Group Buying e-commerce Website


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Introduction to
Tuángòu (pronounced "twangoo"), which loosely translates as team buying or group buying (also known as store mobbing), is a recently developed shopping strategy originating in the People's Republic of China. Several people - sometimes friends, but possibly strangers connected over the internet - agree to approach a vendor of a specific product in order to haggle with the proprietor as a group in order to get discounts. The entire group agrees to purchase the same item. The shoppers benefit by paying less, and the business benefits by selling multiple items at once.

Traditional Buying?


Restaurant offering 10% discount on their special menu

In the traditional buying discounts offered by Sellers is generally less as the targeted users who respond are very less and hence the Sellers can not afford to give a huge discount. The number per day may be between 1 to 10 customers availing the discounts. Every seller can afford a huge discount if they are assured that the average discount availing customers will be minimum 50 to 100 0r more daily when they offer a discount.

Has the Seller made good business?
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His business has only increased max by 10 customers for that particular day when he has offered 10% or 70% discount . Considering it he will only get 200- 300 customers in a month. His business is not popular to attract the right targeted customers as he has not advertised his business locally? He does not have a record of testimonials. What people like about him? No database of people who love what he is offering No dedicated online presence as he is a local business owner

How can he make good business?

If he gets on an average of 50-100 customers using his discounted rate daily. He can offer more discount to attract new customers if they are buy in bulk. How he can market a particular deal and make sure he reaches the right people he is a small local business and does not have time or money to go online..

The Answer
• To achieve great results and make every discount campaign a success & advertise/market his business at a very cost effective rate is GROUP BUYING. • Group buying sites let Sellers reduce customer acquisition costs, reach new audiences, test and market promotions, and sell excess inventory. • Manufacturers that want to offload excess inventory could also be benefited by Group Buying.

How Group Buying Works
• To illustrate this lets take an example, say The website Owner negotiate a deal with a Italian Restaurant – if he bring 25 customers, how much of a discount will the restaurant provide. Say, the restaurant agrees to provide a 20% discount if he guarantees 25 new customers. So, he announce the deal on his site and the deal becomes active only if at least 25 customers buy the deal. If less than 25 customers sign up for the deal, the deal isn't valid and all the restaurant gets is free publicity / marketing via his website. Its a win-win for everyone involved – customers get a better deal, retailers get more customers and the site owner take a cut from each unit sold.
Wondering How the Site Owner will get his 25 customers……… Why the 25 customers will come to his website only.. Will be explained in forthcoming slides

Restaurant offering 10% discount on their special menu

The Online Group Buying is the only solution that will help every Seller to offer huge discounts as the Online sites have pre registered customers who are looking for the similar deals. Hence the online sites can assure the Seller that they will get minimum 50-100 or X number of customers every -time.

In a nutshell
• Who are the major player, how they do it and what the customer, the seller and the site owner will get from it and what they do for it. • How the Seller gets benefited? • How the Website owner manages everything &helps the seller to make money?

• How the Customer is benefited and how he manages his account on the site?

Major Group Buying Sites offering daily deals

Groupon Website

Site Owner’s Roles & Responsibilities

Behind the scene the Admin will follow these steps
• Step1 :- The admin ADD the deal on his website for the Restaurant with the following details :– Title – Image of the Deal – Start Date – End date – Original Value – Price Offered – City for which deal is active – minimum member Allowed – maximum member allowed – Company name – Address – Phone number – Website – Fine Prints – Summary • • • Step 2:- Once the Deal is live on the site the following steps takes place automatically :Email Alerts to all subscribed users is sent to their email The Deals will be automatically be live under the TODAYS DEALS and the previous deal will be closed and can be viewed under the RECENT DEALS section as below :-

The New Deal will appear under TODAYS DEALS as shown in the below image

Types of Deals that can be offered by the Admin
• Type 1 :- The deals get closed within 24hrs and if the “X” number of people buy the deal the payments are processed for every users who bought the deal. If “X” no. of people buy the deals within 24hrs then the deal ends and no user can buy it anymore. Type 2 :- If the “X” number of people buy the deal within 24hrs the deal does not get closed and allows more users to buy the deal and after 24 hrs the payments are processed for every users who bought the deal. Type 3 :- In this type of deal the admin adds the deal for 24 hrs and add the range as mentioned below. The deal is active for 24hrs and in the end based on the no. of users each user will get the deal for the same amount and then the payments will be processed for that particular amount :1 to 5 buyers the cost = $210 6 to 10 buyers the cost = $200 11 to 20 buyers the cost = $190 21 to 30 buyers the cost = $180 31 to 40 buyers the cost = $170 41 to 50 buyers the cost = $160

If there are more then 50 Buyers the lower cost will still be $160 as that is the lowest value, but can be lowered by adding the range of buyers.

Demo 1 of Jasmere following the above logic developed by us :Front end :- Username - aniket Password - aniket
Admin Backend :- Username - admin Password - admin

Manage the Website
• • • • • • • • • Content Management System (CMS):- Admin can change any content like text, images, pictures, videos, post messages or material etc with a WYSIWYG editor for easy use just like using Microsoft Word. SEO friendly :- Admin can add meta tag keywords and description as well per page. City Management :- :- Can Add/Edit or Delete cities User Management :- Can Add/Edit or Delete users as well as ban any user Gift Cards :- View Gift cards ordered by every user Refer a friend :- View referral details and how many signed successfully Reviews :- View, Edit, Delete & Add reviews Email Management :- Add, View, Edit Email templates Payment Management :- View the complete payments history and its distribution to the sellers and the payment received from the buyers. Order Management :- Search orders, as well as check which deals has how many order pending, complete or canceled Manage Blogs & Forums :- Can Add/Edit or Delete Blogs & Forums or messages. Reports :- View detailed reports for the users, payments, deals, orders etc on daily, weekly, monthly or yearly basis.

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Advantages to the admin
• Its fast and hassle free as its online • Everything is automated so no manual entries needed to be made • Reports allow him to track the progress and make decisions appropriately • Feasible to expand in long run • Due to sharing on social networks gets targeted audience on his site. • Due to referrals marketing effort can be utilized in the right direction

Buyer’s Roles & Responsibilities

Buyer’s Roles & Responsibilities
• Step1 :- The Buyer will register an new account. Login into his account with his new login details ie his username & password Step2 :- The buyer will select his default city subscribe for Alerts of every day email alerts for the new deals posted on the site. Step3 :- After that if he want he can invite his friends to the site by sending email alerts or login into his facebook account and invite friends from there to refer friends. The buyer will get paid $5 for every user who signs up and makes a purchase based on his reference. He can even become a fan of groupon page on facebook Share the deal on facebook or Twitter

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Contd… Share the deal on on facebook or Twitter like the adjacent images

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Step3:- View Deals Details, Discuss the deal on Blog/Forum Step4 :- Buy the Deal The credit card will only be processed if 50 people bought the deal else the credit card will not be processed. Can view the discount and the amount he is saving.

Step5:- Gift the Deal to a friend customize the Card and send it across.
– – Via email OR Print it and hand it to a friend

Complete the billing address & place order

Step6:- Buyer can check his account details like My Deals bought filtered • Available • Used • Expired My Gifts • Buy gift card • Reedeem gift • View gifts bought

Step 7:- Refer a friend with a unique URL to get $10 per successfully registered customer. • The invitation can be • Emailed • Shared on twitter & facebook

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Step 8:- Buyer can switch his default city anytime he feels like taking advantage of a deal in a different city Step 9 :- If 50 people buy the Deal the buyer will receive an email of the coupon & can print it to use it at the restaurant, spa, theatre, gym etc. To avoid the counter fitting of the coupon we suggest printing a unique randomly generated code on each coupon, & also the same list of code the admin can email to the Seller or print it and hand over manually. If 50 members do not buy the deal then the credit card will not be processed.

Advantages to the Buyer
• Does not need to spend time looking for the best deals as he will get daily email alerts for the exciting offers • Will earn $10 per friend signed through his reference • Its fast and hassle free as its online • Can check every deal he bought in his account so need to keep manual entries. • Easily integrates with his favorite Social Networks :- Facebook & Twitter

Seller’s Roles & Responsibilities

Advantages to Seller
• Its fast and hassle free as its online • Can check every deal he bought in his account so need to keep manual entries. • No need to have an website or online presence • Gets free review for his services • No need to be bothered about the marketing or the promotion of the site • Repeat customers for free • Doesn’t pay anything to the admin if “X” no. of users do not buy the deals

Technology that can be used to develop the site
The advantages of PHP:• PHP is easy to understand and learn, particularly for those who have a background in HTML or Javascript very limited system resources and will not interfere unduly with the running of other processes. •PHP uses a modular system of extensions that enable it to interact with other tools such as XML and encrypting software. •PHP users can customize the language by writing their own extensions and executable scripts. •PHP is compatible with the vast majority of servers (Apache, IIS, etc.) and is capable of running on most platforms (Unix, Windows, etc.). • PHP is open-source software and is freely available to download and manipulate according to individual requirements.

The advantages of MySQL :•It is similarly easy to understand and learn. •MySQL can support large databases of 50 million rows or more. MySQL is compatible with the vast majority of operating systems (Unix, Windows etc.). •MySQL is freely available under the GNU GPL (General Public Licence) and can be tailored to suit individual requirements and personally customised under the terms of the licence. •MySql is Open source which can be available any time •MySql has no cost of development purpose. •MySql has most of features which oracle provides •MySql day by day updating with new facilities.

PHP 5.0


MYSQL 2005

AJAX/Java script

Technical Requirements

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Linux/Unix (Red Hat, Debian, FreeBSD, Mandrake, etc.) or Windows OS, Apache Web Server PHP 4.4.0/5.1.0 and higher (register_globals must be Off, safe_mode must be Off, exec() must be allowed and allow_url_fopen also must be On) with mbstring, domxml and xsl extensions (they are required to run Orca forum and support UTF-8) MySQL 4.1.2 and higher GD library compiled with TrueType fonts (for photo processing) or ImageMagick as an alternative Sendmail or Postfix 20MB of disk space and 1MB of MySQL DB space for installation 8MB of disk space and 50KB of MySQL DB space for an average user

Demo 1 of Groupon developed by us :-

Front End URL: - Username :- aniket Password :- aniket Back End URL ADMIN: - Username : - admin Password : – admin

Demo 2 of Groupon developed by us :-

Front End URL : - Username :- Password :- santosh Back End URL ADMIN: - Username - admin Password – admin

Demo 3 of Jasmere following the above logic developed by us :Front end :- Username - aniket Password - aniket

Admin Backend :- Username - admin Password - admin

Contact Us for :Sales, Queries or Free Quote

Mr. Santosh Salve Business Development Mgr. Mob: +91 99222 21349 Email: Skype IM: - santoshsalve MSN ID: -

Thank You

Gtalk ID: - Website: -