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CARAT MEDIA WEEKLY NEWSLETTER

No. 826

Media Report

http://www.freepik.com/free-photos-vectors/travel

1979
2012201511.3%

(1994~2015)
14,000,000
12,000,000

()

10,000,000
8,000,000
6,000,000
2008~2009
H1N1

4,000,000
1998

2,000,000

2003 SARS

National Immigration Agency, MOI.

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

30-49
30-49
50

2015
76.1%50

(1994~2015)
3,500,000
3,000,000
()

2,500,000
2,000,000
1,500,000
1,000,000
500,000
0

12

13-19

20-29

30-39

40-49

50-59

National Immigration Agency, MOI.(2015/04/24)

60

(%)

80
70
60
50
40
30
20
10
0

2015Visa(53.3%)
20-29

2007 2008 2009 2010 2011 2012 2013 2014

(%)

60
50

40

30

20

10
0
2007

2008

2009

2010

2011

2012

2013

National Immigration Agency, MOI.Now news(2015/01/27)

2014

//

Visa 2015982.4%
(79.7%)

2004PTT

2007

Facebook
170YouTube

Via

Facebook

OTA(Online Travel Agency)


OTAFASTBOOKING
OTA60%OTA

OTA2015

Skyscanner

Total Unique Visitors 000s

() VS ()
3000

2500
2000
1500
1000
500
0

AGODA.COM

BOOKING.COM

HOTELS.COM

EXPEDIA.COM

TripAdvisor Inc.

Hotels Combined

FUNTIME.COM.TW

TRIVAGO.COM.TW

ComScore 2012/12-2015/10

Airbnb

Airbnb
19134,000

5
2015137%50
Google

AirbnbAirbnb

Airbnb

Google Trendtechcrunch(2015/09/07)(2016/01/22)

Google Trend

RimowaSamsonite
/

Wi-Fi2015Visa
74%Facebook

Wifi

Iceland Campaign Equipment

Facebook
20159tenso
tenso

/(2015/09/23)Mens Uno, ETtoday

http://helpinghand.pk/


carat.weekly@carat.com

(02) 2717-5238 ext.9286