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November 17, 2012

Marketing
Management in
Mobile Phones

By - Mujeeb Rehman

Marketing Management in
Mobile Phones
A mobile phone (also known as a cellular phone, cell
phone and a hand phone) is a device that can make
and receive telephone calls over a radio link while
moving around a wide geographic area. It does so by
connecting to a cellular network provided by a mobile
phone operator, allowing access to the public
telephone network. By contrast, a cordless telephone is
used only within the short range of a single, private
base station.
In addition to telephony, modern mobile phones also
support a wide variety of other services such as text
messaging, MMS, email, Internet access, short-range
wireless communications (infrared, Bluetooth),
business applications, gaming and photography.
Mobile phones that offer these and more general
computing capabilities are referred to as smartphones.
Now we know what is Mobile Phones and which
services it provide. So now, lets discuss some
marketing Questionnaires..!!!

Why I select this product/service?


Today, technology has taken a new approach to ease-of-use, putting
everything the internet has to offer on a mobile application. In order
to be competitive in the business world, even the smallest of local
businesses should consider mobile marketing as a means to reach
consumers who are on the go. With the right mobile marketing
campaign, your business can be in the palm of consumers hands,
making it easier for them to spend their hard-earned money on your
quality products and services.
Mobile marketing specialists are trained and proficient in application
development with several content management systems, including
WordPress, Joomla and Magento. Team members understand the ins
and outs of iPhone/iPad SDK, Windows Mobile SDK and Blackberry
SDK app technology and they know how to create mobile
applications that appeal to target audiences.
Not only is mobile marketing the answer to expanding your business,
but it is a great way to increase exposure and revenues.
Mobile technology is moving fast, so there is no time to waste..!

5 competitive mobile brands that exist in the market.

1.
2.
3.
4.
5.

Samsung mobiles.
Iphone.
Nokia mobiles.
SONY xperia.
HTC mobiles.

What permissions and licenses would be required to


make the product?

What are your competitors Unique Selling


Proportion [U.S.P]?
In business, there will always someone bigger than you, who has
more marketing money than you, has been in business longer than
you, and who may even be able to deliver a product or service at a
lower price. Your competitors may have higher internet search
rankings and an army of followers on Facebook. How do you compete
in the marketplace with disadvantages like that? Before you can
begin to sell your product or service to anyone else, you have to sell
yourself on it. This is especially important when your product or
service is similar to those around you. Very few businesses are oneof-a-kind. Just look around you: How many clothing retailers,
hardware stores, air conditioning installers and electricians are truly
unique?
The key to effective selling in this situation is what advertising and
marketing professionals call a "unique selling proposition" (USP).
Unless you can pinpoint what makes your business unique in a world
of homogeneous competitors, you cannot target your sales efforts
successfully.
My competitors have following types of U.S.P for marketing.
1.
2.
3.
4.

Samsung mobile The next big thing is here, Be Creative.


iPhone It doesnt take a genius, Think Different.
Nokia mobile Amazing everyday, Connecting People.
SONY xperia Add Extra Spice to Your Life, Smart has never
been this simple.
5. HTC Quietly Brilliant

What is the name of your product?

Samsung
Does your product have any range give details?
Yes, we make different ranges of mobile phones and also deals with
other SAMSUNG electrical products.
In Mobiles

1. Galaxy Note.
2. Galaxy S series of smartphones.
3. Galaxy Tab.
4. Samsung Omnia (WP).
5. Samsung WAVE (BADA).
6. Galaxy Player.

In other electrical appliances:1.


2.
3.
4.
5.

Samsung SMART-TV.
Samsung SMART Camera.
Samsung Refrigerators.
Washing machines.
Samsung Laptops.

Features of Two Latest mobiles of SAMSUNG.


SAMSUNG galaxy Note-II

4.8" Super AMOLED screen


Quad core processor
Very fast processor (1600 MHz)
Lots of RAM (2048 MB RAM)
Very big display (5.55 inches)
High pixel densitiy screen, over 250ppi (265 ppi)
High-resolution display (720 x 1280 pixels)
High-resolution camera (8 megapixels)
Fast mobile data support (4G)
NFC
HDMI connector for TV-out (via microUSB)
Supports special active stylus for input.

SAMSUNG galaxy S-III

Dual core processor


Very fast processor (1500 MHz)
Lots of RAM (2048 MB RAM)
Very big display (4.80 inches)
Extremely high pixel density screen, over 300ppi (306 ppi)
High-resolution display (720 x 1280 pixels)
High-resolution camera (8 megapixels)
Fast mobile data support (4G)
NFC
HDMI connector for TV-out (via microUSB)

Label of my product

SAMSUNG Galaxy S-Advance

LOGO of my Product

Tagline of my company

Everyone's invited or its hard to imagine


What is the selling price of my competitors product?
1. Selling price to consumers.
Ans. Product NOKIA Lumia920 MRP Rs/-44000.
Ans. Product HTC ONE X MRP Rs/-40000.
Ans. Product iPhone 5 32g, MRP Rs/-55000.
2. Selling price to retailers.( % dis on actual price )
Ans. Nokia 37840.
Ans. HTC 36000.
Ans. Apple 48400.

3. Selling price to Wholesalers.

Ans. NOKIA provide Rs/-30000.


Ans. HTC provide Rs/-33000.
Ans. Apple iPhone5 provide Rs/-45600.

What is the profit margin (of apple) in percentage to


the:
Manufacturer 80%
Wholesalers 12%
Retailers 8%

How will your product be packed?


1. The name of your product.
2. The colors of your packaging.
3. Overall packaging and labeling design.
4. Weights and measurements.
5. Number of units per package.
6. Pictures of your product on the label.
7. Packaging material.
8. Make sure electrical products are suitable for international use.
9. Environmental effects on your product.
10.
Country of Origin.

Draft a social message for your label.

What means of transport you will use and why?


I chose Road transport for my transportation. In which lorry and Van
are the good option for me to move goods one place to another. I
use because Road transport is cheap, convenient and one of the
most flexible modes of transport. And also Road transport connects
places very well. Provide door to door service.

What cost effective techniques will you follow for your


promotion plan?
Promotion and advertising can be a heavy expense, especially for a
new business that wants to make itself known in a community. A
home-based business, however, more often than not, has a very
limited budget when it comes to advertising. The home business
owner needs to make the public aware of his or her product or
service at the lowest possible cost.
Here are some points which I prefer for promotion:1. EVENTS
2. CONTESTS
3. COMMUNITY SERVICE
4. COUPONING
5. CELEBRATE HOLIDAYS
6. GO WHERE THE PEOPLE ARE
7. MAILING LISTS
8. SEMINARS
9. NEWS CREATION
10.
BUILD A WEBSITE FOR YOUR BUSINESS
11.
CREATE PARTNERSHIPS WITH OTHER ORGANIZATIONS
12.
USE FREE PUBLICITY

What cost effective techniques will you follow for your


product?
1.
2.
3.
4.
5.
6.
7.

Internet Marketing
Analyze your organization
Analyze your environment
Analyze your customers and stakeholders
Examine opportunities and threats
Gain more market share.
Safety-security