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Once upon a time… A nation of people faced an enormous challenge. Converge Many tried
Once upon a time…
A nation of people faced an
enormous challenge.
Converge
Many tried to see a way out,
but they could see only an
unhappy ending to their story.
This is a di ff erent story…
a story waiting to be told.
Welcome to Converge … where the good life and the green life meet. Come on
Welcome to Converge …
where the good life
and the green life meet.
Come on in!
Converge Converge is the story of the good life Americans want and the green life
Converge
Converge is the story
of the good life Americans want
and the green life we need
for our prosperity, health and
safety.
An American Future

Introduction
Created to move Americans to
action on climate pollution
by painting a positive picture of
our future.
Based on recent research about
what works to reach Americans.
The Converge American future is
about…

economy and lots of jobs

A strong American

The Converge American Future

The Converge American Future

Healthy American kids and adults

The Converge American Future

A Strong, Secure America

The Converge American Future

America Leads the World

After years of messaging about the dangers of climate change and the investment of huge resources by NGO’s and people at COP15… what the &*@# happened?!

We’re not getting the change we seek.

The
U.S.
holds
the
keys
to
 c h a n g e,
 but
something
is
wrong
with
the
way


The
U.S.
holds
the
keys
to
c hange,
 but
something
is
wrong
with
the
way
 we’re
communica;ng
to
Americans.


As people who care, we thought that data and visions of danger would motivate people
As people who
care, we thought
that data and
visions of danger
would motivate
people to move
and change.
But instead, we’ve BLOWN PEOPLE’S MINDS!

But instead, we’ve BLOWN PEOPLE’S MINDS!

Hmmm… what do we do now?
Hmmm…
what do
we do now?

The good news is:

we don’t have to guess… WE KNOW WHAT WORKS

The Research is In!

The Research is In! Based on this research, we KNOW what messages DO WORK And DON’T
The Research is In! Based on this research, we KNOW what messages DO WORK And DON’T
The Research is In! Based on this research, we KNOW what messages DO WORK And DON’T

Based on this research, we KNOW what messages

DO WORK

And

DON’T

WORK.

From the right brain…here’s what we know based on our experience and history.

Americans respond to positive visions of the future, even if they mean sacrifice.

visions of the future, even if they mean sacrifice. “I have a dream…” “We choose to

“I have a dream…”

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.”

From the left brain…here’s what we know based on research.

Sell Heaven…

Sell Heaven… Research
shows
that
nega.ve
 messaging
and
imagery
causes


Research
shows
that
nega.ve


messaging
and
imagery
causes


people
to
shut
down
–
they
never
hear


the
message
of
hope
or
possibility,


and
may
even
deny
that


climate
change
is
real.


Not Hell

and
may
even
deny
that
 climate
change
is
real.
 Not Hell
“Too
o%en,
climate
solu1ons
advocates
work
 the
base
(elites)
while
ignoring
mainstream


“Too
o%en,
climate
solu1ons
advocates
work


the
base
(elites)
while
ignoring
mainstream
 Americans.

And
when
we
do
talk
to
swing
 voters
or
encourage
our
base
to
reach
out,


typically
we
lack
effec1ve,
emo1onally


compelling
language
on
these
issues.”

‐


Climate
and
Energy
Truths
(EcoAmerica
2009)

“We
can
switch
high
consump1on,
high
stress,
and


“We
can
switch
high
consump1on,
high
stress,
and


high
heart
disease
lifestyles
for
something
more


desirable.
What
will
it
look
like,
feel
like,
and
be
like


if
we
manage
to
pull
it
off
?
That
is
the
picture
we


need
to
create.”

Sell
the
Sizzle
( Futerra
2009)


“The
key
for
clean
energy
supporters
is
to
wrest
the


“The
key
for
clean
energy
supporters
is
to
wrest
the
 discussion
away
from
policy
mechanisms
and
IPCC


sta1s1cs
and
toward
the
benefits
of
climate/energy


solu1ons.”

The
Language
of
A
Clean
Energy
Economy
 (the
 worddoctors,
2009)


Message More Around Human Values, Less On Data, Acronyms and Technical Terms

This is too much…I’ll deal with it later. Maybe it’s not even real!
This is too much…I’ll
deal with it later.
Maybe it’s
not even real!
20%
emissions
 GHG’s?
 reduc1on
in
CO2?
 See‐O
You,
Too!
 350
ppm ?
Oh
my
god,
I

20%
emissions

GHG’s?

reduc1on
in
CO2?

See‐O
You,
Too!

350
ppm ?
Oh
my
god,
I

failed
Chemistry!

LULUCF
emissions?


Who
is
Lulu?

$
Billions?
No

26
to
78%
risk
of
overshoo1ng

way…

a
2ºC
goal?

 Ummm…what’s

Celsius
again?

2.5%
annually
to
reach
a

I’m
a
horrible

goal
of
80%
below
1990

person
if
I
don’t

levels?

I’m
just
trying
to

live
in
a
tent
and

lose
weight!

eat
grass?!?!!?

Cap
and
Trade…
has
baseball

season
started
again?

Messages that WORK to Influence Americans “Whether
the
science
is
right
or
 not,


Messages that WORK to Influence Americans

“Whether
the
science
is
right
or
 not,
 I
want
economic
prosperity

“Whether
the
science
is
right
or

not,
 I
want
economic
prosperity

and
a
healthy,
safe
and
secure

future
for
me
and
my
family.

And,
I
want
America
to
lead
the

world…these
are
the
things
that

are
important
to
me.”


PLAIN SPEAKING

We know POSITIVE messages work.

We know to FOCUS on the economy/job, health and safety/security.

How do we USE this information to deliver a message that will catalyze change in America?

Answer: Through the POWER OF STORY.

CONVERGE is the story of the good life Americans want and the green life we need for our prosperity, health and safety.

Why the Power of Story?

Why the Power of Story?
The Converge Story 1.  A Book - each chapter illustrates a different facet of the
The Converge
Story
1.  A Book - each chapter
illustrates a different facet of
the future. A core story
combines these chapters into
one narrative. The book also
includes summaries of
credible plans for making the
Converge story a reality.
Experience it online at
www.convergestory.com!
2.  A Website – features short
videos that further explore the
future. Readers can edit or
expand the core story and
offer their own visions of the
future.
Converge Chapter 1 A small group of American thought leaders, primarily from the economic, health
Converge
Chapter 1
A small group of American
thought leaders, primarily from
the economic, health and
national security sectors will lay
out visions of the future in easy
to understand, entertaining
narratives and later, on-line
videos.
The Vision
These leaders will o ff er a vision
of the future for Americans
within a world that has met the
climate change challenge.
Converge Basic questions about American life will be answered by thought leaders AND ordinary people
Converge
Basic questions about American
life will be answered by thought
leaders AND ordinary people in
compelling essays.
Chapter II
What’s Life Like?
How will we work?
Where will we live?
How will we get around?
What will we eat?
How will we be safer?
A core narrative will be written that
combines these visions into one
story.
Converge Credible, expert plans will be laid out in easy to understand language and imagery.
Converge
Credible, expert plans will
be laid out in easy to
understand language and
imagery.
Chapter III
We Can Do It
Converge Visitors to the Converge website can explore the impacts of each of these plans
Converge
Visitors to the Converge
website can explore the
impacts of each of these
plans or experiment with
scenarios of their own with
an interactive climate
simulation model .
Chapter IV
What If?
Converge Chapter V An interactive module on the website and available on Facebook and other
Converge
Chapter V
An interactive module on the
website and available on
Facebook and other social
media outlets will allow
people to o ff er their own
vision of the future and
thoughts on how to make it
real.
Do Something
This section will also provide
links to organizations and
e ff orts that link people with
every day actions they can do.

Who Will Share and Use Converge?

Who Will Share and Use Converge?  Anyone who wants to persuade someone in America that:

Anyone who wants to persuade someone in America that:

the good life and the green life are the SAME LIFE.

Activists Teachers NGO leaders Communications/PR/Media City councilmen Pop culture writers and producers Funders Scientists and academics Policy experts YOU and ME!

Good News! The First Step Has Been Taken at www.convergestory.com

The First Step Has Been Taken at www.convergestory.com  Originally conceived as a more global project,

Originally conceived as a more global project, the focus of Converge has been shifted to an American audience in the wake of COP15.

It’s clear now that Americans must buy into a vision of a future they want so that they will push leaders to make change.

But the basic thrust of Converge remains the same: we seek to motivate people to action using the power of positive story that is inspiring, doable and desirable.

Make the Converge Story Real We seek investment in Converge because we believe it’s an
Make the
Converge
Story Real
We seek investment in
Converge because we believe
it’s an approach that will
WORK to create change
based on experience and new
research.
Behind the Story
Chapter I
Chapter II
Chapter III
Chapter IV
Chapter V
Ask $
Ask $
Ask $
Ask $
Ask $
Ask $
these partners and people who care and believe that THE END of this story will
these partners and people
who care and believe that
THE END
of this story will be a happy one.

Converge
Lisa Renstrom
Tracy Russ
An American Future
A Story created so far by…

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