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VALLIAMMAI ENGINEERING COLLEGE

DEPARTMENT OF MANAGEMENT STUDIES


BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
UNIT 1
PART A
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Define
State the objectives of research?
Identify the criteria of good research.
Compare Quantitative Vs Qualitative Research.
Create an example for Cross Sectional And Time Series Research.
Based on what you know explain Laboratory Research.
What are the characteristics of hypothesis?
Classify the types of hypothesis.
Create a hypothesis for any problem.
Compare Conceptual Vs Empirical Research.
Create an example for Theoretical And Empirical Research.
What judgement would you make by Clinical Or Diagnostic Research?
What are the characteristics of good hypothesis?
Explain Research Design.
Identify the characteristics of research design.
List the significance of research design.
What is meant by Descriptive research?
State the objectives of doing analytical research?
What are the sources of hypothesis?
What is meant by Exploratory Research?
PART B
What are the Rules in Hypothesis Development?
Explain in detail the various types of research design
Identify the different types of hypothesis.
Bring out the procedure for hypothesis testing
Formulate the basic steps in research process.
Give the application areas of research. And explain its importance in
business.
What is a research design? Discuss various research designs.
Classify the types research and explain with its business application.
i)Explain in detail the research in an evolutionary perspective
ii)Examine the problems encountered by researcher in India
What do you meant by Historical Research?

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VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________

PART C
1. The Diet drink manufacturer in the study finds that young women are more health
conscious and are looking at low calories options. Thus, any communication or
advertisement for the product has to emphasize the health aspect. The purchase
probability is also influenced by their education level and the nature of their profession.
Other factors such as available brands, celebrity endorsement and dieticians
recommendations also have an impact on them.
a) Identify your research problem and hypothesis
b) Identify and classify the variables under study.
c) Is it possible to generate a theoretical framework for the study?
2. The Indian Army wants to ascertain why young students do not select the armed forces as
a career option in their graduation.
a) How would you formulate a research problem to resolve the dilemma?
b) What would be the variables under study?
c) How would you generate the descriptive and relational hypothesis for the study?
3. How would you distinguish between a management decision problem and a management
research problem? Do all decision problems require research? Explain and illustrate with
example?
4. Select a research problem enlist the variables in the problem and formulate a theoretical
framework to demonstrate the link between the variables understudy.

UNIT 2

VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________

PART A
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What is Scaling?
Explain the term Experimental Research design.
How would you identify the Exploratory Study ?
List down the advantages of experimental design.
Formulate the advantage of Experimental Research design?
Explain Internal Validity.
What is scalogram ?
Can you explain the term Likert Scale.
i)Identify the Characteristics Of Sound Measurement.
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ii)How would you classify the various types of research design?
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What is meant by Data Analysis?
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2 Explain Casual Relationship/ experimental research Design?
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How would you show your understanding by measurement?
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Can you identify the features of the research design?
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Formulate the disadvantages of Experimental Research design?
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Explain Factor Scales?
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What is Multidimensional scaling ?
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What can you say about Experimental Research design?
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1 What are the Factors Affecting Research Design?
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What is meant by Pilot test revise and test?
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PART B
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What are the different methods of scales construction, pointing out the merits
and demerits of each.

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VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
2 Explain the major types of experimental designs.
i)Where casual research can be used ?
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ii)What are the pros and cons of casual research?
i)Identify the various types of scaling techniques in research.
4 ii)How would you classify the different types of measurement scale give
examples and define measurement scale.
i)Can you elaborate the steps involved in the construction of a semantic
5 differential scale?
ii)Narrate the concepts of reliability and validity.
Narrate the procedure for developing a scalogram and illustrate the same by an
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example.
What is attitude ? What are its component ? What types of scales are used to
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measure attitude.
i)What do you mean by measurement? Explain the most widely used
8 classification of measurement scales with examples.
ii)Analyze the importance of sampling technique.
i)List out different types of scales and explain.
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ii)Compare content validity and predictve validity.
1 i)Determinants of optimal size - Discuss
0 ii)Explain how a questionnaire can be constructed.

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PART C
1. Shameem answered that the team was apathetic and there could be multiple reasons for
this apathy.Thus, it was essential that the team be studied to identified what was the
group reaction to the working conditions at Danish.Also it was important to identify what
was perceived as the major problem area. Shameem was also of the opinion that there
might be a difference between the old and new employees. Thus this angle also was to be
given due recognition when conducting a survey. Raghu said,this seems to be a logical
approach to the problem, but dont you think before you go to the team members you
must at least identify what could be the reasons for the lackluster performance at Danish
by looking at the other organizations or by talking to the HR consultants who have some
experience of the same.Shameem listened attentively and said, I think there is a lot of
merit in what you say. So this is what I will do__________________
Questions:
a) What is the research design(s) Shameem is likely to recommend? Why?
b) Identify the variables, hypotheses and the units under the study.

VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
2. You are employed by the product manager of Tarai Foods Ltd. Who wants to know the
ideal price differential between the company frozen vegetables and those marketed by
Mother diary. The customers of the frozen vegetables are mostly working women.
Identify the Variables, test units, Hypotheses and research design.
3. You are the HRD Manager with ABB (India) .ABB has recently taken over a major unit
in Kolkata. You are sent on a posting there and are given the task of introducing a new
operation scheme which your parent organization feels will improve efficiency. But you
perceive during your stay that there is an underlying dissatisfaction amongst the
employees and it is essential to gauge their views and opinion about the takeover and
their expectations before introducing the scheme.
a) What is the recommended research design? What would be the variables,
hypotheses and the population under study?
4. Develop a likert scale to measure the perception of bank customers towards the concept
of internet banking.

VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________

UNIT 3

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PART A
What is Primary data?
Explain the Characteristics of Secondary Data.
Identify the advantages of sampling.
What is meant by Primary Data?
State Pilot Study.
What do you mean by Interview ?
Define Observation.
What do you mean by Observation :?
What are the Characteristic of a good sample design?
What are the Advantages Of Sampling?
State the Sources of secondary data?
Explain Warranty Card
Define Questionnaire.
Explain Focused Interview.
What is meant by DATA ?
What is meant by Secondary data?
What are the government sources of data?
Explain structured interview.
What is meant by Feedback?
What is Consumer Panel?

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PART B
1 What do you mean by Observation. Explain various types of observation.

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Explain interview? Can you elaborate the steps involved in interview method
of data collection . How To Make Interview Successful ?
3 How would you apply questionnaire technique?

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4 List out the different methods of collecting data. Explain its merits & demerits.

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VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
5 Discuss the important projective techniques.
6 What criteria would you use for a good questionnaire?
7 What are the various methods of collecting primary data.
8 Explain the technique of sampling with its merits & demerits.
i)Compare questionnaire & schedule.
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ii)Catagorize the different types of interview techniques in detail.
10 What is meant by an experiment and survey.

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PART C
1.

Majority of the researchers make use of primary sources of data and secondary data
sources do not really contribute to a scientific enquiry Do you agree/disagree with this
statement? Explain.
2. Meera Sanyal has decide to open a placement agency. Kindly advise her on:
a) What would be the ideal location for her setup?
b) Who should she target- in terms of both individual and corporate clients?
c) What databases would come in useful here?
3. Sridhar from Bengaluru, had developed an electric car- VERVE ( it is fully automatic, no
clutch, no gears) two door hatch back, easily seating two adults and two children with a
small turning radius of just 3.5 meters). It runs on batteries and as compared to other
electric vehicles, has an onboard charger to facilitate easy charging which can be carried
out by plugging into any 15 amp socket at home or work. A full battery charge takes less
than seven hours and gives a range of 80 km. A full charge consumes just about 9 units of
electricity. Somehow the product did not take off the way he expected. He is
contemplating about repositioning the car. As he stood looking at the prototype, he knew
that there were a couple of questions to which he must find answers before he undertook
the repositioning exercise. Who should be the targeted segment- old people, young
students, just going to college, housewives ,.? What should be the positioning stance?
What kind of image would these customers relate to? Was a new name or punch0 line
required? How should the promotions be undertaken? Hyundai had done it with Shah
Rukh Khan, should he also consider a celebrity? If yes who?
Questions:
1. What kind of research study should Sridhar undertake? Define the objectives of his
research.
2. Do the stated objectives have scope for a qualitative research?
3. Which methods would you recommend and why?

VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
4. Majority of the researchers make use of primary sources of data and secondary data
sources do not really contribute to a scientific enquiry. Do you agree or disagree with the
statement. Explain.

UNIT 4
Part - A

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What you mean by Multivariate?

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Explain what is meant by Factor Analysis?


Construct a Dummy Variable?
Can you identify the variable used in Multivariate analysis?
Elabarate the significance of using
Illustrate the research uses of Multiple Regression?
What is meant by Exploratory variable?
What is meant by Multiple Regressions?
DiHow would you use the Criterian Variable?
Distinguish between Observable & Latent variable?
Can you make a distinction between Discrete variable &
Continuous Variable?
Explain the application of SPSS withits Features?
What is meant by Criterian Variable?
Explain the concepts of Multicollinearity?
Compare Descriptive analysis and Bi -variate Analysis.
Can you make a distinction between Univariate & Bivariate?
What is meant by Bivariate Analysis?
State the formula for pearson's Rank corelation.
What is meant by Cluster Analysis?
What is meant by Canonical Correlation Analysis?

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Part - B
What are the purposes of statistical analysis of research data?
Explain the factors of SPSS with its Features?
Identify the purpose of using Descriptive Analysis?
What is the function of factor analysis?

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VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
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Elaborate the various methods of Factor Analysis?


Statistical software is useful for data analysis - Justify?
Define Multiple Discriminant Analysis. When and where it can be
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Explain in detail the bivariate and multivariate statistical
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i)Classify different types of correlation in detail.
9 ii)What is the function of Factor Analysis and explain its research
application?
What is the importance of Multivariate Techniques and explain
10 the important characteristics of each one of such techniques?

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PART C
1. Indicate the type of measurement scale you would use for each of the following
characteristics. Why did you choose the scale you did? Develop the appropriate question
for each characteristic and the scale chosen.
A) Colour of a dishwasher
B) Age of a TV
C) Occupation
D) Brand Loyalty
E) Readership of a newspaper
F) Intention to purchase a TV.
2. Bigbaazar is conducting a customer preference and customer satisfaction
survey..Prepare a code book for the questionnaire designed.Which questions require
post-coding?
Questionnaire:
Personal details
Name:___________________________
1. Age: [ ] under 25

[ ] 25-35

[ ] 35-45 [ ] 45 & above

2. Sex: [ ] Male [ ] Female.


3. Occupation: [ ] Student [ ] Self-employed [ ] Professional [ ] Service [ ] Housewife.

VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
4. Are you: [ ] Single

[ ] Married.

5. Monthly income:
[ ] Below 10000 [ ] Rs 10000-20000 [ ] Rs 20000-40000 [ ] Rs40000 & above
6 How frequently do you visit Big Bazaar?
[ ] Once in a week

[ ] Once in 15 days

[ ] Once in a month

[ ] Once in 2-3 months

7. Which products do you purchase more often in Big Bazaar?


[ ] Groceries

[ ] Electronic Goods

[ ] Apparels

[ ] Others (specify)____________________
[ ] Various Brands

[ ] others (specify)_____________________

8. Will big bazaar provide more type of company products in one product category?
[ ] yes

[ ] no

[ ] not many

[ ] none

9. How is the store space in B.BAZAAR for moving around for products?
[ ] its free space

[ ] not free space

[ ] small space

[ ] congested

10. How are the re-preventatives interactions are at big bazaar?


[ ] effective

[ ] not effective

[ ] Good

[ ] no Interaction

13. Will big bazaar reminding & intimating their store discounts & prices to all
customers in store
[ ] YES cleanly intimating

[ ] NO clarity intimating

[ ] NO intimation

at all
12. How is the customer service department in store, is it effective in providing
service?

VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
[ ] fast service
service

[ ] slow service

[ ] not sufficient service

[ ] not good

13. will big bazaar offer any special, discount on prices?


[ ] yes season wise service

[ ] no special offers

14. (A) IF YES WHAT ARE THEY


(A) Buy one Get one (b) 50% off,40%,off 60% off
(d)Get two for 900 (example)
(e) Buy one get second one 60% off on price

(c) Buy one get two

(f) others discounts.

15. Why customers visiting (went) to retail stores


[ ] general interest
information seeking

[ ] product interest

[ ] buying interest

[]

16. Have you purchased any product at BIG BAZAAR just by visiting first time?
[ ] yes
(visiting)

[ ] no

[ ] not first time

[ ] more than two times

18. How do you feel (satisfied) after shopping at Big Bazaar?


[ ] feel very satisfied

[ ] satisfied

[ ] not satisfied

19. Give your suggestion to improve the store more attractive and more preferable.
________________________________________________________________________
___

3. The table below presents the ranks which were assigned by three judges to the works of
ten artists:
SNO

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VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
Judge A
Judge B
Judge C

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Compute the spearmans Rank order correlation coefficient for each pair of ranking and
decide.
a) Which two judges are most alike in their opinions about these artists?
b) Which two judges are different in their opinions about their artists?

4. Distinguish between correlation and regression with the help of an example.

UNIT 5

Part - A

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VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
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Define research report?


What is the main idea of preparing a report?
Identify the characteristics of a good Report?
On the basis of frequency classify report?
How would you categorise report based on the function?
Explain the ethics in research?
What are the various types of Reports?
Explain the Objectives of a Report?
Identify the different types research report?
Classify the report basis on function?
Elabarate the types Research Report?
Explain the needs of executive summary?
Define Bibliography.
What is meant by the footnotes?
Analyse the need for effective documentation.
Compare oral presentation with written presentation?
What is meant by Popular Report?
What is the business report?
What is meant by Quotations?
What is meant by Glossary?

Part - B
1 Elabarate the significance of report writing?
Define the report writing and what are the steps involved in Report
2 writing?
3 Construct the steps involved in planning report writing work?
What are the main components that should be taken into account in
4 the mechanisms of thesis writing?
5 List down the steps in research in writing report?
6 Can you recall the format or layout of Research Report?
7 Discuss the need for preparing rough draft?
8 Explain breifly the various elements included in a research report?
I) Examine the ethical behavior in research .
9 II)Explain the rules / mechanisms of writing a research report?
10 Write an essay on report writing?
PART C

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VALLIAMMAI ENGINEERING COLLEGE


DEPARTMENT OF MANAGEMENT STUDIES
BA 7202 FINANCIAL MANAGEMENT
______________________________________________________________________________
1. Mr.Mohan Mehta has a chain of restaurants in many cities of northern India and was
interested in diversifying his business. His only son, Kamal, never wanted to be in the
hospitality line. To settle Kamal into a line which would intrest him, Mr.Mehta decided to
venture into a garment manufacturing. He gave this idea to his son, who liked it very
much. Kamal had already done a course in fashion designing and wanted to do something
different for the consumers of this industry. An idea struck him that he should design
garments for people who are very bulky but want a lean look after wearing readymade
garments. The first thing that came to his mind was to have an estimate of people who
wore large sized shirts(40 size and above) and large sized trousers (38 size and above)A
meeting was called of experts from the garment industry and a number of fashion
designers to discuss on how they should proceed. A common for many of them was to
know the size of such a market. Another issue that was bothering them was how to
approach the respondents, It was believed that asking people about the size of their shirt
or trouser may put them off and there may not be any worthwhile response. A Suggestion
that came up was that they should employ some observers at entrances of various malls
and their jobs would be to look at people who walked into the malls and see whether the
concerned person was wearing a big size shirt or trouser. This would be a better way of
approaching the respondents .This procedure would help them to estimate in a very
simple way the proportion of people who wore a big sized garments.
Questions:
a. Name the sampling design that is being used in the study.
b. What are the limitations of the design so chosen?
c. Can you suggest a better design?
d. What method of data collection is being employed?
2. Discuss in detail the steps that a researcher needs to follow to formulate a good research
report. Do the criteria become different for different kinds of reports? Explain with
examples.
3. Identify an organization and prepare a report which contains recommendations for
improving its operations in India.
4. Visual representation of results are best understood by a reader thus special care must be
taken for this formulation. Examine the truth of this statement by giving suitable
examples.