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LaVasia Peterson

(917) 361-2286 | lavasiaep@gmail.com | LinkedIn


Executive with financial industry experience of 15+ years. In pursuit of Management role to integrate exceptional
organizational and leadership work with focus in driving growth and operations in Healthcare

CORE E X PE RT I SE
General Administration
Strategic Planning
Employee Training &
Leadership
New Client Development
Operations
Revenue & Profit Growth
Sales Planning & Marketing
Business Development

Recent Accomplishments
Leadership: Denovo Branch was recognized as #1 Denovo branch in market on
2014, having the highest ranking team in customer service, sales, revenue, P&L,
and other measurements. Nominated as Branch Manager of the Year
Business Development: Grew deposit base from 0 to $40MM and lending Portfolio
to over $21MM in 18 months of opening new location. Exceeded investment
revenue goal by over 175%. Directed and awarded top honors bank wide for the
banks new cross selling strategy.
Client & Community Relations: Recognized as an exceptional relationship builder
by Regional Market Manager and also exceeding customer service goal by 115%.
Awarded the Brooklyn Salutes Award by Community Concern Network and
named Benefit Systems Director of CCMP nfp.

CAREER SUMMARY
TD B A NK (B R OO K L Y N , N Y )
2002-Present
TD Bank is one of the largest 10 banks in the US, serving over 8.5 million customers throughout the Northeast.
B R A NC H M AN A G ER II I, V IC E P R E SI D EN T
2010-Present
Manage and direct a Branch with a $130MM deposit base and a staff of 21 FTE. Develop new client
relationships, acquire new commercial loans and establish full service depository relationships with large
corporations, municipalities, education institutions, and not for profit organizations in Brooklyn, NY.
Business Development/Operations:
Led and implemented all phases for the opening of a new (Denovo) branch for the bank including the
hiring, operational plan, marketing and growth into a successful location in 2 years
Reached key goals of $5MM in deposits and over 300 new account households acquired on the Grand
Opening day. Most successful Denovo opening in the NYC Market for 2013
Served as Brooklyn Regional and Market lead for the branch profitability metric. Impacting all NYC
branches an increase in cross selling percentages
Piloted and won top honors bank wide for cross selling strategy
Exceeded investment revenue goal consistently, managed top 5 investment rep in the bank.
People Operations & Training:
Increased and managed an employee satisfaction score above 4.86 against a 5.0 goal
Promoted 11 employees to next level positions in a 12 FTE environment for Denovo location in 1 year.
Successfully promoted over 150 employees during career.
Created mentee / mentor platform for career advancement; Served as Brooklyn regional lead for
employee development
Annual mentor for the Power of Women program

Community Relations:
Promoted company brand through active leadership within the community.
Maintained and built strong relations with clients through research and understanding the areas of risk
and emerging trends in their business (e.g. functional differences, complexity, centralization,
automation, etc.) to provide effective solutions and comprehensive client servicing.
Recipient of the following awards:
Brooklyn Salutes Award presented by the Community Concern Network
N.Y. State Assembly Citation
Certificate of Special Congressional Recognition
Brooklyn Borough Presidents Office Citation
AS SI ST A N T B R A NC H M A N A GER

2006-2010

Oversaw all general operations and business development goals for a new Denovo branch opening.
Developed a sales and business plan for the branch and was offered the Vice President position to implement
and lead all general administration, business development, and staff hiring.
Directed branch operations and supervised team of 40+ employees.
Worked closely with Branch Manager for the detailed preparation, strategy, and development of the
branch sales plan by establishing and solidifying customer relationships.
Assisted in opening the Denovo Borough Park Location; Planning all phases of the opening spanning
over 6 months
Regional Ambassador supporting all stores and VIP clients through the banks merger period
Monitored and drove growth, ensuring that the branch met Key Performance Metrics in revenue and
client relationships
TEL L ER S ER VIC E M A N A G E R
B R A NC H SU P ER VI S OR
H E AD T EL L ER

2005-2006
2004-2005
2002-2004

Provided leadership, conflict resolution, process improvements and communication management for the
Customer Service Representatives
Recruited, trained, oriented, managed and reviewed performance of 28 Tellers for Brooklyns flagship
office
Solidified Partnership with American Cancer Society, organizing an annual volunteer group to support
Brooklyns Making strides walk by calculating the events donations. Has been up and running for 9
years.
Nominated Head Teller of the Year

VOLUNTEER WORK
C O AL I T IO N OF C O NC E R N ED ME DIC AL PR OF E SSI O N AL S
C ER T IF IE D M ED IC AL A D VOC A TE & B E N EF IT S Y S TE M S D IR EC T OR

Facilitate all patient/doctor (or other healthcare professional) transactions, as well as follow-up plans,
for the best care for the patient, and increased participation for the health professional.
Administer various member benefit programs such as medical, dental, podiatry and dermatology.

Prepare and setup meetings designed to help members obtain information and understand the
organization benefits and related programs.
Update and maintain files regarding the tracking of all benefit visits assuring accuracy, compliance
and confidentiality.

RECENT COURSEWORK
M . B QU IC K B O OK S
QU IC K B O O K S P O I NT OF S AL E
SA G E 5 0 AC C OU NT I N G T R A IN I N G PR O GR A M
ME DIC AL C O DI N G A N D B IL L I N G IC D - 9 & IC D - 1 0