ANNEXES

Annex A. Tourism Development Issues/Challenges

in Central Luzon
Issues/Challenges

Market

Lack of information/knowledge on behavior and characteristic of current

markets (e.g. no visitor sample survey results)
Lack of information/knowledge on the visitor experience e.g. satisfaction
levels for tour packages, amenities, facilities and services
Lack of market intelligence on the needs and preferences of existing and
potential MICE, adventure, religious, historical, culinary
Lack of promotion on Subic-Clark as one destination
Lack of funds for professional marketing campaign and promotions
Poor coordination between the public and private sectors on the
responsibilities and roles in the packaging and promotion of events and
tour packages.
Lack of synergy in the marketing efforts of Subic and Clark
Development and promotions are focused on Clark and Subic, with little
emphasis on the environs such as Tarlac, Bataan and Zambales

Products

Need for development of new products and experience (local and regional)
Packages are limited to site visits or holding of events but lack focus on
visitors experience
Limited organized tour packages in Aurora, Bataan, Nueva Ecija
Lack of packaged tourism attractions resulting in tourism operators
focusing on outbound market promotion.
Limited number of integrated destinations offering a variety of things to
see and do (especially the highly attractive leisure, entertainment, sport,
and MICE complexes) able to support a large volume of tourists at a price
that is competitive. (NTDP)
Fragmented activities and attractions. No program that ties up the various
destinations or attractions. This tends to limit the choices of tourists in
terms of places to visit or attractions to enjoy.
No identified brand of products specifically for the Region. Brand that would
project good image of the region.
For Subic and Clark, no institutionalized supplier of products from other
regions
Limited activities within Subic Bay and Clark Zone.

Facilities

Less competitive level of MICE in Subic and Clark compared to other Asian
countries. (less than 3000 rooms for the standard and deluxe category)
Limited number of first class to deluxe room services
Lack of hotel accommodation in Zambales and Aurora areas
Lack of clean public amenities between Clark and Subic
Underdeveloped beaches in Zambales and Bataan;
Accreditation ratings do not reflect the quality of services provided
Lack of information about tourism sites and activities that can be easily
accessed from hotel lobbies, airport terminals, malls
Below tourist standards facilities and services (e.g. Bataan, Iba, Dingalan
and Dinalungan, Baler, DMIA)
Lack of good and highly visible signages leading to tourism sites
Limited number of convention facilities

Infrastructure

Lack of international commercial flights to connect DMIA to source markets

such as Japan, Australia, China and the Middle East
Lack of domestic flights connecting DMIA and other destinations such as
Puerto Princesa, Davao, Bohol, Iloilo, Bacolod in order to motivate visitors
to use DMIA as entry point
Need for new Terminal for DMIA to accommodate future growth of carriers,
especially low-cost carriers
Absence of an integrated transportation system that will seamlessly move
visitors from Subic to other destinations in the region
Lack of regular public transport system to move visitors within Subic and
Clark
Lack of regular public transport system to move from Subic and Clark to
surrounding areas, e.g. Tarlac, Zambales
High taxi fares in DMIA

Improve transport system to include railway (high speed train) to reduce

travel time between Metro Manila and DMIA and the Corridor
Lack of connectivity between and among provincial tourist destinations
Poor lighting system along SCTEX
Inability to develop and expand air accessibility to key growth markets in
terms of routes, frequencies, and capacities. (NTDP)
Inadequate air, sea, and road connectivity between the major international
gateways and domestic market centers and destinations of interest (NTDP)

Institutional

Long process for application and renewal of visa

Weak/poor coordination among government institutions
Lack of professional tourism officers at the local level because of the lack of
support from LGUs
Setting up one-stop shops for business and investments
Promoting sustainable tourism programs
Infrastructure development for inter-municipality roads
Few tour operators for in-bound tourism
Lack of tour guides that private tour operators which can easily tap
Overlapping institutional functions between and national government and
LGUs resulting in uncoordinated, fragmented, and inefficient outcomes
(NTDP)
Need for visitor information and assistance centers in tourism areas to
help/assist tourist in moving around the region
Need to develop tourism in Tarlac
Source: National Tourism Development Plan 2011-2016, Subic-Clark Corridor
Tourism Roadmap, Regional Development Plan
Other issues/challenges as identified in previous workshops:
Issues/Challenges

Need to ensure safety standards as one of the primary concerns of

tourists.
Need to develop self-guided, intra-provincial tours for the domestic
market with detailed itineraries and maps.
The region should think about where it would position itself vis--vis other
competing regions in the Philippines and how it would be more
competitive.
As with other countries, tourism offices need to be located along highways
or main road for easy access of tourists.
Airport hustling or poor tourist handling in airports. Tourist handlers
should be able to put in place appropriate and excellent services for
tourists using our airports.
Need to promote a culture of tourism among the regions populace to help
in creating an environment conducive to tourism.

There should be more activities and places to see and enjoy and interact
with the people.
Need to revive value-formation slogans.

Annex B. Central Luzons Tourist Attractions, By

Province/TDA
Tourism Sites/Activity/Products by TDA
ANGELES CITY
Culinary

Culinary museum, cooking demo

Culinary Tour: Kapampangan (Bale Dutung)
International cuisine:
Thai Balibago
Middle Eastern Food - Fields District
European, Mexican, Japanese - Don Juico
Korean - FilAm Friendship Highway
Sisig hotspots

Historical/Cultur
al /Religious

Heritage Tour, Museum and Art Tour, Architectural Tour:

Museo Ning Angeles, Pamintuan house, Center for
Kapampangan Studies , Founders house
Independence day reenactment @ Pamintuan House
Lantern Festival (Lubenas ning Pasku)
Fiesta Tour: Religious Processions , Kapampangan Fiesta
Buffet, Filipino traditional childhood games (Palusebo,
luksong tinik, etc.
Tilbury Horse Competition, Open Air orchestra (Serenata),
Local and International Cultural Performances, Street
dance party sa araw at gabi
Sapang Bato Bagius Festival : Wing theme dancing
Red Tour: History tour of the red light district
Religious Tour: Siete Palabras (Crucifixion/passion of Christ
during Holy Week) October Fiesta Month: Apu
Archdiocesan Shrine and Holy Rosary Church

Entertainment
and Gaming
Sports Tourism

Casino Filipino
Deca Clark Wakeboarding

CLARK
Sports Events

Golf Course
Eco-adventure
Educational

Hot Air Balloon Festival, Clark Parade Grounds sports

events (cricket, rugby, paintball, Frisbee, softball, baseball,
ect.), Clark International Speedway, Clark Eagle Firing
Range
Mimosa Golf and Country Club, Fontana Water Park and
Golf Club, FACC (Korean Golf Club)
El Kabayo Riding Stables, Paradise Ranch/Zoocobia
Clark Educational Tours
OLONGAPO CITY

Historical/Cultur
al /Religious

Historical Tours in Olongapo City museum and landmarks

Groto sa Mabayuhan , Three Cross at Mt. Balimpuyo

Entertainment
Eco-tour

Olongapo Nightlife (original Gapo sounds/bands)

Mountain and hill treks, falls
Scuba Diving and other water activities

SBMA
Theme Parks

Ocean Adventure, ZOOBIC safari, Treetop

Adventure

Eco-tour
Sports Tourism

Pamulaklakin forest trail, bird watching

Asean Triathlon (swimming, bike and run), International
regatta sailboat
Subic dive site

Diving
MICE

AURORA
Surf

Trek

Dive

Festivals

Local
Cuisine/Delicaci
es and Products
Historical/Cultur
al

Sabang Beach, Baler; Charlies Point, Baler; Cobra Reef,

Baler; Dicasalarin Cove, Baler; Lindys Point, Baler; Secret
Point, Baler; Lobbot, Dipaculao; Dinadiawan, Dipaculao;
Ditale, Dipaculao; Dalugan Beach, Casiguran; Diniog Point,
Dilasag; Dimanayat Point, San Luis; Dicapinisan, San Luis
Mt. Mingan, Dingalan; Ditumabo Falls, San Luis; Dibudalan
Trail, San Luis; Mt. Minoli, San Luis; Mt. Danayag, San Luis;
Mt. Maaling-aling, San Luis; Mt. Udok, Maria Aurora; BazalBaubo Watershed, Maria Aurora; Mt. Anacuao, Dinalungan;
Kasaysayan, Dilasag; Kayak at Manggitahan River, Dilasag;
Mountain Biking, Bird Watching
Munitng Gasang, Baler; Cobra Reef, Baler; Tariktik Point,
Baler; Aniao Point, Baler; Nabaliw, Baler; Dibutunan,
Dipaculao; Digarin Point, San Luis; Mabudo, Dinalungan;
Ditangol, Dinalungan; Tordil, Casiguran; Pandungan,
Casiguran; Canawer, Casiguran
Aurora Day Celebration, Kinagunasan Festival (A Festival
of Hope, a Celebration of Life), Sabutan Festival, CocoSabutan Festival, Rang-ay Festival, Pagbiagan Festival,
Saba Festival, Diget Sayahan Festival, Penitensya (Holy
Week) in Baler and Casiguran, Komedya de Baler, PhilSpanish Friendship Day
Ensaladang pakpo; ginataang pako; ginataang suso;
suman; peanut butter; coco jam; sabutan hats, bags,
slippers & accessories; buting; katid; pelishokin
Sabutan Festival, Coco sabutan Festiva, Holy Week Rites
(Ermita Hill,-Casiguran- Nuestra Senora de la Ermita),
Aurora Day Celebration, Phil-Spanish Friendship Day,
Aurora Surfing Competitions

BATAAN
Historical/Cultur
al

Araw ng Kagitingan (March 30 to April 9)

May Flower Festival ng Pagbubunyi (May)
Las Casas; Holy Week ritual

Pilgrimage Tour
Eco Tour
Sports Tourism
Beach/Inland
Resort Tourism

Pawikan Festival and wetland migratory birds

Mountain biking

Historical/Cultur
al

Kakarong De Sili, Biak na Bato, Barasoain Church

Fertilility, Carabao, Singkaban Festivals
Capitangan Crucifixion, Groto Vista
Arts and crafts, Tour of old houses, Barasoain Kalinangan
Theater Group, culinary
DRT caves and falls, river cruise/sports

Educational
Nature/
Ecotourism
Products
MICE
Eco-Adventure
Educational
Tour/agritourism
Heritage/Cultur
al
Ecotourism
Arts and Crafts
Culinary

BULACAN

Buntal Hats, Minasa

NUEVA ECIJA
Trekking, mountaineering, white water tubbing, rafting,
sports fishing, jetski, wild duck hunting

PAMPANGA
Old Churches: Minalin, Betis
Festivals: Giant Lantern, Lubenas , aguman sandok
Fellowship of the Laddle, Kuraldal Fertility Dance, Holy
Week rituals, Apo Iru fluvial procession
Candaba wetlands bird watching, Mt. Arayat
Wood carvings, lantern making
Delicacies, processed meat

TARLAC
Historical/Cultur
al /Religious
Eco-adventure
Sports

Capas Shrine, Ninoy Aquino Museum

Monastery
Pinatubo trek, San Jose mountain climbing, kayaking, bird
watching
Tarlac Recreational Park

Historical/Cultur
al /Religious

Magsaysay Ancestral House Museum, Casa San Miguel,

PMMA

ZAMBALES

Garden of Prayer, Subic

Ina Poonbato, Loob-bunga, Botolan
Old Churches : Sta. Monica Church,St. Augustine
Cathedral, San Andres Church

Eco-adventure

Festivals: Zambales Mango Festival, Domorokdok Festival,

Binabayani Festival
Capones Island, Anawangin Cove
Mapanuepe Lake, Sunken Village (Pundaquit)
Mountain Treks in Cinco Picos, Subic and Mt. Tapulao,
Palauig