsustainable industrialisation.398 in the year to September 2012 and by a further 16% to £373. Impact | 46 . and so is particularly useful for cold chain transport and bus air conditioning. the engine is economical to build and maintain. and LED lighting that consumes 80% less electricity than before and will last for a decade. the equivalent of taking 367. The company is convinced that many of its customers conscientiously select a greener. solar-thermal panels to provide hot water. liquid air vehicles could save a million tonnes of carbon and 1. Business is booming.000 Euro VI diesel lorries off the road. which consume 20% of a vehicle’s diesel fuel. more sustainable service. Sales rose by 14% to £323. The new-look salon has photovoltaic panels to generate electricity. a Scottish environmental management system.3bn litres of diesel in the UK alone. the Centre for Low Carbon Futures estimates that by 2025. The engine also provides free cooling. the company’s turnover has increased steadily. has filled major cities with noxious smog. Air pollution is a pressing environmental and health challenge worldwide and nowhere is the impact more keenly felt than in China. claims to be the most eco-efficient salon in the UK and has seen its client base grow by 25%. powering the engine. new basins cut water consumption by well over half. a 38% improvement on the previous year. which emits clean. practices and systems were introduced to strengthen the hairdresser’s environmental and commercial performances.749 in 2013. Dearman is on track to install its first engine on a vehicle by summer 2014 and is on the road to bringing its product to market. The company’s carbon management plan is endorsed by the Carbon Trust and has resulted in a reduction in its CO2 emissions – equivalent to 110 tonnes during 2013. Élan completed level two of the Green Tick scheme. a specialist eco-cleaning system uses only cold water. Energy-saving motion detectors and low-temperature radiators have been installed. Aberdeenshire. Importantly. Since the work was completed in March 2012. including the expansion of cold chains. The liquid air in the Dearman Engine expands. It is also developing a heat-hybrid engine that could reduce diesel consumption on a bus by 25%. and the company returns unused electricity to the National Grid. Similarly.000 green refurbishment in 2012. The salon’s radical cut in carbon emissions and energy use is the result of an environmental action plan. an air-source heat pump that saves 80% on heating costs.

develop innovative products and services. npower saved approximately 160 tonnes of carbon by installing solar panels. identified opportunities to lower energy use and created dedicated plans for individual sites. npower was awarded the “carbon trust standard” in 2013 and has also become the UK’s first major energy supplier to receive the ISO 50001 accreditation for effective energy management. This tool helps companies to take greater control over energy purchasing by moving from fixed to flexible energy contracts.000 a year to £787 – a drop of 762%. while voltage optimisation equipment at 11 sites generates an estimated saving of 1. PepsiCo: Cutting carbon in its Walkers crisps supply chain In less than a decade PepsiCo would like its UK operations to be fossil fuel free. minimise) to embark on an energysaving programme in 2010. cutting water consumption by a further 18% and saving the business around £900 a year. Beyond its internal energy efficiency activities. npower has pioneered an approach to energy procurement called “direct budget management”. This m3 project resulted in a 16% reduction in electricity use and savings of more than £740.000 tonnes of carbon annually. adopting a green ethos has reduced electricity costs from more than £6. installing two wind turbines and 50kW solar panels at its Sunderland office. Élan uses only the most eco-friendly hair products and suppliers and is sharing its expertise with other businesses locally. monitor. In addition. It has also harnessed the power of renewable energy. It used an “m3 strategy” (measure. meeting its target to achieve a 40% a year reduction in carbon intensity and sharing its best practice with its customers. npower: Leads by example in energy efficiency Determined to lead by example. installation of the new basin system has reduced consumption by 64%. To achieve this the company is working closely with its supply chain where most of its environmental impact is generated. and raise awareness of the importance of using energy efficiently. the use of compostable towels and capes has eliminated the need for washing machines. npower has made significant progress on improving its energy efficiency.Moreover. The company’s focus on energy saving forms part of its wider low carbon strategy to reduce emissions. One npower office in the West Midlands saw electricity consumption fall by 40%.000 in 12 months. While the salon naturally uses high volumes of water. looking at how the potatoes Impact | 47 . It measured where and when energy was being used at its premises every half hour using metering. It started with one of its biggest brands: Walkers crisps.

achieving larger scale reductions. despite increasing its floor space by one million square feet. Sustainability managers have been appointed to champion the company’s internal “resource conservation” programme. The results have been impressive. harnessing renewable energy and encouraging employees and suppliers to do the same. which it believes differentiates it from other supermarket chains in a fiercely competitive market.are grown. Sainsbury’s energy costs would quadruple by 2020.200 tonnes in 2012-13. Cutting the operational carbon footprint of its stores reflects Sainsbury’s wider commitment to respect the environment. SC Johnson: Has its own wind turbine. Sainsbury’s used sophisticated financial modelling to ensure that changes would deliver a good return on investment. The company – which is one of the UK’s “big four” supermarkets – recognised that recently commercially viable technologies could save more energy. Project Graphite involved 12 initiatives in 636 stores.000 photovoltaic panels. It has introduced low carbon fertilisers and modernised its transport fleet. packaging and transported. The business case for this programme was reinforced when it became clear that if no additional action were taken. it made more than 3. and partnered with Imperial College and the Grantham Institute to optimise its planning. begun in 2011.000 changes. monitoring and analysis techniques. affecting refrigeration. PepsiCo built a diagnostic tool to identify opportunities to boost efficiency. There was an 11% reduction in electricity use measured against 2007-08 levels. Between 2011 and 2013. Sainsbury’s reduced its demand on the national grid by installing 112. Sainsbury’s: Shrinking its carbon footprint Sainsbury’s has cut the carbon footprint of its UK stores by saving energy. 89 biomass boilers and 14 ground-source heat pumps. lighting controls – including daylight-sensitive dimming – and voltage optimisation. The company reduced the volume of carbon produced per thousand square feet by 17% compared to 2005-06 levels. The company has cut the carbon footprint of a packet of Walker’s crisps by more than 9%. the equivalent of 65% of its estate. The effect would be to cut its stores’ carbon footprint: the company aimed to reduce its carbon emissions by 30% by 2020. among other sustainability measures Employees at SC Johnson’s Mijdrecht manufacturing plant in the Netherlands have Impact | 48 . Sainsbury’s cut its operational carbon footprint by 35. The idea was first to lower energy use and then to install low or zero carbon technology to reduce the stores’ demand on the National Grid. This was the beginning of Project Graphite. Multi-use trailers are used these days to collect potatoes from farms as well as to deliver boxes of crisps.

will no longer need to rely on gas boilers and will deliver a reduction of around 8.planted a hectare of trees around the site each year for the past seven years. against a 2000 baseline. and has built an electric train and track – powered by the wind turbine – to transport goods and raw materials around the site. From mining precious metals in road sweepings to turning waste into organic fertiliser. Last year Veolia created 21 times more energy than it consumed.2m tonnes of carbon a year and reducing landfill emissions by over 3%. according to the company. It has also made room for a packaging supplier to operate at the Mijdrecht site so that packaging is made locally and transported to the warehouse via the electric train – reducing supply chain emissions. It is one element of the family owned company’s plan to reduce greenhouse gas emissions from worldwide manufacturing by 48% by 2016. Antoine Frérot. As a result it became the only net carbon creditor in the Government’s CRC – Carbon Reduction Commitment – energy recovery efficiency scheme for 2012-13. water and energy. As well as the tree cultivation project. But what if waste were something to be valued? Veolia Environmental Services hopes to do just that. The five participating estates in Rotherhithe. it is also investing over £1bn in recycling and recovery infrastructure.” And at the heart of this shift is carbon reduction. Not only is the company a CRC creditor. Veolia Environment: Finding value in rubbish One definition of rubbish is material that is considered valueless. a switch to compressed gas technology for Glade® aerosol products has resulted in a 10 tonne reduction in liquid petroleum gas from the manufacturing process. Duck and Mr Muscle has put in place a range of energy and carbon management measures at Europlant – its largest European manufacturing hub. at the same as avoiding 1. Pledge. the maker of Glade. The initiatives support SC Johnson’s five-year global sustainability strategy. At Europlant – which produces air fragrances and pest control products – windgenerated electricity has eliminated 2. The company has installed an 80-metre wind turbine that supplies 50% of the site’s annual electricity needs. the company chairman.000 tonnes of carbon dioxide emissions a year.000 Southwark residents.100 tonnes of green house gas emissions annually. The site has also achieved zero waste to landfill. which also includes a goal to source 33% of its energy from renewable sources by 2016. making SC Johnson Europe’s largest supplier of aerosol products using this technology. transforming waste into energy for 10. In addition. Over five years. It achieved a net zero CRC status with the electricity it generates from renewable sources and combined heat and power plants. This includes building London’s first district heating network. the company is doing its best to redefine rubbish as a resource that is highly valuable. said: “We are moving away from water and waste management to solving the problem of a scarcity of raw materials. it has gone one stage further and introduced Impact | 49 .

one in Merseyside and one in East Sussex.000 30-litre bags of it in 2013. and it sold 60.000 tonnes of biowaste a year. Impact | 50 . the company has introduced an advanced treatment that involves wet and dry separation via.500 “biscuit” bales of solid dry fuel. To turn the sweepings into a valuable resource. which is spun to separate the water from the solids. the final separation of solids leaves a dust from which precious metals can be recovered. Around 7.000 tonnes of Soil Association certified sustainable organic fertilisers. transforming it into more than 100. Veolia has contracts with cities across the country. One activity that has attracted wide interest is the sorting of road sweepings. These facilities treat around 250. made from unrecyclable commercial dry waste. in effect. a giant vibrating sieve. two in Essex. Pro-Grow is the company’s range of organic soil and lawn conditioners. were also exported. generating a significant volume of street waste. a sludge is left. After all the different materials are sorted. Veolia Environmental Services operates seven large-scale centralised composting facilities in the UK. As well as creating individual recycling streams and landfill restoration materials. three in Hampshire.a number of green products as part of its commitment to building a circular economy.

chief executive of EACR. Hewlett Packard has had an e-waste management project in Kenya since 2010. “This model is about connecting the collector to the global markets for the materials. For every one million mobile phones. “This is the first model of its kind. Judges were looking for examples of several partners working together in nontraditional ways towards a goal that delivers truly sustainable outcomes. modern recycling facilities are still rare. The company wanted to extend its work in Kenya and develop a blueprint for a sustainable recycling system that could be replicated in other developing countries. You will even discover a few kilograms of the rare palladium. Get it wrong and the resulting e-waste is a toxic hazard. housed in shipping containers. and it can turn into a valuable resource. you can recover significant amounts of valuable metals including 24kg of gold. While e-waste volumes continue to grow throughout the developing world. and Kenya’s first-ever registered collection network for e-waste. This is one of 40 collection points in Hewlett-Packard’s Nairobi e-waste recycling network. public and academic sectors. and providing them with a fair and transparent price. the company brought together a group of recycling experts. Critically. Their remit was to develop a system in Kenya responsibly to separate and dismantle e-waste. Electronic waste is expected to top 60 million tonnes globally by 2017 – an increase of a third in five years. between bottom-of-the-pyramid individuals and multinational corporations. both the micro-businesses and individual collectors are paid fairly. financiers. Hewlett Packard knew it needed a range of partners to break down traditional barriers between the private. the system needed to ensure that Kenyans working on the project received a fair price for the recovered materials. to ensure they get the maximum value for the waste. The micro-businesses that do the collecting receive equipment and training to ensure they meet global standards and have 40 collection points housed in shipping containers. but it had much bigger ambitions. This treasure of metals could be an opportunity to turn e-waste into well-paid work. 250kg of silver and nine tonnes of copper. not just in Africa but anywhere in the world. A German investment organisation Deutsche Investitions – und Entwicklungsgesellschaft has experience of funding and project management in developing countries. computers and mobile phones. and between local labour and global marketplaces.” says Robert Truscott.Collaboration Innovation winner An award for a project or initiative that breaks down traditional barriers. Hewlett-Packard: Introducing large-scale e-waste recycling in Africa T oday there are more mobile phones in Africa than there are in America and they will all eventually need to be disposed of. The result was east Africa’s first large-scale recycling facility. But get it right.” Impact | 51 . in Nairobi. including domestic appliances. In addition to Hewlett Packard’s expertise. For recycling knowledge it partnered with the East African Compliant Recycling (EACR). regulators and academics. To develop such a blueprint. In addition. For developing the regulatory environment. the Kenyan authorities came on board. There is also a network of collectors who bring e-waste to the shipping containers. while the University of Northampton delivered recycling training and awareness.

This collaboration is already having positive environmental, economic and social
impacts in Kenya. It is estimated that by the end of 2014, the initiative will have
created over 2,000 jobs in Kenya’s e-waste management industry. The value created
from reusing e-waste is shared between the recycling facility and the collection
network of micro-businesses and individuals. Importantly the system allows for a
transparent e-payment that passes maximum value down the chain.
The project’s IT system gives the recycling facility full traceability for its flow of
material and the financial transactions in the chain. Hewlett-Packard provided
funding, IT equipment and IT design expertise, which used mobile phones and cloud
To reduce unsafe e-waste disposal practices, Hewlett-Packard supports an
information campaign and training, as well as consulting with Kenyan authorities
to help develop national legislation, registration and infrastructure for responsible
The Guardian judges were impressed with the impact of Hewlett-Packard’s project.
They praised it for creating a network from scratch and mobilising suppliers,
governments and individuals.
Hewlett-Packard’s sustainability strategy dates back to 1957 when its founders first
put global citizenship on its corporate agenda. Since then, it has recycled over a billion
kilogrammes of IT equipment from 70 countries. In Africa, it has e-waste recycling
projects in Kenya, Morocco, Nigeria and South Africa.

Impact | 52

Impact winner

Barts: Links energy saving to patient care
and saves £105,000 in first year


t Bartholomew’s (Barts) and the Royal London Hospital
in London wanted to cut a £12m annual energy bill.

England’s largest NHS Trust, Barts Health, has a workforce
of 15,000 and serves about 2.5 million people. In a hectic
and complex hospital environment, the challenge was to
engage staff.
The trust involved three external partners: behavioural
change experts Global Action Plan, technology pioneers GE
and facilities management specialists Skanska. Each has
sustainability at the heart of its rationale and they set about
involving employees in two of the trust’s six hospitals in
behavioural changes.
The Global Action Plan at
Barts linked saving energy
to patient care and has
changed some entrenched

After interviews and focus group meetings, it was clear that the best way to encourage energy
saving was to help staff do what they do best: provide excellent patient care.
Thus Operation TLC was born. The campaign involved turning off equipment when it was not
being used, switching off lights at every opportunity and closing doors, while linking energysaving to greater patient safety, comfort and dignity.
By concentrating less on the energy message and more on the provision of care, the campaign won
the support of staff and saved more than £100,000 and the equivalent of 800 tonnes of CO2 in its
first year.
Combining the trust’s sustainability, environmental management, estates, communications and
clinical research teams was central to the campaign’s success.
The sustainability team, for example, made dozens of ward rounds to share success stories, deal
with signs of resistance and reward energy-saving activities until they became habitual.
A group of “grassroots influencers” became advocates for action for their own teams. Senior
hospital staff reinforced the message by featuring on computer screensavers and making threeminute films to demonstrate their commitment to the campaign.
The project was explained to staff as a simple way to create a more healing environment: by
reducing excessive heat and noise, helping to promote sleep and reduce light pollution, and
improving patient safety and privacy as well as better regulating room temperatures.
Operation TLC was reviewed by a specialist clinical research team at Queen Mary University in
the East End of London – the first time the impact of energy-efficient behaviour change in the NHS
had been scrutinised in such a robust way.
It found that after four months 40% more lights were being switched off and 18% more doors were
being closed. More importantly, one in three patients reported fewer incidences of sleep disruption
and one in four experienced fewer privacy infringements.
The partnership estimates that when phase two of Operation TLC is rolled out across the whole
Trust it will save £800,000 a year. If replicated across the NHS, there is potential for £35 million in
energy savings, along with improvements in patient care.
The judges said the entry stood out because of the entrenched behaviours it had had to overcome.

Impact | 53

It was a clear example of how sustainable action can also help staff to do a better job.
Operation TLC was devised to be replicable across the whole NHS.
Aside from a first-year financial saving of £105,000 for Barts Health NHS Trust, the
programme highlighted many opportunities to decommission unused medical
Many staff reported that the energy-saving element was far less of an incentive to
participate than their ability to offer better patient care.
Barts Health NHS Trust’s medical director, Steve Ryan, said: “For me TLC is ultimately
about tender, loving care – providing a real healing environment.” Operation TLC will
expand into four more hospitals and at least one other NHS Trust in 2014.
The project is highlighted as a model staff engagement programme in the NHS’s
sustainable development strategy and is featured in the 2013 energy efficiency
strategy update from the Department of Energy and Climate Change.


2degrees: An online community for
sustainable business
2degrees is an online community for sustainable business that includes more than
35,000 people and organisations, and hosts platforms and regular events to inspire
collaborative solutions to common problems.
2degrees provides online services for companies including Asda-Walmart, Tesco,
GlaxoSmithKline and Kingfisher, allowing them to work more efficiently by cutting
costs and reducing risks.
In 2011, Tesco introduced the first 2degrees platform – the Tesco Knowledge Hub
– which was quickly followed by dedicated online networks for GSK, Asda and
Kingfisher. Each forum is designed to stimulate partnerships by providing the tools,
resources and technology to communicate best practice between businesses.
Collaboration with suppliers and stakeholders is the fastest way for major
corporations to reduce their environmental impact and secure supply chain
sustainability, argues 2degrees.
Tesco’s membership of the 2degrees buying club, for example, enabled the retailer to
install low-energy lighting at a 25% discount, resulting in an 80% reduction in energy
use. Typhoo has joined the club and expects to cut 900 tonnes of emissions by
installing the lighting.
Branston turned to the platform for advice on voltage technology and has since
installed systems that reduce the consumption and cost of electricity by 5-8%.
2degrees claims that millions of pounds of savings have been made through its
online platforms and that billions more are in the process of being unlocked.

Impact | 54

7% improvement in the number of people living below the poverty line. With a life estimated at between 30 and 40 years. the company is ensuring that bio-based materials are sourced responsibly. the strategy will help secure AkzoNobel’s raw material supply. with CARE Brazil to support new small businesses in the town. 350% more 15-17 year olds complete secondary school. First. This highlighted the materials and businesses within the company’s value chain that are most susceptible to fluctuations in oil and gas supply. measured against the United Nations Human Development Index. it says. But mining multinational Anglo American believes it can create real value for society. It is negotiating deals that may reduce CO2 emissions across the company by up to 800 kilotonnes by 2020. Impact | 55 . As well as expanding the market for biomass and helping emerging businesses gain access to finance.000. for instance. It is a premise the company has put to work at its nickel mining operation in Barro Alto. Barro Alto has become one of the most improved municipalities in Brazil over the past 20 years.AkzoNobel: Backing renewable raw materials Paint and chemicals company AkzoNobel is moving away from fossil-sourced materials in its products. The company says it wants not only to leave behind an improved environment – both physical and socioeconomic – but also to fulfil its commitment to the Millennium Development Goals. and start-ups Solazyme and Zeachem. the company took a detailed look at its product lines to identify the chemical components and processes involved. Brazil. It found that. Solvay. It then found biological substitutes. and using biomass alternatives. Meanwhile. from Belgium. Anglo American started building the infrastructure in 2007 and began full mining operations in 2011. The company has been building partnerships and hopes to get sufficient volumes to secure a future market. and with Health Repro Latina to provide workforce support on social issues such as sexual health and pregnancy. it is working with Fauna and Flora International to plan how best to return the area to its original condition post-mining. Anglo American: Shaping a legacy to be proud of in Brazil Mining and sustainability do not naturally go hand in hand perhaps. There has been a 66. NGO partner Agenda Publica carried out an interim assessment in 2010. and more than half of all children born in 2010 received pre-natal care – a 40% rise since 2000. which employs around 1. For example. the mine will be a major part of the community for decades to come.

The company has invested $12 million (£6m) in social projects since its arrival. so the telecoms company partnered with EDF in 2012 to evaluate the best ways to improve its water efficiency. Every option they identified made good business sense. as well as training videos. For example. energy and chemicals that could be saved by making carefully calculated changes. infographics and sample water audit forms. AT&T and EDF found water-saving opportunities of 14–40% at each pilot site. It has also set up the Barro Alto Foundation – chaired by the city’s mayor – to agree priorities. EDF estimates that the toolkit could help US commercial buildings to save up to 28 billion gallons of water annually.000 but promises more than £60.3bn gallons of water used by AT&T each year. It can be tailored to suit organisations of different sizes and features water and cost-saving calculators and a cooling system efficiency guide. a simple equipment upgrade costing £2.400 promises nearly £24. so too have the concerns about animal welfare. There has also been an 18 point rise in the provision of customer information on farm animal welfare and a 15 point increase in the communication of objectives and targets on this issue. Business Benchmark: The animal welfare index Every year nearly 70bn animals are farmed for meat. Similarly. “We use the benchmark as a means of providing further clarity on our animal welfare requirements and activities for the benefit of our consumers and investors.000 in annual water and waste water savings. For example. Since 2013 food manufacturers and retailers have been able to compare their animal welfare practices with an industry benchmark created by the Compassion in World Farming and the World Society for the Protection of Animals. As agriculture has intensified. AT&T: Blueprint for water efficiency AT&T has identified water savings of up to 40% across its US operations by collaborating with a not-for-profit consultancy. The jointly produced water-saving toolkit was introduced in 2013. Environmental Defense Fund (EDF). Water is vital for the cooling towers that keep many of AT&T’s facilities running smoothly.” says Mark Impact | 56 . Since introducing the Business Benchmark on Farm Animal Welfare a year ago. particularly in relation to cooling towers. It appears the benchmark has encouraged companies to up their game. milk and eggs. These towers account for a large proportion of the 3. the organisations have experienced an increase in interest in this issue from retailers and investors.000 in annual savings by expanding free air cooling. upgrading a cooling tower filtration system costs less than £60. The two organisations have created a comprehensive water-saving toolkit to help other companies realise similar savings. The company ran a series of pilot programmes across its US sites to measure the quantities of water. there has been a 10 percentage point rise in companies publishing farm animal welfare policies.

second only to pneumonia. ColaLife devised the optimum route to market for the new kit. they have also plugged a gap in reliable data and analysis. mothers would often walk more than 7km to a clinic. Impact | 57 . according to the trial results.” says Abigail Herron. With financial support from corporate partners and the UK’s Department for International Development (DfID). 24-month trial in 2011. By publishing the annual benchmark – ranking companies’ performance – and providing investors with individual reports to support their investment research. involves oral rehydration salt sachets. focused manner. head of responsible investment engagement at Aviva Investors. ColaLife. Learning from Coca-Cola and SABMiller. ColaLife’s founders visited Zambia three times and consulted with 20 organisations to assess customer needs and market opportunities. only to find that antidiarrhoeal medicines were out of stock. Previously. “The Benchmark is the ‘go-to’ tool for investors on farm animal welfare. has proved that sheer size is not an impediment to finding solutions to big development challenges by partnering with organisations including Janssen Pharmaceuticals. An experienced steering group oversaw the evaluation. together with Unicef Zambia and the Zambian health ministry. The animal welfare organisations have published investor briefings to highlight the business case for action and encouraged companies to talk about farm animal welfare risks and opportunities. paediatric zinc to strengthen children’s immunity and soap to promote hand washing. the charity established a £1m. Janssen provided business-planning support for the trial. The kit. The manufacturing and distribution of “Kit Yamoyo” has now been transferred to a small Zambian company. known as “Kit Yamoyo”. Additionally. with a nationwide scale-up in the pipeline and plans afoot to test the concept in at least three more countries. design and distribute an antidiarrhoea kit for children in Zambia. Henceforth they will be able to buy the kit from one of 85 trained micro-retailers. The packaging is designed to help mothers to measure the right amount of water to add. a small UK charity. all to be found within a 2km distance of their community. It offers a rich stream of questions [that] allows investors to engage with food companies in a structured. which was designed by a doctoral candidate at John Hopkins University.Atherton-Ranson. diarrhoea is the second biggest killer of children under five. agriculture sourcing and animal welfare manager for Marks & Spencer. ensuring that it would be easily accessible and affordable but would also create employment. ColaLife: Makeing an affordable antidiarrhoea kit Globally. to develop. 94% of mothers are using the kit for hand-washing and 92% believe that ORS is the best option to treat diarrhoea.

it works not only on desktop computers but also on portable devices. worked with academics and sustainability specialists to produce the Cool Farm Tool. the not-for-profit Cool Farm Institute was born to help farmers produce more efficiently and sustainably. as well as their productivity. with up to a third of all greenhouse gases coming from the global food system. The NGO is now working with farmers in Warangal district to promote BMPs in cotton production in order to reduce its environmental impact. from the Cool Farm Institute.The Cool Farm Tool: A better way of engaging with farmers The United Nations has estimated that by 2050 the world will need to produce 70% more food to support a global population estimated at 9 billion. given the need to reach farmers throughout the world. A couple of years ago. As more organisations got involved. and now also covers other impacts. Yet growing food is a prime cause of global warming. doesn’t increase the yield. brands. but. the institute is able to take a holistic view across the supply chain. It has already been used by tens of thousands of farms in more than 30 countries. By working with producers. retailers. such as biodiversity and water. The Cool Farm Tool shows what can happen when companies reach across competitive boundaries and collaborate on not-for-profit ventures. provides immediate results for farmers. critically. This results in almost double the greenhouse gas emissions. WWF-India wanted to assess the greenhouse gas emissions from farms using traditional cultivation methods for cotton compared with those using better management practices (BMP). and more than the recommended amounts. This is a simple but powerful online greenhouse gas calculator that helps farmers to work out the impact of their various operations on the environment. The tool was originally implemented as an Excel calculator by the University of Aberdeen. as well as the ability to run what-if scenarios for both crops and livestock. Importantly. With other tools you… just pay for the study and are delivered the results. One example of the tool being used successfully is with cotton farmers in India. Heineken. the project grew and became more ambitious. The tool worked out that traditional cultivation used almost twice as much fertiliser as BMPs. including PepsiCo. Recognising the scale of this challenge. working in partnership with Unilever and the Sustainable Food Lab. a number of leading international companies have come together to develop a simple online tool for farmers so they can work out the environmental impact of their practices. technical specialists and other stakeholders. Impact | 58 . Unilever. The Institute commissioned Best Foot Forward (part of the Anthesis Consulting Group) to develop the online version. The companies. Marks & Spencer and Tesco. Mark Pettigrew of Pepsico says: “I like the Cool Farm Tool because it’s not a black box. PepsiCo is using the tool to support its public commitment to reduce its agricultural greenhouse gases by 50% in five years.” The web-based tool. The participants recognised the need to work together to create a standard way to measure greenhouse gas on farms. This is a better way of engaging.

Since then several of the policies suggested by the CEC have been or are being enacted. the CEC is made up of 33 civil society organisations and community energy practitioners. After the initial installation of fast chargers in 2012. as well as having an active presence on online forums for electric vehicle owners. which is the second biggest source of climate changing carbon emissions. Today. Among those on the trip were leaders from the Cooperative. M3 and M23. Impact | 59 . This addresses socalled “range anxiety” which has been seen as one of the barriers to electric vehicle adoption. Membership is growing from 25 new cards a week in July 2013.Ecotricity: Ecotricity and Nissan install UK electric-car-charging network The electric highway is with us. The CEC was born out of a tour looking at the benefits of community energy in Germany. get the general public on board and influence policy development. Moto and Roadchef services. The use of the electric chargers also went up by 2. Charging and membership are currently free. Ecotricity has run a national public relations campaign to spread the word about the charging network. the Church of England and the Campaign for the Protection of Rural England. and public support is on the rise. in partnership with Nissan. with a combined reach of 17 million people. with chargers placed at over 100 locations and contracts secured with operators including Welcome Break. they believed an unusual collaboration of partners from outside the energy sector would make people sit up and take notice. They were right. The charging points allow drivers of electric cars to charge their vehicles from 0-80% in around 20 minutes on motorways including the M4. The CEC works on the principle that community energy needs champions from outside the sector to raise its profile. These influential organisations joined forces with other trusted community leaders to call for a dramatic increase in the generation and saving of energy at a community level across Britain. The charge points use a membership card scheme to allow access to the network.000% from January to December of 2013. has installed electric vehicle rapid-charging infrastructure at over half the UK’s motorway service stations. Forum for the Future: Leading an energy revolution When Forum for the Future and the Cooperative Group set up the Community Energy Coalition (CEC) in 2010. the Women’s Institute. the National Trust. last year saw a rapid acceleration. The network has been in dialogue with the climate change minister from the outset and many of its proposals have been backed by government. it will cost you nothing. to 100 a week six months later. Ecotricity. as well as Ikea stores. you can get all the way from Southampton to Scotland using a network of fast charging points – and thanks to the solar and wind energy provided by Ecotricity. The electric highway provides the infrastructure for a revolutionary change in transport. If you are travelling in an electric car.

Tesco and Varner Group. Mothercare. New Look.8bn) garment industry – the world’s second largest according to Bloomberg. has led to a $20bn (£11. Impactt’s solution was the Benefits for Business and Workers (BBW) programme. At the same time. the CEC has been generating public support. Bangladesh to collapse. Impactt: Working to improve garment workers’ lot Exploitation. in which projects from around the country opened their doors to the public. It ran its first community energy fortnight in 2013.100 workers and injuring at least 2. Begun in 2013. says the consultancy – one that would incentivise a transformation of the status quo. inspect and enforce compliance in supplier factories but with limited success. Impactt looks for solutions that not only tackle the ethical issues.000 signatures to parliament in September. the CEC is proving indispensible in the push for a clean. Joint funding was important. killing more than 1. designed to increase productivity Impact | 60 . a budget of £880. In BBW’s first phase. Impactt also developed a training programme. the scheme brought together buyers from Arcadia. The issues came to roost in April 2013 when a blaze caused the Rana Plaza building in Dhaka. they bolster supply chain performance and support clients’ sustainability ambitions too. Ralph Lauren. Sainsbury’s. poor fire safety and sweatshop conditions remain commonplace in the Indian and Bangladeshi garment industries. helping to future-proof its clients’ supply chains while putting more of the gain into workers’ pockets. and presented a petition of 60.These include amendments to the Community Feed-in Tariffs and Energy Bill allowing larger projects to benefit. As a result. The factory was supplying high street clothing brands around the world at a time when the minimum wage in Bangladesh was £24 a month. participating brands and factories. Given the deep-seated issues for the garment industry in India and Bangladesh. The idea is to bridge the gap between a wide variety of stakeholders – from large retailers and government bodies to factory workers and local communities – in industries where the experiences and languages of the people involved make it hard to interact.000 was shared by the Department for International Development. a new model was needed. The country’s cheap labour. says ethical trade consultancy Impactt. Impactt works to improve worker livelihoods in a way that brings benefits to both ends of the global supply chain. It delivers improvements that work ethically and commercially. each had an interest in achieving real change. Global clothing brands have long tried to audit. 73 garment factories and the British government. the lowest wages in Asia after Myanmar. With support like this and the introduction of a permanent energy community unit at the Department of Energy & Climate Change. affordable and secure energy future. Marks & Spencer.500.

Primark and Walmart. So far. New bins have been introduced in all Sky buildings with matching colour coding. before the better products were identified. involving eight more retailers. It is hoped this will transform 200 factories by 2015 and include wider collaboration with established safe work and fair wage initiatives such as Accord and Better Work. using bio-degradable. the new waste bins were introduced by an internal publicity campaign. which invests in sustainable supply-chains. plates and boxes.000 more workers with an additional budget of nearly £1. The new range is set to be rebranded to make its green credentials clear to users and colour codes are being placed on each food packaging product so that Staff know which bin – recycling. and was typically using more than one million styrofoam catering items a year. Stage two of the project has begun. The companies worked with Gather and Gather. Sky and catering products supplier Bunzl worked together on a greener alternative.000. waste contractors would not accept waste contaminated with food. Consequently.000 Sky employees in the UK and Ireland. Recycling levels have increased and are now running at over 65%. almost 11 tonnes of styrofoam have been removed from the landfill waste stream every year. including cups. Efficiency increased by up to 26% and each factory gained average cost savings of more than £40.3m. paper-based products. Oxfam will enhance the training content while Tau. Impact | 61 . the broadcaster’s catering packaging went to landfill or energy from waste and Sky wanted to change this.while offering better wages to workers. This is just one of the initiatives Sky is doing to reach its commitment to achieve zero waste to landfill at its main offices by 2020. MITIE: Sky. Mitie. MITIE and Bunzl work together to reduce food packaging waste Mitie provides food and refreshments to more than 24. To get the benefits across to Sky employees and encourage involvement.110 workers who received an extra £4m income over 12 months. composting or re-use – to put them in. Sky’s catering supplier. creating healthy competition and peer-to-peer learning. will consider funding for the best performing factories. including C&A. in readiness for this change. The wood pulp used in the new range is certified by the Forestry Stewardship Council and Programme for the Endorsement of Forest Certification. Factories were trained in small local groups. The project reached 102. While styrofoam can be recycled. consistent with Sky’s commitment to tackling climate change through Sky Rainforest Rescue. to undertake a supply chain analysis for 23 different packaging lines. This partnership with WWF is helping to save a million trees in the Amazon rainforest. Debenhams. The expanded project aims to reach 250.

It argues the two companies have developed a new model for the apparel industry – cutting clothing in landfill and keeping high-quality clothing circulating. The collaboration has inspired the apparel and equipment industry and other eBay retail partners. one of the world’s largest marketplaces for clothing and apparel. Recofloor: Making new floors and traffic cones from vinyl off-cuts and waste Old flooring and new offcuts can be recycled in a scheme begun by two competing manufacturers that are using economies of scale to extract valuable materials from waste. who encourage the trade-in and resale of golf equipment.000 Patagonia items have found a second life in the US and UK. According to eBay. search eBay’ Outdoor brand Patagonia is actively encouraging its customers to search eBay before buying new clothes or gear. With partners like Patagonia it wants to influence the way people shop. Recofloor keeps waste materials out of landfill. A Patagonia store on eBay features every UK seller listing second-hand Patagonia clothes or accessories. Even small volumes of old flooring and offcuts. which encourages customers to search for used items even if they are looking for new. Impact | 62 .com. regardless of manufacturer. eBay and Patagonia introduced online store Common Threads in the US in 2011 and in the UK last year. The company describes the initiative as reimagining commerce. what they shop for and make them conscious of product life-cycles.000 people have taken the Common Threads Pledge to reduce their environmental impact and more than 57. The collaboration marries Patagonia’s “ironclad” guarantee of durability with eBay. can be collected for recycling. This is eBay’s first multi-seller storefront and eBay’s technology allowed it to pull listings from thousands of sellers into one store. eBay believes it is possible to make people aware that consumption and environmental responsibility can be at odds. both pre-owned and new. Patagonia customers pledge to buy pre-owned gear whenever they can and sell whatever they no longer want or need. while emphasising the strength and durability of Patagonia’s products. The listings are also accessible on Patagonia. this is the first time a major retail brand has persuaded customers to choose used products over new ones. The PGA Trade-In Network partnered with eBay to connect golfers with PGA Pros. Offcuts are made into new flooring and old flooring is turned into traffic cones and sign bases. Nearly 70.Patagonia: Urging customers ‘Don’t buy new.

The WBCSD. Volumes of material collected via distributors increased by 52% (166 tonnes) in 2013. Recofloor has collected enough waste to cover 73 football pitches. Action 2020. based in Stockport. logistics and communications. was created in 2009 by two leading but competing flooring manufacturers. The scheme has produced nearly 1. Recofloor awards certificates of commitment to each collector and organises a fiercely contested annual awards recognising collectors who consistently return good quality material. addressing rising greenhouse gas emissions and ensuring societies move to sustainable agriculture. started its quest for business solutions with a simple question: how can 9 billion people live well within the resources of the planet? This led to an 18-month collaboration between more than 200 companies across 14 industries. These targets are now being developed by more than 40 leading global companies backing the initiative.3m kg of carbon savings – equivalent to taking 312 cars off the road for a year. across the world. drawing in scientists and other experts. a far-reaching report describing what needs to happen for everyone in the world to live sustainably by 2050. Since 2009. Recofloor won a gold award for environmental best practice in the green organisation’s international Green Apple environment awards in 2013. Collectors win green credentials which. Two competing manufacturers collaborating to improve the sustainability of their product makes Recofloor unique. After less than five years. The report sets out business solutions based on nine priority areas for sustainable development of the planet – each backed by a “must have” target rooted in scientific fact. Vision 2050 suggests governments and civil society must re-evaluate expectations and create a view of the future where “economic growth has been decoupled from Impact | 63 . Recofloor has more than 550 collectors and 68 drop-off sites at distributors across the UK. World Business Council for Sustainable Development: Vision 2050 The business opportunities in creating a sustainable world in which 9 billion people can live could be worth $3-10 trillion a year by 2050. Altro and Polyflor. Axion Consulting manages the scheme and is responsible for operations. Altro and Polyflor were the only two companies prepared to operate the scheme after a trial funded by the Waste and Resources Action Programme (Wrap) ended. The World Business Council for Sustainable Development (WBCSD) set out these opportunities in Vision 2050. in turn. led by CEO Peter Bakker. Specialist recovery company. The initiative has transformed attitudes to waste vinyl flooring in the supply chain.Recofloor. But the 2050 timeline in that visionary report was considered too distant for businesses to plan against. identifying what targets had to be met by the end of this decade to stay on track to meet the 2050 goals. help them win more business. so in 2013 the WBCSD launched a stepping stone initiative. Targets in Action 2020 – described as the largest concerted corporate sustainability action plan to date – include reversing the damage done to ecosystems.

water. and the ability to afford. the basics of food. Living well in 2050 will mean all people have access to. education. energy and shelter. Impact | 64 . healthcare. and consumer goods. mobility.ecosystem destruction and material consumption and re-coupled with sustainable economic development and societal well-being”.

It uses traditional financial structures in an innovative way via a Financial Conduct Authority-regulated web platform. Participants pay nothing for the panels or their operation and benefit from electricity at least 30% below standard rates. is our first consideration.” she adds. “For us the teaching and learning that the solar PV system brings. The company works with renewable energy developers to offer investments in UK projects including community wind turbines and solar panels on public buildings. For the Guardian judges. Thus it offers the opportunity to invest in and support local projects. this award was for those businesses that are taking tangible steps towards making a net positive contribution to communities. Abundance Generation is an investment vehicle that has supported seven UK renewable energy projects worth £4m so far. which involves fitting solar panels at 19 British schools. it was the first crowdfunding platform to be regulated in the UK. They said that the business had real potential to change the energy system and was a truly disruptive innovation that showed a “genuine move towards systemic change”. Abundance operates entirely online which means it can contain costs and cope with a range of investors – even those with as little as £5 to spare. the investment is linked to performance.” says Cheryl Chatburn. But there are financial savings too which will come in very handy. Progressive businesses are seeking ways to be regenerative in their activity. Liverpool. Although only introduced in 2012. Abundance has raised over £4m for seven UK renewable energy projects. rather than the more traditional fixed-return bonds. They call it “democratic finance”. Abundance Generation: Invents ‘democratic finance’ A bundance Generation spotted the potential of crowdsourcing for funding environmental projects and simultaneously giving greater control to investors over where they put their money. The Engynious Schools project earns revenues from the government’s Feed-in Tariff scheme and selling electricity to the schools. Abundance has over 4. In the case of Abundance. Abundance was a clear winner in the Net Positive category for innovation. even at well below market prices.500 members and can accept investments in British renewable energy projects from the whole of Europe. Abundance is the first financial service to use debentures to enable small investors to fund renewable energy projects in the UK. So it is wonderful to be part of this particular programme. A debenture is a type of bond commonly used by large companies to borrow money. But if circumstances change. The Abundance website makes clear that these are longterm investments – often 20 to 25 years – and investors should expect to hold them for the full term. society and the environment.Net positive Innovation winner It is no longer enough to do less bad. They also liked that this was a viable financial model with visible returns. Investors buy debentures for the individual projects. Authorised by the now-defunct Financial Services Authority. which will always be lower than the energy companies charge. Recent investment opportunities have included the Engynious Schools project. If electricity prices continue to rise. while making a contribution to cutting carbon. it is possible to use the website’s Impact | 65 . the savings to the schools will be even greater. headteacher at Rice Lane infant and nursery school. “The system has cost the school nothing and we will only pay for the electricity we use at a subsidised rate.

bulletin board to offer debentures for other members to bid on and buy.
The company is working with a range of wind, solar, anaerobic digestion and
hydro projects at various stages of development, and aims to offer a new project for
investment every three to four months. It is a formula that seems to be working. The
company hopes to fund £30m of new projects in 2014.
By giving individuals the chance to invest in renewable energy, Abundance
has helped to change the debate from just focusing on the costs of renewable
technologies, to seeing what benefits they can bring to individuals, their communities
and the environment.
Bruce Davis, cofounder and joint managing director of Abundance, says: “Our
business is focused on offering socially beneficial investments, giving individuals
greater transparency on where they put their money. In doing so, we can all start
putting our money into areas of the economy that add real value to the UK,” he says.
Abundance initially focused on renewable energy but has plans to move into socially
beneficial infrastructure, including social housing or community buildings.

Impact | 66

Impact winner

Kingfisher: Pioneers environmental philosophy


new wave of businesses is changing the language
of sustainability by shifting the emphasis from
reduction and restraint to a focus on restoring the balance of
nature. The approach encourages companies to transform
themselves into “restorative” businesses.
At the frontline of this movement is the £10.6bn Kingfisher
group. Led by CEO Sir Ian Cheshire, the organisation
espouses the view that big business can make a big
difference. Sir Ian was knighted in the 2014 New Year
honours list for services to business, sustainability and the
environment, and is a leading proponent of protecting and
enhancing natural capital.
The Guardian judges
said that the influence
of the Kingfisher group’s
philosophy will be
‘incredibly powerful’.

For Kingfisher this means working toward reforestation; helping to create homes that go beyond
zero carbon to become net energy generators; creating products and services that, by design,
eliminate waste and can be re-used or recycled time and again; and working in communities to
equip people with the skills to make, mend, and share.
This, Kingfisher contends, will future-proof the business against risk – particularly in securing
essential resources – while fostering sustainable innovation.
Kingfisher’s plan has 50 targets as well as the long-term goal to be “net positive” by 2050 in its four
biggest areas of impact: timber, energy, innovation and communities.
Kingfisher’s ambitions are staggered. By 2020, the company has committed to using 100%
responsibly sourced timber and paper in all its operations; saving 38 terawatt hours of energy for
customers via its products; and cutting the energy intensity of its stores by 45%.
It also plans to have 4,000 community projects completed by employees and – in line with the
circular economy approach – will ensure 1,000 of its products have closed-loop credentials (pdf),
with a target of 300 by 2015.
A year on, and what has been achieved?
The plan has lent its name – “net positive” – to a working group of companies and non-profit
organisations, including Forum for the Future, Climate Group and WWF-UK; and Sir Ian has
helped spread the closed-loop message far and wide – including at The Crowd.
Working with the Ellen Macarthur Foundation, Kingfisher has been instrumental in making the
business case for circular innovation. It has also collaborated with analysts McKinsey and the
World Economic Forum to publish some research. The latest report finds that a shift to a circular
economy could save $500m (£296m) in materials, create 100,000 jobs and prevent 100m tonnes
of waste globally within five years.
Meanwhile, Kingfisher has made “net positive” thinking integral to its business strategy,
appointing Richard Gillies – formerly of Marks and Spencer’s Plan A – as sustainability director. It
has set up an advisory council and is advocating a wider restorative business movement.
Kingfisher’s first “net positive” report said that by January 2014 89% of its timber products were
sustainable; products and services saved customers five terawatt hours of energy and the group
achieved a 10% reduction in its own energy intensity. It identified 90 products with closed-loop
potential, including a new kitchen worktop made 100% from the company’s own waste.
It is early days, but the Guardian judges praised the company’s intention to “shift the whole

Impact | 67

system”. The retailer’s impact will be “incredibly powerful” they said.


Accor: Hotel guests help local farms plant
When guests of Accor’s 3,500 hotels in 92 countries reuse towels rather than sending
them to the laundry, it helps local farmers plant trees.
The money saved is directed to the group’s Plant for the Planet scheme which, since
2008, has seen three million new saplings planted worldwide – around 1,500 a day.
Europe’s leading hotel group, whose brands include Sofitel, Novotel and Ibis, Accor
has identified a significant link between hotel stays and local farms and forests.
While researching the environmental impact of its business in 2011, it found that 86%
of hotel water consumption came from the effects of food consumed by guests.
Its response was to make an existing international tree planting scheme more local,
encouraging hotels to form partnerships with nearby farms and communities.
In 2013, the hotel group joined forces with Pur Projet – an expert in developing
community forest projects. In the UK, for example, the money saved from reducing
towel washing goes straight to Pur Projet which, in association with the Woodland
Trust, identifies farms that can most benefit from agro-forestry advice.
The goal is to plant trees in the right places and help farmers enrich the soil, improve
water efficiency in crops, boost resilience against drought and reduce flood risk. At
the same time, smart planting nurtures pollinating insects and offers farmers an
additional source of income from fruit, nuts and timber.
In the UK alone, Accor aims to finance 50 farm projects and plant 200,000 trees by
the end of 2015. What is vital, it says, is quality rather than quantity.
Plant for the Planet is part of the group’s Planet 21 sustainability strategy which
concentrates on reducing emissions, energy, water, pollution and waste. The scheme
is thought to be unique to the hospitality sector and is the biggest of its kind in the UK.

B&Q: Breathing new life into neglected
Over 10,000 hectares of neglected woodland are being restored through sustainable
woodland management, thanks to a groundbreaking initiative between B&Q,
sustainability charity BioRegional and forestry charity The Sylva Foundation.
Set up in January 2013, Good Woods provides professional forestry advice and
woodland planning tools to more than 200 owners of undermanaged woods.
Almost half of the woodland in England is undermanaged and there is a common
misconception that Britain’s woodlands are wild places that thrive without human
interference. But our forests thrive from management and intervention. Managed
well they support important ecosystems, strengthen links between communities and
Impact | 68

Kiteye Wood was allocated a professional forestry adviser to provide advice and help with mapping woodland. Keen to expand its offering to hoteliers the association became a limited company in 2012. By offering consistent. creating more forest than it uses. the Savoy is transforming its food waste into energy. in a bid to help busy hotel keepers adopt smart business practices that protect the environment and enhance the experience of guests. Similarly.500 a year. where the aim is to bring back rotational coppicing. and gives them access to a directory of approved suppliers. while any excess heat is piped into polytunnels to grow fruit and vegetables. Considerate Hotelier’s seven-strong team provides members with practical advice through newsletters. Despite the travel and tourism sector accounting for 4-6% of global CO2 emissions. A “woodland star” rating helps owners identify species and how their activities support important ecosystem services like carbon storage. staff and visitors.woodlands. Topics span everything from waste management and energy efficiency to responsible purchasing. Like other woodlands in the programme. It also suggests improvements. robust support. The team also promotes knowledge-sharing and highlights best practice via its online knowledge hub and annual awards. generating power for 20% of its rooms and saving £10.400 in annual landfill costs. waste and water savings. Good Woods targets small-scale owners who often struggle to get similar support. workshops and webinars. The association was formed in 1991 by a group of like-minded hoteliers. and a stakeholder engagement kit with guidance on building community relations. wildlife habitats and flood protection. owned by Senlasc district scouts. B&Q already sources 21% of its timber from UK woodlands and is working with buyers and suppliers to increase that. improving wildlife habitats and creating more recreational space. Restoring neglected woodlands is vital to providing more forestry jobs. Woods like Kiteye Wood. Impact | 69 . which will enhance biodiversity while maintaining open space for scouting activities. Considerate Hoteliers has helped Battlesteads Hotel near Newcastle to reduce its energy costs by 85% by exchanging oil-fired heating for a biomass heating system and solar panels.000 in water bills annually. A producer pack gives advice on which products can be made from which species. The move saves the hotel around £18. While the Forestry Commission helps manage larger woodlands. Owners get additional support through workshops and access to resources. helps members to promote their sustainability credentials. Considerate Hoteliers believes it is the only hotelier network tackling this challenge. and provide markets for woodland products. London’s Park Plaza Westminster Bridge hotel has installed a “waste to water” food digester that cuts its landfill waste by 11 tonnes a month and saves £75. Considerate Hoteliers: Bringing sustainability to the hospitality sector Considerate Hoteliers has helped hotels including the Savoy and the Park Plaza Westminster Bridge to weave sustainability into their everyday activities by realising the commercial opportunities of major energy. Good Woods will help the company achieve its commitment to establish pioneering restoration initiatives.

000 children died in school buildings and half a million children were no longer able to attend a school. Elsewhere.500 teachers. It is also making more resource-efficient packaging by blending wheat straw with recycled cardboard for Dell boxes in China. collaboration and leadership. Measuring progress is paramount. Dell is supporting youth learning and boosting information and communication technology skills in underprivileged communities with nearly $2. The company has also trained teachers.4m) in grants made to 26 organisations in 11 US states. transparency. engineering and maths. including a 23% increase in renewable electricity purchases in 2013. 38. Digicel moved swiftly to accelerate and scale up its existing school-building project in Haiti. And its plan is already yielding progress. employees and customers to demonstrate that its activities are “net positive”. Initiatives to cut CO2 emissions by its facilities and logistics operations are well underway. Following the disaster. Digicel: Rebuilding Haiti’s schools Haiti’s devastating 2010 earthquake destroyed nearly 90% of the country’s schools. using scale for good. Impact | 70 . In order to prove its customers are doing ten times more good than the footprint linked to making and using its products. provided mobile libraries for remote communities and helped bring financial support to families in need. The plan has 21 goals and objectives for 2020. Dell has introduced some initiatives designed to help it reach its targets. the company’s “legacy of good” strategy is a commitment to ensure that sustainability is ingrained in the way it does business. has embarked on an ambitious school-building programme to create a brighter future for Haiti’s children. The company developed and refined the plan over three years of consulting its stakeholders to ensure it addressed the concerns of the people it serves. The company will engage suppliers. Digicel. innovation. and will benefit 27. A mobile phone company. sustainability-wise Dell has the ambitious goal of demonstrating that the social and environmental benefits its customers give to the world by using its products outweigh the footprint of making and using them tenfold. committing to a further 150 schools by 2014. technology. Dell will capture how its customers use its technology to benefit the environment and society. Introduced in October 2013. leaving just half of primary school-aged children enrolled in education. including waste-free packaging. The result is a roadmap based on six guiding principles: customer focus. reducing Dell’s operational carbon footprint by 50% and cutting the energy intensity of its product portfolio by 80%.000 children and 1.4m (£1.Dell: Wants to give back ten times what it takes. This educational push will focus on science. The company has opened a large-scale e-waste recycling facility in east Africa.

Cambodia. The collection was launched early in 2014. fast fashion and has reinvented the design process to incorporate sustainability. Levis Strauss: Pilot line of low-energy. in which he explored how to work within creative constraints and still come up with profitable and sustainable design solutions. sweatshirts and t-shirts. The Dockers® Wellthread collection uses an innovative garment-dyeing process of cold-water pigment dyes for tops and salt-free reactive dyes for trousers and jackets. And he demanded that the clothes be made by workers in wellbeing pilot factories. He challenged designers to use fewer fabrics and 100% cotton to create more durable clothes that could be recycled. Reinforced buttonholes. health. To tackle the lack of trained teachers.000 pupils every week. which saves energy and is more cost-efficient. education. it partnered with academic institutions including the Université du Québec. as part of a broad project that seeks to promote conservation and protect the wellbeing of workers in the garment industry. Boosting Haiti’s economic prospects is also allowing Digicel to build a relationship with an emerging market. and helped 10. less energy and fewer chemicals. The pilot project focuses on economic empowerment.000 mothers to send their children to school. There are more than 3. The idea became a reality at Levi’s Eureka innovation lab. Digicel brought in 20ft containers to act as temporary classrooms. pockets and points of strain make the garments stronger and longer lasting.5 million apparel workers in Bangladesh and 2 million in Pakistan. The Improving Workers’ Wellbeing pilot is being run in Bangladesh.000 children are receiving education in Digicel-built schools. built 115 schools. Digicel has so far invested $35m in the programme. According to Levis. The fabric is dyed on site when it is needed. trained 700 teachers. which enables people to make financial transactions via their mobile phones. it helped families to access much-needed welfare support via its TchoTcho service. the collection is the opposite of disposable. Through a collaboration with the charity Libraries without Borders. which means less water. Around 50.While the earthquake-proof schools were being built. offering teacher training over two years to 20 teachers. Egypt. equality and safety. who then trained more teachers in the field. it introduced mobile libraries to bring a choice of 400 books to 30. won by designer Paul Dillinger. jackets. with the remaining 35 schools on schedule to be built by September. Working with the Haitian government. Haiti and Pakistan. This holistic approach developed out of a First Movers Fellowship at the Aspen Institute. Dockers® Wellthread is a test collection produced in factories taking part in a pilot initiative that works to improve conditions for the people producing its range of trousers. sustainably made clothing A new clothing line by Levis is being made in 100% recyclable cotton. Impact | 71 .

In 2011 Nike joined other leading companies. Glamour and Contagious. That is why the company made Making publicly available.Levi Strauss founded the company 160 years ago on the principle that trousers should be more durable. In July 2013 the company put that information into the hands of designers everywhere when it introduced its free Making app.000 times and counting. NGOs and academics to use NSMI as the basis for an industry-wide index for evaluating product sustainability. Fast Company. Since its launch. easy to use and free. Making takes that one step further by allowing designers globally to draw on the collective wisdom of the industry and speed the adoption of sustainable materials. Each decision made by a designer has an impact on the environment but making an informed choice can be difficult. water and waste. home offices and Impact | 72 . giving designers across the industry better and smarter choices for sustainable products. But the company believes this is just the beginning. manufacturers. containing additional data and comparison features. the app has been downloaded around 15. The higher the score. and has broadened its range of buildings to include bird hides. Making was tested with students from the London College of Fashion. Wired. Nike’s strategy is to create the conditions for sustainable consumption to thrive through sharing expertise and mobilising consumers. Design colleges in the UK and US have incorporated Making into their curriculums and the app has been favourably covered by. WWD. Drawing on data from the Nike Materials Sustainability Index (NSMI). energy. among others. The company set up a labour and environmental code of conduct for suppliers in the 1990s that is now an industry standard. the better the environmental footprint of the material. Nike’s aim is to boost the creation of sustainable products throughout the industry. That is where designer-friendly Making comes in. In January 2014 Nike released an app update. Straw Works: Helps clients build their own low-cost straw bale house A UK company has been finding a cost effective way of building homes from straw bales. Nike: Releases app for designers containing index of materials For more than seven years Nike has been selecting its materials from an in-house sustainability index that scores each product’s environmental impact. Nike believes that sharing its knowledge through the app will also increase the demand for sustainable products. Nike would like Making to inspire platforms for open data sharing. the app ranks the environmental impact of the materials most commonly used in clothing and footwear in four areas – chemistry.

Straw Works has developed simple. and its latest project – called “affordable houses for ordinary people” – is all about empowering clients. To support its design work. It offers clients considering building their own home the chance to train on other builds. it has created a suite of training courses. Impact | 73 .an extension to a church. A straw bale house can last up to 200 years. with no prior experience. an online module. effective and affordable designs based on its straw bale council house model. The company can also achieve PassivHaus standards. to build straw structures at lower cost than conventional construction methods. remaining zero carbon-rated throughout its life. a DIY book and a Skype-based support service. The Straw Works ethos is to use natural materials that are low in embodied energy and meet the government’s sustainable homes standard. Straw Work designs always exceed UK standards of thermal efficiency. Straw Works has been working with straw buildings for many years.

saving on the cost of artificial nitrogen for Wyke and neighbouring farms. including a biogas plant fired by dung and other farm waste. Wyke Farms has also installed a number of solar arrays to help to manage peak daytime electrical loads that are not covered by the biogas plant. The facility can convert up to 75. It took five years to plan and build the plant. to re-manufacturing initiatives . as many manufacturers are yet to take steps to move to 100% sustainable waste management practices. to be completed by September this year. each measuring 4. the company is making huge savings on its annual power bill – £1m. but as a precious fuel to be used on site.000 tonnes of biodegradable waste materials from the farm and dairy. as it will no longer need to buy gas from the grid. Wyke Farms: Cheddar goes green – in a good way T here are some very special cows in Somerset – not only are they producing milk to make award-winning cheese. Thanks to the investment. the spent material from the plant will be used as fertiliser. the company has not only saved on energy. This award was for projects or products that are at the leading-edge of this sector. The result is that the firm will be able to get its entire electricity and gas supply from both solar and biogas.3 Resources Waste Innovation winner From circular principles applied to design. Before commissioning the biogas plant. In addition. into energy every year.rethinking waste is vital. as pig and cow manure is no longer treated as waste. there will be a saving more than 5 Resources | 74 . which will be trebled to £3 m in the next 12 months. but their poo is helping to power the dairy where that cheese is made. The first phase of the biogas plant is now complete and the energy generated is running a combined heat and power plant to power the cheese dairy. By installing a biogas plant. This is no small artisan operation. which consists of three digester vessels. including pig and cow manure. Wyke Farms is the first national cheddar brand to be 100% self-sufficient in green electrical energy. and will export power back to the grid. Altogether. the company met a range of stakeholders including local people and financiers. to explain why it was committed to renewable energy. Wyke Farms is the largest independent cheese maker in the country. And with a range of innovative energy-saving technologies.600 cubic metres. the company expects to save up to a further £2m. The company argues that the biogas project goes above and beyond standard environmental practice. In the second phase of the project. but is also reducing its haulage costs.

which can convert up to 75. It simply closes a cycle. This includes minimising waste not only by reducing packaging.” The biogas plant is part of a comprehensive sustainability strategy that permeates throughout the organisation. The Wyke Farms dairy has been sited here for well over a century and there is a deep commitment within the family-run business to minimise its impact on this beautiful environment. As part of this commitment to spreading the sustainability message. clean energy to drive all our own needs and more. managing director and third-generation family member at Wyke Farms.000 tonnes of biodegradable waste materials into energy every year. We’re committed to energy efficiency and we’re proud to be one of the first national food brands to be self-sufficient. deer and other animals. incorporates principles of the circular economy and resonates locally”. enthusiasm and passion for the environment have been the key drivers in keeping Wyke ahead of the game when it comes to sustainability. Tenacity. says: “We aim to operate our business in a way that has minimal impact on the Somerset environment and to create a truly symbiotic relationship with the countryside. by leaving conservation areas on riverbanks for nesting birds. We can now take the cow waste. The company has also encouraged wildlife within the Brue Valley in Somerset. Resources | 75 . Richard Clothier (second left) and some of Wyke Farms’ staff in front of the plant. This in turn leaves a natural fertiliser that we can plough back into the land to invest in the future health and wellbeing of our cattle – and so that cycle starts again. replicable. which it charges from its own solar energy and uses for local cheese deliveries.million kilos of CO2 a year. but also by reusing 85% of the farm’s water. Richard Clothier. the company has also opened an on-site green energy visitor centre. The company has three electric vehicles. which has inherently been a problem. The cheese and butter are made by milk produced by cows grazing the lush pastures of the Mendip Hills in Somerset. and turn it into pure. and to operate in a more sustainable way.” He adds: “Sustainability and environmental issues are increasing in importance to each and every consumer in the UK and green energy makes both emotional and practical sense. naming the company waste innovation winner because its 100% green strategy is “commercial. The Guardian judges felt this passion in the family-owned business’s submission. They also said the sustainability initiatives were financially prudent and integrated throughout the business.

Kingfisher is “closing the loop” because. it says. Also known as closed-loop. Kingfisher has appointed a manager who. cushion us from price volatility.000 of its products to exhibit circular. today’s system is broken: the use of resources worldwide is outstripping supply and it already takes three planets’ worth of materials to maintain patterns of consumption in the western world. cradle to cradle is different to the “cradle to grave” business approach. It can drive the next generation of innovation and growth. Its 2050 Net Positive strategy includes a target for 1. The third in a series of reports from the EMF and business analysts McKinsey proved the rationale for the World Economic Forum’s Project Breakthrough. accelerating the transition to a circular economy by establishing the business case for MacArthur’s vision – and in that way. In 2013. and designing products for easy disassembly so that more parts can be recycled. It was on her round-the-world voyage that MacArthur says she first came to truly understand the implications of the word “finite”. In 2013. begun in 2014. Kingfisher Group has partnered with the Dame Ellen MacArthur Foundation to embed circular economy ideas into its business strategy. Kingfisher published a paper on what it has learned so far. said: “It’s an opportunity industry cannot afford to miss. explaining the economic and sustainable business opportunities to its peers. enabling the return of waste products and linking their re-use to the supply chain. As the name suggests. with the company’s head of innovation. inspiring others to follow. Products made in this way can be reused. using store waste to create new products. no-waste credentials by 2020. At its introduction in Davos. It also asked experts to develop metrics that can help others towards “cradle to cradle” certification. One of its first recommendations was that the EMF partnership should have a greater role in guiding the company’s strategy. which pays scant regard to the use of finite resources. materials and components can be harvested to make new ones. such products are made from recycled or renewable materials and use only renewable energy in their manufacture and use. for the past four years Kingfisher has been rethinking its business model to make it more circular. The average power drill is used for less than 30 minutes in its lifetime and 35m paint brushes are discarded each year in the UK. closed-loop means products people can pay to use rather than own. The company has integrated the solo yachtswoman’s vision for a circular economy into core business strategy. has introduced B&Q’s closed-loop policy.Impact winner Kingfisher: Takes commercial ‘make do and mend’ into the mainstream A founding member of the Ellen MacArthur Foundation (EMF). If they become obsolete. Sir Ian Cheshire. provide competitive advantage and help us build relationships with customers and suppliers. For Kingfisher. government and NGOs. which aims to stimulate cross-sector collaboration for a global circular economy. The company is pursuing two goals: making innovative products with closed-loop credentials.” Resources | 76 . the company appointed a board of 16 to 18-year-olds which meets annually and holds the company to account. and 300 by 2015. remade or repaired repeatedly. Kingfisher’s CEO.

mend and share”. Yorkshire. Opened in September 2013. It has developed: I nfinite kitchen work tops from 100% waste sourced from stores and end-of-life DIY products • Carryapac. Expanding the UK’s recycling infrastructure will boost the national economy and. It has developed a “closed loop” calculator providing a simple way to measure the 10 important credentials of circular products: can they be rented or repaired. Including the authorities collecting cartons via recycling banks. as Resources | 77 . the company is heading towards its zero waste-to-landfill target and has increased the waste it recycles by 30% in five years. Kingfisher is making steady progress. saving £1m and 2. • Kingfisher is also harvesting components from damaged power tools to provide new revenue streams. and are they capable of disassembly into component parts. which helps Europe’s major food and drink carton manufacturers to take collective action on reducing the sector’s impact on the environment.7m recyclable standard-sized cores. the new recycling facility receives used cartons from local authorities and transforms them into industrial-strength coreboard on site. bringing the proportion of UK councils making kerbside carton collections to 56%. It also means authorities receive a stable price per tonne of cartons. Kingfisher wants to create the conditions for a wider restorative business movement. The association. partnered with coreboard and packaging producer Sonoco Alcore to create the new plant. for example? In addition.25bn cartons.500 tonnes of packaging • Metisse Insulation – a “take back” scheme for customers’ textile waste that turns it into insulation products. and gives councils with no-export policies the ability to recycle cartons rather than sending them to energy-from-waste plants or landfill. 40% of all authorities are now sending them to the recycling facility. The Guardian judges said Kingfisher was making closed-loop thinking mainstream. which is enough to make 17.500 tonnes of new coreboard annually. the company has helped establish the CE100 – a group of likeminded businesses committed to turning MacArthur’s vision into reality. 12 more local authorities had introduced kerbside collections. The facility is capable of recycling up to 40% of the cartons manufactured annually for the UK food and drink market – that is 25. more cost-effective route to recycle cartons and improve UK carton recycling rates. while working in local communities to encourage a mindset of “make.Meanwhile. Its aim was to provide local authorities with a greener. a reusable packaging system for kitchen products that is reducing damage five-fold.000 tonnes or 1. Meanwhile. The advent of a carton recycling facility in the UK cuts road and rail miles to recycling plants in Europe. Sonoco Alcore stands to create 15. Within its own business. Five months after the recycling facility opened. Runners-up ACE: Bringing carton recycling to the UK The Alliance for Beverage Cartons and the Environment (ACE) is helping to boost UK carton recycling and grow the country’s domestic recycling infrastructure by opening the country’s first carton recycling facility near Halifax. for use in construction and other industries.

and uses a coir pithbased growing medium wrapped in a “teabag” of fully compostable corn starch. And customers have sent back 8m used cartridges since 2005. It will be available in its 360 stores from April 2014. while the Resources | 78 .1m). Each year. based in Wrexham. B&Q estimates that replacing the polystyrene pack will lead to 50% less packaging and customers will neither diminish finite resources nor produce any waste. easy-to-use plants. The group’s recycling technology centre. Customers who tested the product loved that fragile plants can be removed easily. Its “easyGrow” technology banishes polystyrene trays. so improving the sustainability credentials of its bedding plants matters. keeping 7. The company remanufactures 95% of these returns (compared to 83% in 2010). It has also cut the cost of the returns scheme by a quarter and saved more than £4m by recovering components. customers return 1. without the root damage that usually goes with polystyrene trays.300 tonnes of waste out of landfill.5%.demand for sustainable packaging grows. saving the company more than €5m (£4. and sustainability partner BioRegional. The coir pith and teabag netting compost safely in the garden. give councils. its UKbased bedding plant grower. B&Q sells over 14m packs a year. The result is innovative packaging that is fully recyclable and provides customers with good quality. the UK’s biggest garden retailer. The company developed easygrow working closely with Coletta & Tyson. re-use and end-of-life disposal. B&Q: Selling bedding plants in compostable containers B&Q. And translucent trays are designed so they can be re-used to grow more plants. Between them they took into account every aspect of the product lifecycle. retailers and consumers a clearer view of where and how their waste is being recycled. It has managed to reduce the scrap rate of returned cartridges to just 5. Brother Industries: Recycling toner cartridges efficiently By re-using old toner cartridges more efficiently. manufacturers. has revolutionised the way it packages bedding plants. Brother Industries UK has cut the carbon emissions produced in the re-manufacturing process by nearly half since 2007. put together to form a propagator or recycled with normal household recycling. from the extraction of raw materials to manufacturing and impacts from transport. Planting is easier because the self-contained bags can be planted straight into the soil.6m used toner cartridges through the company’s free scheme and there is a bulk return scheme for dealers and high volume users. develops environmental solutions for Brother’s toner manufacturing and recycling programme globally.

CeDo: Making bin bags from plastics film A rubbish bag has created a sustainable supply chain from the 700. By using mixed plastics waste from landfill. The bags are made in the UK to ensure minimum carbon emissions in the supply chain. It does this by recovering between 71% and 76% of components to re-use. The initiative forms part of a wider environmental awareness and community programme within the group. This. putting 20.000 tonnes of domestic plastics film waste that ends up in UK landfill each year. including bin liners. A 2013 Brother Global Charter survey revealed 83% of staff in the UK team take environmental considerations into account in their actions. CeDO offers retailers. Europe’s leader in “second-life” disposable household products. staff can earn points by answering environmental quizzes and participating in environmental activities. Internally. The new bin liner – aptly named Saved From Landfill – is the result of research and investment by CeDo.remaining 5% are recycled.2% less CO2 compared to 2007. These innovations happened when the UK team worked with the group’s Japanese design team to come up with a “design for life” ensuring that future toner cartridges could be recycled. CeDo believes the process also creates local jobs and adds value to the UK’s recycling infrastructure – as well as its reputation. sharing best practices and standardising procedures and processes. The company’s idea for a “closed-loop” system that involves consumer waste began when CeDo explored the idea of a cost-effective recycled bin liner. The bags are sold to leading supermarkets. designed and made in Britain. All this means that remanufacturing produces between 41% and 43. offers the lowest carbon refuse bag on the market. It was the first company in Europe to achieve a traceable system for recycling farm-film silage wrap into household products. Resources | 79 . local authorities and waste contractors a supply chain derived from UK households so plastics film is no longer non-recyclable waste. the waste management and local authority sectors and cleaning and janitorial markets. compared to only 30% in 2009. CeDo is a leader in plastics recycling.000 tonnes a year of recycled product onto UK supermarket and retail shelves. made the returns scheme more efficient and enhanced staff’s technical knowledge. Saved From Landfill bags open an entirely new materials source for UK waste management. It is a world first. The centre led a global working group. says the company. claims CeDo.

The waste flushed down the toilets of just 70 homes produces enough biogas to power the BioBug for a year – with. to convert some of its fleet of vehicles to run on biogas. GENeco was created five years ago to help Wessex Water to become a zero-waste and carbon-neutral company by 2020. five of these young people are still with the company. which is burnt in a combined heat and power plant to generate renewable electricity. in Sweden more than 11.000 pints of Resources | 80 . which is 30 times more damaging to the environment than CO2. In addition to providing energy for the recycling plant. More than 40. Heineken: Beer dispenser saves landlords 90% of their energy bill It cuts a pub’s average energy use by 90%. The company has also worked with the Prince’s Trust to create six positions for young. Here the food waste is macerated. Though it is early days for the UK in the use of this technology. restaurants. A number of years later. for biogas supplied both from sewage sludge and from food waste. biofertiliser stimulates microbial activity and improves the condition of the soil and crops. the company hopes. long-term unemployed people to work in the field of renewables.GENeco: Food waste and sewage does GENeco a power of good Every year millions of tonnes of food from factories. sulphur and magnesium. The liquefied food waste is pasteurised.000 tonnes of food waste from across the southwest is diverted from landfill and delivered to its plant in Avonmouth every year. in treating half of Wessex Water’s sewage sludge. The Bio-Bug is the UK’s first VW Beetle to be powered by human waste. When used as part of an integrated soil-conditioning plan. Here the discarded waste produces a greenhouse gas. we will be turning this rubbish into a valuable resource. saves landlords around 12. the company was putting no waste in landfill and was carbon-neutral in terms of its energy usage. The company sees this green fuel as key to achieving its long-term ambition of being able to transport biofertiliser to farms in trucks powered by fuel generated from the food waste itself. GENeco’s trial of the Bio-Bug has so far proved successful. in future. and then digested for 20 days to release biomethane. Another product of this process is a liquid rich in nutrients that is ideal as an organic fertiliser. GENeco also produces fertiliser in the form of a solid cake that farmers can store on site and apply to the land when it is best able to take in various nutrients. including nitrogen. If the results of the trial continue to look promising. no loss of performance compared with a petrol car. GENeco runs a modern food recycling plant in Bristol. GENeco says. shops and homes ends up in landfills across the country. Within two years. But if one UK company gets its way. any spare biogas can either be injected into the national gas grid or used to run the company’s famous Bio-Bug. then liquefied.000 vehicles already run on biomethane produced from its sewage plants.

The cooler units also have a lower greenhouse warming potential: 3GWP compared with the industry standard cooler. retaining an almost Dickensian obsession with documentation. the brewer recruited a team of six specialists in draught dispensing to support its sales team in getting SmartDispense to customers nationwide. To develop the system Heineken brought together a number of UK experts in draught cooling and insulation. Research suggests that over 90% of the energy used to maintain the temperature in a pub’s cellar is wasted. It also gives landlords more time to do other useful work around their pubs. SmartDispense reduces a pub’s average energy use by 90%. This includes reducing waste wherever possible. This saving comes from reducing or removing the need for cellar cooling along with the use of R290 coolers. is helping publicans save money. which has a GWP (global warming potential) of 1300. the first green draught cooling system. Years of engineering innovation and investment went into tackling the problems associated with cellar cooling. landlords need to maintain the cooling systems by cleaning their beer lines every week.000 pints of water. Magnum Opus: Opus’s Magnum reduces legal paperwork by using the cloud The law uses more paper than nearly any other business or institution. from grain to glass. Given that Heineken includes professional line cleaning as part of the service offered with the system. Following a successful trial in 2012. Heineken developed SmartDispense in response to two issues. SmartDispense. 75% of the water. on average. SmartDispense reduces or removes the need for cellar cooling by chilling the beer as it leaves the keg. rather than chilling the surrounding environment. Clerks and messengers stagger daily under the weight of paper packages and the Resources | 81 . it reduces the need to clean beer lines from once a week to once every four weeks. Most pubs and bars use draught cooling systems to deliver chilled beer from the publican’s cellar to the customer’s glass. The weekly clean and a lack of expertise among publicans means that. It is all part of Heineken’s ambition to be the world’s greenest brewer. pour their customers a better pint and become more sustainable at the same time. Since its introduction in 2013. it takes the responsibility away from the landlord altogether. That saves the average pub around 12. hotels and restaurants across the UK. Secondly. cleaning chemicals and beer used during the cleaning process is wasted. tasking them to come up with a product that would resolve the waste issue while giving consumers a consistent and high quality pint. Part of the company’s commitment is to make as little environmental impact as possible through its supply chain. which average out as 20% more energy efficient than the industry standard. SmartDispense is helping Heineken achieve this goal by reducing waste while giving its customers incentives to grow their businesses in a sustainable way. over 700 publicans have introduced the system into pubs.water a year and delivers the perfect pint at the perfect temperature every time. On top of that. But they are notoriously wasteful. 90 pints of cleaning chemical and £2. First. The system has two main benefits.300 of product waste every year.

called Magnum. barristers. from offices to the court. Without Magnum there would have been at least 30 sets of documents. defendants. Resources | 82 . Müller-Guttenbrunn and Guangzhou Iron & Steel Enterprises – MBA processes 110. MBA’s founder. Magnum works by storing court documents relevant to the litigation electronically. is simple to use. each with over 200. Its introduction during the hearing at London’s Rolls Building saved an estimated 5m sheets of A4 paper. Opus 2 International has invented a cloud-based technology which. Metal recycler EMR supplies MBA’s Worksop plant with automotive shredder residue (which would otherwise be sent to land fill). Dr Mike Biddle. 280m tonnes of plastic is manufactured globally every year and less then 10% is recycled. arbitration and public inquiries worldwide – saving trees.requirement to put a bundle of agreed content before the courts means there are multiple sets of paperwork for counsel. It then gives all parties – solicitors. MBA and Müller-Guttenbrunn unveiled Austria’s largest e-waste shredder in 2013. Nespresso and Electrolux to cut their carbon footprint. with three hi-tech processing plants in the UK and China. a distinguished chemical engineer. With its partners – EMR. A worldwide solution has been found. The system. the judge and jury. Magnum is used on nearly every major UK case and for litigation. solicitors. MBA plastics: MBA Polymers turns plastic waste into a raw material MBA Polymers is accelerating the transition to a circular economy by transforming plastic waste into raw materials through the use of ground-breaking polymer technology. judges and juries – secure access to the content via a laptop or iPad with litigation-specific functionality. for the 120 lawyers involved – churned out by energy-sapping printers and regularly updated and transported. was first implemented at the Berezovsky v Abramovich trial in London in 2013.000 pages. electronics and old street furniture. The software won praise from the trial judge Mrs Justice Gloster who noted the efficiencies of the paperless trial in her written judgement. it says. founded MBA Polymers in 1992 and has spent more than 20 years learning how to separate plastic from other waste. The resulting plastic pellets take 80% less energy to produce than virgin plastics and are used by manufacturers including HP. so there is scope to divert plastic waste from landfill and prevent pollution. often by taxi. It is available anywhere in the world because documents are stored in the cloud rather than on a computer’s hard drive. reducing pollution and lowering energy consumption.000 tonnes of plastic waste annually from goods including cars. What began as an experiment in his garage is a multinational operation these days. claimants. speeds up justice and answers the wasteful use of thousands of tonnes of paper and the deforestation it inevitably causes.

wood-grain and granite by hand. Nearly 70% of the materials processed go back into the economy and 48% is transformed into plastic. MBA is discussing how to attract investment for the country’s domestic recycling infrastructure with Vince Cable.000 tonnes of plastic pellets since opening its 13-acre Worksop site in February 2011. as well as thousands of householders a year. Hilton. doors and window frames. In the UK. polishes and colours to mend surfaces that have suffered damage including scratches. Replacement items have to be made. Plastic Surgeon helps redress this by using innovative products and techniques that repair damaged surfaces in situ. Its partner EMR has opened the UK’s largest recycling facility. Ramada and major cruise lines. It has recommended. Argos. burns or staining. Plastic Surgeons: Doing cosmetic repairs on any surface in the built environment Plastic Surgeon is a company that makes cosmetic repairs to surfaces including worktops. the business minister. Manufacturers use the company’s plastic pellets to make everything from flower pots to lighting. High quality repair makes sense from a sustainability viewpoint. The plant dealt with 54% more waste in 2013 than it did in 2012. using energy as well as scarce resources and increasing carbon emissions during manufacture and transportation. Lorna Thorpe is part of the wordworks network Resources | 83 . repairing is far more environmentally friendly and costs less. Repairing saves waste from going to landfill. The construction industry is responsible for 120m tonnes of waste every year – around a third of all UK waste. particularly as the EU introduces new laws on plastics recycling. rather than ripping them out and replacing them. chips. metal. baths. called finishers. for example.MBA has processed 60. And it aims to support the development of advanced recycling techniques in China. brick and marble. Homebase. And the volume is rising. The company’s highly skilled technicians. a 0% VAT rate for customers buying recycled materials. Plastic Surgeon’s products and techniques are the result of extensive research and development. MBA is committed to boosting Europe’s recycling industry. Beyond repairing damaged surfaces. use a vast array of proprietary fillers. They can repair almost any surface in the built environment from plastic. the finishers are trained to match colours and recreate intricate surface patterns such as marble. hardeners. dents. glass wood and laminate to ceramic. shower trays. For refurbishment or new build. The company has contracts to provide repairs to companies including Aviva. and the Worksop plant is likely to process 40% more material in 2014 than it did the previous year. coffee machines and vacuum cleaners. MBA’s products use 80% less energy than virgin plastics.000 tonnes of waste and produced 23. It aids sustainability by repairing damaged items for some of the biggest names in UK construction and house building. After a recent cash injection from investors. MBA is expanding.

developing more concentrated products and eliminating unnecessary packaging. where the format and the product innovation – a re-engineered spray system – were developed. ALUPRO and other organisations since 2008 to increase the number of local authorities collecting aerosols from 67% to 83%. is rolling out a new product design that has cut the carbon footprint of an aerosol spray by 25% per can. Unilever is also committed to improving the recyclability of its products. To date it has cut the weight of packaging per consumer by 11% by compression. in store and online. Unilever has ambitious targets for increasing its positive social impact and reducing its environmental impact by 2020. meaning that more than 40% of Unilever UK & Ireland’s aerosol deodorants will be compressed by the end of the year. Across the three brands. the largest deodorant factory in Europe and Unilever’s global deodorant R&D facility. But it is not the first time Unilever has transformed a product to make it more sustainable. Unilever has invested more than £20m in a new production line at its Leeds factory. Unilever sold approximately 12 million cans of compressed deodorant. Two specific targets are to halve the greenhouse gas and waste associated with the making and use of its products across their lifecycle.Unilever: Compressed aerosols cut carbon footprint by 25% per can Unilever. last the same time and are as effective as the ones they replace. and 53% more cans fit onto a pallet so fewer lorries are required. resulting in a saving of 77 tons of aluminium – enough to make 38. Dove and Vaseline ranges. design and lightweighting. In 2007 the company introduced Persil Small & Mighty. the UK’s largest deodorant manufacturer. an additional six million households now have access to aerosol recycling facilities. By 2020 the company aims to reduce the weight of packaging by one third through lighter materials. The company achieved this by compressing the cans for a range of female deodorants. As a result of this work. to demonstrate to consumers how the technology works and the multiple benefits of the product. It has been working in partnership with BAMA (British Aerosol Manufacturing Association). After the first year of using the new compressed technology. optimising structural and material design. using 50% less propellant gas. and 19 million cans of female aerosol deodorant are used each year in the UK. but are half the size. which concentrated the same number of washes into a bottle a third of the size. Unilever has invested heavily in advertising. Research shows 80% of UK and Ireland consumers prefer aerosols to roll on or stick deodorants. Resources | 84 . the new-look cans use on average 25% less aluminium. This is the first significant packaging reduction initiative for aerosol deodorants since they were launched in the late 1960s. meaning a cut in transport emissions. The technology is being rolled out in 2014 to include all of Unilever’s male deodorant brands and the remaining female brands. Compressed aerosols are a British innovation. in the Sure.000 bicycles. which are set out in the Unilever Sustainable Living Plan. The new products.

required that carbon emissions were managed effectively in line with the renewables obligation.” she says. Estelle Brachlianoff. in the clothing. equating to – on average – eight recycled bottles. In eight months. clear water bottles and even black food trays are being used in a fashion collection by Levi Strauss. Levi Strauss is re-using polyethylene terephthalate (PET) materials. The bottles and food trays are sorted by colour and chipped into flakes that generate a polyester fibre. which is managed by Veolia and handles all the borough’s waste. including to nearby Canada Water.000 tonnes a year. Planning obligations placed on the Southwark integrated waste facility. Wasteless: Levis makes range of clothes incorporating recycled plastic Brown beer bottles.000 residents via the SELCHP (south-east London combined heat and power) energy recovery facility in Deptford.” Local resident Adrian Moody has direct experience of his waste being converted to heating and hot water for his home. low cost heating to homes through a new heat network … providing London with a more secure. says of the scheme: “It is fantastic that SELCHP will be providing low carbon. Veolia’s environment director for the UK and Northern Europe. cost-effective energy supply. says there is scope to expand the scheme.5m recycled Resources | 85 . The company launched its WasteLess™ range in 2013 as part of a commitment to find ways to leave a net positive legacy. The mayor of London. sustainable. As a result. the combined heat and power network generates energy and protects the environment. which is being redeveloped.” he says. Non-recyclable household waste is converted to sustainable energy providing a long-term alternative to gas. “The waste gets collected on Fridays and comes back as heat through the community heating system – I think diverting waste from landfill is a good thing. over three miles of underground pipes were laid and linked to heat exchangers to carry the energy to four boiler houses on local estates. green soda bottles. Each garment uses fabric made from at least 20% waste. the waste is used to create energy. This is then stretched into material that can be blended with traditional cotton yarn to make the denim used for Levi’s® WasteLess™ jeans and trucker jackets. Boris Johnson. reducing CO2 and nitrous oxide emissions by 8.Veolia: South-East London facility runs homes on energy from household waste A London housing estate is the first in the capital to enjoy heating and hot water generated from residents’ own household waste. “The great news is there is capacity for more buildings to join the Southwark network. Instead of going to landfill. The £7m scheme supplies low-carbon heat and hot water to more than 10. collected via municipal recycling programmes. The collection hit retail stores in spring 2013 using approximately 3.

Resources | 86 . it encourages consumers to donate used jeans to Goodwill Industries. comfort or style. around the world. Levi Strauss has developed a WaterLess™ collection. saving around 699m litres of water.bottles and is available. proving that products that are kinder to the environment do not have to compromise on quality. which was designed to instruct people on how to clean clothes with less environmental impact. for men and women. using treatments in the denim finishing process that reduce by up to 96% the water needed for finishing in some styles. The WasteLess™ collection follows introduction in 2009 of “a care tag for our planet”. To date the company has produced more than 50m WaterLess™ garments. Use of PET waste creates an undertone of colour that the company claims adds a unique finish to the garments. In addition.

Formed in 2005. At Citu’s Little Kelham site residents will be able to buy their energy collectively at wholesale prices. pay energy bills online. In its latest project. They are so well insulated that they only need 10% of the energy used by a standard new building. built in 1795. Citu will give residents access to clear figures on energy use. offering substantial energy savings. where high demand for housing and lack of available land often leaves developers wringing their hands and would-be homeowners scratching their heads in despair. with Keepmoat homes. before residents collect their keys. and control their energy remotely via their desktop.sponsored by Aecom An award for redevelopments or newbuild projects that are playing a leading role in reducing the built environment’s negative environmental impacts and raising its positive social impact. by empowering residents to take charge of their energy consumption. Citu is also working with English Heritage to preserve the spirit of the historical industrial site. combining the latest in ecological building techniques with smart technology that allows residents to work together to manage their energy use. with a timetable that allows residents to watch local apprentices erect their timber-framed homes in weeks. Sheffield. advantageous energy tariffs and allow them to learn about best practice in managing energy efficient properties – all at the touch of a button. sustainable living. where workers at the Green Lane Works. set out to tackle these issues head on. Citu has established a temporary timber workshop on site. on-site renewable energy technologies and bike friendly landscaping. and investing the profits in energy efficiency measures. Passivhaus homes provide a comfortable indoor climate at any time of year without relying on conventional heating. adding that it “challenges pre-existing ideas of what’s achievable” and Resources | 87 . Living in a “digitally enabled” home will allow residents to control and monitor their impact on the environment. the housing development company. electric car charging points. which vary from one to four-bedroom properties.Built Environment . Added to this. a global benchmark for low energy. every home will undergo air testing and thermal modelling to ensure the builds perform exactly as intended. Once complete. But Citu is going beyond creating pleasant. Innovation winner Citu: Green homes on brownfield sites T he housing shortage is a daily topic of conversation in the UK. the company is developing 153 energy-efficient homes in Little Kelham. laptop. once fashioned stove grates and fenders in bronze. Meanwhile. are being built to the Passivhaus standard. The Little Kelham homes. At Little Kelham. Citu. eco-friendly spaces. The residents cooperative will manage their energy use by buying utilities at wholesale prices. Residents will sign up to a charter to ensure that everyone knows exactly where their money is going. the development will have workshops and creative spaces. the judges thought that Little Kelham was a “great example of affordable and sustainable homes”. well-ventilated buildings. tablet or smartphone. the growing problem of fuel poverty – where a household spends more than 10% of its income on energy – and energy security mean the realities of life in cities can be tough. As a joint winner of this award. The original entrance gate is particularly ornate and has been described as “the most spectacular survival of factory architecture in the city”. the company is disrupting the UK’s regional housing market by regenerating urban brownfield sites and laying the foundations for collaborative.

sustainable community. Residents tend allotments and sell their produce via an on-site deli. low carbon lifestyles and improve their quality of life. where residents are encouraged to adopt collaborative. Citu’s overall aim for the Kelham Hall development is to create a flourishing. The reaction to the Greenhouse and Little Kelham developments has been so positive that Citu has acquired two more brownfield sites and plans to build another 1. where Citu transformed a redundant art-deco hostel (previously known as the “dustbin of Leeds”) into 172 apartments and creative workspaces.clearly demonstrates socio-economic value. This cultural change is already taking place at its Greenhouse development in Beeston.000 homes. Resources | 88 . Leeds. enjoy buildings powered by renewable energy and measure their water and energy savings via a smart tracking system.

waste management and the use of environmentally friendly materials.8m scheme. Keepmoat’s experience and understanding of building to these standards was central to the scheme’s success and the developer has built 109 Code 6 homes. although at present there are very few in Britain. This allows for a comparison of the energy.Winner Keepmoat: Defies government theory about cost of low-energy homes R esidents on the St Mary’s Passivhaus development in Oldham are reaping the benefits of having a super low-energy homes. Keepmoat proved it could build zero carbon homes for a third of that amount. based on water consumption. Both entries clearly demonstrated socio-economic value. The Passivhaus (which literally means “passive houses” in German) is one of a range of energy efficient options in a groundbreaking scheme from sustainable development and regeneration experts. meaning that house-builders do not need to make all homes Code 6 from 2016. and £275 per square metre for the Passivhaus units. The cost of building the homes turned out to be lower than government figures had suggested. It is the first large-scale housing development in the UK to build homes to levels 3. There are no draughts. Keepmoat. in their pockets and with their health. 4 and 6 of the Code for Sustainable Homes (CfSH) and to certified Passivhaus standard. installing super-high insulation and ensuring that the buildings were completely air-tight. It is the first large-scale housing development in the UK to build homes to levels 3. health and lifestyle benefits of each that will inform future building developments. The Passivhaus standard is based on a set of principles that mean homes should be able to remain at a comfortable ambient temperature of around 20C with a minimal amount of heating or cooling. In making Keepmoat joint winner of this category. with Citu UK. low noise and average energy bills of £20 a year.” Their admiration of the scheme was echoed in national media coverage of St Mary’s in the Resources | 89 . Instead of relying on renewable energy devices like solar panels. Passivhaus is the fastest growing energy performance standard in the world. Code 6 is the highest environmental standard in the Code for Sustainable Homes. Careful design and attention to detail in sourcing cost-effective materials meant that the scheme stayed within budget and met the challenging requirements of Passivhaus Certification and the Code for Sustainable Homes. But at St Mary’s. the Guardian judges said they had found it impossible to separate the two winners. Managing costs on the project was crucial as Keepmoat wanted to demonstrate that you could build cost-effective zero carbon homes. Developed in Germany in the 1990’s. the fabric of the building does all the work. with a cost uplift of £131 per square metre for Code 6 houses. “Both are great examples of affordable and sustainable homes that challenge pre-existing government ideas of what is achievable. 4 and 6 of the Code for Sustainable Homes. Keepmoat adopted this fabric-first approach to energy efficiency for all 93 houses in the £14. and 32 Passivhauses. Cost was part of the rationale behind the government’s recent watering down of building standards. building a three-bed 6CfSH house would cost an additional £396 per square metre. According to government analysis.

lockers and a roof-top running track. The company hopes that St Mary’s proves the case for the need for sustainability standards to rise. rather than fall. together with AHMM Architects. which radiantly cool the building. It is inspired by industrial architecture and brought up to date with iPad-friendly controls that give users the power to customise one’s working environment. I was in a freezing council house which I used to pay £35 a week to heat. rather than being forced to pull on a jumper because you cannot turn the air conditioning down? For many working in modern. and it was still cold. The White Collar Factory will be a 16-storey office building on the south-west side of the Old Street roundabout. healthy and flexible office space that also costs less to run. Resources | 90 . the development has transformed a community that once had a reputation for crime and anti-social behaviour. will include basement-level secure parking for more than 250 cycles. with Passivhaus residents spending just £20 a year to heat their homes. hermetically sealed offices. it is the legacy of the development that is more important for Keepmoat’s overall sustainability strategy. on the BBC and on Sky News. Interestingly. cooling and lighting. Derwent London. Through trialling cost-effective methods of zero carbon construction the developer has gone on to build Code 6 homes on several sites through its private development arm. But the design of the White Collar Factory – a project led by Arup – started with what users want from an office and combined this with sustainability principles. The construction. were instructed by landlord. It uses up to a quarter less energy than conventional offices. the two are highly compatible. They should definitely build more like this. It was horrendous what we were paying and it was a breeding ground for illness. which began in January 2014.” On top of that. and Arup’s mechanical and electrical engineers to put themselves in the position of potential occupants. Runners-up ARUP: The White Collar Factory is an office where you can actually open a window Fancy working in an office where you can open a window on a hot summer’s day. the idea of opening a window may sound implausible. Arup. There are no draughts. While the results at St Mary’s are impressive. Passivhaus occupant Justine Hutton told the Guardian: “It’s great. The idea of White Collar Factory is that it should be a sustainable.Guardian. The design has high levels of daylight and natural ventilation. showers. But it is the residents who are the real winners. The heat is transferred by a network of chilled water pipes embedded in the concrete. The White Collar Factory’s design works with the thermal mass of the building’s concrete structure to absorb the heat generated in the office. Keepmoat Homes. which led them to maximise the use of passive systems for heating.

The High Ongar homes also have a fire rating at least double that required by national building regulations and the walls have been covered externally with a lime render. Recognising that housing accounts for nearly a third of the UK’s total annual energy consumption Hastoe. proof of the architects’ philosophy that with care ordinary buildings can become extraordinary. Although the homes have used many natural materials in their construction. They also have two award-winning Passivhaus developments. with a further four to be completed by 2014. The company works on a principle of marginal gains – that making lots of small savings wherever you can adds up to large cumulative savings in energy use. Resources | 91 . John Robertson Architects (JRA) set about refurbishing it on a standard budget. The straw bales. has an unassuming façade but this renovated office building achieved the highest post-completion BREEAM score ever recorded for an office refurbishment. As a result the environmental performance of this refurbished office building is the sixth highest in the country. Straw absorbs carbon dioxide and so has a low carbon footprint when used as a building material.Hastoe Housing Association: Building homes from straw bales Essex is the home of the first UK housing association to build a small housing development out of straw bales. By comparing the energy efficiency of widely available products during procurement. who lives in one of the family homes. The homes were let at affordable rents to families on the council’s housing register. is working to develop an expanding portfolio of homes that meet at least level four in the Code for Sustainable Housing. in addition to High Ongar. and now it’s really warm and we don’t even have the heating on. It was cool in summer.” The two and three-bedroom homes were developed by Hastoe Housing Association. John Robertson Architects: The most sustainable building is an existing one One Southampton Street in Covent Garden. Michelle Austin. working in partnership with Epping Forest council. were sourced from a local farm. they still have the appearance of a conventional home. Hastoe further reduced the carbon footprint of the development by using local builders. says: “We couldn’t ask for a better house. a sustainable by-product of farming. Tests on straw bale structures by the University of Bath suggest they are strong enough to withstand hurricane force winds up to 120mph. London. Charming but outdated. carefully selecting materials and technologies that are commonly available. The four homes in High Ongar have exceptional insulating properties and the residents will benefit from fuel costs that are nearly 90% less than for a similar home made from traditional construction materials. the 1930s building had fallen behind the needs of its tenants.

over 90% (by weight) of non-hazardous construction waste and 95% of demolition waste was diverted from landfill. Octavia fitted sliding panels to provide shade from the sun. making the scheme financially and environmentally sustainable. allows tenants to monitor and manage their energy use. affordable ways that allows them to become energy efficient while retaining their historic character. even in the heart of London. JRA found a way to encourage local biodiversity by using pocket habitats and bird boxes. reducing heat in summer. The homes were fitted with a continuous air leakage barrier. This is a significant portion of the whole-life emissions of a building. the widely respected standard for well-ventilated. The development forms part of Octavia Housing’s diverse portfolio of 4. On top of that. meaning Octavia could let the rental properties at well below market rates for the area. Octavia has experimented with different ways of retrofitting buildings to bring them up to standard – from cavity walls to floor insulation and boiler upgrades. regardless of budget. Making homes of all ages and sizes energy efficient is challenging but critical to the association’s vision of creating affordable. and exceeded part L of the building regulations by 46% on emissions and 30% on airtightness. One Southampton Street achieved an EPC rating of B-39. Resources | 92 . Of the 30 homes. with special tapes keeping it in place. a Building Management system that identifies energy use across a range of activities. Over the past three years. The association has built the UK capital’s largest mixeduse Passivhaus development. such as cooling plant and space heating. Each design took account of the building’s exact position on the irregular inner city site and its proximity to the two adjacent conservation areas. It is a perfect example of JRA’s approach to upgrading our town centres in manageable. Octavia Housing: Making eco-homes desirable and affordable Octavia Housing is proving that sustainable living is open to all. including 30 new affordable homes.000 homes in London. It aims for all its homes to achieve a good energy rating within eight years. low-energy buildings. eight houses were sold at a small premium to the market. Now that the building is back in action.JRA was able to make a huge dent in the embodied carbon – that which is emitted during construction – of the building. And although the historic structure cannot support a green roof. Octavia designed each of the four blocks to meet the energy use and heat loss targets of Passivhaus. while benefiting from good internal air quality. sustainable housing. Residents living in the brick-fronted Sulgrave Gardens development in Shepherd’s Bush can pay up to 90% less than most people for fuel. To ensure residents would have sufficient levels of daylight and sunlight despite the dense urban environment.

Tackling the impact of old building stock is one of the major challenges in a transition to a low carbon economy. heat and power system. and water (-33%). 95% of materials were sourced responsibly and 96% of construction waste was diverted from landfill.000 a year.000 sq ft (3. The company believes the experience proves the business case for re-use of an old building as well as the associated benefits for employees and the local community. Resources | 93 . while aspiring to Outstanding status. The result is a building with Environmental Performance Certificate A and a BREEAM score of 96. The refurbishment is expected to pay for itself in less than four years and the company says the transformation will help it achieve PwC’s 2017 targets to reduce carbon emissions by 50% and energy use by 25%. roof gardens and green walls contribute to the building’s ecology. 1 Embankment Place achieved the highest BREEAM Outstanding rating recorded worldwide. After receiving the UK’s first BREEAM Outstanding award for its new-build riverside offices near Tower Bridge. locals and businesses to ensure the plan worked for everyone. including issues of noise and timely delivery. This is fuelled by recycled waste vegetable oil that is collected and refined locally to a new efficiency standard by Uptown Oil and South Bank University. The result? A leaky old building has become the most sustainable in the world. Chiller beams replace air conditioning and low-power lift braking has been installed.31% – surpassing all others internationally. gas (-11%). This 40. and 20% of heat and 60% of its energy needs are produced on-site. along with eco-friendly carpet tiles and electrical charging points. Estimates suggest a utility bill saving of £250. whose office is on the ground floor below the busy station and floors one to nine above. With floors five to nine completed. Open plan spaces and airy atria provide natural light. PwC engaged an energy-modelling specialist to develop options that would achieve a minimum BREEAM rating of Excellent. staff shifted to enable refitting of the remainder. should it replace its leaky old building further upstream with a more sustainable new-build? In fact the company opted to refurbish the structure into a world-first for energy efficiency and low carbon technology. New technologies include a tri-generation combined cooling. In 2013. the building was stripped back while part-occupied by 2. but PwC forecasts more: electricity (-221%).000 staff. First. During the work. the company had a decision to make: with just four years to run on the lease.716 sq m) floor space has since been occupied by PwC.PwC: Creates the most sustainable building in the world The UK’s first “air rights” building – constructed on top of an existing structure – 1 Embankment Place was built over Charing Cross Station in the early 1990s. Today the building emits 40% less carbon than one typical of its size. Workshops were held with staff. and waterless urinals and low flush toilets reduce water use.

3m retrofit to make the building more sustainable. has incentivised car sharing. It began working in the UK in 2000 and has been involved in the National Grid’s gas mains replacement. widening the M25 and Crossrail. installing a prefabricated biomass boiler. Their plan was to build the UK’s first zero carbon holiday destination to the government’s code 6 standard – the highest sustainable homes rating. redevelopment of St Bartholomew’s and The Royal London hospitals. extended the staff bus service and installed electric car charging points. Tim Kemp moved to Cornwall with his wife in search of the good life.000 employees.Skanska: Improves UK HQ to demonstrate benefits of sustainability Skanska has improved the working environment for 450 staff at its UK head office in Herfordshire with a range of measures including better lighting and extending the staff bus service. 90% of staff feel that Maple Cross near Rickmansworth is more efficient and a better place to work.” says Tim. The company set up a waste plan and asked its catering supplier for healthier menus. fitting 340 solar panels on the roof. Then we crushed its concrete base for re-use on the new drive and started the build. Resources | 94 . Its is working with the UK Green Building Council to stimulate the market by providing proof that a green building is also a more productive one. The retrofit will cut energy consumption by 38% and carbon emissions by 48%. making the building management system more efficient and creating a green communications area in the central atrium. Since the £1. with eight children between them – two of whom have special needs – have made the properties fully accessible to all. They gained planning permission for The Emerald complex at Emerald Melody Farm in Truro and hired both an architect and project manager to work on the build. Skanska is one of the world’s leading project development and construction companies. It is saving water. Skanska believes Maple Cross highlights the savings a tenant can achieve within a lease: it is sole tenant of the building with a 10-year lease and all initiatives will recoup their investment before the lease ends. The Emerald: Zero-carbon holiday accommodation in Cornwall Retiring from oil broking four years ago with no building experience. snacks and drinks. The couple say the vision was to prove that homes that are kind to the environment could still provide luxury accommodation. the 2012 Olympic Games. Today they have four holiday homes built to this standard and. Its approach involved upgrading lighting throughout the building. with 57. “We moved an agricultural barn and gave it to our farming neighbours. Twothirds have reported improved lighting and ventilation.

there is natural insulation from features such as a sedum roof. Resources | 95 . and less than 1% of waste has been sent to landfill along the way. who is now growing vegetables and keeping pigs and chickens to share with guests. water comes from the farm’s own bore hole.Today the project produces all its own electricity. air source pumps are installed. grey water recycling and rainwater harvesting combine to make the holiday homes truly zero carbon. The homes are A+ energy-rated and highly cost-effective to run. from an on-site photovoltaic farm. 35Kw. solar panels provide hot water. The couple now intend to start running sustainable living courses to spread the word that everyone could be building and living in this way. says Tim. Letting the accommodation shows visitors first hand that going green is comfortable. The addition of triple glazed windows.

prides itself on listening to its customers and taking a responsible approach to product development. Fairtrade hibiscus extract from a cooperative in Burkina Faso. Taking into account 24 criteria. This analysis allows Boots to ireduce Botanics’ environmental impact. creating more sustainable. The Botanics range has 180 products and combines plant extracts with the latest skincare technology. Peer-reviewed by Forum for the Future. products and entire product ranges. The company collaborated with the UK’s central science laboratory to assess its raw materials portfolio for beauty products. Resources | 96 . to understand how best to source vital plant extracts while also conserving biodiversity. sustainable sourcing helped the company to achieve 100% traceability for all Botanics natural raw materials. Boots worked with the Royal Botanic Gardens. The Guardian judges felt that the Boots Product Sustainability Tool gave a comprehensive overview of the supply chain and had “huge potential to improve the natural capital accountability of a huge array of consumer products”. Rather. Boots. more than doubling its previous score. In order to improve its sustainability. Kew. It has also begun using 100% sustainable palm oil derivatives. They also noted that Boots is not making a fanfare of its good efforts. The company has moved beyond calculating the carbon footprint of its products to adopt a holistic approach. Second.Natural capital Combined winner This award was for an organisation that came up with an innovative strategy to appropriately account for the value it derives from nature. product developers at Boots can build a product profile that allows them to evaluate the performance of individual ingredients. which is a 160-year-old business. Boots analysed the journey of every Botanics product from design to end-of-life. ethical sourcing practices as it went along. Boots: ‘Quietly getting on with’ improving impact of Botanics range B oots UK has proved that valuing the products and services we get from nature is the future of commercially viable beauty products. This collaboration – unique in the skincare sector – was fundamental to Boots’s work in successfully reformulating its Botanics range with sustainable plant extracts. In particular. To make this possible Boots developed a sophisticated evaluation tool. the company has begun sourcing an organic. through its work with Kew. the web-based product sustainability assessment (PSA) tool was introduced in 2011. this helped to identify the impact of chemical ingredients on water and land-based ecosystems and eliminate risky ingredients. This entails also measuring impact on biodiversity and the provenance of raw materials. The health and beauty store has cut the sustainability impact of the Botanics skincare range by 32% in less than 18 months and created a blueprint for weaving natural capital into the heart of product development. The Botanics range is 180 products and combines plant extracts with the latest skincare technology. Boots’s relentless focus on ethical. the company is “just quietly getting on with it”. Two partnerships were central to the success of Boots’s PSA. For example.

for example on the margins of field. It is an accreditation scheme that encourages farmers to sign up to wildlife-friendly food production. so have bumblebees – two UK species are already extinct and others are under threat. beetles and small mammals which. Importantly. To gain Conservation Grade status. improving the sustainability performance of the Botanics range will boost the integrity of the brand and has created a commercially viable blueprint to enhance the environmental and ethical credentials of all Boots’ beauty products. Consumers can see clearly which foods are produced on accredited farms. At least 10% of their farmed area must be devoted to habitats for wildlife and they must follow sustainability criteria. hedges. bees and other creatures that depend on them. by over 80 farmers. As wildflowers have disappeared. Runners-up Conservation Grade: Paying farmers for wildlife friendly planting In many ways the bumblebee is the 21st century canary in the coalmine and it is giving out warning signs. ponds or woodland. For example. Conservation Grade is working with farmers and food manufacturers to return wildflowers. support farmers who adopt this way of farming and as a result can place the “fair to nature” logo featuring a bumblebee on their packaging. Farmers are encouraged to devote 2% of their land to developing their own ideas for promoting wildlife. become food for predators including barn owls. Resources | 97 . In trials where Conservation Grade farms have turned 10% of land over to specific wildlife habitats. Leading the development of sustainable products is one of the four major elements of Boots’ mission to be the UK’s most socially responsible health and beauty retailer. Leading brands like Jordans and Allinson. It is also a way that food producers and brand owners can demonstrate their commitment to sustainable farming. ditches. The Conservation Grade criteria are based on applied science designed to arrest and reverse the decline in farmland biodiversity. complementing the government’s subsidy-linked payments for environmental farm management. Tussocky and fine grasses provide shelter for spiders. 30 times more small mammals such as water voles and 40 times more bumblebees. 18 times more butterflies. results include up to 40% more birds. it has helped to improve the company’s overall approach to sourcing natural raw materials. Another is to encourage birds by planting quinoa and fodder radish for them. The scheme provides economic stability by offering contractual premiums for participants’ produce. farmers must plant a range of wildlife habitats in return for a contracted premium price for their crop. Approximately 100. in turn.000 acres is farmed under Conservation Grade protocols. Similarly.Boots’ efforts to cut the impact of the Botanics range by 32% has helped to build a compelling boardroom narrative on the importance of conserving plant ingredients and eco-systems. The scheme has the potential to plug the funding gap that has arisen from the recent Common Agricultural Policy reforms which will see a shrinkage in environmental subsidies from the European Union. The criteria include setting aside at least 4% of land for pollen and nectar by planting wildflowers and clover.

These results. with 2% of every bag of Puro coffee sold directed to creating and protecting rainforest. and initiatives like a webcam transmitting footage from a hummingbird feeder to people drinking Puro coffee in London cafés. Puro was created by Miko in 2004 and is a business-to-business brand that sources Fairtrade coffee. funding the protection of more than 15. to encourage indigenous wildlife and up to 10 species of butterfly to these new ecological sanctuaries. It aims to develop biodiversity programmes at each of its 14 factories by 2015. The Colombian reserve is the only protected location in the world for the critically endangered golden poison arrow frog. wall brown and meadow brown. The Saving the Rainforest project was born.000) has been raised by consumers of Puro coffee. while protecting the rainforests that their futures depend upon. small copper. a UK-based land conservation charity.000 acres of rainforest across six countries and leading to the discovery of several new species. New species of trees. Nestlé: Plants 65 acres of UK butterfly meadows Nearly 65 acres of land around Nestlé’s UK factories have been planted to attract butterflies including the large white. Some of those funds have gone to reserves in Guatemala and Honduras. They set up a programme that pays farmers a fair price for coffee grown in tune with the environment. Recognising that protecting the rainforest and limiting climate change were as important to the future of coffee farming as farmers’ livelihoods. vital to biodiversity in coffee-producing countries. A survey is Resources | 98 . red admiral. Nestlé is working closely with the Wildlife Trust and Butterfly Conversation groups to help create the meadows and lessen the decline of butterflies in the UK. Miko coffee: Funding rainforest protection Around €1m (£824. which contains both Andean and Amazonian rainforest and is protecting South America’s most threatened ecosystem. The company has also persuaded seven dairy farmers to follow its lead and create wildflower meadows on another 10 acres. the company joined forces with World Land Trust (WLT). which are safeguarding rainforest and the water sources used by local villages and coffee farmers.The scheme adds to the beauty of the countryside through the planting of wildflower meadows and gives consumers the chance to make a choice to support nature by choosing brands bearing the Conservation Grade logo. The Peruvian reserve producing the organic Fairtrade coffee used in Puro. are helping to raise awareness and further Puro’s aim to offer a fair deal to coffee farmers. frogs and orchids have been discovered in the project’s Ecuadorian reserve and Puro employs a ranger there to protect against loggers and poachers.

since education is at the heart of the project. and Cumbria. they also monitor butterfly populations – noting down the varieties and numbers for conservation databases. Each meadow is planted with the help of staff and people from the local community. in Newcastle upon Tyne. The seven farmers already involved are part of the company’s First Milk Sustainability Partnership and supply the Scottish factory. The company believes butterfly meadows will also educate employees about what natural capital means since butterflies are a key indicator of the general environmental health of an area. So far Nestlé has planted meadows at factories on the west coast of Scotland. As the meadow grows and develops. can improve local biodiversity. south Derbyshire. The butterfly meadow programme has shown that any site. Resources | 99 . Buxton. Now the company wants more businesses in its supply chain to follow the lead of farmers already involved so it can scale-up the project and begin piecing together a “jigsaw” of butterfly meadows nationally. no matter where it is or how big the space.done at each factory to identify the right local plants and grasses for butterflies in the area.

Its team includes people with a wide range of professional backgrounds. child labour and ethical trade in the supply chain. designers and technologists how best to use their day job to create a positive impact on people and communities at the other end of the supply chain. Central to its approach is the idea of bringing together investors.000 members. and is helping to transform the garment industry in India and Bangladesh through its “benefits for business and workers” programme. holistic way. identifying practical. Ethiopia. The company helps organisations of all shapes and sizes – from global brands and retailers to NGOs and social enterprises – to address issues such as human rights. It has also developed the exploitation index to benchmark global labour standards. with a further ten staff in China. For example. one in India and a global network of associates in countries including Cambodia. social researchers and academics to social compliance auditors and former factory workers. for example. helped to convene the supplier ethical data exchange (Sedex). It also works with local factories. Innovation winner Impactt: Consultancy demonstrates that ethics and profit go together I mpactt has helped to improve the livelihoods of more than one million workers since 1997 through its unique brand of collaborative. Impactt’s headquarters are in London and it has a UK team of 15. Much of Impactt’s work focuses on helping clients to embed ethical approaches in their commercial teams. proving that ethics and profit can go hand in hand. Impactt Special Awards | 100 . This could mean helping a high street giant to design a responsible sourcing strategy or supporting a Bangladeshi trade union in expanding its work. socially focused consultancy. Impactt has. it trains buyers. Sri Lanka and Malaysia. which has become a flourishing not-for-profit organisation with 27. effective solutions.4 Special Awards Consultancy of the year Judges rewarded a consultancy that has delivered multiple outstanding projects that have enabled clients to drive innovation and impact in their sustainability initiatives. Throughout. showing them that investing in social improvements is good for business. brands. Kenya. from ethical trade consultants. eight in Bangladesh. It determines the best way to deliver maximum benefit to workers. It helps companies to navigate social risk by improving their procurement practices and adopting practices that yield social and commercial returns. an online database detailing suppliers’ responsible trading activities. governments and NGOs to tackle complex challenges in a structured.

It plans to train 20.000 buyers.seeks to empower workers and local communities. investors are using its labour risk insights to inform investment decisions. Impactt has reached more than one million workers since 1997. Impactt’s approach to improving lives helps to resolve complex issues while maintaining a balanced commercial view. investors and governments to factor social and environmental risk into decision-making. The company has trained more than 2.220 in the past year. and Rachel Wilshaw. a collaboration between eight brands.000 workers in Bangladesh and India. Impactt’s work mainly involves embedding ethical approaches into commercial situations.000 workers on health. ethical trade manager at Oxfam. Special Awards | 101 . has delivered £4m in additional wages for 85. according to Nicholls. Its “benefits for business & workers” programme. And it’s working. investors. Importantly. technologists and suppliers on responsible sourcing and addressed 4. The company’s supporters include Louise Nicholls. finance and leadership by 2015. head of responsible sourcing at M&S. Wilshaw highlights Impactt’s ability to help factory managers understand that better labour standards lead to improved productivity. making their voices heard in boardrooms around the world. its remediation programme has helped 138 child labourers to leave work and return to school.000 investors on labour markets. Meanwhile. including 402. Impactt’s conferences and industry events encourage businesses. NGOs and government ministers. Similarly.

setting a standard for carbon mitigation efforts in health aid. believed the best way to improve lives was through sharing ideas. but this is the first systematic analysis of greenhouse gas emissions by major health initiatives. participating cities had increased cycling by 500%: 36 of the cities having cycle sharing programmes and 80% have cycle lanes. through sharing best practice. which brought emissions down by 10%. analysed one the largest data sets ever collected and quantified what is being done globally to reduce emissions. vehicle fleet management and building operations. The report found that. That is certainly true of the C40 project. The survey revealed that encouraging cycling remains one of the most cost-effective ways to increase mobility and cut emissions. a city of 10 million people. Arup. while in Europe the focus is on using technology and communications to bring about change. In the second project. a network of 67 the world’s megacities that collectively are home to one in 12 people in the world. The project assessed the greenhouse gas emissions of all goods procured and services commissioned to deliver HIV/AIDS and tuberculosis grant programmes in Montenegro and Tajikistan. Seoul. The methodology will be used for studies in regions with epidemics. Global health aid is a $30bn (£17. convinced 36% of the population to go without a car one day a week. the United Nations and the UK building sector. working with cities worldwide. The report also reveals differences in approach. has put that idea at the heart of three projects to tackle climate change. For example. Arup’s study pointed to changes in business travel. and the organisation’s travel and logistical needs. Arup developed a tool for measurement and reporting on emissions. Cities in Africa. It designed a survey. Special Awards | 102 . The three projects have a theme – Arup’s belief that you can create change by finding radical ways to bring people and ideas together. It also reviewed the impact of UNDP facilities and buildings. Arup worked with the United Nations Development Programme (UNDP) to work out the carbon footprint for Global Fund health grants to identify where emissions could be cut. Johannesburg has piloted solar water heating and insulated roofs in one of its poorest areas. are doing more about waste. south and west Asia. identifying what works and what does not. Another major trend the study reveals is that more than half participating cities have or are developing bus rapid transit systems – the northern hemisphere following the lead of South American cities including Bogota. Meanwhile. a global firm of consulting engineers.Impact winner Arup: Consulting wins for scale and attention to detail A ristotle. Arup helped measure and analyse the action taken by mayors to tackle climate change in cities on every continent. often acclaimed as one of the earliest environmentalists. for example. A rup has won the best consultancy category by submitting evidence about three projects that all mitigate global warming. It has also opened dialogue with supply chains over procurement.8bn) market.

commending it for its data collection skills. Nevertheless. decision points and milestones the building sector must meet to reach its target to cut greenhouse gas emissions by 80% by 2050. The LCR project has played a revolutionary role in informing the UK government of the magnitude of carbon liability and where responsibility lies across the sector. setting out the actions.7m solid wall homes in the UK would need to be better insulated. Arup believes the target is achievable – but getting there will be extremely challenging. In drawing up the Routemap. great partnering. Special Awards | 103 . that 7.The third study was based in the UK. lower unemployment and increased tax revenue. So far just 140. Arup argues that a government-funded project to retrofit the homes of the poorest 20% in the UK would more than pay for itself through improved health and education. it found. Arup delivered the Low Carbon Routemap (pdf) (LCR) for the Government’s Green Construction Board. collaboration and the longevity of its projects. The Guardian judges said that Arup won this category because of the scale of its transformative work.000 have had that work done. for example.

Polman says: “I don’t personally believe in these books of ten tips of being a great leader.” Short-term profits Referring to the pressures from investors to concentrate on maximising short-term profits. Given the increasing globalisation of society. The future world will be much more purpose and values driven. who struggled to make ends meet after the second world war. “It’s important to make people feel more comfortable working in situations where the win-win is not driven just by your shareholder but by all stakeholders. CEO of consumer goods multinational Unilever.” In a bid to develop this level of integrity.” Clear heads “All the normal skills of leadership will always be there but you now need that higher level of integrity and need to understand what we call systemic thinking: being able to deal with complexity and simply boiling it down and getting to concrete actions. Unilever CEO Paul Polman: ‘I would like to be remembered for leaving the place a little bit better than I found it’. “From the 1980s onwards. Polman believes Western corporations need to alter their macho cultures to attract the best talent in developing markets. and that requires a different skill set. credits his parents. believes a return to core values is essential in order to address key sustainability challenges such as climate change and food security. people have been growing up in a world that has given us all the wealth. A little bit more humility would also be very good in my opinion. both within their own organisation and in the sector as a whole. Polman. but which has become a ‘me’ society. “I always say first and foremost that leadership is about being a human being. voted Sustainable Business Leader of the Year by Guardian Sustainable Business readers. close down all its sustainability initiatives. as well as being comfortable with greater transparency in order to rebuild trust in the business sector. take out up to £200m in costs and Special Awards | 104 . Polman does not like to talk about the genesis of his own leadership style but when pushed. but that they also need to demonstrate that embedding sustainability drives greater profitability. as traditions vary across countries and the best candidates are often not those who shout the loudest. Polman says the company’s leadership training programme focuses on helping employees to understand their “inner compass”. Speaking in the company’s global headquarters. says Unilever CEO Polman P aul Polman. Paul Polman: Embedding sustainability drives greater profitability. “I was fortunate in that I grew up in an environment where it wasn’t only about ourselves.Sustainable Business leader of the year An award voted for by Guardian Sustainable Business readers to reward a business leader who has shown dedication and bravery in progressing the sustainable business agenda. Polman says any activist investor could come into Unilever.” he says. Polman says senior managers need to be able to create and develop coalitions with other key players in society such as NGOs. so we want leaders that clearly understand this. With individual companies recognising that they cannot create transformational change on their own. says it is vital for executives to put the common good ahead of their own narrow needs.

succeed in pushing up the share price by up to a fifth for a year or two. “I would like to be remembered for leaving the place a little bit better than I found it. Polman shows no sign of leaving Unilever any time soon but how would he like to be remembered? “Nobody will remember that I was the CEO of Unilever when profits went up by 20%. he says.” Special Awards | 105 . or when the turnover went up by 40%”.

chief executive. One Planet MBA programmes. The Climate Group Jo Confino. Forum for the Future Sue Holden. Greater London Authority Nadine Exter. Guardian News and Media Polly Courtice. Green Alliance Mark Kenber. chief executive. Director of Policy and Communications. independent sustainability and environment adviser Will Andrews John Alker. University of Cambridge Programme for Sustainability Leadership Jennifer Kho. BioRegional Richard Spencer. All projects demonstrate elements of genuine innovation and impact. co-founder. Greenpeace UK Professor Nicolas Forsans. WWF-UK Matthew Pencharz. International Institute for Environment and Development Dr Liz Goodwin. Entries to the 2015 Guardian Sustainable Business Awards will open in November 2015 www.theguardian. convenor. UK Green Building Council Tony Juniper. director. executive director. energy. senior advisor. Guardian Sustainable Business would like to thank the sponsors and partners for their support and the wordworks network for producing the case studies. Earthwatch Judges | 106 . Cranfield University John Sauven. chief executive. CEO. executive editor. University of Exeter Business School Sue Riddlestone. WRAP Solitaire Townsend. ICAEW Dexter Galvin. head of sustainable business. Doughty Centre for Corporate Responsibility. director. executive director. CEO. director. CDP Camilla Toulmin. US editor. sit within a comprehensive sustainability strategy and go above and beyond standard sustainability practice. head of supply chain. and associate professor. Green Economy Coalition Sally Uren. Futerra Oliver Greenfield. Guardian News and Media David Nussbaum. head of sustainability.Judges The projects featured in this collection are the winners and runnersup from the 2014 Guardian Sustainable Business Awards. head of business development.

Sponsors Category sponsors Charity partner Sponsors | 107 .