BellMedia

CorporateCulturalDiversityReport2015

CorporateCulturalDiversityReport

2015

BellMediaInc.

29January2016


TableofContents

Page

1.0

INTRODUCTION

2.0

INDUSTRYCOMMITMENT

3.0

APPLICATIONANDMEASUREMENT

4.0

CORPORATEACCOUNTABILITY

5.0

RECRUITMENT,HIRINGANDRETENTION

5.1

DiversityinStaffing

5.2

AccessibilityintheWorkplace

5.3

TrainingandDevelopment

6.0

INTERNSHIPS,MENTORINGANDSCHOLARSHIPS

7.0

PROGRAMMING

8.0

9.0

7.1

NewsandInformationProgramming

7.2

SportsProgramming

7.3

EntertainmentProgramming

COMMUNITYANDINDUSTRYOUTREACH
8.1

BellMediaLocalServices

8.2

BellMediaNationalServices

8.3

BellMediaCorporateInitiatives

INTERNALCOMMUNICATIONS

10.0 CONCLUSION


1.0

INTRODUCTION

1.

Bell Media Inc. is pleased to submit its 2015 Corporate Cultural Diversity Report to the

Commission. The Report presents a comprehensivesummaryofthe significantworkundertaken

by Bell over the 2015 calendar year towards increasing the representation and reflection of
underrepresented groups onair and behind the scenes. The Report identifies and details the
participation and representation of these groups in our television and radio divisions, and in our
corporateoffice.

2.0

INDUSTRYCOMMITMENT

2.

Bell Media is committed to accurately and fairly reflect the diversity that makes up the

communities we serve through our television and radio services and within ourcorporateoffices.
At every turn,Bellworkshardtoensurethat ourprogrammingmeetstheneedsof Canadiansand
target audiences in an accessible and fair manner. We continue to practice cooperation,
inclusion, and respect towards all communities, including ethnocultural and Aboriginal
communities,andpersonswithdisabilitiesthatmakeupourculturallydiversenation.

3.

Bell Media is committed to maintaining and improving upon our best practices related to

nonstereotypical representation and fair portrayal of Canada's diversity,andactivelyparticipates

inindustryorganizationsandworkinggroupsinsupportofthisgoal.

4.

This report provides detailed information on specific efforts from local station initiatives

that support a wide range of Aboriginal community groups and ethnocultural communities to
nationalcampaignstoincreasepublicawarenessaboutdiversityandaccessibilityissues.

3.0

APPLICATIONANDMEASUREMENT

5.

The application of promotingdiversityandinclusionis leadbyBell'sdiversityand inclusion

team based in the OrganizationalDevelopmentfunction. Thisteamdevelops andexecutesBell's

corporate diversity and inclusion strategy with a focus on recruitment, talent management and
stakeholder relations. Working in partnership with the employee services team, they work to
develop and implement Bell's employment equity and mental health strategies, which support
diversityandinclusion.

6.

The compositionofBell'sworkforceisattheheartofBell'sdiversityandinclusionstrategy.

In 2015, the scope of diversity questionnairewasexpandedtocoveradditionalunderrepresented

groups such as employees providing care and members of the Lesbian, Gay, Bisexual and
Transgender (LGBT) community. Data is analysed monthly and reports in the form of "diversity
dashboards" are presented to members of the diversity leadershipcouncilenablingthemtotrack
progressagainstestablishedgoals.

7.

Bell's Team Survey provides essential feedback to guide Bell's direction and is analysed

by underrepresented group. In 2015, 86% of employees responded favourably to the statement

"People of all backgrounds (cultural, gender, age, religion, disability etc.) can succeed in my
Company". The results have led to significant changes across Bell including enhancements in
careerdevelopmentandrecognitionprograms.

8.

As part of the exit interview process, Bell looks at information related to employee's view

of feeling included as a diverse employee in the workplace. This information helps us gauge
whetherpeoplefeltabletoreachtheirfullcareerpotential,regardlessofbackground.

9.

New hires are asked to selfidentify their membership in the underrepresented groups

through a confidential diversity questionnaire as part of the Bell Media orientation program
administered by HR. This tool allows Bell Media to track its efforts in employing and building a
diverseworkforce.

10.

Application and measurement of diversity objectivestakeplacebothatthecorporatelevel

and at each conventional television, pay and specialty service and radio station. Individual
services often have an employeeassignedaleadershiproleondiversityinitiatives. The following
are just some examplesoftheapplicationandmeasurementeffortsatthelocalstationornational
servicelevel:

Each year,
CTV Saskatchewan
compares its statistics to measure what progress it is
making in achieving its diversity objectives. The station shares job postings with diverse
applicants' organizations and networks like IANE (Interprovincial Association of Native
Employment), it promotes internships to target groupsandithostsopenhousesandtours


for community groups.

The station also tracks cultural diversity stories within the

Newsroomforbenchmarkingpurposes.

At
CTV London
, the Regional Vice President/General Manager and HR Manager
reinforces the importance of cultural diversity initiatives with management groups
throughout the year. They remind all managers and supervisors at monthly meetings
about the importance of cultural diversity in the station's workforce and in its onair
presence. The CreativeDepartmentalsoworkstoensurethatthereisa diversereflection
inlocallycreatedcommercialsandcommunitypromotions.

At
CTV Barrie
, the Regional Vice President/General Manager, Managing Producer
(News), Senior Consultant (Human Resources) and Community Host monitor progress
from year to year to ensure Bell Media properties in Barriearemakingprogresswiththeir
reflectionofCanada'sdiversity.

In
Kitchener (CTV Kitchener, Kool 105.3 and KFUN 99.5), the stations have an active
community diversity advisory group that meetsquarterlytoreviewthecoverageof diverse
groups. The ongoing feedback from the advisory group on treatment and inclusion of
diverse groups in news stories has been a tremendous educational tool used to further
train staff. Observations and recommendations made by the advisory group have been
implemented. Through this association, newsroom staffs are able to consult membersof
theadvisorygroupasaresourcewhencoveringnewsstoriesonbothTVandradio.

Bravo!, Comedy, E!, M3, MTV, Much and Space are committed and dedicatedtobeing
an industry leader in offering programs that reflects a full range of Canadian diversity
onscreen.

With a widely diverse slate of programming, Bell Media ensures that

Canadians see themselveseffectivelyreflectedinprograms thatappealtoawiderangeof

age groups and interests. Inside offices and production facilities, the commitment to
diversity is immediately apparent. Further, theEntertainmentSpecialtygroupofchannels
is committed to maintaining open and measurable lines of communications with its
viewers.

4.0

CORPORATEACCOUNTABILITY


11.

The strategy that drives diversity and inclusion across Bell aims to attract, engage and

develop a diverse workforce, one that reflects the marketplace we serve and allows us to meet
targetssetoutintheEmploymentEquityActforthefourfederallydesignatedgroups.


12.

Bell's diversity leadership council is accountable to drive the adoption of Bell policiesand

strategies within the lines of business. Executivemembersactaschampionsofdiversityandare

responsible for delivering change that is reviewed quarterly. Bell Media is represented by Nanci
Maclean, VicePresident, InHouse Production, who works with corporateHumanResource(HR)
to develop, evolve and implement a businessspecific plan to deliver Bell's overall diversity and
inclusion strategy (including meetingrepresentationtargets forwomen,visibleminorities,persons
withdisabilitiesandAboriginalpeoples).

13.

Corporate Communications spearheadsaninternalinitiativecalled "CelebratingDiversity,"

through which important days of religious andculturalsignificancearehighlightedandcelebrated

via articles in the internal employee newsletter distributed to allBellMediaemployeesacrossthe
country.

Approximately 12 articles are featured throughout the year, each one informing

employees about the significance oftheparticulardayaswellassomeinterestingfactsandways

to offer best wishes to colleagues on the date being referenced. The "Celebrating Diversity"
articles cover many religions, including Sikhism, Islam, Judaism, Christianity as well as days
celebrating various cultural events such as the Chinese New Year. These articles are also
distributed to mark LGBTrelated celebrations such as Pride and other significant days of
recognitionsuchasInternationalWomen'sDay.

5.0

RECRUITMENT,HIRINGANDRETENTION

14.

Bell has put in place corporate initiatives and programs designed to broaden the talent

pool and increase the share of four underrepresented groups in the workforce. Through the
Diversity Leadership Council, Bell has set internal targets for hiring from underrepresented
populations and reviews progress on a regular basis.

These requirements have been

communicated to internal and externalrecruitmentteamsandall shortlistsare requiredto haveat

leastonequalifieddiversecandidate.

15.

In 2015, Bell completed the initial stages of employer branding to better attract a diverse

workforceincludingtheadditionofthefollowingstatementtoallexternaljobadvertisements:

Bell is committedtofosteringaninclusive,equitable,andaccessibleenvironment
where all employees and customers feel valued, respected, and supported. We
are dedicated to building a workforce that reflects the diversity of the
communities in which we live and serve, and whereeveryteammemberhasthe
opportunitytoreachtheirfullpotential.

16.

Bell leverages the recruitment module of the CareerZone applicant tracking system that

allows job seekers to selfidentify as being part of an underrepresented group. Bell's talent
acquisition team then uses this data to help ensure hiring managers are presented with diverse
slatesofcandidates.

17.

To ensure we are reaching the widest possible talent pool,weensurejobopportunitiesat

Bell are advertised to Canada's diverse communities through partnerships with Equitek,
AboriginalLinkandanumberofdiversityfocusedoncampusstudentgroups.

18.

Bell is a founding partner of CareerEdge, a notforprofit aimed at promoting the

integration of new graduates, internationally qualified professionals and persons with disabilities
through paid internships. In June 2014, Bell was recognized byCareerEdgeforourcommitment
totheprogramandourimpressiveamountofhires.

19.

Dedication to attracting and developing top talent across thecountry,includingafocuson

the next generation of women anddiverse techcommleadersthroughouroncampusrecruitment

and grad programs (more than 36% of the current participants of Bell'sGradProgramidentifyas
visibleminorities).

20.

Several of Bell Media's collective agreements with unions have a clause allowing for

membersofdiversegroupstobegivenpriorityhiringstatus.

21.

Bell's onboarding program, "Welcome toBell",providesanoverviewof ourcommitment to

diversity and inclusion, including a commitment to foster an accessible work environment and
providereasonableaccommodationstoemployees.

22.

In 2015 Bell participated in the Out on Bay Street Career Fair, speaking with new grads

from the LGBT community about career opportunities at Bell. The fair is the onlyLGBTfocused
eventofitskindinCanada.

23.

Job postings and the recruiting of candidates are a public and transparent process. Job

openings are posted on the corporate website. People interested in working at Bell Media or
employees who want to grow within Bell are invited to register on the website to automatically


receive all job opportunities that meet their selection criteria. As well, the use of social media
tools such as LinkedIn,FacebookandTwittermake thoseopportunitiesaccessibletoalargepool
ofpotentialcandidatesfromthedesignatedgroups.

24.

Some examples of Bell Media's accomplishments in recruiting and retaining staff from

diversecommunitiesin2015arepresentedinTableA.

TableA
Recruitment,HiringandRetention

Broadcasters

Recruitment,HiringandRetention

CTV Northern
Ontario

CTV Northern Ontario continues to work at increasing its reach with postings and
investigating new means of contacting potential candidates. These initiatives are
currently articulated into two separate agreements with two local Postsecondary
institutions, Cambrian and Nipissing University/Canadore College. The agreements
allow CTV Northern Ontariotopool its resources in aneffort to attract more Aboriginal
youths to the multimedia industry, influence curriculum and provide meaningful
placements to the nextgeneration of mediapersonnel. In 2015,CTVNorthernOntario
hadoneplacementstudentinSudbury.In2016,ithopestoincreasethisnumber.
During the recruiting process, job openings are posted on the corporate website
(www.bellmedia.ca) under theCareer section, allowing the generalpublicto consultall
job openings across the province. People interested in working at Bell Media or
employeeswhowant to grow within Bell areinvited toregisteronthecorporatewebsite
toautomaticallyreceivealljoboffersthatmeettheirselectioncriteria.
Alljobopeningsarealsoavailableonthefollowingwebsites:
EmploiQubec
Specialized sites such as
Infopresse, Grenier aux nouvelles,
EspressoJobs,Jobboom,Isarta,etc.
All managers are encouraged to use the university and college recruitment centres to
search out staffing possibilities. ManagersalsofollowtheBellMediastaffingpolicieson
the Bell Media web site and at the station. Once hired, all employees are trainedfor
their specificresponsibilities. Once employeesreachacertainpointofcompetencethey
are offered additional training/guidance to increase responsibility and to assist in
possibleadvancementifahigherlevelpositionisavailable.
One of CKLW's program hosts is of Filipino/Chinese descent and a member of the
AM800NewscentreisanAboriginalperson.
CTV Barrie continues to examine its business and recruitment practices aimed at
removing systemic barriers and creating advertising employmentopportunities beyond
mainstreammedia,andtomonitoringitsprogress.
Currentstaffinglevelsinclude:
1parttimediverseemployee.(Metis)
1parttimediverseemployee(visibleminority)
1parttimeemployeewithaphysicaldisability
CTV Barrie provides accommodation to employees who celebratereligious holidaysas
well as shift flexibility for employees with disabilities who are unable to attend the
workplace at all times. The station'sSenior Consultant forhumanresourcemattersisa
member of the Human Resources Professionals Association and attends monthly
meetings some of whichfocuson diversityinthe workplace and the accommodation of
employeeswithdisabilities.

RadioQuebec

RadioWindsor

CTVBarrie


5.1

DiversityinStaffing

25.

Bell Media's diverse staff includes representatives from all theunderrepresentedgroups.

SomeexamplesofBell's2015effortsindiversityinstaffingareprovidedinTableB:

Broadcaster
Alberta

Saskatchewan

BC

Entertainment
Specialtygroup
Space, Comedy,
bravo, E!, M3,
MTV,Much

TableB
DiversityinStaffing

DiversityinStaffing
CTV Alberta's Primetime production workforce consists of 25% visible minorities. In
Edmonton, 21 % of Radio Edmonton's Promotional Street Team currently consists of
members who arevisibleminorities. In Calgaryitis20%. Theseteamsarethegroup's
frontlineinthecommunityandatclientandcharityevents.
Visibleminoritiesalsoholdkey positionswithintheAlbertagroupofstations. InCalgary,
for example, key positions such as Morning Show Host, Digital Writer/Producer,
AccountingOfficerandProductionOperatorareallvisibleminorities.
In October 2015, CTV Saskatchewan saw two of its FirstNationsjournalists play key
roles in a special forum exploring the relationship between conventional media
journalismandFirstNationsandMetisculture.
CTV Saskatchewan continues to employ an intern to work with our Aboriginal Affairs
Reporter. The positionwas originallycreatedin2006foraoneyearterm. Theprogram
is asuccess andCTVSaskatchewancurrentlyemploysayoungFirstNationswomanto
assistwiththeproduction,reportingandhostingofIndigenousCircle.
In Saskatchewan, CTV continues to produce
Indigenous Circle,
a weekly talk show
hostedbyour AboriginalAffairsReporter. Theshow'smandateistoaddresstimelyFirst
Nations issues, and to spotlight Aboriginal talent andachievement. Thisreporter also
coversFirstNationsandMetisintereststoriesfordailynewscastsaroundtheprovince.
Thehost/producerof
IndigenousCircleiseasilyrecognizedinSaskatchewannotonlyfor
the weekly TV show but also due to the fact that he spends significant time guest
speaking at schools, universities and other public forums about media and Aboriginal
issues.
Many of CTV Saskatchewan's intern journalists have come from the University of
Regina Journalism degree program. Itmakes aconsciouseffortto offer theinternships
toqualifiedFirstNationorvisibleminoritycandidates.
In 2015, approximately 15% of the radio staff inthePeaceregionofBritishColumbia
werevisibleminoritiesorAboriginals.
InTerrace,50%ofCFTKTV'snewsteamwerevisibleminorities.
One of the most prominent members of CFTKTV's team is Robert Pictou. He
previously, hosted
The Journey now called
Open Connection.
He is amember of the
Mi'kmaw Nation and has been a frequent guest of the station, giving audiences an
accurateunderstandingoftheFirstNationsissues.
The Entertainment Specialty group within Bell Media follows the parent company's
example andis dedicated todiversityintheworkplace. Forexample,Tyrone"TRexXx"
Edwards isBlackCanadian and ahostonMUCHandon E!. Inaddition,
MuchCreators
is a new segment where innovators have a recurring onair presence on MUCH as
creatorsoftheir ownYouTubechannel(s). Theyproducetheirowncontentandwetake
that content and edit it into oneminute hits. Some of thesediversecreatorsare: Jus
Reign (Sikh), Camille Co (Filipino), Naomi Elle (Southeast Asian Canadian), Mila
Victoria (Asian Canadian), Rayn Magic (Persian Canadian), and 4 Yall Entertainment
(Black Canadians). Overall, the group makes a consciouseffort to castwith diversity
topofmindsothatthepeopleshownonairreflecttheculturallandscapeinCanada.


Discovery

FibeTV1

TSN

Vrak

Discovery Channel's flagship show

DailyPlanetis committed toequalopportunities for
all teammembers. At
Daily Planet
, thediversityamongthestafffuelsthecontentofthe
show. The fulltime complement of
Daily Planet
's editorial and management staff
includesmulticultural representation from the Asian,Persian,Latin,andIndoCanadian
communities.
Ziya Tong, cohost, producer and presenter at
Daily Planet has been with the show
since 2009. Of ChineseMacedoniandescent, Ms. Tong'sdiversebackgroundhasbeen
recognized through her contributionto the
DailyPlanet culture. Alongside cohost, Dr.
Dan Riskin, Ms. Tong regularly appears on other Bell Media channels and news
programsasanexpertonscienceandglobalinnovation.
Fibe TV1 is acommunitybased service of Bell with a goaltoempower communitiesto
create andsharetheirstories. Workingwiththecommunity,FibeTV1createsanumber
of programs that address the needs of the designated groups. For example, the
program
Indigenous Power represents the Aboriginal communities in and around
Montreal.IthasanAboriginalhostandvolunteersontheshow.
The program
Diffrentcomme tout le mondeis a showprofiling sevendifferentathletes
fromtheSpecialOlympicsheldinMontreal.Thereareeightepisodes.
The program
Sofy hosted by a woman of Caribbean Canadian descent is about her
journey of surviving an organ transplant. The producerof
"What's up Montreal?"
isof
MiddleEastern descent and the host Nalie is of Indian and Filipino descent. Samuel
Biks isofHaitian descentand produces
TheMavens a showon gamechangers in the
Montrealmusicindustrywhoarepavingthewayforupandcomingartiststosucceed.
TSN'sonairtalentincludesmembersofavisibleminorities. Examplesinclude Gurdeep
Ahluwalia
SportsCentre cohost
(East Asian),
Jock Clime CFL Analyst
(Black
Canadian),
Duane Forde CFL Analyst
(Black Canadian),
Jermain Franklin
SportsCentre Calgary correspondent
(Black Canadian),
Nabil Karim SportsCentre
cohost
(East Asian),
FarhanLalji
SportsCentreVancouver
correspondent
(EastAsian),
John Lu
SportsCentre
Montreal correspondent
(Asian),
Cabral Richards
SportsCentre
, Cabbie Presents
(Black Canadian) andMilt Stegall CFLAnalyst
(Black
Canadian)
.
Each week,
Vrak Attak
informs its youth audience about almost everything that is
happening in Quebec and elsewhere. It features host Nicolas Ouellet who is from
Senegal.

5.2

AccessibilityintheWorkplace

26.

Bell Media continues its efforts to make workplace locations accessible to people with

disabilities.

These efforts also extend to accommodations for audience members where

applicable.

5.3

TrainingandDevelopment

27.

BCE's mandatory Code of Business Conduct for all team members underscores our

commitment to diversity and inclusion. The Code of Conduct also informs / updates employees
on our organizational values, such as respect and honesty. All new teammembersarerequired
to review the Code and complete the online training associated within seven days of their


employment start date. Furthermore, all team members must review the Code annually and
refreshtheirtrainingeverytwoyears.

28.

Bell's Diversity training program for team leaders helps support a fully inclusive work

environment. The training course emphasizes the importance of diversity and explains how
managers can promote diversity and inclusion within their own teams. Over 40 other online
courses on diversity are also available. Bell sets a standard to reach a target of 100 new
participantsperyear.

29.

All people leaders are currently being trained on mental health. This mandatory training

includes specific information and good practice relatedtopromotingmentallyhealthyworkplaces,

roleasaleaderandthebusinesscaseforaccommodation.

6.0

INTERNSHIPS,MENTORINGANDSCHOLARSHIPS

30.

We support learning opportunities and mentorship and provides scholarshipsforstudents

from diverse backgrounds to pursue careers inthebroadcastingindustry. Someexamplesofthe

2015initiativesaresummarizedinTableC.

TableC
Internships,MentoringandScholarships

Broadcaster
CTVBarrie

CTVNorthern
Ontario

CTVandRadio
London
Radio
Edmonton

Internships,MentoringandScholarships

CTV Barrie provides an annual scholarship to a Georgian College student in the

AdvertisingProgram.
CTV Barrie regularly provides internship programs to university/college students
enrolledinbroadcastorjournalismprograms.
Since 1993, CTV Northern Ontario established an endowment fund with each
Postsecondary institution in Northeastern OntarioCambrian College of Applied Arts
andTechnology,CanadoreCollege,NorthernCollegeandSaultCollege.
The endowment fundis availableto Aboriginal students, visible minorities, orpersons
with disabilities enrolled in the Journalism, General Business, Engineering,
Advertising,orBroadcastTelevisionandVideoProductionPrograms.
BellMediainLondon providestwoannualbursariestohighschoolstudents throughits
Beyond Disabilities Awards, with the successful recipientsannounced in front of over
1000guestsattheLondonSportsCelebrityDinner.
Radio Edmonton provides a music bursary to an Aboriginal Studentattending Grant
MacEwanCollegeinEdmonton.


CTVCalgary

RadioWindsor

CTVMontreal

CTVAtlantic

RadioQuebec

Radio
Brockville
FibeTV1

RadioAtlantic

CTV
Saskatchewan

CTVCalgary'sManagerofCommunicationsand Community Investmentvolunteered her

time and expertise tothe ImmigrantsofDistinctionAwardsSelectionCommittee. These
Awards are sponsored by Immigrant Services Calgary and recognize the significant
achievementsofvisibleminoritiesinthecommunity.
At CTV Lethbridge, Dory Rossiter, the weather anchor/events coordinator, had four
studentswithmentalorphysicaldisabilitiesspendthedaywithheratthestation.
Unlike most stations that only go to trade schools, 89X CIMXgoes out toschools all
over the area to recruit people who wantto bea partof the team and the futureofthe
station.
The station currently has interns of Asian, African, American and Mexican descent.
Past ethnicities of Xteam members have ranged from Asian, African, American to
Arabic.Diversitywithintheteamhelpsthestationtobetterreachpotentiallisteners.
CTVMontreal again welcomedstudents for its internship program. Theseinternships,
lasting an average of two months, took place in the News and Sports Departments
where students from ConcordiaUniversitywereallowedtolearnnewsroomprocedures,
to observe various technical aspects such as newsgathering and production, and to
learn "life on the road" with reporters. One of the interns wasamember of avisible
minority.
Each year, CTV Atlantic hosts a number of interns with TV technical and production
training, andjournalism trainingatthecollegeoruniversitylevels. In2015,CTVAtlantic
hosted at least 1,968 hours of internship and job shadowing time from the following
learning institutions: Kings College Halifax, Nova Scotia Ryerson University
Toronto, OntarioLangara College Vancouver, British Columbia NSCC Dartmouth,
Nova Scotia andMemorial Composite High School, North Sydney, Nova Scotia. This
past yearthestation hosted ten interns,oneof whomwasa BlackCanadianfromNova
Scotia.
The RadioGroupinQuebecmaintainssolid relationships withacademicinstitutionsthat
offer radiobroadcasting studies. Forexample, each yearattheCEGEP in Jonquiere,
manyofthegroups hosts and journalistsmeetwiththestudentstosharetheirworking
knowledge.
Program Directors across the province are aware of and sensitiveto the promotion of
our industry within all communities. They ensure that this message is part of their
station'sguidelines.
Auditions are held for students including culturally diverse students and they are all
offeredanequalchancetoobtainaninternshipinthosestudios.
Radio Brockville continues to work with Developmental Services in the region to have
volunteersworkinourradiostationeverymonth.
Fibe TV1, acommunitybased serviceof Bell Canada, activelysearches forinternsby
reaching out to local colleges and universities. Interns this past year includedHlne
Bauer, Concordia University, andMaryse Bruyre Valiquette, coleduShowBusiness,
bothofwhomwereofCanadianandMiddleEasterndescent.
The Radio Atlantic group of stations believes firmly that internships and mentoring
provide beneficial preprofessional experience and allow students an opportunity to
learn more about a career path they are interested in. Internships help to begin
developingimportantnetworkingrelationships.
Examples include: At CKBCFM Bathurst
,
Tristan Grant is from the Pabineau First
Nation. Tristan was an intern in summer of 2015. At CKTOand CKTY Truro, the
stations have been involved with the Aboriginal Peoples Training and Employment
CommissionalongwiththeNativeCouncilofNovaScotia.
2015 saw several internship placements in theCTVSaskatchewan newsrooms. The
students were given the opportunity to observe senior news staff, participate in
interviews, and produce reports for newscasts. After six weeks in the internship, the
student is expected to be functioning as a journalist with the mentorship of a senior
newsperson and the help of the News Directors. Our stationshave attractedseveral


students whoarevisibleminorities and CTVSaskatchewancurrentlyemploysanintern
whoisanAboriginalperson.


7.0

PROGRAMMING

31.

Bell Media offered a wide rangeofqualitynewsandinformation,sports andentertainment

programmingin2015thatincludedtheparticipationandreflectionofunderrepresentedgroups.

7.1

NewsandInformationProgramming

ConventionalTelevision

32.

Across the country, Bell Media's television stations presented a wide range of public

affairs and news programming in 2015 that were reflective of ethnocultural communities,
AboriginalPeoplesandpersonswithdisabilities.Afewexamplesinclude:

CTV Montreal
: CTV Montreal makes a concerted effort in all its news programming to
reflect the diversity of the audience it serves. This means reaching out to as broad a
sample of Montreal's cultural communities as possible. In daily news, its reporters and
producers aim to interview guests and newsmakers from a wide range of cultural
backgrounds, and the content of its features reflect Montreal and the wider population in
allitsethnicdiversity.Somesamplesofstoriesfor2015include:

CafatCabotSquarehelpsAboriginalhomelessness

ArrivalofsponsoredSyrianfamily

GroundbreakingforInuitCommunityCentreinDorval

Drivingwhileblack,driverclaimshewasraciallyprofiledbyLongueuilpolice

VigilforAboriginalwomen

CTV Toronto
: In 2015, CTV Toronto produced and aired a profile of Grade 11 student
Gavin O'SullivanwhomadeittotheOntarioTrackandFieldChampionships. O'Sullivanis
blind and runs tethered to a guided companion. In April, CTV Toronto aired a story of a
youngautisticTorontoManwhovolunteerseverydayattheChaminadeCollegelibrary.

CTV Vancouver
: In 2015, the station carried a story on the chronic shortage of
wheelchairaccessible taxis in the City of Vancouver.
The station alsoprovidedcoverage
of a march and ceremony in downtown Vancouver to mark National Aboriginal Veterans
day. CTV Vancouver covered the vigiloutsideVancouverCityHalltohonour missingand
murderedAboriginalwomenandgirlsinBritishColumbia.


CTV Edmonton: In a world where there have been public displays of hatred toward
Muslims due to terror attacks around the world,CTVEdmontonhastakenthetimetoalso
focus on positive portrayal of the Muslim community. Forexample,CTVEdmontonmade
a special point of delivering a story on an eventthatallowedwomenofallbackgroundsto
try on a hijab to getasenseofwhatitisandwhyMuslimwomenchoosetowearthem. In
2015, CTV News Edmonton provided top story coverage to an important news event,the
Truth and Reconciliation Commission. CTV Edmonton also uses numerous experts who
come from diverse backgrounds. Included inthisgroup are: PsychologistGanzFerrance
Black Canadian Chef Vinod Lohtia South AsianCanadian Heath and Wellness
Expert Bianca Osbourne Black Canadian Obesity Expert Dr. Arya Sharma Middle
Eastern descent Neurology Expert Dr. Fabrizio Giuliani Middle Eastern descent
InfertilityExpertDr.TarekMotalMiddleEasterndescent.

CTV Atlantic
: Diversity issues are regularly covered in the station's main newscast.
Storiescoveredin2015included:

Syrian refugees: One of the main stories that wereextensivelycovered,including

international, nationalandlocalstoriesontheplantomove25,000Syrianrefugees
to Canada. Maritime organizations from church groups and nongovernmental
organizationswereinterviewedindozensofstoriesandinterviews.

Residential Schools/Truth and Reconciliation: There were National and Local

stories following the plight of many First Nations people who suffered because of
theresidentialschoolsinpastdecades.

Bell
Let's Talk
Day: A story about efforts in one community to reduce the suicide
rateamongFirstNationspeople.

Report on a documentary screening in New Brunswick about missing and

murderedindigenouswomen.

Interview about the Nova Scotia Home for Colored Children with author Wanda
Taylor(BlackCanadian).

Interviews and musical performances by varioussinger/songwritersfromtheBlack

Canadiancommunity.

Interview with Black Canadian boxer about career highlights during the Nova
ScotiaSportHallofFamedinner.


CTV Northern Ontario
: CTV Northern Ontario worked with the group Journalists for
Human Rights to bring their Indigenous Reporters Program to its team of northern
reporters. This program took place in Sudbury, Sault Ste. Marie, NorthBayand Timmins
and was attended by all reporters. The purpose was to improve the coverage of
Indigenous stories in Canadian media with a focus on how best to report on the people,
the culture and the issues. Theworkshopscoveredtheproperuseofterminology,tipsfor
effectively reporting onIndigenouscommunitieswhenyouarenonindigenous,thecurrent
state of reporting Indigenous news in Canada, and an overview of Canadian Indigenous
history including relevant legislation and treaty rights. Program examples include the
fourpart indepth series from the Pinkangikum First Nation. This series was recorded in
late October and aired Monday, 30 November 2015 through Thursday, 3 December
2015. A reporter travelled to a remote community in the far north of Ontario to report on
local Aboriginal youth and the successful programs that are helping in their community.
The serieshighlightednotonly thetrialsandtribulationsoflivingonareserve,but alsothe
goodthingsthatareleadingtopositiveoutcomesformanyyoungpeople.

CTV Windsor: Reporter Sacha Long produced a wellreceived twopart series in November
called Living Blind, which featured a blind couple raising three "seeing" children. CTV
Windsor produced a number of stories in late November and December regarding Syrian
and other refugees in Windsor. Reporter Christie Bezaire produced a story about the
Windsor Police Service's outreach program to multicultural teens in the community. CTV
WindsorcoveredaninternationalSikhyouthsymposiuminJuly.

CTV Saskatchewan
: CTV Saskatchewan continues to produce
Indigenous Circle
, a weeklytalk
show hosted by the station's Aboriginal Affairs Specialist. APTN (Aboriginal Peoples
Television Network) currently has three reporters located in the CTV Saskatoon station.
OfficespaceandtechnicalsupportareprovidedatnocosttoAPTN.

CTVKitchener
:NewscoverageatCTVKitchenerthispastyearhasincluded:

The community's' preparation for Syrian refugees. Stories have featured public
institutions and private citizens giving tothosecomingtoourcommunityaswellas
howtheregionispreparingtomanagetheinfluxofpeople.

Coverage of the Six Nations community out of Brantford is frequent. The station
has worked to build a relationship with officials and has been welcomed to the
communityroutinelyoverthepastyear.

The station did a number of featuresonafamilywhohadaspecializedwheelchair

fortheirsonstolenandburned,andthestrugglestheyfacedasaresult.

CTV Kitchener shows the diverse ways its community celebrates from the annual
Multiculturalfestival,toDiwalicelebrations,EIDALADHAandRamadan.

CTV Vancouver Island: The CTVnewsroomprovidesaplatformforpeopleofallbackgroundsto

share their stories, culture, and history with the greater community, encouraging
understanding, acceptance, and celebration of differences.CTVVancouver Islandregularly
bring its viewers coverage of cultural celebrations such as Diwali and Vaisakhi, Chinese
New Year and Black History Month, and it puts a strongfocusonmentalhealthawareness
yearround, withastrongeremphasisduringtheBellLet'sTalkcampaign. Forexample,as
part of International Persons with Disabilities Day, Zahra Premji featured Richard Harlow
who is working to make Nanaimo a betterplacetoliveforpeoplewithdisabilities.Harlowis
the Board Director of the Nanaimo Disability Resource Centre and although he may be
blind, his goal is to reduce the stigma and discrimination experienced by people with
disabilities. He is encouraging the City of Nanaimo to adopt a new icon to replace the
currentdisabilityicon,aspartofalargermovement.

Coverageofissuesrelatedtopeopleofdiverseculturalbackgroundsincluded:

National leaders and Anglican Church representatives joined residential school

survivors, First Nations leaders and community membersataspecialceremonyto
mark the demolition of the St. Michael's Indian Residential School inAlertBayBC
on18February2015.

Scott Cunningham introduced viewers to Faten, Aisha and Mouhamed a Syrian

family which is settling into Cowichan Bay BC. They are a family of Syrian
refugees who fled their wartorn country and beattheoddstoarriveonVancouver
Islandandaresharingtheirpowerfulstory.

When a rogue wave capsized a whale watching boat on a tragic October Sunday
in2015,thefirstpeoplewhorushedtohelpaftertheaccidentweremembersofthe


Ahousaht First Nation. Scott Cunningham spoke with Ahousaht First Nation
communitymemberClarenceSmith,whopulled13peoplefromthewater.


NationalNews

33.

There are many similar examples on the national front through CTV
newscasts and the

awardwinningpublicaffairsshowW5.Forexample:

CTV News aired a story on 3 November 2015 entitled "First Nations Canadians
Hopes for the Future but Clouded by Past". It was a look at opening day at the
National Centre for Truth and Reconciliation (NCTR). The NCTR was created to
preservethememoryofCanada'sResidentialSchoolsystemandlegacy.

On 12 October 2015, CTV News aired a story on voter turn out. Unlike many
polling stations overrun with voters eager to cast their ballots, the Humber
RiverBlack Creek electoral region is quiet. Historically, the mostly immigrant and
lowincomeTorontoridinghashadoneofthelowestvoterturnoutsinthecountry.

CTV News featured a story on 24 July 2015 on Waneek HornMiller, Canada's

Assistant Chef de Mission at the Pan Am Games. HornMiller scored three goals
for Canada to win gold in water polo at the 1999 PanAmgames. But thatwarrior
spirit was not born in the pool. In 1990, HornMiller, a Mohawk from Kahnawake,
was stabbed by a soldier's bayonet during the Oka crisis. Suffering from PTSD
after her neardeath experience, HornMiller's mother challenged her to follow her
sportingdreams.

This year, Canada AM did an audit inthespringonitsguestsand howmanywere

members of Canada's Aboriginal and visible minority communities. Then, it
tracked that number over four months, and compared it to Canada's census
numbers. It did this to see where itcouldidentifystrengthsanddeficienciesinthe
kinds of stories it was telling, andwhomitwastalkingtointhosecommunities. As
a result of this audit, Canada AM was able to better focus on stories and guests
thatmoreaccuratelyreflectCanada'sdiversepopulation.

SpecialtyTV

34.

Bell Media's specialty news channels, CTV News Channel and CP24, provided coverage

of a number of national and regional events that were reflective ofthedesignatedgroups. Afew
examplesinclude:


CTVNewsChannel
:DuringtheFederalElectionCampaign,CTVNewsChannelprovided
coverage that included panel discussions of campaign promises and policies with a
crosssection of Canadians. Panelists included: Goldie Ghamari, legal advisor, Natasha
Bakht, law professor at the University of Ottawa specializing in law, culture and minority
rights, Avvy Go, lawyer at the Metro Toronto Chinese and Southeast Asian Legal Clinic
and Raheel Raza, President of the group "Muslims Facing Tomorrow" to name a few.
CTV News Channel alsoprovidedcoverageofthe niqabdebate. Commentatorsincluded:
Amira Elghawaby of the National Council of CanadianMuslims,ZuneraIshaq,thewoman
who launched a lawsuitafteracourtruledthatshewouldnotbeallowedtoweartheniqab
during her citizenship ceremony, and Sam Hamad, the Quebec Minister of Labour. CTV
News Channel provided live extended coverage on the final report on residential schools
by the Truth and Reconciliation Commission as well as the plight of refugees and their
effortstoimmigratetoCanada.

CP24: CP24 provided extensive coverage of the Scotiabank Caribbean Festival in

Toronto. CP24 hosted a party in its parking lot in celebration of the Carnival. CP24was
the exclusive mediasponsorfortheevent. CP24proudlysupportedBell's'Let'sTalk'Day.
In 2015, coverage featured a number of guests sharing their mental health journey with
viewers. Topics included PTSD with a Chief Warrant Officer, Cyber Bullying with April
Reimer, Mental Health in Policing, Bullying in Schools, etc. Theinterviewswereaimedat
getting the conversation going and focusing on a variety of issues in an attempt to help
people understand different mentalhealthissues. From7August2015to15August2015
Toronto hosted theParapanAmGames andCP24broughtviewerscoverageof theissues
surrounding the games. In December, CP24's Arda Zakarian visited a mosque in Maple,
Ontario where an Open House was held aimed at removing misconceptions about the
hijab. CP24 was also thereas Canadawelcomedits firstgroupofgovernmentsponsored
SyrianRefugeesinDecember2015.

Radio

35.

Local radio stations remain closely connected to the communities they serve. Providing

local news and information that is reflective of their communities and supporting community
initiativesisattheheartofwhattheydo.Someexamplesinclude:


Windsor AM800 CKLW
: Each year, AM800 News covers the WindsorEssex Multicultural
Council's Herb Gray Harmony Award. The award is named after one of Canada's
longestserving MPs from Windsorandrecognizesanindividual inthecommunityforefforts
topromotepeaceandharmonyamongdiversegroups.

Bathurst CKBCFM: There is a good working relationship between the news department
and Rose Kryszko, economicdevelopment managerofPabineau FirstNations. Thestation
also reaches out to Chief David PeterPaul for comment on stories pertaining to, or of
interest to, local First Nations. Pabineau First Nations resident and addictions councilor
NicholasPriskhasalsogivencommentforstories.

Truro CKTOFM and CKTYFM:

Examples ofnewsstoriesthispastyearincluded:anitem
on four local facilities who were among 23 across Nova Scotia to split over $116,000 in
funding to improve accessibility the release of a report on Canada's failure to address the
high rates of missing and murdered Aboriginal women the towns of Truro and New
Glasgow hosted African Heritage Month launch events the story of alleged abuse at the
NovaScotiaHomeforColouredChildrenaMi'kmaq manfromColeHarbourannouncedhis
candidacy for the National Chief of the Congress of Aboriginal Peoples and,thesigningof
an interim agreement on the proposed expansion of Sydney marine terminal between the
AssemblyofNovaScotiaMi'kmaqChiefsandtheCapeBretonRegionalMunicipality.

Fredericton CIBXFM, CFXYFM and CKHJFM:

Two Fredericton residents were in the
running for the seventh annual RBC Top 25 Canadian Immigrant Awards. UNB professor
Dhirendra Shukla and landscaping entrepreneur Leticia De Gante were two of the top 75
finalists for the award, which recognized inspirational immigrants who have come to
Canada,achievedsuccess,andmadeapositivedifferencelivinghere.

Quebec CityNRJ98.9andRougefm107.5:
TheissueoftheAboriginalwomenassaultedinthe
Abitibi region was covered. An interview was conducted with the HuronWendat Chief
Konrad Sioui about this issue. The news team also covered the Wendake Pow Wow this
summer.

Saguenay NRJ 94.5 and Rouge fm 96.9:

Pierre Hbert was interviewed about his show
Gang
de maladies
in which he showcases persons with disabilities. Every morning, there is a
segment called "'The Celebrity Wall"' where an organization or a cause isfeaturedinorder


to raise awareness. On several occasions, the stations talked about organizations that
providehelptoethnoculturalminoritiesandpersonswithdisabilities.

Montreal CJAD 800:

News items included a Black History Month special Hosted by Malik
Shaheed various panel discussions about racial profiling on The Tommy Schnurmacher
Show interviews with various guests about the missing Aboriginal women crisis and a
reaction to the Truth andReconciliationreportonresidentialschoolsreportsonamanwho
claimed an alleged incident of "driving while black" on Montreal's South Shore and news
reports on the redesign and reopening of Cabot Square now designed to integrate and
assistmembersofMontreal'sAboriginalcommunities.

Abitibi NRJ 99.1 and NRJ 102.7:

News items included coverage of the relations between
Aboriginal persons and the Vald'Or police force last fall, coverage of the immigration of
foreign students at the Universit du Qubec en AbitibiTmiscamingueandtheintegration
ofChinesestudentsinAbitibi.

BC Interior CJFWFM, CFTK, CHTKFM and CKTKFM: Thisgroupofradiostationshas a

large First Nations audience and is broadcast throughout Northwestern BC, reaching the
traditional territories of the Nisga'a, Haida, Tsimshian, Haisla, Gitxsan, Wetsueten and
Tahltan bands. The news department focuses on covering stories andevents thathighlight
theFirstNationscommunitiestheyserve.

For example, the AM1150 Newsroom covers stories applicable to the resident Westbank
First Nations band and their issues as well as news ontheir continuingcommunityprojects
andbuildings.

All of the
Kelowna stations participated in Mental Health Week with interviews and stories
bothonairandonline.

In
Penticton
, news stories covered in 2015 included: economic plans for Locatee lands,
sockeyesalmonrelease,andcontinueddevelopmentatSkahaHillsforacasino.

In the
Peace region, the station covered anevent,whichshowcased localandinternational
artists hosted by the Library and the Aboriginal Education Centre. Itcoveredthefestivities
that celebrated National Aboriginal Day and the 10th Annual Paddle for the Peace where
member of local First Nations showed their disapproval of the Site C Project by kayaking


andcanoeingdownthePeaceRiver.

In
Terrace
, highlights in 2015 included coverage of the ongoing question of safety along
the "Highway of Tears" (Highway 16 between Prince Rupert and Prince George), with
particular attention to the murders or disappearances of Aboriginal women and girls. This
included coverage of a oneday forum on First Nations Health and Safety in Smithers in
November,andtheresultingfundingannouncedbytheBCGovernmentinDecember.

7.2

SportsProgramming

36.

TSN, TSN Radio and RDS are the primary vehicles amongst Bell Media's services for

sports programming. Each of these services provides programming that reflects Canada's
ethnoculturalcommunities,Aboriginalpeoplesandpersonswithdisabilities.

37.

OnTSN,forexample,afewexamplesinclude:

Sameer Fathazada In 2008, 12 yearold Sameer escaped with his family from
Afghanistan. In order to assimilate into Canadian culture, he started playing soccer. His
skills improved to the point the Canadian National Soccerteam demonstratedinterest. In
order to play, Sameer needed to become a Canadian citizen. On hisbehalf,Immigration
andCitizenshipCanadaexpeditedtheprocessin2015.

Membertou First Nation Reserve Residents ofthisFirstNationReserveonCapeBreton

Island created a boxing club with the help of two men from off the reserve. Cultures
collided but the positive benefits forthemenofMembertoumeant animprovedoutlookon
lifestyleandhealth.

Spencer Miller has had cerebral palsy since childhood and is now at 34, a motivational
speaker.
He has a good rapport with some baseball stars going back to his days with
Roberto Alomar in the Blue Jays' glory years. TSN.ca published some content from
SpencerearlierthisyearincludingaoneononewithBoston'sDavidOrtizinMay.

38.

In 2015,RDSairedanumberof programsfeaturingstoriesaboutAboriginalpeoples,such

as
AventureGrand'eauNature
,andthedocumentary
AnotherWay
.


RDS also providedcoverageoftheWorldGames, whichfeaturedathleteswithdisabilities.

39.

It aired a documentary on Chantal Petitclerc, one of Canada's most celebrated Paralympic

athletes. RDS provided daily coverage of the Dfi Sportif AlterGo in Sports 30. This is an
importantinternationalcompetitioninvolvingathleteswithmentalorphysicaldisabilities.
RDS also actively participates in Bell's national mental illness awareness program Bell

40.

Let's Talk, by including relevant interviews and features in high profile properties such as
Le
hockeydesCanadiens,Sports30,Le57,Hockey360a
nd
L'Antichambre
.

On TSN Radio in Calgary for example, many visible minority sports personalities are

41.

featured such as Ed Hervey, Dikembe Mutombo, Andrew Jones, Donovan Bailey, Candace
Chapman, Farhan Lalji, Duane Ford, Cabral Richards, Gurdeep Ahluwalia, Jermaine Franklin,
Jock Clime, Milt Stegal, Warren Moon to name just a few. The station also represents diversity
throughonairpublicserviceannouncementcampaigns.In2015theseincluded:

Special Olympics PSA Campaign June 6, 2015 August 7, 2015 100 PSA's
TSN1260

Heritage Fest PSA Campaign May 18th, 2015 June 14th, 2015 44 PSA's
TSN1260

In Montreal, TSN 690 featured various discussions about the debate over sports team

42.

names and logos that some consider racist (Redskins, Eskimos, etc.). It also did an instudio
interviewwithParalympianBenoitHuotinsupportoftheParapanAMGames.

7.3

EntertainmentProgramming

Radio

43.

Bell Media's musicbased radio stations play a fundamental role in their communities

showcasing and promoting the music and culture of people from the designated groups. For
example:

AbitibiNRJ99.1andNRJ102.7:
ThestationshaveapartnershipwiththeFRIMATandtheFME
festivals, which present world music content reflecting cultural diversity. It is also a major
partneroftheFestivalducinmainternationalinAbitibiTmiscamingue.


TroisRivires NRJ102.3andRougefm94.7:
ThestationscoveredLeMondialdesculturesde
Drummondville festival and the activities of theAbenakisMuseumofWolinak. Thestations
also covered the arrival of Syrian refugees in theMauricieregionandtheMarchemondiale
desfemmes2015withmembersofvariousculturalcommunities.

Montreal:
On Rouge fm 107.3, the station carried the full FrancoFolies concert of
Boukman Eksperyans, a group from the Antilles, which honours the traditional voodooand
rara rhythms by mixing them with rock, Jamaican Reggae and pop. This group is alegend
from Haiti and a true value for world music. On CHOM 97, the morning show interviewed
Jonas and the Massive Attraction, a Montreal band featuring Corey Diablo, a musician of
Aboriginal descent. As well, theBlackCatAlleyprogrampremieredthefirstradioairplayof
legally blind Montreal blues artist, Paolo Sant. The station regularly spins tracks from
Montreal band, Elephant Stone, led by Rishi Dihr, an artist of Indian descent who
incorporates elements of traditional Indian music in his songs. On Virgin 96, the station
musically supported Montreal artists Lukay, who is of Black Canadian descent, Montreal
artist Karl Wolf, who is of Lebanese descent and Toronto artists The Weeknd and Drake,
whoareofBlackCanadiandescent.

Halifax: CJCHFM and C100FM providearhythmicContemporaryHitRadio(CHR)format

and a hot Adult Contemporary (AC) format, respectively. This music is culturally diverse
with a large number of the artists featured being visible minorities including artists such as
Rihanna, Taio Cruz, Drake, Bruno Mars, Beyonce, Chris Brown, FeFe Dobson, Jrdn, Flo
Rida, K'Naan, Alisha Keys, KOS, Nicki Minaj, John Legend, Lil Jon and Kardinal Offishall.
In addition, C100FM and CJCH FM have done live remote broadcasts to showcase such
local events as the APTN Aboriginal Day, the MultiCultural Festival and the Lebanese
Festival.

Bathurst CKBCFM: The station did cutins from the Pabineau Pow Wow celebrating
Indigenous culture. In addition, the station program Community Profile showcased diverse
peopleintheChaleurRegionincludingTristanGrantaFirstNationshiphopartist.

Fredericton CIBXFM: Capital FM provides a rhythmic CHR format. This music is culturally
diverse with artists such as Rihanna, Taio Cruz, Drake,BrunoMars,Anjuli,Beyonce,Chris
Brown, FeFe Dobson, Jrdn, Flo Rida, K'Naan, Alisha Keys, KOS,NickiMinaj andKardinal
Offishall.

Calgary Funny 1060AM:

Multiple visible minority comedians are featured on
Funny1060AM, including Russell Peters, Kevin Hart, Eddie Murphy, Tracy Morgan, Darryl
Lennox, Ken Jeong, Marlon Wayans,AzizAnsari,GabrielIglesias,DaveChappelle,Kumail
Nanjiani, HannibalBuress,TrentMcClellan,LamontFerguson,and SterlingScotttonamea
few.

Kelowna: Sun FM is always available to interview all artists. Some that have been
interviewed on the air this year include Raghav Juyal and Kuba Oms both East Indian
Canadians. The station plays music from a diverse group of artists including theaboveas
well as Shawn Mendes, Classified, Karl Wolf, Kardinal Offishall and more. The stations
serving the region are sponsors of the annual Park's Alive music festival throughout the
summer. This event features a diverse group of musicians from throughout the immediate
area and acrossthecountry. Sun FMalsoproudlysponsorsahighprofileevent,Bollywood
Bang, which is enormously popular in the IndoCanadian community. It celebratesculture
Bollywoodstyle.Itincludesfood,entertainment,andformalIndianattire.

Salmon Arm, Revelstoke and Golden EZ Rock stations CKXRFM, CKCRFM and
CKGRFM:
Heading into its 24th year, the Salmon ArmRoots and Blues festival has long
ago established itself as one of the summer destinationspots for fans and lovers of music
ranging from blues to bluegrass, celtic to Cuban and Americana to Afrobeat.EZRockhas
proudly sponsored the Festival which hasgrown into a major western Canadian musical
event, hosting patrons from all over western Canada and the Pacific North West, and
featuringmusiciansfrom aroundthe world.RootsandBluesislikelyoneofthemostdiverse
musicandculturalfestivalsinCanada.

Television

44.

In its production and acquisition of programs, CTV

is sensitive to ensuring that its

entertainment programming reflects the realities of thedesignatedgroups. Toillustratethis,here

aresomeexamples:

4 Paths To Peace: Inspiration from the Dalai Lama:

A documentary celebrating the
Dalai Lama's visit to Canada. An up close look at the Dalai Lama, his lessons from
Buddhism, and his messages of compassion and peace. The program stars Jenifer


Brousseau (part Aboriginal descent Ojibway), Mpho Tutu (South African), Fazle Hasan
Abed(Bengali),andElaBhatt(Indian).

2015 JUNO Awards:

The JUNO's are an awards show honouring the achievements of
Canadian musicians. In 2015, it featured performances by The Weeknd (Ethiopian
Canadian)andNasri,theleadsingerofMagic!(PalestinianCanadian).

Amazing Race Canada:

This is a reality game show based on the US format. The
Amazing Race features teams of two in a race around Canada and abroad, competing in
challenges to win the grand prize. Contestants in the 2015 season included Simi
Fagbongbe and Ope Fagbongbe (Black Canadians), Dujean Williams and Leilani Ross
(BlackCanadians)andSusanHayreandSharnjitGill(SouthAsianCanadians).

Comedy Now!: A standup comedy show that has featured over 200 guestsperforminga
onehour set since 1997. The show has been home to Canada's rising comedians, where
earlycareer performances on the show have led to much larger opportunities in various
other television series and national comedy tours. Featured comedians have included:
Jeffrey Yu (Asian Canadian), Ali Rizvi Badshah (South Asian Canadian), Wakif Nasralla
(Egyptian Canadian), John Ki (KoreanCanadian),SuneeDhaliwal(SouthAsianCanadian),
PatrickMaliha(PalestinianCanadian)andEmanElhusseini(PalestinianCanadian).

Saving Hope:
Saving Hope is a medical drama
that centers on Dr. Alex Reid, a doctor
whose fianc, Dr. Charles Harris, is in a coma after being in a car accident. The show
follows the lifeofCharlieinhiscoma state,andAlexdealingwithpatients,and "hoping"that
he will survive. It stars
Huse Madhavji (South Asian Canadian), K.C. Collins (Black
Canadian), Glenda Braganza (South Asian Canadian), Julia Taylor Ross (part Chinese
British), Danso Gordon (Black Canadian), Milton Barnes (Black Canadian), Parveen Kaur
(SouthAsianCanadian)andDejanLoyola(SouthAsianCanadian).

Man on the Train: This is a movie about a mysterious criminal who rolls into asmalltown
planning to knock off the local bank, assuming it will go off without a hitch. But when he
encounters a retired poetry professor, his plans take an unlikely turn. It stars Graham
Greene(AboriginaldescentOneida).


A Sorry State:
A documentary that examines one of the world's ongoing and most
controversial questions: What does it mean when a nation says, "We're sorry"? Every
country has dirty secrets from the past internment, apartheid, genocide. Some have
lingered unaddressed for generations. ItfeaturesinterviewswithJapanese Canadianswho
were in internment camps during World War II andFirst Nationspeopleremovedfromtheir
homesandsenttoChristianschools.

MasterChef Canada: A reality game show. It features amateur chefs competing to

become the best amateur home cook in Canada. This season it featured Alawn Lai
Japanese, (Home Cook), Jose Torres South American (Home Cook), Jasdeep Sra, Indian
(Home Cook), Terry Adido, Nigerian (Home Cook), Zhara Mian, East Indian (Home Cook),
Veronica Cham, Asian (Home Cook), Matthew Astorga, Filipino (Home Chef) and Jeremy
Senaris,Filipino(HomeChef).

Partition:
A movie where 38 year old Gian Singh resigns from the British Indian Armytoa
quiet life. His world is soon thrown in turmoil, when he suddenly finds himself responsible
for the life of a 17 yearold girl, traumatized by the events that separated her from her
family. They battle the forces that haunt theirinnocentlove,fightingtheoddstosurvivein a
world surrounded byhate. The moviefeatures JimiMistry(IndianandIrishdescent),Kristin
Kreuk(ChineseandDutchdescent),IrrfanKhan(Indian)andMadhurJaffrey(Indian).

The Lost Years:

A documentary touching upon 150 years of the Chinese diaspora in
Canada, USA, New Zealand and Australia, coveringfourgenerationsofracismas revealed
through the journey and family story of Kenda Gee. Kenda travels with his fathertoChina
to retrace the steps of his greatgrandfather, exactly a century ago, and grandfather, who
sailed to Canada in thesummerof1921. ForthousandsofChineseimmigrantsthatyear,it
was a journey of hope that turned into a nightmare when they wereconfrontedwithracism
and the head tax, depriving them of their rights as citizens. It featured Kenda Gee
(ChineseCanadian).

The Marilyn Denis Show:

A daytime talk show hosted my Marilyn Denis with a
lifestyleoriented focus. Regular contributors to the show include: Roger Mooking
(Trinidadian Canadian), Samantha MonpetitHuynh (African Canadian), Brent Bishop
(African Canadian), Mubina Jiwa (South Asian Canadian), Justin German (African
Canadian),andAlyVelji(SouthAsianCanadian).

45.

The same approach applies to the programming produced and acquired by Bell Media's

entertainmentbasedpayandspecialtychannels.Forexample:

Canada Rocks! 12 Years of e

talk at the JUNOs:
An
e
talk special that recapped all the
red carpets, performers, and winners from 12 years of JUNO awards. The show was
hosted by Traci Melchor (Black Canadian), Lainey Lui (Chinese Canadian) and Jully Black
(BlackCanadian).

Celebrity Style Story: tells the story of one celebrity's style evolution through their
unforgettable hair, makeup and fashion choices. The show features various celebrities
includingKerryWashington(BlackCanadian)andPenelopeCruz(SpanishAmerican).

Orphan Black:
Orphan Black airs on Space. After witnessing a woman's suicide, Sarah
assumes her identity hoping that cleaning out thedeadwoman'sbankaccountwill solveall
ofherproblems.Instead,thestreetsmartchameleonisthrustheadlongintoakaleidoscopic
mystery.TheshowfeaturesKevinHanchard(BlackCanadianasaprincipalcastmember.

Also on Space,
Killjoysfollowsa funloving,hardlivingtrioofinterplanetarybountyhunters
sworn to remain impartial as they chase deadly warrants throughout the Quad, a distant
system on the brink of a bloody, multiplanetary class war. It stars Hannah John Kamen
(NigerianEnglish).

Spun Out, Season 2:

Also on the Comedy Network, Dave Foley stars as the patriarchal
boss of a fledging PR firm, staffed with people who can spin everyone's problemsbuttheir
own. This series stars Al Mukadam (Pakistani Canadian) and Jayden Wong (Asian
Canadian)
.

Just for Laughs: Each episode features comedic performances at Montreal's acclaimed
Just for Laughs Festival. Many upandcoming talents as well as established comedians
cometogetheratthefestival.Manyofthecomediansfeaturedarevisibleminorities.

192: Airing on Bravo, this characterdriven drama revolves around the daytoday life of
two unwilling partners of the Montreal Police Department, Officers Nick Barron and Ben
Chartier.This series stars Adrian Holmes (Black Canadian) and features Benz Antoine
(BlackCanadian),ConradPla(BlackCanadian)andMyleneDinhRobic(AsianCanadian).

Motive: A feisty Vancouver homicide detective tracks down the most cunning of killers by
trying to figure out the motive to the crime. Series starsRogerCross(BlackCanadian)and
Valerie

Tian(ChineseCanadian).

Degrassi, Season 14: Airing on MTV, this season on Degrassi, people are changing.
Relationships are changing.Futuresarechanging.Justwhenyouthinkyouknow someone,
you realize you don't. This season continued to feature a diverse cast including Melinda
Shankar

(IndoCanadian), Demetrious Joyette

(Black

Canadian),

AJ

Saudin

(AfricanCanadian), Ana Golja (Latin Canadian), Ricardo Hoyos (Latin Canadian), and
Andre Kim (AsianCanadian). In addition, the character of Connor (AJ Saudin) has
Asperger'ssyndrome.

Daily Planet: is the Discovery Channel's flagship show. Its featured studio guests and expert
interview subjects are sought from the global community. The team at Daily Planet
is
passionate about producingcontentthatreflectsdiversityinall itsaspects.Theybelieveitis
important that diversity is reflected in the programming they deliver to audiences. The
show's creative development crew is led by a diverse management team who guide and
assist them in their various endeavors and work together to bring
Daily Planet to the
forefront of today's game changers from all aspects of social, cultural, physical and ethnic
walks of life. The program features studio guests and expert interview subjects who are
drawn from a global community, featuring guests that are the very best in their fields and
arediverseincapabilities,gender,ethnicandculturalbackgrounds.

On Discovery,
Airshow takes viewers behind the scenes of the most dangerous parttime
profession on the planet. Thisisabusinesswherecompetitionishighandpilotsareforced
to push their planes through severe weather and mechanical problems to get to that next
payday. From the ground, it's glamorous. In the cockpit, it's a Ginducing grind where
pushing weather, pushing tin, and pushing your body is a must. Dan Buchanan is an
Airshowperformerandisaparaplegic.

Jade Fever:
also on Discovery,is a documentary series about the Canadian and Chinese
cultures coming together in the search for the precious gemstone,jade. Theshowissetin
the northern British Columbia town of Jade City a small community of 30ledbythetown
matriarch Claudia Bunce. T he series is anchored on the search by Claudia and her


Chinese business partners for a windfall of jade to sell into the lucrative Chinese market.
The backdrop for the show includes the crosscultural opportunities and challenges that
arise as well as Claudia's own struggle as a woman to lead a mining operation in this
maledominatedindustry.

On Discovery Science, the program

Outrageous Acts of Science is a fastpaced series
that scours the Web for the best selfappointed scientists whose homegrown research
mindboggling experiments, extraordinary inventions and jawdropping scientific stunts
has gone viral. Hourlong episodes count down the best clips, supported by a team of
actual scientists who analyze the principles behind the backyard shenanigans. Theexpert
panel features thought leaders from a variety of ethnic backgrounds, and across many
disciplines of science such as Sujata Kundu, a Materials Physicist of Indian descent and
HakeemOluseyi,anAstrophysicistandanAfricanAmerican.

On
TMN and
HBO Canada
, a significant number of films wereairedthataddressedissues
relevanttothedesignatedgroupsorfeaturedpeoplefromthosegroups.Examplesinclude:

TheCloserYouGettoCanadaStarsGordonTootoosis(Aboriginalperson)

Dr.CabbiethestoryofayoungIndianimmigrantdoctor.

Empire of Dirt Stars

Cara Gee
,
Shay Eyre
, and
Jennifer Podemski who are all
Aboriginalpersons

Home Again Written and Directed by Black CanadianSudz Sutherland and

starringAfricanAmericanTatyanaAliandBlackCanadianactressCCHPounder

Inch'AllahStarsaprimarilyMiddleEasterncast

InescapableStarsSudaneseactorAlexanderSiddig

Lesser Blessed a teen First Nations member trying to find his place in the
modernworld

Maina Stars an entirely Indigenous cast including Reneltta Arluk, Tantoo

Cardinal,andGrahamGreene

Midnight's Children Written and DirectedbySouthAsianDeepaMehtaand stars

SouthAsianactorsRajatKapoor,VanshBhardwaj,andAnupamKher

My Awkward Sexual Adventures Supporting cast includes Vik Sahay (South

AsianCanadian)and

Rhymes For Young Ghouls Written and Directed by Jeff Barnaby (Aboriginal
person)andstarringRoseanneSupernault.

On Vrak,
VrakAttak
informsitsyouthaudienceaboutalmosteverythingthatishappeningin
Quebec and elsewhere! It features host Nicolas Ouellet fromSenegal. AlsoonVrak,
Med
is a series of comedy vignettes featuring the many layers of the life of Medhi (Med), a
teenager surrounded by hisfriendswithamotherofAlgerianoriginandQuebecfather. For
Med
, daytoday life is girls, friends, family and school. Medhi is played by Mehdi
Bousaidan (Algerian) and his mother Myriam is played by Karina Atkouf (Algerian and
Kabyle). MarianaMazza(Lebanese,Uruguayan,BrazilianandItalianorigins)playstherole
ofStphanie.

On Canal vie,
Vie de tourne
is a documentary series, which explores the life of artists
Vronique Dicaire, Bobby Bazini and the couple Sylvain Cossette and Andre Watters
when they go on tour. Filmed in Quebec, Europe and the United States, this production
introducesustothenotalwaysobviousconciliationbetweenworkandpersonallife. Artists,
but also other personalities from the art world, agents and tour managers talk about the
loneliness, the pressure and the sacrifices that they live through on tour. Agreatobserver
of the artistic and cultural scene for 25 years,HerbyMoreauhostsandproducestheshow.
HerbyisanativeofHaiti.

On Super cran, in the film

Uvanga F.V
.
, fifteen years after having left the Inuit community that
adopted her, a Montrealer returns to her teenage son. While her presence rekindles
tensions, the boy acclimates by binding with his halfbrother.
The actiontakesplaceinthe
Inuit village of Iglookik and the actor who plays the son Thomas (Lukasi Forrest) is of Inuit
origin
. The family of Thomas's fatherandthevillagersareallofInuitorigin(TravisKunnuk,
PeterHenryArnatsiaq,CarolKunnuk,MadelinePiujuqIvaluandPakakInnuksuk).\

On Canal D, in
Basketball Rpublik
, we discoveraveryspecialbasketballtournament,whichpits
MontrealNorth and Ville StMichel against each other todeterminethewinningteamwithin
th
the Haitian community. The tournament celebrates its 20
anniversary and plays a very

important role in the community life. It offers role models to the youth throughstarplayers
who study in American universities and are back to Montreal for the holidays. The film
director is Will Prosper,ayoung MontrealerofHaitianoriginwhoisdirectinghissecondfilm


with Canal D. His thirdfilmwillbeshotinthecomingmonthsandwillcontaintoincludethe
participationandsupportofCanalD.

8.0

COMMUNITYANDINDUSTRYOUTREACH

46.

Bell is an active member of SABAR Strategic Alliance of Broadcasters for Aboriginal

Reflection an organization setup to facilitate the opportunities for increased Aboriginal

participation in the Canadian broadcasting industry. Brent Chamberlain, Associate Director of
DiversityandInclusion,sitsontheorganization'sadvisorycouncil.

47.

Through sponsorships, onair promotion and fundraising, Bell supports and promotes a

wide range of community events and festivals that encourage representation among diverse
groupsbothattheservicelevelandthecorporatelevel.
48.

In 2015, Bell's local radio andtelevisionstationspartneredwithanumberoforganizations

with the goal of celebrating diversity. Below are examples of some key initiatives in community
andindustryoutreach.

8.1

BellMediaLocalServices

49.

In 2015, Bell Media's local radio and television stations partnered with a number of

organizations with the goal of celebratingdiversity. Belowareexamplesofsomekeyinitiativesin

communityandindustryoutreach.

CTV Atlantic plays an integral part in promoting and providing financial support within its
community. Listed below are the numerous events and sponsorship associationsthathave
been supported withinthecommunity:ProgressClubSportsDinnerfeaturedaneventvideo
with residents at King's Meadow for Mentally ChallengedAdultsGroceryGalafeaturedthe
story of a biracialfamilyProgressClubBigSpringAuctionfeaturedapatientstoryofateen
with a physical disability Autism Nova Scotia featured an event video of teens with autism
anddevelopmentaldelaystheGreatBigDigeventvideofeaturedchildrenwithdisabilities.

London: Bell Media TV and Radio inLondonarefoundingsponsorsoftheannualSunfest

multicultural festival of music and arts, which held its 21st consecutive event inJuly2015.
The annual free festival is one of Canada's largest with over 200,000 attendees over the


four day outdoor event. Sunfest also runs art exhibitions and paid music performances
throughouttheyear,whichBellMediaalsosponsors.

CTV Edmonton: CTV Edmonton supported a range of community initiatives through its
CommunityCalendarAnnouncements,PSAsoronsitereporting.Examplesinclude:

40th Servus Heritage Festival

: 60 ethnic pavilions representing over 85 cultures
cometogetherfora3daymulticulturalcelebration.

Lunar New Year Extravaganza

: The Edmonton Chinatown Multicultural Centre
promotes Chinese culture, encourages cultural exchanges amongst all ethnic
groups, and enhances community social welfare.

The twoday funfilled

extravaganza at West Edmonton Mall Ice Palace includes entertainment, a ribbon

cuttingceremony,culturaldisplaysandshopping.

National Black Coalition of Canada Society

: Black History Month Festival is an
event that provides cultural education by inviting the community at large to learn,
support and embrace multiculturalism and diversity enhancing community
wellness. Several events are scheduled that promote positive cross cultural
interaction, cross cultural dialogue and cross cultural engagement which
encouragesandsupportsthepositivesandsuccessesoftheBlackCommunity.

Edmonton Radio: The radio team is actively involved with Edmonton's Heritage Festival,
which is an annual threeday showcase of Canada's vibrant multicultural heritage.In2015,
there were over 60 pavilions representing over 85 cultures. The station partners with the
Festival and provides significant promotional value (airtime PSA's and live on location
broadcasts/website exposure. As well, this year thestationraised$26,000indonationsfor
MetisChildandFamilyServices,tofundtwoJuniorHighSchoollunchprograms.

Calgary Radio: The station is a sponsor of Calgary's annual GlobalFest, a notforprofit

society dedicated to celebrating and showcasing Calgary's cultural diversity and artistic
excellence. The station provides the Society with significant promotional value (PSA's,
interviews, digital elements, onair/website exposure, on location, hosting, etc.). Other
community partnerships include Carifest Caribbean Festival, Expo Latino, Fiestaval and
Reggaefesttonameafew.

CTV Montreal: On an ongoing basis, CTV Montreal endeavors to assist all local charitable,
nonprofit and community associations by providing no charge airtime inwhichtoadvertise
their events and fundraising campaigns or to raise general awareness to their cause. In
addition to airtime, CTV Montreal also supportsandparticipatesinmanycommunity events
organized by these associations, societies and cultural groups. CTVMontrealalsoactively
acknowledges the diversity of our audience by airing messages that pay tributetoholidays
in cultural communities. In 2015thefollowingorganizationsweresupportedwithnocharge
PSA airtime: ALS Society (Ice Bucket Challenge campaign in support of Lou Gehrig's
disease) Autism Speaks ( an advocacy organization dedicatedtofundingresearchintothe
causes, prevention, treatments and a cure for autism) Dfi Sportif (an international event
assembling athletes from the elite to the newcomers with all types of disabilities) Guzzo
Foundation Notte in Bianco (a fundraising event benefitingmentalhealth)and,theTaste
oftheCaribbean,Quebec'spremierCaribbeanculturaleventwithafeastoffood,musicand


arts from over 20 Caribbean nations including Jamaica, Trinidad and Tobago, Barbados,
Haiti,DominicanRepublic,Grenada,Cubaandmanymore.

Montreal Radio:
In collaboration with Montreal Community Cares charity, CJAD 800profiles a
community "hero" each month onair and online. Many monthly heroes have been
members of visible minority communities. Rouge fm is a partner of the Festival Nuits
d'Afrique which featured five daysofoutdoorAfricanmusicperformancesintheheartofthe
entertainment district. The station goes on the premises and broadcasts messages
promotingtheFestivalfortwoweeks.

Saguenay Radio NRJ 94.5 and Rouge fm 96.9: The stations are a major partner of the
cultural event Festival des rythmes du monde. This is a perfect opportunity to showcase
the different communities that make up today's Quebec. The music, the culture and the
talent of the Festival's participants are showcased on radio stations during the ten days of
the event. As well, the people of LacSaintJean had the chance to experience the Tam
Tam Macadam event. This is a highly popular annual festive event for the regional
population, which showcases the cultures of the world and creates awareness of localand
internationalissues.

CTV Vancouver Island

: The station has partnered with a number of organizations throughout
VancouverIslandtocelebratediverseculturesandpeople.Examplesinclude:

Black History Month (Month of February): The Nanaimo African Heritage Society
presented a month of events and workshops celebrating the diversity of African
cultures.

Vaisakhi Mela (April 12): The India Canada Cultural Association of Victoria
welcomed the public to Vaisakhi Mela aneventfilledwith traditionalIndianfoods
andentertainment.

Aboriginal Cultural Festival (June 19 21): The Songhees and Esquimalt Nations
celebrated National Aboriginal Day weekend with traditional music, dance, food
andarts.

India Mela (August 7 9): Hosted by the India Canada Cultural Association in
Victoria. A colourful and multicultural joyful celebration of life. It celebrates the
richness and diversity of India's arts and culture through three funfilled days of
music,dance,fashion,palmistryandmuchmore.

Carving on the Edge Festival (August 29September10):Celebrated thediverse

West Coast First Nations carvers.

The event showcases traditional and

contemporary West coast wood carving with exhibits, forums, feasts, family
programsanddemonstrations.

Japanese Cultural Fair (October 24): The Victoria Nikkei Cultural Society (VNCS)
hosted this free event featuring traditional Japanese entertainment, including
dancing, Taiko drumming, live music, martial arts, ikebanaflowerarrangements,a
Japaneseteaceremony,andtraditionalcalligraphy.

Vancouver CTV and 94.5 Virgin Radio, 103.5 QMFM, TSN 1040 and TSN 1410:Thesestations
promoted and/or participated in the following local fundraising and community events this
year:

th
ALS Society of BC Richmond/Vancouver Walk for ALS (Virgin/QM), 29
annual
th
ALS Memorial Golf Tournament (TSN), and the 10
annual PGA of BC Golfathon

forALS(TSN)

AlzheimerSocietyofBCMountKilimanjaroGrouseGrindforAlzheimer's(QM)

BCCentreforAbilityDiningForDreamsGala(CTV)

CanucksSpecialOlympicsGalaTSN

CaribbeanDaysFestival(Virgin/QMFM)

CerebralPalsyAssociationofBC(CTV)

ChinatownFestival(CTV/Virgin)

CNIBNightSteps(CTV/Virgin)

MS Society of Canada (MS Walk, MS Bike Tour, MS Golf Challenge, SnapQuest

MS)(CTV/Virgin/QMFMTSN)

MuscularDystrophyCanada(QMFM/Virgin)

RichmondCentreforDisability(CTV)

SpecialOlympicsBCTSN

8.2

BellMediaNationalServices

50.

Community outreach is also important on the national stage. Bell Media's national

specialty services supported a number of important initiatives in 2015 related to the designated
groups.

51.

For example, Programming Executives who work across Bell Media channels address

diversity in programming through discussions atvariouseventsaswellaspitchmeetings.Among

othereventsthisyear,theteamattendedthefollowing:

ACTRAAwards(Toronto,ON)

AllAccessConference(Winnipeg,MB)

BanffContentIndustryConnect(Toronto,ON)

BanffWorldMediaFestival(Banff,AB)

CanadianScreenAwards(Toronto,ON)

CFCGala(Toronto,ON)

CFCPrimeTimeWriterShowcase(Toronto,ON)

CFCShortFilmShowcase(Toronto,ON)

ChinaCulturalDialogue(Toronto,ON)

CMPAPrimeTimeConference(Ottawa,ON)

ComedyProConferenceatJustforLaughsFestival(Montreal,QC)

HotDocs(Toronto,ON)

ImagineNATIVE(Toronto,ON)

JustforLaughsComedyFestival(Montreal,QC)

KingstonCanadianFilmFestival(Kingston,ON)

ManitobaFilmandMusicDinner(Winnipeg,MB)

MIPTVConference(Cannes,France)

NSIFeaturesFirstBootcamp(Toronto,ON)

OMDCDigitalDialogueConference(Toronto,ON)

RealScreenSummit(Washington,DC)

SaskCreativePanelLunchwithABuyer(Regina,SK)

SheDotfestival(IndustryGatekeeperspanel)(Toronto,ON)

TorontoInternationalFilmFestival(Toronto,ON)

TorontoScreenwritingConference(Toronto,ON)

VancouverWebFest(Vancouver,BC)

WGCDiverseScreenwritersProgramEast(Toronto,ON)

WIFTAWomenMakingWavesConference(Halifax,NS)

Women in Film and TV Vancouver Film Festival (WIFT Pitch Session)

(Vancouver,BC)

YorktonFilmFestival(Yorkton,SK)

52.

Bell Media's bravoFACT (Foundation to Assist Canadian Talent) was established in1995

by the national specialty channel bravo. The foundation is the largest funder of short films in
Canada having supported over 1,500 shortform projects across the country. This year,
bravoFACTsupportedthefollowingprojects:

Cree Code Talker:

Explores the role of Canadian Cree code talker Charles "Checker"
Tomkins during WWII. Digging deep into the US archives it depicts the true story of
Charles' involvement with the US Air Force and the developments of the code talkers
communicationsystem,usingtheCreelanguageasavitalsecretweaponincombat.

Shahzad:
A
n 11 year old Pakistani boy whomovestoTorontowithhisfather,hasto find
hishomeinaforeignland,onlytodiscoverthathomeitselfhasbecomeforeign.

Stateless
: When ayoungCanadianfindshimselfthreatenedwithdeportationtoacountry
hehasnevervisited,ateamofhumanrightslawyerstakeonhisprecedentsettingcase.

Teriano
: The unlikely journey of a young Maasai womanfromaremoteKenyanvillageto
a digital hub in the heart of downtown Toronto. Teriano tells the story of so many
newcomerstoCanada:astoryofhopeagainstallodds.

Tiger Man: Nanda Guha is many things. He's a prince, from a long royal lineage in
Darjeeling,india. He'sadeeplyreligiousfamilyman.Butaboveall,heloveshistigersand
lions.

53.

Bell Media's MuchFACT (Foundation to Assist Canadian Talent) is a program funded

entirely by Much and M3. The MuchFACT mandate specifies that it awards funding toadiverse
array ofmusicians,withdifferentculturalbackgroundsallhailingfromvariouspartsofthecountry.
Thisyear,MuchFACTsupportedprojectsbythefollowingartists,amongstothers:

Milk & Bone Theirvideoiscalled "

CoconutWater
",andfeaturesayoungmanconfined
toawheelchairbutwithawildimaginationthatallowshimthefreedomtofly.

TheOBGMs
"
Torpedo
"
BlackCanadian

D!XON"
Don'tWannaWait"
BlackCanadian

WILDE
"
Flashlight
"
BlackCanadian


54.

Canal D supported Wapikoni Mobile, a mobile studio that visits Aboriginal communities

andprovidesthetoolsforvideoandmusicalcreation.

8.3

BellMediaCorporateInitiatives

55.

At the corporate level, Bell Media supports and promotes a wide range of events and

festivals that encourage representation among diverse groups. In 2015, Bell Media partnered
with anumberoforganizationswiththesamegoalof celebratingdiversityandwasproudtoshare
theseeventsandfestivalswithitsviewersandlisteners.Theseinitiativesincluded:

imagineNATIVE Bell Media continued as Presenting Sponsor for the imagineNATIVE

Film and Media Arts Festival. The festival celebrates the latest works by Indigenous
peoples at the forefront ofinnovationinfilm,video,radio,andnewmedia. BellMediawas
proud to continue its support of this event and participate as hosts of screenings and
award presentations. In addition to financial support, Bell Media alsoprovidedonairand
onlinepromotionalsupporttothefestival.

Culture Days is the annual celebration weekend where thousands of artists, individuals,
organizations and communities host over 7,600 free, handson, interactive activities that
invite the public to participate. Bell Media lent supportthroughtheairingofbothradioand
televisionPSAsaswellaslocalcoverageofvariousCultureDaysevents.

Toronto Reel Asian International Film Festival

: The festival showcases contemporary
Asian cinema from the Asian diaspora. Workshighlightedatthefestivalincludefilmsand
videos by East, South and Southeast Asian artist in Canada, and around the world. Bell
Media provides Canada's largest Asian film festival with financial support. Bell Media is
thePremierSponsoroftheInsideOut,Toronto'sLGBTFilmFestival

BellistheofficialtelecommunicationspartnerfortheCanadianParalympicTeam

CP24andCTVTorontoaretheExclusiveBroadcastMediaSponsorsof
PrideTorontoand
recently renewed their longstanding partnership for an additional three years (2015
through2017).

56.

Bell Media also supported some major public awareness campaigns this yearfocusedon

bullyingandmentalhealth:

The Pledge to End Bullying

, is a multifaceted campaign that provides PSAs and a
website for people to find some hope in the bullying epidemic. People are asked to take
The Pledge as their commitment to end bullying whenever and wherever they see it.Bell
Media is a founding partner of the campaign. Significant effort was made to bring in
representatives from a crosssection of diverse groupsto sitontheorganizingcommittee.
This diversity includes race, gender and religion. As a result of this collaboration The
Pledge is also available in the following languages: Arabic, Chinese, Farsi, French,
Japanese,Korean,German,Nepali,PashtoandSpanish.

One of the fastest growing categories of disabilities in Canada is the debilitating effect of
mentalillness.ThroughtheBell
Let'sTalkmentalhealthinitiative,$73.6millioninfunding
is being provided over a sixyear period to support leading mental health hospitals and
grassroots organizations, drivingnewworkplaceinitiativesacrossCanada,andsupporting
new research. The charitable program is based on four action pillars: antistigma, care
and access, research, and workplace best practices. With Bell
Let's Talk Day as its
antistigma centerpiece, this initiative addresses the most pervasive yet underfunded
health issue facing Canadians today. Bell Media marked the 2015 campaign with a
powerful documentary
Clara's BigRideavailableacrossmultipleplatformsincludingCTV
and CraveTV, adding to its more than 50 hours of mental healththemed programming
surroundingBell
Let'sTalkDay.

Overthe28.5hourperiodbetweenmidnight NewfoundlandtimeandmidnightPacifictime,
Bell Lets Talk Day 2016 tallied 125,915,295 total interactions, including wireless calls,
long distance calls and texts by Bell customers, and tweets and Facebook shares
supporting Bell Lets Talk by peoplearoundCanadaandworldwide. ThetopTwittertrend
in Canada yesterday, #BellLetsTalk was the mostused hashtag in the world with
6,826,114 total tweets and retweets.

The #stopthestigma, #endthestigma,

#mentalhealthawareness and #sicknotweak hashtags also trended throughout the day.

With Bells donation of 5 cents per interaction, at no extra charge to participants, thats
$6,295,764.75moreforCanadianmentalhealthprograms.

9.0

INTERNALCOMMUNICATIONS

57.

Bell Media employees are made aware of, and are required to review, our obligations to

our larger community and the importance of a fair and diverse workplace. All personnel are
encouraged to consider diversity and equity throughout our operations. Over the years, Bell


Media has also developed practicesthatfacilitatetheexpressionofculturaldiversityinitsinternal
communications.


58.

Diversity website: Bell's intranet site offers employees a single source for complete

information on company policies, training tools, workforce composition, crosscultural

communication, the legal context and the rightsandresponsibilitiesofemployeesandmanagers.
In 2015, the site was completely overhauled and received 1,476 visits from employees (a 21%
increaseover2014).

59.

Bell in Brief and Bell Media Reporter: Employees received the regular electronic

newsletters which regularly contain information about cultural diversity (e.g. religious holidays)
andspecialdaysofrecognition(e.g.,BlackHistoryMonth).

60.

Bell has a Joint Workforce Diversity and Employment Equity Committee consisting of

representatives of the union who belong to the designated groups andBell'sdiversityteam. The
committee'sobjectivesareasfollows:

sponsoring and supporting initiatives that help achieve thevisionoffosteringdiversityand

fairnessintheworkplace

helping all employees understand their responsibilities to treat others in a

nondiscriminatoryandfairway

collaboratetofindwaystoincreasediversity

Communicatethecommittee'sactivitiestoemployees.

10.0

CONCLUSION

61.

Bell Media is proud of the manyimportantinitiativesfocusedonculturaldiversitythattook

place over the past year. We endeavour as a company to accurately reflect and broadly
representdiversityacrossourworkforce andthroughoutallofourconventionaltelevision,payand
specialty services and radio services.

It is a core principle of Bell Media to represent

ethnocultural groups, Aboriginal people and persons with disabilities in abalancedandaccurate

manner.

Once again in 2015, Bell Media's efforts are evident through its workforce, its

programming, its news coverage and its community and industry outreach. We look forward to
continuingourdiversityeffortsintheyearstocome.

***EndofDocument***