A

TREATMENT
FOR A
A Anti- Piracy Advertisement

To be Alive dont Pirate

PREPARED
BY

Jack Watson

J.W Advert Co
Sutton Common Road
Jack234k7@advertsco.com

05/01/16

It is proposed that the Advertisement will be of 30 seconds duration, filmed at

Someones House and School computer facilities and edited at our Sutton facility.

The Target audience will be aimed at teenagers and young adults because they
are more likely to know how to download pirated movies and would be expected
to be the kind of generation to watch a lot of movies.

The Advertisement will show how bad Piracy is and the kind of effect piracy can
have on people. It will also show the viewers how Piracy is illegal and how it can
be avoided. I want the advert to influence the viewers to not pirate so they can
save themselves.

Several locations have been visited and a shortlist has been drawn up:
Suggested locations are:
Someones house and the schools computer rooms and ICT facilities
The Advert will include the following:
a) The Main character wearing a mask
b) Another character feeling ill
c)

The masked man getting a DVD off the shelf

d) Showing the recovery of the ill man

Each sequence will link with each other because this advert is the telling the
story about the recovery of the man who pirated so it will also flow to show the
story. I want the DVD to be a really newly released movie so it keeps up with
traditions and not make it has an old movie.

Structure

ThemusicvideowillbeincolourandinPALDVWidescreen
The (name of product) will be in (colour/black and white) and in PAL (aspect
ratio).
The (name of product) will start with (how will it start?)
Cut to
(Then list the main structure)

Budget
(You need to list the costs for:)
Planning meeting
Filming (state equipment hire and crew)
Editing (state equipment hire and crew)
Subtotal
Production Contingency @10%
Travel Expenses @40p per mile
(how many miles do you think you will need to travel at a maximum?)
Total production budget

Schedule
The production will be produced within the timescale that will be indicated by our
shooting and editing schedules. (Name of company) will ensure that all location
filming is carefully planned to take into account the safety of the crew and the
general public and any production contingencies. The finished (name of product)
will be available for viewing at an appropriate time in order for any changes to be
made before the suggested release date.

Sources of requirements
(List here where you will get your equipment and props, costumes, actors,
locations from)

Guarantee of Satisfaction

Initial discussion on the (name of product) content will take place.

Production equipment will be used in a safe operational manner at all

times.

(Name of company) is covered by Public Liability Insurance to the sum of

1,000,000.

A copy of all rushes (camera original material) will be supplied on

request in DVD format.

A rough cut (initial trial edit) version of the (name of product) will be
supplied for inspection and discussion.

A meeting to discuss the final master version will be organised with a

focus group of interested parties.

The completed (name of product) will be provided on DVD for inspection.

The completed (name of product) will not be released until the client is
completely satisfied with technical quality and content.

(Name of company)
(Date)

(Name of company) asserts its rights as authors of this treatment in

accordance with the Copyright, Designs and Patents act 1988. Any
unauthorised copying of this work will result in prosecution.