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CARAT MEDIA WEEKLY NEWSLETTER

No. 829

Media Report
2016

google

2016

~ (6)
30

2013

2014

2015

2016

30

2013/1/10~
2013/2/8

2013/12/31~
2014/1/29

2015/1/19~
2015/2/17

2016/1/8~
2016/2/6

(~)

2013/2/9~2/14

2014/1/30~2/4

2015/2/18~2/23

2016/2/7~2/12

2016

201510.2
1062016
2016
9.9910.68

6.9%
15
14
13
12
11

9.56

10

10.2

9.99

10.68

9
8
7
6
5

2013

2014

2015

Nielsen TAM (Television Audience Measurement)


TA4+

2016

12.52

15
14
13

12.17

12
10.72

11

10.34

10

10.76

9.67

9.35

9
8
7
6
5

2014

2015

2016

Nielsen TAM (Television Audience Measurement)


TA4+

AVG TVR

PT

PT(19:00-22:00)

PTPT

PT2015

40
30
20
10
0

Nielsen TAM (Television Audience Measurement)


TA4+


12

(55+F)

11
10
9
8

25

160
129

20

133
124

140

117

114

104

104

103

120

110
101

94

100
100

15

80
10

60
40

20
0

0
4-14F

4-14M

15-24F

15-24M

25-34F

25-34M

35-44F

Nielsen TAM (Television Audience Measurement)


TA4+

35-44M
INDEX

45-54F

45-54M

55+F

55+M

2014
(Index)

2015
(Index)

2016
(Index)

112

118

98

112

105

109

()

102

100

92

97

85

100

150

79

77

74

100

180

208

200

50

110

91

91

()

225

214

198

()

173

198

211

89

78

100

136

126

112

175

133

100

2014(Index)

2015(Index)

2016(Index)

250

200

Nielsen TAM (Television Audience Measurement)


TA4+

( )

( )

2.212.82
30%
1.45

2014

2015

2016

5
3.93

4
3.38

2.82

3
2.21
2
1.45
0.92

0.63

0.68

0
TTV/

CTV/

Nielsen TAM (Television Audience Measurement)


TA4+

CTS/

FTV/

20164.03
0.0215-444.67

2014

21.35

4

5.00
4.50
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0.50
0.00

15-44A

4.67
4.05

4.03
3.59
3.05

2.87

2016

2016

2016

2016

Nielsen TAM (Television Audience Measurement)


TA4+

2016

TOYOTA

19:00-25:003021:00
20:00-20:304.4421:00

4.55

24:002

5
4.44

4.44

4.26
3.91

3.60

4.55

4.12

3.98

3.77

2.74

2.17

2.15

2.28
1.94

1.89

0
19:00:00 - 19:30:00 - 20:00:00 - 20:30:00 - 21:00:00 - 21:30:00 - 22:00:00 - 22:30:00 - 23:00:00 - 23:30:00 - 24:00:00 - 24:30:00 - 25:00:00 19:29:59 19:59:59 20:29:59 20:59:59 21:29:59 21:59:59 22:29:59 22:59:59 23:29:59 23:59:59 24:29:59 24:59:59 25:29:59
TTV/

CTS/

FTV/

Nielsen TAM (Television Audience Measurement)


TA4+

*SCM/

2016
2016
(1900-2200)

(/)


carat.weekly@carat.com

(02) 2717-5238 ext.9286