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Green IT Innovation & Entrepreneurship

Date April 2010

Mary Vincent - Founder www.GreenStarSolution.com
http://twitter.com/MaryVincent http://twitter.com/GreenSoftware
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www.greenstarsolution.com

Creates ‘Green’ Ventures Provides Life-Cycle Strategies and Tactics for Product Development, Environment, and Corporate Social Responsibility

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Acknowledgements

Morna Simpson Bonnie Webber Dyane Goodchild Sheryl Newman Lynne Baillie Ian Allison Leia Bassett
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Agenda

Introduction Entrepreneurs & Intrapreneurs Importance of Lifecycle Design Green IT Innovations
Source: IBM

Green Software Q&A
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- Mount Kilimanjaro as seen in 1992 (left) & 2005 (middle) This ice field could disappear in the next 20 years if the earth continues to warm at the current rate - 2/3 of the Polar Bear species – 16,000 animals – could disappear by 2050
Source: Guardian

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Green Organizational Drivers

Reducing Greenhouse Gas (GHG) emissions:

Nets savings from lower energy costs & efficiency Drives innovation Differentiates you as a good environmental steward Prepares for current & forthcoming regulations Incentives - i.e UK (April 1): 2 Government schemes for homes & businesses to
reduce emissions by 34% to 1990 levels by 2020 through energy efficiency & smallscale low-carbon electricity. Carbon Reduction Commitment Energy Efficiency Scheme (CRC EES) for organizations & Feed in tariffs (FITs)
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Entrepreneur
An entrepreneur has possession of a new enterprise, venture or idea & assumes significant accountability for the inherent risks and the outcome
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Intrapreneur
An intrepreneur is a person who has an entrepreneur skill set but works within an organization, enterprise, or venture
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Importance of Lifecycle Design
Design Your World

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Top 10 Green Jobs of the Decade

‘Entrepreneur’ ‘Sustainability Systems Developer’

Software developer/engineer to design, build & maintain networks of sensors & modeling that underpin wind farms, smart energy grids & other systems substituting intelligence for natural resources
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Green IT

Study and practice of using computing resources efficiently Implementing environmentally friendly products - i.e. Electronic
Products Environmental Assessment Tool (EPEAT)

Source: IBM

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Increasing Energy Demand Affecting Source of COST

Source: Climate Savers Computing

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Source: Climate Savers Computing

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Business Case For PC Power Management

Source: Climate Savers Computing
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Queen Margaret University Thin Clients

- Thin Client: A low-end computer terminal where OS & applications are provided by the server

- Saving £50 thousand/yr energy costs - Saved £1million in plant & equipment costs due to ICT strategy
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Queen Margaret University Thin Clients

- Thin Client: A low-end computer terminal where OS & applications are provided by the server

- Saving £50 thousand/yr energy costs - Saved £1million in plant & equipment costs due to ICT strategy
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Oxford: Green Desktop Computing

5 Step Process

- Estimate how much electricity your desktop computers consume - Research what other groups have done - Implement tools/techniques that reduce idle computer time - Communicate clearly on how others can support initiative - Share implementation experience through web pages
http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/GreenDesktopComputingattheUniv/182037

Green Desktop Computing Case Studies:
- Staff Computing, Training Rooms, Public Access Facilities, Lifecycle http://www.oucs.ox.ac.uk/greenit/oucs.xml

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Green IT Process Example

The University of Wisconsin-Green Bay switched the default font on its e-mail system from Arial to Century Gothic saving money on printer ink. The school's director of computing, Diane Blohowiak, says the new font uses about 30 percent less ink than the previous one.. a $10,000 per gallon savings.

Ecofont

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Data Centers & IT

Consolidation - Combining multiple smaller systems into one or a few larger systems - applies to Data Centers, Storage, Servers, Applications Virtualization - Software allowing each server to run multiple applications (Virtualization acts as a technical enabler for Consolidation and Automation) Automation - Automates the underlying tasks that enable the resource or service lifecycle & reduces human interaction, i.e provisioning & operations
Source: Douglas Alger Grow a Greener Data Center
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Consolidation

Benefits:

Simplicity and Manageability - having fewer technology variations & instances leads to a cheaper environment - easier & cheaper to sustain & maintain Total Cost of Ownership - smaller overall infrastructure at reduced complexity Data Protection - streamlining of data protection aka backup
Source: Douglas Alger Grow a Greener Data Center
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Virtualization Business Benefits

Forrester Research-HP 2009

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Cloud Computing

Computing activity executed in the network. No guarantee it’s greener, but resource sharing & multitenancy align with increased utilization & efficiencies Greenpeace , data centers & telecommunications networks are going to triple their overall consumption of energy by 2020 because of the rise of cloud computing
(March 2010)

Every minute, 500K pieces of content are shared on Facebook, 70K bit.ly links are clicked, 25K messages are created on Twitter, 1K blog posts go live, and 20 hrs of video are uploaded to YouTube
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Aberdeen - Green Data Center

£7m 14,000-square-foot facility being developed in partnership with Dell Site for internet service provider IFB will carry Uptime Institute Tier III certification, which stipulates 99.998% uptime Will offer low power consumption & self generation of power from low-carbon-footprint sources. It will not use traditional uninterruptible power supplies. The data center will also reuse the heat its servers generate.

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LEED Data Centers

LEED: Leadership in Energy and Environmental Design, Standard for Green Building Design Allstate’s facility: 10th data center to earn LEED Gold certification, the second-highest level of the USGBC’s green building standard The first to earn the top-ranking Platinum certification was Citi’s Frankfurt data center in 2009
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AllState

- Consolidated computing facilities into 2 with energy-efficient hardware & virtualization software that cut space & power in 1/2 - Catherine Brune CIO - "It's designed from the ground up to maximize computing capacity & minimize environmental impact." - HVAC uses server waste heat with outside air for computing space, office space heating and cooling (video file)
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AllState

- Consolidated computing facilities into 2 with energy-efficient hardware & virtualization software that cut space & power in 1/2 - Catherine Brune CIO - "It's designed from the ground up to maximize computing capacity & minimize environmental impact." - HVAC uses server waste heat with outside air for computing space, office space heating and cooling (video file)
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EDF Energy

- Consolidated 3 data centers into 1 - Expects £40 million in energy & business capacity benefits - Planning 30% energy use reduction by 2012 - Chiller uses ambient air to help reduce energy use (video file)
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EDF Energy

- Consolidated 3 data centers into 1 - Expects £40 million in energy & business capacity benefits - Planning 30% energy use reduction by 2012 - Chiller uses ambient air to help reduce energy use (video file)
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HP

New Wynyard, England data center uses North Sea Wind Cooling and it’s the most energyefficient HP data center 15-foot high raised floor where cold air is prepared for the IT equipment area Light-colored racks reflect light, saving 40% on lighting CO2 emissions reduced by 12,500 metric tons & energy consumption reduced by 25,000 megawatt hrs/yr
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Tidal Energy & Data Centers

Source: Google Patent Application

Google received a patent (2009) for a “water-based data center,” using ocean surface waves for power & cooling 3 to 7 miles off-shore in 50 to 70 meters of water The data centers will incorporate Pelamis Wave Energy Converter units that can turn ocean surface waves into electricity & can be combined to form “wave farms”
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Coal and Data Centers

Greenpeace Study (March 2010) - Facebook, Apple, Microsoft, Yahoo, and Google all have some data centers powered by coal

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Don’t Own Data Centers? Questions to Ask when Evaluating Space

What percentage of the power feeding the data center is renewable? What technologies have been designed into the data center to improve efficiency of electrical and mechanical systems? How energy efficient is the data center? What is the carbon footprint of the facility? What are the emissions from the data center’s standby generators? Coreix, 6,000 sq foot (557.4 sq meter) hosting facility in London, England advertises itself as the UKs first carbon neutral data center per donations it makes to a conservation charity preserving rainforests.
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Source: Douglas Alger Grow a Greener Data Center

Green IT Technology & Technique

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Green IT: Technology and Technique

Source: Climate Savers Computing Source: Climate Savers Computing

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What GETS Measured Gets Managed - Peter Drucker

Source: Climate Savers Computing Source: Climate Savers Computing
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Smart ICT

Source: Climate Savers Computing Source: Climate Savers Computing

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Smart Grid

Smart grid spending to hit $200 billion by 2015
(Gov & Utilities)

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Green Software

Green Software generally requires lower capital investment compared to other Clean Tech

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Carbon Accounting Software

Regulation: mandatory reporting of greenhouse gases (GHG) An example of a carbon accounting software vendor is CSRware

Energy Performance Management for IT & Performance Management for Sustainability

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Facebook

Green Facts encourages fun, green topic interactions with Facebook Friends

http://apps.facebook.com/greenfacts/profile.php

The (Lil) Green Patch community was able to save 183,244,167 Sq ft of Rainforest

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Water Efficiency

Schedules crop and landscape irrigation based on real-time weather data and soil conditions

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Mobile

The market for 'Green App' downloads could exceed 400 million by 2014, according to Juniper Research

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Web Calculator

www.EatLowCarbon.org Meat and dairy are high in carbon because cows, sheep, and goats naturally emit methane, a greenhouse gas 23 times more potent than carbon dioxide By Bon Appetit Management Company - Winner of environmental awards: NRDC & EDF - Reduced beef purchases by 33% and cheese by 20%
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Web Calculator
www.WaterFootPrint.Org •140 litres of water for 1 cup of coffee •1,000 litres of water for 1 litre of milk •16,000 litres of water for 1 kg of beef

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Web Calculator

Nature Conservancy Carbon Footprint Calculator
www.nature.org/initiatives/ climatechange/calculator/

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Web

Google Earth is being used by indigenous peoples of Brazil to create an ethno-cultural map to help reduce deforestation. (Trading
Bows and Arrows for Laptops)

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Solar

Solar System Performance Monitoring tracks a system's key performance metrics to ensure it is running smoothly

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Driving

Green Drive Technology monitors acceleration & braking patterns to save on fuel costs & put less CO2 into the environment

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Energy Management

Solutions to help businesses cut down on the electricity going to phones, computers, building HVAC & lighting systems

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Agriculture Management

Hitachi's GeoMation analyzes satellite data to determine the optimum time to harvest wheat & rice

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Lighting

Architectural Energy's SPOT: Sensor Placement & Orientation Tool Helps architects place sensors so occupants can capitalize on daylight & also improve worker productivity, moods & retail sales because of the improved quality of light
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Resources

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Computing Resources

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The Green Grid

The Green Grid is a global consortium of IT companies & professionals seeking to improve energy efficiency in data centers & business computing ecosystems European Free Cooling Tool - determines how much free cooling & free evaporative cooling is available for individual data centers. i.e, a 1megawatt (1000kW) data center in Luton, England, with power at 13.6 cents per kW hour, could save €340,000/yr
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Green Grid & EC

The EC’s Joint Research Center is using Green Grid’s Data Center Infrastructure Efficiency (DCiE) metric, for which data centers in the EU will be measured for efficiency. The DCiE metric helps data center operators determine how much energy is consumed by IT equipment & how much is consumed by the facility itself.

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Conclusion

Serious Environmental & Economic Challenges Opportunity: Everyone At All Levels: Problem-Solve/Act Learn from Case Studies Design A Future Benefiting Biz, People, Countries, Planet
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Thank You
Mary Vincent Founder Green Star Solution -www.GreenStarSolution.com
Http://twitter.com/MaryVincent Http://twitter.com/GreenSoftware
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