2630 Tyrone Ct South San Francisco CA 94080 (310)933-6431

EDUCATION Purdue University, Krannert School of Management, May 2007 B.S., Management, Minor: Economics PROFESSIONAL EXPERIENCE Online Ad Operation Specialist, Gorilla Nation Media, Los Angeles, March 2008 - Present  Managed online advertising campaigns including implemented, tested and scheduled creative (video, flash, or image) using DART (DFP) to ensure timely start and full delivery  Forecasted inventory shortfalls and performance issues and coordinated with other departments to troubleshoot and prevent errors that might potentially affect the delivery of campaigns  Conducted performance reports and calculated discrepancy between DFP and 3rd party ad servers  Provided various web development (HTML and Java Script) and rich media creative support  Finalized financial/invoice report for each campaign (CPC, CPM, and etc.) Online Marketing Intern, InternetBrands (aka CarsDirect), El Segundo, CA, Summer 2007  Analyzed web statistics for online forums and social networking sites  Performed search keyword and phrase analysis using Google Analytics, Adwords, and SpyFu to identified rival keyword strategies to apply web traffic optimization through long-tail strategy  Supported other business analysts with scheduled and ad hoc reporting, analysis, and other data driven business decision making by preparing variance analysis and relationship models in Excel (pivot table, Macro, filter) to improve sales force and strengthen dealers and agents’ relationship Market Research Intern, Millward Brown, Santa Monica, CA, Summer 2006  Developed of on-line ad tracking questionnaires measuring clients’ brand recognition and equity through audience’s response from clients’ media advertisements  Pulled collected market research data from e-Tab and analyzed them by applying relevant resources from MillwardBrown and database  Reviewing both qualitative and quantitative on-line survey studies prior to fielding by checking the language and logic of the questionnaires Activities and Certificates International Economics Certificate (Beijing University, Summer 2007) Members of Purdue Marketing Association (Purdue University 2005-2007) SKILLS
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Proficient in MS Office Suite (advance knowledge in Excel, PowerPoint, and Word) Knowledge in Online advertising (CPM, CPC, PPC, SEO) and familiar with analytic tools such as Google AdSense, Google Analytics, Alexa, SpyFu, and Compete Knowledge in Online Advertising metric tools DART (DFP and DFA), 3rd party ad servers (Atlas, DoubleClick, EyeBlaster, PointRoll, and etc) Proficient in Chinese (Mandarin)

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