External Factor Evaluation (EFE)

Opportunities

Weight Rating

Total

1.

Investment in research and development

.03

weight
.06

2.

Growing economy

.07

.28

3.

New alternative channels

.05

.15

4.

Expansion of off-site ATM machines

.03

.06

5.

Development of mobile banking

.04

.12

6.

International expansion to boost revenue

.07

.21

7.

Hiring excellent applicants

.06

.18

8.

International regulation

.05

.15

9.

Expanded social responsibility

.07

.21

10

Increasing preferred clients

.03

.09

.
Threats
1.

Competition from others

.10

.30

2.

Decreasing number of potential customers due

.04

.08

3.

to bad economy
Rapid change in costs and revenue due to

.03

.09

4.

currency fluctuation
Increasing number of competitors

.08

.16

5.

External regulation

.05

.15

6.

Merging of bank competitors

.06

.18

7.

Increasing inflation rate

.03

.09

8.

Fortuitous events

.02

.04

9.

Emerging credit cooperatives

.05

.05

10

False public image of bank competitors

.04

.12

.
TOTAL

1.00

2.68

PS Bank's strategies are very effective in overcoming their threats and

responsive in grabbing the opportunities available. Aside from common bank
transactions within the bank premise, it has expanded it's channels through phone,
mobile, and online banking.

Its expanded social responsibility gave PS Bank the opportunity to be known

by the people with its service to the young population, they are able to teach them
the value of saving at an early age.

Internal Factor Evaluation (IFE)

Strengths

Weight Rating

Total

1.

Innovative products

.09

weight
.27

2.

Adequate capital

.07

.14

3.

Competent management

.07

.21

4.

Subsidiary of Metrobank

.06

.18

5.

Accessibility

.03

.06

6.

Responsive to the banking needs of customers

.03

.06

7.

Good public image

.09

.18

8.

First publicly-listed savings bank

.03

.06

9.

Offers OFW products and services

.05

.10

10

Offers services to young population

.07

.21

.
Weaknesses
1.

Limited provincial branches

.03

.09

2.

High charge for interbank transactions

.05

.15

3.

Bank service charge per transaction

.04

.08

4.

Inadequate marketing program

.06

.18

5.

No international partnership

.05

.15

6.

Well-known competitors

.03

.09

7.

Operating under the control of Metrobank

.02

.04

8.

Bigger bank players commanding the market

.05

.15

9.

Outdated machines

.03

.06

10

Development of service programs

.05

.10

.
TOTAL

1.00

2.56

PS Bank's strategies can respond to its strengths and weaknesses effectively.

With PS Bank's long banking service dating back to 1981 made them the first
publicly listed savings bank in the country.
With its products such as Deposit products, Consumer Loan products,
Commercial Loan products, Trust products and services and OFW products and
services, they provided a competent management which provides quality service
that can cater to the banking needs of their customers.