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React and Interact

The power of direct mail, email and the internet
Personalized URL's enable integrated into one multi-channel solution.
marketers to create and
implement effective
Engage respondents, capture responses
campaign strategies that and provide increased ROI!
build awareness, generate
qualified leads and increase
> Improve Direct Mail Response Rates
revenue with measurable ROI!
> Develop more qualified prospects
> Convert high quality leads into revenue
David, > Measure results in real-time
Plant the Seeds
for a Secure

STEP 1
Future.

Print Personalized URL’s (PURL’s) addresses on each direct mail piece
Blue Ocean
Financial and/or email for recipients to visit their own Landing Page.
www.davidstevens.blueoceanfinance.com
passcode: GRNGW345

STEP 2
Capture additional information about them and get updated profile
Personalized information.
Customized landing page with
Content individual
password STEP 3
for security. Generate immediate leads, print reports and provide real-time follow-up.
Blue Ocean Financial PRST-STD
U.S. POSTAGE
5431 Aaron Street West PAID
CITY, ST
Pittsburgh, PA 15219 PERMIT NO. XXX

DAVID, HAVING AN IN-DEPTH UNDERSTANDING OF
YOUR NEEDS AND GOALS IS A FUNDAMENTAL
The campaign’s mail file (list of recipients) is used to generate Personalized
PROCESS TO THE WAY WE WORK WITH YOU.

We provide our clients the best
financial planning and consulting
• Advice and Planning
• Asset Allocation David Stevens URL’s for each recipient. These PURL’s are then integrated within the
services in the region through
• Managing 560 Lanceshire Lane
direct mail piece/email with other variable data. The direct mail example
customer-service that is second
• I n c o m e Ta x e s
to none. We treat every one of
our clients as partners because
State College, PA 16801
our success is based on mutual
success.

Blue Ocean
Financial shown was created with the intent of piquing the recipient’s curiosity.
(543) 543-5432

For example, there may be a special up sell or cross sell offer based on
(800) 543-5432
To schedule your free financial www.blueoceanfinance.com
consultation, go to:
www.davidstevens.blueoceanfinance.com
passcode: GRNGW345

past purchases.
PERSONALIZE AND CUSTOMIZE
WELCOME PAGE
When recipients visit their PURL, they see
a Personalized Landing Page built
specifically to support the direct mail
and/or email piece they received. The
landing page greets respondents by
name and captures email address and
tracking code.

Provides:
SURVEY PAGE PROFILE PAGE
• Targeted Messaging Captures respondent profile and Enables updated capture of
• Higher Response Rates generates a qualified lead. respondents contact information.

• Measurable Results

• Direct Mail

• Personalized URL’s

• Email Marketing

• 1:1 Marketing

• Database Management

• Digital Color Printing THANK YOU PAGE
Thanks respondent for visit and provides
• Data Analytics useful follow-up information. Can also
provide coupon or sweepstakes entry
• Response Tracking
confirmation.
• Creative Design

PURL REPORTS
Since interaction is conducted online
all respondent activity is captured in
real-time campaign response rates,
visitor response patterns, and detailed
1331 12th Avenue, lead information available 24/7 as the
Third Floor, Suite 303 campaign unfolds.
Altoona, PA 16601
814-941-9218 (office) LEADS
814-932-2675 (mobile) As respondents visit their Landing Page,
leads are generated and are available for
immediate follow-up. Leads can be sent
via email or text messaging.