T-Mobile USA

A Strategic Analysis

Report Prepared for MBA MGT 689Professor: George, VagheseDecember 10, 2006Team Golf Charbonneau, GlennKoutropoulos, Apostolos

 

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TABLE OF CONTENTST-MOBILE USA .............................................................................................................................................IA S

TRATEGIC

A

NALYSISI

INTRODUCTION ..........................................................................................................................................1BACKGROUND / GENERAL ENVIRONMENT .......................................................................................1C

OMPANY

1T

ECHNOLOGY

1I

NDUSTRY

3C

OMPETITORS

3

C

INGULAR 

..............................................................................................................................................................3V

ERIZON

................................................................................................................................................................3S

PRINT

-N

EXTEL

.......................................................................................................................................................4

INTERNAL ENVIRONMENT ANALYSIS .................................................................................................4R 

ESOURCES

4

D

EUTSCHE

T

ELEKOM

................................................................................................................................................4T

ANGIBLE

...............................................................................................................................................................4I

 NTANGIBLE

.............................................................................................................................................................5

T-MOBILE.COM, 2006. T-MOBILE ONCE AGAIN ACHIEVES HIGHEST HONORS INWIRELESS RETAIL SERVICE...................................................................................................................5C

APABILITIES

5C

ORE

C

OMPETENCIES

6

S

TRONG

F

OCUS

 

ON

C

USTOMER 

S

ERVICE

......................................................................................................................6T

ARGETING

 

THE

Y

OUTH

M

ARKET

..............................................................................................................................6

D

IVERSIFICATION

S

TRATEGY

7EXTERNAL ENVIRONMENT ANALYSIS ................................................................................................7P

OLITICAL

& R 

EGULATORY

7N

EW

T

ECHNOLOGY

8E

CONOMIC

E

NVIRONMENT

8S

OCIAL

E

NVIRONMENT

9FIVE FORCES ANALYSIS ...........................................................................................................................9I

NDUSTRIAL

C

OMPETITIVE

R 

IVALRY

9P

OWER 

 

OF

S

UPPLIERS

10T

HREAT

 

OF

N

EW

E

NTRANTS

10

 

- iii -

T

HREAT

 

OF

S

UBSTITUTE

P

RODUCTS

11P

OWER 

 

OF

C

USTOMERS

12SWOT ANALYSIS .......................................................................................................................................12S

TRENGTHS

12W

EAKNESSES

12O

PPORTUNITIES

13T

HREATS

13STRATEGIC FIT .........................................................................................................................................14PROBLEM STATEMENT ..........................................................................................................................14STRATEGIC ALTERNATIVES .................................................................................................................14A

LTERNATIVE

1: S

LOW

 

AND

S

TEADY

14A

LTERNATIVE

2: M

ERGERS

& A

CQUISITIONS

15A

LTERNATIVE

3: E

XPAND

W

I

F

I

S

EGMENT

15A

LTERNATIVE

4: A

COMBINATION

 

OF

M

ERGERS

 

AND

S

EGMENT

E

XPANSION

16RECOMMENDATION ................................................................................................................................16ACTION PLAN ............................................................................................................................................16C

ONCLUSION

17E

XHIBIT

1: W

IRELESS

V

ALUE

C

HAIN

18 ........................................................................................................................................................................18........................................................................................................................................................................19........................................................................................................................................................................21........................................................................................................................................................................22EXHIBIT 6: PRODUCT LIFE CYCLE - SERVICES ...............................................................................23........................................................................................................................................................................23EXHIBIT 7: PRODUCT LIFE CYCLE – TECHNOLOGIES ..................................................................24........................................................................................................................................................................24