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UMESH ARORA

161 Nelson Avenue


Jersey City, NJ 07307

Phone: 732.322.1391
Email: aroraumesh76@gmail.com

LEAD ENGINEER / SR. ENGINEER


IT professional with 14+ years of experience credited with developing & delivering software solutions to achieve
business oriented results using proven technology, enterprise architecture in Finance, Mortgage, Utilities and Retail
domain. Extensive experience in developing web based application using Microsoft technologies and latest
development tools and techniques.
Hands-on experience on very high traffic multi-channel ecommerce platforms - web /mobile sites. Adept to work
with cross functional teams and manage multiple projects.

AREAS OF EXPERTISE

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Full Lifecycle Project Management


Offshore
Development
Management
? Resource Planning
? Project Planning & Implementation

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Solution Architect
System
Design
Development
? Agile/Scrum
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Team
Building
Leadership

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Requirement Gathering
Decision Making
Data analytics
SOA, Web, Mobile,
SaaS

TECHNICAL SKILLS

Microsoft Technologies:
Languages:
Frameworks:
Middleware:
Content Delivery
Network:
Cloud Computing:
SEO/SEM Integration:
Database & Tools:
Concepts:

.Net Framework, ASP.Net, WPF, Web Services, WCF, MVC, Web API
C#, LINQ, JavaScript, HTML5, CSS3, LESS, XML, XSD, XSLT, UML,
JSON, SOAP
AngularJS, JQuery, Ajax, Entity Framework, SharePoint, Task Parallel
Library
Appfabric, CMS, Endeca, Easy Ask
Akamai, Varnish
Microsoft Azure
Google, Yahoo, Bing, International search engines
MS SQL, SSIS, ETL, DTS, EDI, Analysis & Reporting Services
OOP, Multithreading - Task Parallelism, SOA, TDD, DDD, SaaS, CMS

PROFESSIONAL EXPERIENCE
FullBeauty Brands,N EW YORK, NY05/2008 - 01/2015
FullBeauty Brands (formerly OSP Group,Redcats), is a direct-to-consumer leader in multi-brand portfolio for
women's apparel, men's and home products dedicated exclusively to plus sizes. Fullbeauty has more than billion
dollar sales through its business model based on ecommerce web stores along with apparel catalog circulation to 19
million customers worldwide.
FBB's web stores : Womenwithin.com, Roamans.com, Jessicalondon.com, KingSizeDirect.com,
BrylaneHome.com, FullBeauty.com, OneStopPlus.com, BCOutlet.com
Environment: .NET Framework, C#, ASP.NET, MVC, Web Services, WCF, HTML5, CSS3, Jquery, AngularJS, Javascript, Ajax,

SQL Server, ETL, EDI, SSIS, DTS, Entity framework, XML, XSLT, XSD, Biztalk, nUnit, CMS, Akamai, Varnish, AppFabric, Cloud
computing.

TECHNICAL D EVELOPMENT MANAGER (04/2013 - 01/2015)


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Hands-on design and development of e-commerce platform which generates revenue of $1 billion annually.
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Responsible for requirement gathering, creating detailed user stories, organize scrum meetings, designing the
architecture and developing the solution with development team.
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Lead a development team of 7 onsite & 3 offshore developers, providing mentoring and technical support.
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Create technical design documents with UML diagrams which provide development details and important
business rules which needs to considered at the time of development.
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Accountable for end to end delivery of projects, ensuring project milestones were completed on time, on
budget and
with the desired results.
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Collaborate with a cross-functional team to develop initial concepts for projects and define scope, budgets and
timelines.
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Provide coding guidelines to the development team and ensure they follow it, perform code reviews regularly.
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Work closely with QA to manage the quality assurance process.
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Experience in using C# features like LINQ, Extension Methods, Lambda expression etc.
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Develop front-end functionality to enhance features on the ASP.NET application using HTML5, Jquery,
AngularJS etc.
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Evaluated and introduced AngularJS to the platform for a project which had multiple steps. A single page
application was developed using AngularJS to simplify development, testing and implemented client-side
MVVM architecture.
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Develop middle-tier applications to provide scalability and separation of business logic from front-end
codebase i.e. WCF, REST web services, Web API's and deliver projects with extensibility.
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Coded back office long running executable applications to run in windows services with multithread behavior
using C# 4.0 to consume data and process appropriately to SQL database.
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Develop back-end tier database objects on MS SQL server. i.e. stored procs, functions, views, CTE
implementations.
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Integrate 3rd party SaaS solution to web applications.
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Ability to analyze and trouble-shoot/debug a 3-tier web solution.
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Managed and developed new features in WPF application used by business managers for designing and
merchandising.
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Created detailed step-by-step deployment documents defining timeline, participating actors and action items.
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Participate in client discussions regarding status and provide technology insights, recommendations and
solutions.
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Designed and implemented successful proof of concepts. e.g. re-organized the data within the search engine to
achieve desired business functionality, it gave the business a 1% increase in conversion rate generated $45
million additional sales within first 6 months.
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Monitor customer behavior using data analytics and take corrective actions to improve customer experience on
the site.
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Accountable for project plans, budgets, schedule, risks, milestones, objectives and achievement of revenue
goals.
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Explore new emerging technologies which can benefit the development team and organization. e.g.
Frameworks, responsive design tools, concepts, cloud computing, NoSQL, MongoDB, AngularJS, bootstrap,
MVVM, MVP and more.
Key Accomplishments:
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Collaborated with the business team and designed strategy to improve company product recommendations on
website, increasing the conversation rate by 3.5% among the people who view product recommendations.
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Analyzed and resolved system data issues, increasing conversion rate on company website by 3%.
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Improved the website, making the site stable and robust, and improving the customer experience Net Promoter
Score (NPS) from 44 to 48, an aggressive 50% over goal.
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Played pivotal role in transitioning company software development methodology from waterfall to
agile/scrum, mentoring the engineering team and prioritizing value-driven development.
SR. ENGINEER / LEAD E NGINEER (05/2008 - 03/2013)

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Responsible for the technical architecture, development, project delivery and operational management of
multiple European ecommerce websites (La Redoute International - Austria, Belgium, Switzerland, Germany,
Spain, Italy, Portugal).
Lead a development team of 3 onsite and 2 offshore members, providing project details and expectations,
technical design document, help resolve technical issues, provide coding guidelines and code reviews.
Provided project cost-timeline estimations , project plans, detailed task planning and managed resource
allocation for multiple parallel projects.
Analyzed functional requirements of the online marketing team, provide technical solutions and suggest value
additions.
Integrated Facebook social network for customers to login using Facebook account and publish purchases,
used FB API.
Coupon referral project, developed functionality wherein customer friends list is accessing from Google and
Yahoo email accounts using OAuth - open standard for authorization to access friends details.
Integrated 3rd party tools like Power review ( product review data), Opinion Labs ( customer feedback
engine), Bold Chat ( online chat system for customer support team ).
Integrated new API's exposed from IBM AS400 mainframe to send and receive data using command design
pattern.
Developed ASMX and WCF service to provide data to front end web application. Called web services from
JavaScript.
Developed DAL layer using LINQ to SQL ORM for in house application used by business managers- catalog
management tool.
Developed DAL layer using .NET entity framework for Content Management Tool used by digital marketing
team.
Developed SSIS job to process incoming and outgoing feeds from Mainframe.
Used AJAX and JQuery to make web application more user friendly and avoid post backs.
Involved in application tuning and optimization by reducing page size, using caching, using Ajax, avoiding
redundant trips, optimizing database objects - stored procedures, functions, views.
Used new C# features like Generics, Extension and Anonymous methods, LINQ, Lambda expression while
coding.
Used JavaScript prototype programming concept to developed checkout process for guest and international
customers along with brand promotion enrollment system, international address validation and functionality to
add new delivery and payment methods dynamically.
Improved site stability and scalability with distributed caching and AppFabric for session state and data
caching.
Migrated content delivery network from Akamai to Varnish, an open source solution to reduce infrastructure
cost.

Key Accomplishments:
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Re-designed the checkout process on 6 International websites for La Redoute to dynamically show new
delivery and payment options to the customer, resulting in business saving 90% on future development cost. It
increasing the conversion rate by 1.5%, giving customer more options on e-commerce website to make
purchases.
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Collaborated with the Platform Engineering Team to design the Service Oriented Architecture (SOA) for our
e-commerce platform, allowing the organization to enter the new era of digital marketing and developing multichannel websites for Smartphone, cell phones and tablet.
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Re-engineered the e-commerce website solution to multi-tenant architecture generating more revenue by
reducing development cost by 70% and improving customer satisfaction.

XL CAPITAL ASSURANCE INC., USA


PROGRAMMER ANALYST - CREATIVE SOLUTIONS SERVICES , N EW YORK, NY
05/2008

05/2007 -

XL Capital Assurance Inc. (XLCA) delivers triple-A rated credit enhancement for the obligations of debt issuers
worldwide. They guarantee US municipal bonds; asset-backed securities; debt backed by utilities and selected
infrastructure projects; specialized risks, including future flow securitizations and bank deposit insurance; and

collateralized debt obligations (CDOs). They provide a triple-A rated guarantee that is unconditional and irrevocable
and, in the process, help clients overcome a broad spectrum of strategic, competitive and financial challenges.
Project Name - Home Central is a new web application project that targets the business users to enter deal
information they are working on. Ultimately the deal matures into a policy of financial guarantee which XLCA
issues to its client. This application is build to serve business users working in different sector of the economy.
Environment: .NET Framework 2.0, C#, ASP.NET, Web Services, AJAX, Infragistics v6.3, ADO.NET, XML, SQL Server 2005,
Nant.

Responsible for the technical architecture, design and development of new application which replaced legacy
systems.
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Supported legacy systems WARS and Dashboard while the new system is in development stage.
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Re-designed database model and developed complex UI pages using Datagrid, Datalist, Repeater control and
various server controls.
Key Accomplishments:
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Launched the new application targeting multi-million dollar deals for which insurance policies are issued on
financial instruments. The system streamlined the work flow, resulting in increased productivity and reduced
manual processes.

C ON EDISON , N EW YORK, NY
PROGRAMMER ANALYST - NUTECH INFORMATION SYSTEMS, STAMFORD, CT
05/2007

03/2006 -

Environment: .NET Framework 2.0, C#, ADO.NET, EDI, XML, IBM Mainframe, SQL Server 2005, SSIS, .Net Remoting, Web
Services.

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Analyzed the functional requirement specification to implement the marketing scheme in legacy system.
Prepared design document to guide project development.
Implemented .Net Remoting for data communication between server side applications to collect data for billing
process related to consumption and final bill calculation.
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Created scheduled jobs using multithreading to process EDI transactions from message queues (MSMQ).
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Re-designed the database and developed optimized T-SQL scripts for stored procedures and other database
objects.
Key Accomplishments:
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Developed and launched "Power Move" marketing campaign which benefited client with enrollment of 2
million customers to their program.
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Optimized, upgraded the business processes to update real time and reduce latency, this help the organization
to quickly process the billing cycle.

TRINITY BUSINESS PROCESS MANAGEMENT PVT. LTD., INDIA, DELHI, INDIA05/2005 03/2006
SENIOR SYSTEM ANALYST - FIRST MAGNUS FINANCIAL C ORP ., USA
FMFC is one of the country's largest mortgage lenders which funds thousands of home loans all over the country,
revenue more than $10 billion. FMFC maintains information in regard to mortgage services in a web -based
application called Loan Tracker. The application was build on .Net, Service Oriented Architecture to automate the
business processes of loans within the organization and share information to its client. Projects completed in
different aspects of the mortgage loans are: Locking Loan Request, Branch Admin and Loan Officer Licensing, CDL
Operations, Reporting, Loans Correspondence
Environment: .NET Framework 1.1, ASP.NET, SQL Server 2000, XML, XLST, Web services.

Led a 4-5 member software engineering team, taking complete responsibility for the life cycle of the project.

Collaborated with Business Analyst & Project Manager to finalize the business requirements and prepare
project plans.

Preparing Tech. design document based on the FRS approved for the project to guide development team.

Designed and developed business reports to analyze data from the Loan Tracker web application.

Team responsibilities included peer-to-peer code review, presentations, coordination with QA team and
deployment.
Key Accomplishments:
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Designed new web application for First Magnus Financial Corporation (FMFC), to manage mortgage servicing
operations and selling mortgage loans in secondary market that helped FMFC to reduce manual work and
automate operations.
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Awarded by Trinity management for outstanding performance in delivering high quality projects on time.

INFOGAIN INDIA (P) LTD., NOIDA, INDIA08/2004 - 04/2005


SENIOR SYSTEM ANALYST - MITCHELL INTERNATIONAL I NC, USA
"New Total Loss" is a web-based application, solution for automotive insurance company to evaluate the total cost
of loss made by the insured in respect to its vehicle used at the point of accident/causality. New Total Loss"
application is build on a Service Oriented Architecture, where the Presentation tier is build-using .NET Framework,
ASP.Net, C# language. The pre-existing J2EE java components are exposed through Java web services on Web
Logic 8.1 application server to get data from the Oracle database.
Environment: .NET Framework 1.0, ASP.NET, Java Web Services, Web Logic 8.1, Oracle.

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Played pivotal role tasked with requirement gathering, system architecture design and implementation.
Provided technical solution from .Net presentation tier to consume the existing business logic developed in
java.
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Designed and developed the front end with web forms using ASP.NET, C#, custom and user controls.
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Employed ADO.NET for interacting with data layer and XML for data exchange.
Key Accomplishments:
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Developed a new Claim Management solution for client which increased their companys software product
line-up for the Auto insurance industry.

FREE MARKETS INC., GURGAON, INDIA04/2003 - 07/2004


SENIOR SOFTWARE ENGINEER
FreeMarkets provides innovative software product solutions to Fortune 500 organizations to achieve global supply
management excellence. FreeMarket's bidding platform and services helps businesses to gain advantage in the
global marketplace to effectively make and manage supply decisions, lower your total costs and reduce your supply
risks.
Environment: ASP.NET, C#, Microsoft SQL Server 2000 Reporting Services (released on 27th Jan04)

Worked with business analyst to create a workflow for contract management system and integrated with
SharePoint.
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Designed new reporting module using MS SQL 2000 Reporting services and integrated to web application
using C#.
Key Accomplishments:
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Enhanced the capability of the Global Supply Management tool to generate real time reports and manage
contract compliance, helping company to effectively sell their products/services to Fortune 500 companies and
save millions of dollars in procurement of goods worldwide.
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Promoted to Sr. Software Engineer for excellent performance.

IMAGEWARE INTERNATIONAL, DELHI, INDIA11/2000 - 03/2003


SENIOR WEB DEVELOPER
ImagewareInternational is a IT services company provides various product and services to its clients.
Environment: Classic ASP, VB6, HTML, Javascript, XML, .Net Framework 1.0, ASP.NET, C#.

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Successfully implemented School Management System, a client server application for Darshan Education
Foundation to manage their 16 schools throughout India.
Developed website integrated with Content Management System (CMS) for a Non-Profit Organization (NPO)
which helped increase their worldwide followership based on dynamic content, events and schedules.
Designed & developed website with interactive & dynamic web pages in ASP for a B2B wholesale business in
fashion apparel allowing them to display creative designs and book orders from retail companies.

EDUCATION
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Master of Business Administration (MBA), Information Technology, CSM Institute of Graduate Studies,
Canada.
Post Graduate Diploma in Computer Application, Maharshi Dayanand University, Rohtak, India.
Diploma in Web Centric Curriculum, NIIT, Delhi, India.
Bachelor of Commerce, University of Delhi, Delhi, India.