REVISED

388 19th Street  Oakland, California 94612
DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org

REVISED
2

388 19th Street  Oakland, California 94612
DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org

REVISED
3

REVISED
4

Total SOBO

SOBO

DOA

Total SOBO

SOBO

LMUDA

63,545.14

0.00

7,369.35

PROW Maintenance

Watering

459.09

2,532.05

53,184.65

Feb 16

85,818.00

0.00

15,126.25

348.53

3,643.67

66,699.55

Misc SOBO expenses

Landscaping Staff Person

Clean and Safe

Watering

PROW Maintenance

Misc SOBO expenses

Landscaping Staff Person

Clean and Safe

Feb 16

63,904.01

1,290.32

3,273.13

774.19

1,797.34

56,769.03

Budget

80,180.36

1,666.66

4,604.16

1,000.00

2,505.58

70,403.96

Budget

-358.87

-1,290.32

4,096.22

-315.10

734.71

-3,584.38

$ Over
Budget

5,637.64

-1,666.66

10,522.09

-651.47

1,138.09

-3,704.41

$ Over
Budget

99.44%

0.0%

225.15%

59.3%

140.88%

93.69%

% of Budget

107.03%

0.0%

328.53%

34.85%

145.42%

94.74%

% of
Budget

112,621.49

0.00

7,369.35

459.09

3,348.46

101,444.59

Jan - Feb
16

149,150.04

0.00

16,152.88

1,105.63

4,818.50

127,073.03

Jan - Feb
16

YTD SOBO Budget
February 2016

125,811.02

2,540.32

6,443.97

1,524.19

3,538.51

111,764.03

YTD Budget

160,360.73

3,333.32

9,208.32

2,000.00

5,011.17

140,807.92

YTD
Budget

-13,189.53

-2,540.32

925.38

-1,065.10

-190.05

-10,319.44

$ Over
Budget

-11,210.69

-3,333.32

6,944.56

-894.37

-192.67

-13,734.89

$ Over
Budget

89.52%

0.0%

114.36%

30.12%

94.63%

90.77%

% of
Budget

93.01%

0.0%

175.42%

55.28%

96.16%

90.25%

% of
Budget
Notes

742,883.99

15,000.00

38,050.00 See attached

9,000.00

20,893.99

659,940.00

Annual
Budget

962,164.59

20,000.00

55,250.00 See attached

12,000.00

30,066.97

844,847.62

Annual
Budget

REVISED
5

$9,100.00
$4,000.00
$8,100.00
$7,200.00
$2,000.00
$3,500.00
$2,500.00
$2,300.00
$2,000.00
$3,000.00
$500.00
$15,000.00
$800.00

$60,000.00

Latham Sqaure Beautification
Latham Sqaure Programing
Bike Repair Stations
Local Security Network
CCTV System
Homeless Service Outreach
WIFI Network Development
Misc.

Total

2015 Annual
Budget

Hanging Plants (Traditional)
Median Maintenance
Ground Planter Maintenance
Utility Box Wraps
Big Splash

Projects

DOA

$38,050.00

$5,000.00
$0.00
$0.00
$2,500.00
$3,000.00
$1,000.00
$0.00
$4,190.00

$7,360.00
$7,500.00
$3,000.00
$2,500.00
$2,000.00

2016
Annual
Budget

$7,369.35

$0.00
$0.00
$0.00
$0.00
$236.27
$0.00
$0.00
$0.00

$6,860.00
$0.00
$273.08
$0.00
$0.00

YTD
Actual
Notes

Paid difference of $6,860.00 for new planting model
from 2016 budget, will not be paying for 2017 baskets
$500.00 from the 2016 budget due to new, cost saving model
$7,500.00
$2,726.92
$2,500.00 Maintenance only
$2,000.00
$5,000.00 In 2016, beautification and programming combined
$0.00
$0.00
$2,500.00
$2,763.73 1 year of comcast service $3000.00
$1,000.00
$0.00 Project still being pursued, no budget attached
$4,190.00
$30,680.65

Current
Remaining
Funds

REVISED
6

$65,490.00 $55,250.00 $16,152.88

$14,504.00
$0.00
$1,648.88
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00

YTD
Actual

Total

$15,004.00
$10,500.00
$5,500.00
$2,000.00
$1,500.00
$6,000.00
$0.00
$0.00
$2,000.00
$3,000.00
$1,000.00
$0.00
$8,746.00

2016
Annual
Budget

$3,500.00
$2,500.00
$2,300.00
$2,000.00
$3,000.00
$500.00
$15,000.00
$0.00

$19,240.00
$6,000.00
$9,450.00
$2,000.00

2015
Annual
Budget

Hanging Plants (Traditional)
Median Maintenance
Ground Planter Maintenance
Big Splash
Utility Box Wraps (maintenance)
Franklin Square Beautification
Franklin Square Programming
Bike Repair Stations
Local Security Network
CCTV System
Homeless Service Outreach
WIFI Network Development
Misc.

Projects

LMUDA
Notes

Paid difference of $14,504.00 for new planting model
from 2016 budget, will not be paying for 2017 baskets
$500.00 from the 2016 budget due to new, cost saving model.
$10,500.00
$3,851.12
$2,000.00
$1,500.00 Maintenance only
$6,000.00 In 2016, beautification and programming combined
$0.00
$0.00
$2,000.00
$3,000.00 1 year of comcast service $3000.00
$1,000.00
$0.00 Project still being pursued, no budget attached
$8,746.00
$39,097.12

Current
Remaining
Funds

REVISED
7

REVISED
8

3 Year LSN Subscription Proposal
for
Downtown Oakland Association
&
Lake Merritt Uptown Association

2/7/16

© 2015 Local Security Network Inc.

1

REVISED
9

Local Security Network Overview
Introduction:
The Local Security Network provides a mobile application and web administration dashboard for the
following needs of business improvement districts:
1. Safety and Maintenance Incident Reporting.
2. Community Outreach.
3. Service Provider Management and Accountability.
4. District’s Incident History Reporting.

Executive Director’s Web Administration Dashboard:
The Local Security Network web dashboard provides the following features to BID’s Executive Director(s):
a) Create private groups & invite district users.
b) See the real-time incident report summary dashboard and export it as a PDF document for
reporting.
c) Send messages to users across groups and lists.
d) Validate & close incidents and forward the incidents to respective services organizations.
e) Coordinate the assignment and closure of reported incidents with the service provider.

Mobile Application for Board Members, Block Captains, Service Provider,
Merchants & Residents:
The Local Security Network mobile application provides the following features to the BIDs board of
directors/Service Provider Employees/Merchants & Residents/Block Captains & BID Employees:
a) Capture Incident photos & videos and share it users in your private groups.
b) View Incident Summary in the zip code or the neighborhood they are presently at.
c) Auto geo-tagging of incidents with location details.

Pricing:
Product

User(s)

Wed Admin
Portal

Executive
Directors
Board Members
Employees
Service
Provider
Block Captains
Merchants
Residents
BID
Stakeholders

Mobile
Application

Starter Pack

Monthly Subscription Price
Billed Yearly
Billed
Monthly
$100/user

$125/user

$10/user

$12/user

$350/month

$425/month

Minimum Users
One
Twenty Five:
√ 5 Board Members +
Employees
√ 5 Service Providers
√ 5 Block Captains
√ 5 Merchants
√ 5 Residents
1 Admin User
25 Mobile App Users

Support:
Contact us via email: info@localsecuritynetwork.com, Call us at +1 (415) 948-8454
anytime.

2/7/16

© 2015 Local Security Network Inc.

2

REVISED
10

Local Security Network 2015 Report
Subscription Start Date: 02/15/2015

Subscription End Date: 02/14/2016

Summary of Users Signed
LSN User

Name

LSN Web Administrator
LSN Mobile Users

Andrew Jones
Merchants & Staff

Email-id
info@oaklanddowntown.org

Total Users

BID Role
Executive Director
1 Admin
40 Mobile App Users

Summary of Incidents Reported & Completed

Pilot Benefits:
1. 85% close rate of submitted incidents.
2. Effective communication with residents & merchants during events like protests, parades and
emergency incidents viz. counterfeit currency
3. Creation of focused groups for secure & private communication.

2/7/16

© 2015 Local Security Network Inc.

3

REVISED
11

3 Year LSN Subscription Proposal for each District
Year 2016
Start: 02/15/2016, End: 02/14/2017

License Type

Units

Total

Web Administrator

1

$1200

Mobile Users

30

$1200
Yearly Total

$2,400

Year 2017
Start: 02/15/2017, End: 02/14/2018

License Type

Units

Total

Web Administrator

1

$1200

Mobile Users

50

$6000
Total

$7,200

Year 2018
Start: 02/15/2018, End: 02/14/2019

License Type

Units

Total

Web Administrator

1

$1200

Mobile Users

100

$12000
Total

2/7/16

© 2015 Local Security Network Inc.

$13,200

4

REVISED
12

INVOICE

Local Security Network
2533 Broadway,
Oakland. CA 94612

15-Feb-2016
Invoice# 021601
Downtown Oakland Association.
Oakland CA 94612

(415) 948 8454
jutiki@localsecuritynetwork.com

Attn: Mr. Andrew Jones,
District Service Manager

Dear Mr. Jones,
We’re glad that the LSN provided your business improvement district with the expected
operational & communication benefits in the year 2015 and that your district is ready for license
renewal to expand its effectiveness. Please find below a cost-breakdown for a subscription
license payment of the LSN application for the duration starting from 15th Feb 2016 till 14th Feb
2017.
Payment is due by 12th Feb 2016 via check payable to Local Security Network Inc. 2533
Broadway Oakland, CA 94612 or via credit card. For credit card payments, please contact us
at (415) 948 8454.
Many thanks for your business,
Local Security Network.
#

Item Description

Quantity

1

12 Months License for Local Application for:

Unit price ($)

Total ($)

- Web Administrator.

1

100

1200

- Mobile Application Users.

30

10

3600

As private network on Local Security Network Cloud.
Subtotal

4800.00

Discount

2400.00

Total

2400.00

Service Terms
1. Private domain Subscription Fee is due at the time of sign-up.
2. Contract duration can be extended with-in first 30 days of sign-up to avail the extended
contract duration discounts.
3. Contract duration is 12 months for right to use the services.
4. User subscription charges start upon successful first login by the user to either portal or
mobile application.
5. User Subscription Fee is charged at last day of the calendar month for the entire month's
active users as flat monthly subscription, no pro-rated subscription fee structure offered.
Service Availability & Support
1. Service availability is guaranteed at 99.995% per year.
2. Service support, upgrade and new features are included in the subscription plan.
3. New premium features may be available at additional cost but will be made available for
preview for free before activation.
4. All data is secured and encrypted for each access and data integrity is responsibility of
super user & group administrators. LSN S-Corp is not responsible for any data integrity.
5. Any misuse and abuse of service offered on secure domain is responsibility of the domain
owner.

2/7/16

© 2015 Local Security Network Inc.

5

REVISED
13

INVOICE

Local Security Network
2533 Broadway,
Oakland. CA 94612

15-Feb-2016
Invoice# 021602
Lake Merritt Uptown Association.
Oakland CA 94612

(415) 948 8454
jutiki@localsecuritynetwork.com

Attn: Mr. Andrew Jones,
District Service Manager

Dear Mr. Jones,
We’re glad that the LSN provided your business improvement district with the expected
operational & communication benefits in the year 2015 and that your district is ready for license
renewal to expand its effectiveness. Please find below a cost-breakdown for a subscription
license payment of the LSN application for the duration starting from 15th Feb 2016 till 14th Feb
2017.
Payment is due by 12th Feb 2016 via check payable to Local Security Network Inc. 2533
Broadway Oakland, CA 94612 or via credit card. For credit card payments, please contact us
at (415) 948 8454.
Many thanks for your business,
Local Security Network.
#

Item Description

Quantity

1

12 Months License for Local Application for:

Unit price ($)

Total ($)

- Web Administrator.

0

100

0

- Mobile Application Users.

30

10

3600

As private network on Local Security Network Cloud.
Subtotal

3600.00

Discount

1200.00

Total

2400.00

Service Terms
1. Private domain Subscription Fee is due at the time of sign-up.
2. Contract duration can be extended with-in first 30 days of sign-up to avail the extended
contract duration discounts.
3. Contract duration is 12 months for right to use the services.
4. User subscription charges start upon successful first login by the user to either portal or
mobile application.
5. User Subscription Fee is charged at last day of the calendar month for the entire month's
active users as flat monthly subscription, no pro-rated subscription fee structure offered.
Service Availability & Support
1. Service availability is guaranteed at 99.995% per year.
2. Service support, upgrade and new features are included in the subscription plan.
3. New premium features may be available at additional cost but will be made available for
preview for free before activation.
4. All data is secured and encrypted for each access and data integrity is responsibility of
super user & group administrators. LSN S-Corp is not responsible for any data integrity.
5. Any misuse and abuse of service offered on secure domain is responsibility of the domain
owner.

2/7/16

© 2015 Local Security Network Inc.

6

REVISED
14

REVISED
15

Downtown Oakland High-Speed WiFi Proposal:
A Key Component to Improving Economic Opportunity
PAXIO, Community Fiber Connect, and the Business Improvement District (BID) have the
opportunity to leverage existing relationships and infrastructure to create a truly inspiring public WiFi
solution. To this end, PAXIO will provide fiber optic access to buildings, and other locations if needed,
to deliver a gigabit WiFi network covering Broadway and City Hall – see attached map. Our proposal
provides a complete solution based on the strength of our experience and our vision to transform
Downtown Oakland. The general terms of our proposal follow:
Services provided to BID:
• Gigabit Internet service to every access point
• Access point installation and setup
• Management and maintenance of access points
• Access agreement with property owners
• WiFi coverage to Broadway corridor and City Hall as defined by the attached coverage map
PAXIO responsibilities:
• Provide gigabit Internet service to each access point
• Manage property owner relationship for location, access and installation of access point(s)
• Installation and setup of access point
• Management and maintenance of access points
• Prepare and execute contracts with each property owner for property access, installation of
fiber and access point locations
• Provide fiber to each property (or access point)
• Identify locations and alternative locations for access points along WiFi corridor
• Work with property owners in coverage area to establish access point locations
o Property owners to provide space and power at no cost for access points
o Property owners to provide space and power at no cost for PAXIO fiber equipment
o Property owners to allow PAXIO access to service tenants within the property
BID Responsibilities:
• Assist with introductions to property owners as needed
• Pay BID costs as defined below
• Decide on make/model of access points
General terms/costs to BID:
• Five year contract for gigabit Internet service to up to 100 access points (AP)
o First 24 months of service donated by PAXIO (no cost to BID)
o Months 25-60 of service not to exceed $10,000 per month
o BID can opt out of contract if density of AP will not provide an acceptable solution
• Installation and setup of access point (not including access point) at $1,000 per AP
• Access point cost based on make/model of access point as determined by BID
o BID has full operational control and upon termination, for any reason, ownership of AP
• Management and maintenance of access points cost based on make/model of access point
• Property owners responsible for $2500 of cost to connect fiber
• Property owners responsible for $2000 per access point of cost to install conduit/cable to
access point location
• Parties to collectively provide jobs and training for local residents to support this network
PAXIO Inc. 2045 Martin Avenue, Suite 204, Santa Clara, CA 95050
www.paxio.com : 408.343.8200

REVISED
16

REVISED
17

Old Oakland Trash Can Mosaics Project

Part 1: The Written Proposal Contact Information:

Organization Name: Old Oakland Neighbors (Fiscally sponsored by East Bay Asian Local
Development Corporation (EBALDC))

Tax ID - If using a Fiscal Sponsor enter your Fiscal Sponsor's Tax ID: 51-0171851

Web Site:
Old Oakland Neighbors: OldOaklandNeighbors.org
GoFundMe Campaign: http://www.gofundme.com/oldoaklandmosaics
New World Mosaics: newworldmosaics.com

Telephone Number
(925) 367-5128 (mobile for Tiffany Eng)

Fax Number: n/a

Organization Email: mosaics@oldoaklandneighbors.org

Address: 1825 San Pablo Avenue, #200, Oakland, CA 94612 (for EBALDC, Fiscal Sponsor)

Contact Person: Tiffany Eng (Old Oakland Neighbors)

Email Address: hidekoeng@gmail.com

Phone Number
(925) 367-5128 (mobile for Tiffany Eng)

Illustrations of Proposed Work
A sketch of exact proposed work is not available currently, but the work to be provide will look
visually very similar to these past mosaics that have already been installed in same
neighborhood. It will include a bird, possibly a song bird or a pelican.

REVISED
18

REVISED
19

Proposals must contain between 1 and 5 sketches or digital illustrations of the proposed
project.


Detailed Project Description (1 page maximum, 12 pt. font)

Old Oakland Neighbors has launched an ambitious community engagement initiative, bringing
together local artists, neighbors and businesses in order to reduce street litter polluting the bay
and create local ecological awareness. The Old Oakland Trashcan Mosaics project transforms
blighted trashcans into neighborhood treasures with 3-panel mosaics featuring local birds like
the California quail, snowy egret and great horned owl, and native plants installed on trash
enclosures. The first phase will include 17 mosaics “Trashformations” in the neighborhood core,
including 9 that have already been completed.

Together with our featured artist, New World Mosaics, Old Oakland Neighbors is proposing
covering the garbage can on 10th at Broadway with a colorful mosaic depicting local bird life.
This project seeks to address persistent graffiti and litter issues by enlisting a local artist to
beautify the neighborhood with mosaics. We have already covered 11 trash enclosures with
local birds and native plants, but we have 8 more to go in our first phase within the Old Oakland
Neighborhood. More information on our project at oldoaklandneighbors.org/mosaics . Photos
can be viewed at:
https://www.facebook.com/media/set/?set=a.10153558620647174.1073741829.76322072173
&type=3


Please Include the Following Descriptions:
• A literal description of the project: Through Oakland’s Adopt a Spot program, we will adopt,
and cover 1 litter container in the downtown CBD adjacent to the Smart and Final Parking Lot.
The Oakland Marriot has been proactively trying to work with the management of Smart and
Final to clean up this area as it is always a mess. A colorful mosaic will at lease help with the
current unsightly condition.

A summary of our larger project, which includes cover 20 trash cans in the neighborhood can be
seen and reviewed at:

REVISED
20

• A description of the concepts in the proposed project.


• How will this work contribute to resident’s, tourist’s and visitor’s experience of Downtown
Oakland?

- This mosaic trashcan project in Old Oakland at 10th and Broadway has already received a lot
of compliments from residents for mosaics that have been installed. They instantly brighten
up something as mundane as a garbage can. Everyone smiles when they see them, and they
are 500% =(way more) better than the ugly, dirty and damaged cans that were there
before. Visitors to the convention center will surely create a positive impression on visitors
to the neighborhood. Our mosaic trash cans also contribute to public art and place-making.
Oakland Oakland is now known for it’s bird mosaics that have been popping up all over the
neighborhood.

REVISED
21

-

• List the maintenance requirements the project will require, if any.
- Minimal. Ceramic tiles wear’s very well
- It’s possible the 4th side which has a metal door will get tagged from time to time, but can
be covered with paint.
- Current mosaic trashcans in the city have proven to be low maintenance and age well.

• An artist statement describing your experience and interest in the project.

“With the mosaics, I’m working with many of the same materials and methods I used to tile
homes, but in a way that’s totally different. It’s art over architecture. I’m drawing soft forms
and random patterns instead of straightening and leveling. Instead of tiling the foothills of
Santa Fe via private homes, I’m turning a trash can, which is normally an eyesore, into
something beautiful for everyone. I take the broken pieces and put them back together again to
create something enjoyable. I’m transforming trash into treasure.“ Juan says of his current
trash can designs seen throughout Oakland, CA.

Materials Budget: $1,000.00 artist fee for one can.

Material reimbursement $300.00. The materials budget may be increased depending on
justification and approval of the Arts and Culture Board. Please submit a detailed materials
budget.

Part 2: Support Materials/Previous Work

• Proposals should be accompanied by 5 to 10 images of previous work. Files should be
submitted in a .pdf format and will be acknowledged upon receipt.

REVISED
22

See images above and online at: http://newworldmosaics.com/portfolio-mosaics/oaklandtrash-cans/

• Resume – Maximum 2 pages per artist.

Juan is a mosaic artist. Piece by piece and with great skill, he turns hard fragments of tile and
glass into fluid images. Walls and other hard surfaces that he works are transformed by his
original designs—often images of the natural world—and become animated, imbued with life.

Technical excellence
For 25 years, Juan owned a small tile and installation business in Santa Fe. Over time, he
mastered the art of working with ceramic, glass, marble, limestone, and granite. His broad
portfolio includes: tiled rooms at the high-profileTen Thousand Waves spa, a quartzite-slab pool
deck at home designed by Frank Lloyd Wright, and custom designs for private dwellings
throughout northern New Mexico.

Community transformation
Now living and working in the San Francisco Bay Area, Juan is reshaping his craft to manifest his
love for mosaic design and community development. His commissioned work includes murals at
local schools and public installations. His iconic trash cans in Oakland are urban examples of
artistic activism. By making these mundane objects extraordinary with his unique
representations of wildlife, he supports neighborhood and community transformation.

Additional Requirements For Mural Projects: Artist shall be responsible for preparation of the
surface to ensure a minimal life span of 3 years. This may include a primer and other
preparation necessary for the optimum bond of the paint to the wall. Two applications (two
coats) of Anti-Graffiti/ultraviolet protective coating must be applied on the surface and top of
the finished art that will provide resistance to vandalism and the weather. Please include the
cost of the protective coating in your budget. Andrew Jones must approve the mural prior to
coating being applied. Selection: Members of the Lake Merritt Uptown and Downtown Oakland
Associations staff and SOBO Committee members will select all projects. The Lake Merritt
Uptown and Downtown Oakland Associations reserve the right to deny any and all proposals
submitted. These projects and the awarding of funds is solely based on the availability of
funding and the desire of the SOBO committee to allocate funding to public art projects.
Applying to funding in no way ensures funding for your project. Send electronic submissions
Andrew Jones at Andrew@downtownoakland.org If you have any questions or concerns, please
feel free to contact Andrew Jones at Andrew@downtownoakland.or

REVISED
23

Proposal for
Additional Safety
Ambassador Services
Presented to:

Victoria Jones
Vice President, Global Govt.
Affairs & Community Relations
The Clorox Company
Presented By:

The Downtown Oakland
Association
Monday, January 25, 2016

REVISED

Clorox Headquarters
January 20, 2016

AMBASSADOR WORK PLAN FOR CLOROX HEADQUARTERS
The Downtown Oakland Association,
in partnership with its contractor
Block by Block, has been providing
supplimental safety services to the
streets of Oakland since 2009. Our
Ambassadors
are
well
known
throughout the community and serve
as a deterent for unwanted
behaviors and quality of life
violations. We’re excited about the
possibility of providing an additional
level of safety to the employees and
visitors of the Clorox Headquarters.
We envision a strong connection to
our existing Ambassador Program. By tapping into this already successful model, Clorox will benefit
directly by our:
Strong relationship with the Oakland Police Department. Our leadership team carries a police
radio that allows us to have direct contact with OPD whenever we need additional assistance.
OPD also asks for Ambassador assistance on current crime related issues. Some examples of
our strong relationship include:
o

Assisting in the identification and ultimate apprehension of the shooter from the
January 5th, 2016 shooting on Broadway. We utilized Mario Bonds to identify the
shooter from video footage. We provided the video footage to OPD that was used
widely in the media to located the suspect.

o

We identified "Jermaine Earnest" as the shooter during an incident that took place on
Broadway in August of 2014. This plus other Ambassador Intel led to Jermaine's arrest
on September 4th, 2014.

o

In April of 2013 OPD was able to arrest several individuals that were known as "the stick
up kids" locally. These individuals were a part of no less than 5 armed robberies here in
the downtown area. One of our Ambassadors witnessed these individuals entering an
apartment at the Fox Court Apartments on 18th and San Pablo, and was able to quickly
communicate this to OPD. From there OPD lead a sting operation that ultimately lead
to the arrest of the group's leaders.

Access to additional staff resources should there be a need or special event at corporate
headquarters.
Radio connectivity with our existing team and their ability to respond to any issues.

REVISED

Clorox Headquarters
January 20, 2016

In order to demonstrate to Clorox the value of adding Ambassadors to their headquarters, we’re willing
to offer flexible terms to get the program started. We propose a pilot program that will operate
initially for one quarter (3 months). At the end of the pilot, representatives from Clorox and the
Downtown Oakland Association will meet and discuss extending and/or modifying the program to better
address Clorox’s needs.
Unlike an off-duty law enforcement program, we’ll be able to provide a greater number of hours and
personnel, 4 FTEs to be exact, as well as the flexibility to make staffing changes in real time. Within
this proposal below, we have outlined the services that we will provide to Clorox Headquarters.

SERVICES OUTLINE
Overview

Safety Patrols

Safety Escorts

Reporting

Hospitality

Patrol on foot the perimeter of the headquarters as well
as any additional areas identified by the client
Deter unwanted criminal activity
Courteously and firmly challenge any low level crimes
such as panhandling, camping, solicitation, or open
container violations
Serve as a reassuring presence
Contact Oakland Police Department when more serious
issues are identified
Provide on-demand safety escorts to the employees and
visitors to Clorox including those traveling to and from
the BART Stations or parking garages
Provide a direct cell phone number for employees or
visitors to call ambassador staff
Each Ambassador will carry an iPhone equipped with
the SMART System. The SMART System will allow us to
track all Ambassador Interactions including:
o Number of Employees assisted
o Number of Safety Escorts
o Enter all quality of life violators into the known
person’s database
o All Incident Reports
Proactively and continually engage the general public to
provide a friendly welcome, directions, restaurant
recommendations and more

Service
Frequencies

During all shifts

As needed

Daily
(Reports will be
provided to Clorox
monthly)

Daily

REVISED

Clorox Headquarters
January 20, 2016

DEPLOYMENT SCHEDULE
The following deployment plan includes 32 hours a day of coverage at Clorox Headquarters. The shift
schedule below is meant to serve as an illustration only. We will work with representatives from
Clorox to develop the best times that fit the schedules and needs of their employees.

BUDGET
The following budget includes all costs of operation for an Ambassador Program at Clorox
Headquarters. By choosing to use the existing Downtown Oakland Ambassadors instead of off-duty law
enforcement, Clorox would receive 110 additional hours of coverage per week.

REVISED

Clorox Headquarters
January 20, 2016

AMBASSADOR WORK PLAN FOR CLOROX HEADQUARTERS
The Downtown Oakland Association,
in partnership with its contractor
Block by Block, has been providing
supplimental safety services to the
streets of Oakland since 2009. Our
Ambassadors
are
well
known
throughout the community and serve
as a deterent for unwanted
behaviors and quality of life
violations. We’re excited about the
possibility of providing an additional
level of safety to the employees and
visitors of the Clorox Headquarters.
We envision a strong connection to
our existing Ambassador Program. By tapping into this already successful model, Clorox will benefit
directly by our:
Strong relationship with the Oakland Police Department. Our leadership team carries a police
radio that allows us to have direct contact with OPD whenever we need additional assistance.
OPD also asks for Ambassador assistance on current crime related issues. Some examples of
our strong relationship include:
o

Assisting in the identification and ultimate apprehension of the shooter from the
January 5th, 2016 shooting on Broadway. We utilized Mario Bonds to identify the
shooter from video footage. We provided the video footage to OPD that was used
widely in the media to located the suspect.

o

We identified "Jermaine Earnest" as the shooter during an incident that took place on
Broadway in August of 2014. This plus other Ambassador Intel led to Jermaine's arrest
on September 4th, 2014.

o

In April of 2013 OPD was able to arrest several individuals that were known as "the stick
up kids" locally. These individuals were a part of no less than 5 armed robberies here in
the downtown area. One of our Ambassadors witnessed these individuals entering an
apartment at the Fox Court Apartments on 18th and San Pablo, and was able to quickly
communicate this to OPD. From there OPD lead a sting operation that ultimately lead
to the arrest of the group's leaders.

Access to additional staff resources should there be a need or special event at corporate
headquarters.
Radio connectivity with our existing team and their ability to respond to any issues.

REVISED

Clorox Headquarters
January 20, 2016

In order to demonstrate to Clorox the value of adding Ambassadors to their headquarters, we’re willing
to offer flexible terms to get the program started. We propose a pilot program that will operate
initially for one quarter (3 months). At the end of the pilot, representatives from Clorox and the
Downtown Oakland Association will meet and discuss extending and/or modifying the program to better
address Clorox’s needs.
Unlike an off-duty law enforcement program, we’ll be able to provide a greater number of hours and
personnel, 4 FTEs to be exact, as well as the flexibility to make staffing changes in real time. Within
this proposal below, we have outlined the services that we will provide to Clorox Headquarters.

SERVICES OUTLINE
Overview

Safety Patrols

Safety Escorts

Reporting

Hospitality

Patrol on foot the perimeter of the headquarters as well
as any additional areas identified by the client
Deter unwanted criminal activity
Courteously and firmly challenge any low level crimes
such as panhandling, camping, solicitation, or open
container violations
Serve as a reassuring presence
Contact Oakland Police Department when more serious
issues are identified
Provide on-demand safety escorts to the employees and
visitors to Clorox including those traveling to and from
the BART Stations or parking garages
Provide a direct cell phone number for employees or
visitors to call ambassador staff
Each Ambassador will carry an iPhone equipped with
the SMART System. The SMART System will allow us to
track all Ambassador Interactions including:
o Number of Employees assisted
o Number of Safety Escorts
o Enter all quality of life violators into the known
person’s database
o All Incident Reports
Proactively and continually engage the general public to
provide a friendly welcome, directions, restaurant
recommendations and more

Service
Frequencies

During all shifts

As needed

Daily
(Reports will be
provided to Clorox
monthly)

Daily

REVISED

Clorox Headquarters
January 20, 2016

DEPLOYMENT SCHEDULE
The following deployment plan includes 32 hours a day of coverage at Clorox Headquarters. The shift
schedule below is meant to serve as an illustration only. We will work with representatives from
Clorox to develop the best times that fit the schedules and needs of their employees.

BUDGET
The following budget includes all costs of operation for an Ambassador Program at Clorox
Headquarters. By choosing to use the existing Downtown Oakland Ambassadors instead of off-duty law
enforcement, Clorox would receive 110 additional hours of coverage per week.