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BROCCOLI CITY ALONG WITH OTHERS CELEBRATE 40 YEARS OF AN


ENVIRONMENTAL FRIENDLY CAUSE BY HOSTING EARTH DAY XL IN
DOWNTOWN LOS ANGELES
(LOS ANGELES, CA, April 14, 2010)— Who said eating Broccoli wasn’t cool? To celebrate with
Broccoli, Broccoli City that is, even better. On Saturday, April 24, 2010, several environmental friendly
organizations will gather outside of Margo Studios on 1354 Margo St, in downtown Los Angeles, CA to host
EARTH DAY XL, a music and art celebration commemorating the 40th Anniversary of Earth Day. The
event kicks-off at 12:00 p.m. and ends at 8:00 p.m. It is free and open to the public.

In 1970, Gaylord Nelson had a vision to come up with an idea to prove to other U.S. political figures that
there would be widespread public support for a political agenda based primarily on environmental issues.
What then transpired was the passage of the Clean Air Act, Clean Water Act, Safe Drinking Water Act and
several laws to protect wilderness areas. The EVP (Environmental Protection Agency), was created within
three years after Nelson’s April 22, 1970 Earth Day celebration.

“This is a celebration of earth, a celebration of life. Today, Broccoli City carries on that tradition by
teaching the fundamentals of green awareness, healthy living and sustainability to urban communities across
the world,” said Brandon McEachern, founder of Broccoli City.

Nearly 1,000 attendees are expected for this event. Broccoli City partners with The Hip Hop Caucus, Green
The Block, Green For All and LA Green Block Party to highlight and promote this year’s Earth Day.
Network initiatives including the following:

• Building a Green Economy


• Artists for Earth
• A Billion Acts of Green
• The Broccoli City Fun Zone
• Peace, Love (Cool) Broccoli
• Think Broccoli

The afternoon festivities will feature live performances by notable artists from the Los Angeles area and
Washington, DC.

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About the Organizations:

Broccoli City Organic Lifestyle Group is geared towards bridging relationships between companies
featuring green products and mainstream multi-cultured consumers. Generally these consumers have very
little information about Going Green, and sustainability. The “BC” brand name has been molded into a huge
grassroots movement because of its daily blog, community involvement, events, eco fashion and online
video series BCTV. (www.broccolicity.com)

The Hip Hop Caucus fosters civic engagement among young people of color on issues of social and
economic justice, human rights, the environment, and international peace, so they can attain increased
opportunities for themselves and their communities. They focus on meeting young people where they are, by
linking cultural expression with social and political experience. Through Hip Hop culture, celebrities,
cultural media, technology, and grassroots organizing, Hip Hop Caucus reaches young people of color from
low-income communities, who are traditionally unengaged in the political process. (www.hiphopcaucus.org)

Green The Block is a national campaign and coalition aimed at helping low-income communities of color
become driving forces of the clean-energy economy.GreenTheBlock.net will be used as an online resource
center and information hub for green job resources, people, programs, and businesses that are successfully
greening the block and engaging in the green economy. (www.greentheblock.net)

Green For All is dedicated to improving the lives of all Americans through a clean energy economy. We
work in collaboration with the business, government, labor, and grassroots communities to create and
implement programs that increase quality jobs and opportunities in green industry – all while holding the
most vulnerable people at the center of our agenda. (www.greenforall.org)

LA Green Block Party is committed to the creation of a beautiful downtown street and gathering place on
Saturdays to showcase green lifestyle products, art, music and food for our local peoples.
(www.lagreenblockparty.com)

For more information on marketing and sponsorship, please contact Jermon Williams:
Jermonw@BroccoliCity.com.

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