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VM View: new talent global round-up

VM View: new talent global round-up


In today's climate, retailers need to invest in clever, original and creative windows to attract
consumer attention and the best way of acheiving this is investing in the people behind the
scenes. WGSN highlights some of the best new visual merchandising talent from around the

Johnny Buttons (UK)

The brainchild of Johnny Brophy and Simon Browning, creative service agency Johnny Buttons aims to
provide innovative and unique design solutions for the fashion and retail industries. Through personal
consultancy, it strives to strengthen visual culture and creative function through tailor-made

Brophy gained awareness of the importance of VM while working as creative visual consultant at Diesel
and has continued to work with an impressive client list, including Dover Street Market, Les Trois
Garçons, Indigofera, PRPS, Tous and Playstation Europe. Brophy says: "I've been lucky enough to have
the opportunities to combine my work responsibilities with my interests in travel, styling and interiors.
And all with the added bonus of being utterly inspired along the way."

Dover Street Market, London Dover Street Market, London

Diesel, London PRPS at Harvey Nichols, London[14/04/2010 16:15:39]
VM View: new talent global round-up

Lovisa Burfitt (Paris)

Swedish-born illustrator Lovisa Burfitt creates delicate, whimsical sketches which have won her
commissions from Le Book, Kenzo, H&M and Bloomingdale's.

In 2008 Burfitt illustrated H&M's flagship stores in Milan, Copenhagen and Tokyo, drawing freehand in
pen and ink. The project, entitled "Graphic Communication for Flagship Stores", gave her the freedom to
create 50 illustrations around five different themes.

H&M, Milan

David Chang (Canada)

David Chang is a Toronto-based artist and designer who for the past five years has been working with
the visual team at Holt Renfrew's Toronto flagship store. Apart from developing concepts, creating props
and implementing installations for the store's windows and interiors, Chang has also collaborated on
several design projects that have made their way into exhibitions in Toronto and Los Angeles. He
continues to pursue projects that test his imagination and technical abilities but also allow him to freely
express his own personal vision.[14/04/2010 16:15:39]
VM View: new talent global round-up

Holt Renfrew, Toronto

Eric Chevallier (Paris)

Colette's image supervisor Eric Chevallier, has his work cut out as he gives the boutique's Saint-
Honore windows and the stores 120 mannequins a new look every week. Chevallier is one of those
inspiringly talented people who seem to breathe creativity. At home he has an "ideas box" - a notebook
in which he jots down various thoughts that might be useful.

He tells WGSN: "The great thing about fashion is that there are no rules. Everything is ephemeral and
flexible. That gives me a huge amount of liberty. I'm driven by my moods and desires."

Colette, Paris

James Clare (UK)

Freelance designer, illustrator and photographer James Clare has recently joined Liberty's graphics
department creating model houses for the Liberty/Elle Decoration windows. Inspired by combining
traditional forms of design and illustration with digital techniques, his illustrations mix a childlike
innocence with a darker undertone.[14/04/2010 16:15:39]
VM View: new talent global round-up

Liberty, London

Emma Davidge (UK)

Emma Davidge runs Chameleon, a small creative consultancy specialising in retail window displays and
exhibitions while also being responsible the VM creative projects at UK boutique chain Matches.

Ruth Chapman, managing director at Matches, told WGSN: "With Emma, nothing is impossible. Whether
it's a high-end installation or waving her magic wand in the stores, she's not scared of getting her
hands dirty and is incredibly talented."

Davidge's impressive portfolio also includes Christian Louboutin, Diane von Furstenberg and Thomas

Natasha Law at Matches, London Abigail Lane, For Your Pleasure at Matches, London

Rock Goddess at Diane von Furstenberg Wonder Woman at Diane von Furstenberg

Emily Eldridge (Hong Kong)[14/04/2010 16:15:39]
VM View: new talent global round-up

Creating vibrant illustrations using acrylic, ink, house paint, or whatever else she can get her hands on,
Hong Kong-based Emily Eldridge takes her inspiration from the oddities and unique aspects of
Asian culture around her. She incorporates her personal experiences and world travels into her
designs, which have moved off the paper into sculptures, installations and murals for Lane
Crawford. This spring, Eldridge's light-hearted, colourful and quirky illustrations transformed Lane
Crawford's IFC Mall into a carnival and amusement park.

World of Wonders at Lane Crawford, Hong Kong

Alia Gargum (UK)

A formally trained fashion illustrator, Alia Gargum's work combines illustration, collage and installation
to express her passion for shape, form and structure. Her client list includes Frost French,
and Bora Aksu, while more recently working with Liberty of London to create a cityscape backdrop
made from cotton and nails for their Elle Decoration windows.

Gargum told WGSN: "I admire how the contemporary art scene is mixing up disciplines and
mediums, with artists designing fashion prints, architects creating clothing lines, and sculptors creating
fashion runways. This all inspires me to push my own work further and find new ways of expressing
myself."[14/04/2010 16:15:39]
VM View: new talent global round-up

Renaissance project at Liberty of London Renaissance project at Liberty of London

Frost French Christmas windows 2008 Frost French Christmas windows 2008

Adam Grant (UK)

Currently studying Design and Graphic Communication at London College of Communication, Adam
Grant was chosen by Liberty of London to give the Regent Street store windows a superhero makeover.
Working closely with the Liberty team. Adam added his own creative twist inspired by his love for
graphic novels and comic book characters, with a superman hero named Liberty.

At only 21, Grant is currently designing concepts for Playstation's big screen visuals at this year's
Glastonbury Festival, but with his enthusiastic attitude, he is set to go far.

Liberty of London

Julien d'Ys (USA)

French hairstylist Julien d'Ys has worked with numerous high-end designers and celebrity personalities,
including YSL, John Galliano and Chanel. Juilen is currently responsible for the mannequin hairstyling[14/04/2010 16:15:39]
VM View: new talent global round-up

and wigs for exhibitions at New York's Metropolitan Museum of Art. We love his eccentric and
colourful approach and with his dream-maker attitude we're not surprised he is one of the most
sought-after creatives around.

Metropolitan Museum of Art, New York

Anna Lewis (UK)

Currently an established jewellery designer, Anna Lewis has expanded her creativity to work on large-
scale installation pieces and has recently completed a suspended installation for the lingerie department
at the Liberty of London. The artwork, which was sponsored by Swarovski, was commissioned to
incorporate a flock of screen-printed wooden birds with strings of suspended pearls. WGSN loves
Lewis's innovative use of mixed media often combined with delicate printed imagery adapted from
materials such as feathers, leather, wood, silk, silver and vintage objects.


Nelso Roin (Brazil)

After graduating in advertising, marketing and creative design Nelso Roin joined Brazilian retailer Daslu
Homem as a sales associate, but his passion for creativity led to an invitation to coordinate the Daslu's
visual department, giving him the opportunity put to use all his knowledge, experience and personal
interest in the field of VM.[14/04/2010 16:15:39]
VM View: new talent global round-up

Daslu Homem, São Paulo

Camila Salek (Brazil)

Brazilian merchandiser Camila Salek brings a neat, yet colourful aesthetic into her window schemes,
working with lighting to achieve a scenic effect. Salek develops the windows for Havaianas and Espaço

Havaianas, Brazil

Cecilia Steiner (Sweden)

Visual merchandising may be an underdeveloped craft in Sweden, but Cecilia Steiner is already making
an impression at Stockholm's department store PUB. Describing herself as an autodidact, learning her
skills from running LeShop, Steiner has become well known in the fashion community for her capacity to
combine creativity with entrepreneurship.[14/04/2010 16:15:39]
VM View: new talent global round-up

PUB, Stockholm

Yulia Trofimova (Russia)

As visual merchandiser forJAMES boutique in Moscow, Yulia Trofimova was awarded the best
commercial window in the luxury segment at the CPM shop windows ceremony. Her source of inspiration
for shop windows is found in key styles from seasonal collections of the company's portfolio of brands.

JAMES, Moscow

Contact details

Johnny Buttons

Lovisa Burfitt
David Chang[14/04/2010 16:15:39]
VM View: new talent global round-up

James Clare

Emma Davidge
Emily Eldridge
Alia Gargum
Adam Grant
Julien d'Ys
Anna Lewis
Camila Salek

© WGSN 2009[14/04/2010 16:15:39]