INTRODUCTION

:
Induslnd Bank derives its name and inspiration from the Indus Valley civilisation - a culture
described by National Geographic as 'one of the greatest of the ancient world' combining a
spirit of innovation with sound business and trade practices .Mr Srichand P. Hinduja, a
leading Non-Resident Indian businessman ahead of the Hinduja Group, conceived the vision
of Induslnd Bank - the first of the new-generation private banks in India - and through
collection attributions from the NRI community towards India's economic and social
development, brought our Bank into being. The Bank, formally inaugurated in April 1994 by
Dr. Manmohan Singh, Honourable Prime Minister of India who was then the country’s
Finance Minister, started with a capital base of Rs.1,000 million (USD 32 million at the
prevailing exchange rate), of which Rs.600 million was raised through private placement
from Indian Residents while the balance Rs.400 million (USD 13 million) was contributed by
Non-Resident Indians.
A NEW ERA about Induslnd Bank
Induslnd Bank Ltd. is one of the new-generation private-sector banks in India which
commenced its operations in 1994. The Bank enjoys a patronage of 2 million customers and
has a network of 180 branches, 4 ATMs spread across 147 geographical locations in 28 states
and union territories as on September 30, 2009. The Bank also has a Representation Office
each in Dubai and London. The Bank's total business (deposits advances) as on September
30, 2009 crossed Rs. 40,000 crores. It has multi-lateral tie-ups with other banks providing
access

to

more

th21000 ATMs

for its

customers. It

enjoys

‘clearing

and

settlement bank’ status with leading capital, commodity and currency exchanges within India
e.g. - BSE / NSE and commodity exchanges like- MCX, NCDEX, a NMCE. While
continuing its drive for efficiency and profitability, Induslnd Bana keen participant in the
Corporate Social Responsibility space. It is actively engaged in helping mentally-challenged
and underprivileged children and on other hand, helps in sensitizing /upholding
environment and

ecologically

appropriate

behaviour.

The

Bank actively

supports

“Green Practices” within the Bank and under its campaign “Hum aur Hariyali”, it has
successfully launched a slew of green initiatives. It Is also an active supporter of the arts
especially in the field of music and dance. CRISIL has assigned Highest P1+ rating to
IndusInd Bank’s Fixed Deposits and Certificates of Deposit. Recently, CRISIL has
reaffirmed it P1+ rating of IndusInd Bank’s Fixed Deposits and Certificates of

Depo programme.

ICRA

has

also

IndusInd Bank’s Certificates of Deposit.

assigned

the

highest

A1+

rating

to

The bank was incorporated on 30th August 1994 in the name of ‘INDUSIND Bank Limited’. India. INDUSIND was ideally positioned to promote a bank in the Indian environment In a milestone transaction in the Indian banking industry. of INDUSIND Group.with its registered office in Mumbai. INDUSIND BANK LTD was amongst the first to set up a bank in the private sector. Since its inception in 1977. Times Bank was merged with INDUSIND Bank Ltd. the Corporation hasmaintained a consistent and healthy growth in its operations to remain the market leader in mortgages. a strong market reputation. INDUSIND Bank commenced operations as a Scheduled Commercial Bank in January 1995.It commenced operations as a Scheduled Commercial Bank on 16th January 1995. INDUSIND has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. 2000. Its outstanding loan portfolio covers well over a million dwelling units. with its registered office in Mumbai . If ever there was a man with a mission it was Hasmukhbhai Parekh. With its experience in the financial markets. The bank has grown consistently and is now amongst the leading players in the industry INDUSIND is India's premier housing finance company and enjoys an impeccable track recordinIndia as well as in international markets. effective February 26.HISTORY: INDUSIND BANK LTD was incorporated in August 1994 in the name of 'INDUSIND Bank Limited' . .. Founder and ChairmanEmeritus. large shareholder base and unique consumer franchise.

2. 3.Product leadership. profess ional integrity and regulatory compliance.Mission: To position induslnd bank limited as a top 3 performer In the new private bank space in 3years measured by The 3parameters of profitability. giving the customer a one-step window for all his/her requirements. . 4. The INDUSIND Bank plus and the investment advisory services programshave been designed keeping in mind needs of customers who seeks distinct financial solutions.Customer Focus. VISION STATEMENT OF INDUSIND BANK The INDUSIND Bank is committed to maintain the highest level of ethical standards. INDUSIND Bank’s business philosophy is based on four core values such as:1.People The objective of the INDUSIND Bank is to provide its target market customers a full range of financial products and banking services.information and advice on various investment avenues. productivity and Efficiency.Operational excellence.

Increasing market share in India’s expanding banking Delivering high quality customer service Maintaining current high standards for asset quality through disciplined credit IV. II. risk management Develop innovative products and services that attract address inefficiencies in the Indian financial sector SEGMENTATION: targeted customers and . III.BUSINESS STRATEGY I.

It is recognized as a leading provider of cash managementand transactional banking solutions to corporate customers. Based on its superior product delivery / service levels and strong customer ori entation. The products are backed by world-class service and delivered to the customers through the growing branch network. which combine cash management services with vendor and distributor finance for facilitating superior supply chain management for its corpo ratecustomers. companies from the domestic business houses and prime public sector companies. trade services. The Bank also has a wide array of retail loan products including Auto Loans. It is also a leading provider of Depository Participant (DP) services for retail customers. The bank and three key business segments: Wholesale Banking Services: The Bank's target market ranges from large. blue-chip manufacturing companies in the Indian corporate to small & mid-sized corporate and agri-based businesses.IndusInd bank offers a wide range of commercial and transactional banking services and treasury products to wholesale and retail customers. The INDUSIND Bank Preferred program for high net worth individuals. Net Banking and Mobile Banking. as well as through alternative delivery channels like ATMs. the Bank provides a wide range of commercial and transactional banking services. Phone Banking. etc. For these customers. transactional services. INDUSIND Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the Master card Maestro debit card as well. the Bank has made significant inroads into the banking consortia of a number of leading Indian corporate including multinationals. information and advice on various investment avenues. the INDUSIND Bank Plus and the Investment Advisory Services programs have been designed keeping in mind needs of customers who seek distinct financial solutions. Loans against marketable securities. The bank is also a leading provider of structured solutions. Personal Loans and Loans for Two-wheelers. Retail Banking Services : The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services. mutual funds. including working capital finance. providing customers the facility to hold their investments in electronic form. The Bank launched its credit . giving the customer a one-stop window for all his/her banking requirements. cash management. stock exchangemembers and banks.

Local Currency Money Market & Debt Securities. These and fine pricing on varioustreasury products are provided through the bank's Treasury team. By September 30. The Treasury business is responsible for managing the returns and market risk on this investment portfolio.Foreign Exchange andDerivatives. advice and product structures. To comply with statutory reserve requirements. 2005.000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments. The Bank is also one of the leading18 Players in the "merchant acquiring" business with over 50. the bank had a total card base (debit and credit cards) of 5.2 million cards. corporate need more sophisticated risk manageme nt information. With thelibe ralization of the financial markets in India. PRODUCTS OFFERED BY INDUSIND BANK . and Equities.card business in late 2001. the bank is required to hold 25% of its deposits in government securities. the bank has three main product areas . Treasury: Within this business.

No matter what a customer's need and occupational status. draw Demand Drafts and withdraw cash. we have a range of solutions that are second to none. Phone and Mobile Banking. bank have confident that person will find the perfect banking solution.000/-. now you can bank at your convenience. Now you can get access to some of the finest banking facilities with INDUSIND Bank's Savings plus Account. the efforts are rewarding. Current accounts. Check up on your balances from the comfort of your home or office through Net Banking. With INDUSIND Bank. accumulating funds over a period of time.21 Saving plus Account Introducing the best banking option for you with INDUSIND Bank Savings plus Account. ACCOUNT & DEPOSITS SERVICE Banking should be effortless. but also can recommend products that can augment your planning for the future. Bank has also tried to enhance cost Efficiency by leveraging technology that is continuous upgrading & customer base. Priority Banking being one of them.Safe deposits lockers. Savings Accounts These accounts are primarily meant to inculcate a sense of saving for the future. There some saving accounts like: -Regular Saving Account: An easy-to-operate savings account that allows you to issue cheques. It includes these services: -Saving accounts. So. . without the stress of waiting in queues. Demate account . 10.Bank offers various products in terms of servicing its customer. If you need money urgently then you can take money from the ATM machine. Whatever person’s occupation. Induslnd Bank offers you a Regular Saving Account with host of convenient features and banking channels to transact through. The bank has tried to tab the growth of the retail sector & has come with various products. All you have to do is maintain an Average Quarterly Balance of Rs. Bank has pushed the retail banking through a wide spread distribution network & through the growth of the bank’s Product& customer base. Whether you're employed in a company and need a simple Savings account or run your own business and require a robust banking partner. INDUSIND Bank not only has the perfect solution for you. There are 1977 ATM canters across the country. Fix deposits.

which is why. All this and more in a Zero Balance account. By maintaining an average q uarterly balance of just Rs. 25. Regular salary account.Customer’s funds continue to earn you interest while he enjoys hassle-free banking & a host of other features. which offers customer all the basic banking facilities.000/. . Salary Accounts In this account customer can get salary from where he/she doing such job and organization or company at where the customer of the bank in doing job deposit their salary in to the salary account a person can get salary. which like a dutiful child will help you fulfil your needs in the best manner possible.Saving Max Account Welcome to a world of convenience. There are various kinds of saving accounts in the INDUSIND Bank like: - Pay roll account. loaded with maximum benefits to make your banking experience a pleasure. Classic salary account. bank has introduced the 'No Frills' Savings Account. Presenting Savings Max account. Mobile banking free of cost. Premium salary account. they present an account especially dedicated to customer. Senior Citizen Account INDUSIND Bank appreciates your needs and end eaves. No frills Account In an effort to make banking simpler and more accessible for customers.you get a host of premium services from INDUSIND Ba nk absolutely free. In this customer can put Zero Initial Pay-in and a Zero Balance account Institutional saving accounts A specially designed account that offers twin benefits of a savings as well as a current account. Customer caneven avail of services like Net Banking.

People always go to that way where he/she can get more benefits and minimum risks. Security and High Returns all bundled into one offering. People can invest his/her money into either in security market or gold or mutual fund or into a fix deposits. your business regularly requires you to receive and send funds to various cities in the country. Fixed Deposits Safety. Open a Savings Account and transfer money every month into customer’s Kids Advantage Account and watch the savings grow as customer’s child grows.75% on INDUSIND Bank Fixed Deposit with an additional 0. now is the time to invest money in INDUSIND bank Fixed Deposit. Flexibility. Flexibility. INDUSIND Bank Regular Current Account gives you the power of inter-city banking to more than 200 cities. for this purpose he has a better chance to deposits money in to the fix deposit. No frills salary account. Get up to 9. Liquidity and Returns!!!A Combination of unbeatable features of the Fixed Deposit from INDUSIND Bank.50% for Senior Citizens. Regular fix deposit . If people believe in long-term investments and wish to earn higher interests on his/her savings. Kid’s advantage account Start saving for your child today and secure his/her future a sentence tells by the INDUSIND bank. What's more NOPENALTY if withdraw part of the FD in times of need. So. thus fulfilling needs as well as keeping savings secure. fixed deposits allow to borrow from own funds for a limited period. The accumulated savings in theKids Advantage Account can over the years help in meeting customer child's needs.Defense salary account. Reimbursement salary account. Long-term investments form the chunk of everybody's future plans. Current Account In today’s fast-paced world. An alternative to simply applying for loans.

1961 subject to necessary declarations taken from the Customer. 1. Link Fixed Deposit to Savings or Current Account and use it to fall back on in case of emergencies. Supper saver facility Customer can enjoy a high rate of interest along with the liquidity of a Savings Account by opting for a Super Saver Facility on his or her savings account. Five year tax saving fix deposit In 2006.will be allowed exemption under Sec 80C of the Income Tax Act.000/. De-mat account service Nowadays share market is becoming is the main occupation of the person. and still take advantage of your Fixed Deposits? Then what you need is a Sweep-In Facility on savings account. So to avoid faulty processes de mat account is really most important for the share market and for the safety of shares it is most important.. Since deposits are broken down in units of Re 1/-.As per the rules and regulation of the bank a person can deposit their money in to a fix deposit in the bank and can get the benefits of these facilities. customer will lose interest only for the actual amount that has been withdrawn.00.. INDUSIND BANK is one of the leading Depository . Avail of an overdraft facility of up to 75% of the value of his or her Fixed Deposit. it was announced for the first time that Bank fixed deposits booked by anIndividual/ HUF for 5 years & up to Rs. Sweep-in facility Do you wish to avoid taking overdrafts. A deficit in Savings or Current Account is taken care of by using up an exact value from Fixed Deposit.

No deposits are required to avail a locker. etc. Large and Extra Large with varying rents. Lockers can be allotted individually as well as jointly. Credit CardsAn INDUSIND Bank credit card gives you the facility of cash. Terms & Conditions For obtaining a Locker at INDUSIND Bank you must be an account holder with Bank. associations. Nomination facility is available to individual hirer of Safe Deposit Locker. insurance . anywhere in the world.e. nomination can be made in favour of only one individual. Where the safe deposit locker is hired in the name of a minor. convenience and a range of benefits. There is a nominal annual charge. Safe deposit locker A Safe Deposit Locker with INDUSIND Bank is the solution to person’s fear. firms. Nomination for Safe Deposit Locker The Lockers and their contents can be nominated to people near and dear to you. societies. clubs.Lockers available in various sizes. INDUSIND BANK is Depository participant both with -National Securities Depositories Limited(NSDL) and Central Depository Services Limited (CDSL).Participant (DP) in the country with over 8Lac de-mat accounts. without the hassle of handling physical documents that get mutilated or lost in transit. trusts. Medium. the nomination shall be made by a person lawfully entitled to act on behalf of the minor. may hire a locker. Loss of Key is to be immediately informed to the concerned Branch. Small. The Locker holder is permitted to add or delete names from the list of persons who can operate the Locker and can have access to it. In the case of a sole hirer of a safe deposit locker. INDUSIND Bank De-mat services offers a secure and convenient way to keep track of securities and investments. Advantages of safe deposit locker in INDUSIND bank Wide Availability . These benefits range from life time free cards. i. Just open an account and get the locker facility. bank’s lockers ensure the safe keeping of valuables. which depends on the size of the locker and the centre in which the branch is located. Eligibility An individual (not minor). Lockers are rented out for a minimum period of one year. over a period of time. Rent is payable in advance. Located at select branches in cities all over the country. limited company.

7dys a week through Internet & Interactive Voice Response (IVR) at a lower cost. utility payment. discount. STANDARDCHARTERED DSP SAHARA DEUTSCHE SBI SUNDARAM HSBE TEMPLETON HDFC TATA ING TAURAS JM UTI General Insurance: IndusInd Bank has tied up with “ Aviva Life Insurance” Has 3 Plans: FIDELITY . we care about all your needs. You can invest in above products through any of our branches. global emergency assistance service. RELIANCE CANBANK. and much more Debit Cards The INDUSIND Bank Debit Card is a revolutionary form of cash that allows customers to access their bank account around the clock. BOB.ABN AMRO. LIC BIRLA. Now with “Speak to transfer”. PRUICICI. travel discount. CHOLAMANDALAM. you can also transfer or pledge instructions through our customer care officer. Mutual Fund IndusInd bank has tied-up with almost all the mutual funds in the country for distribution pan India. We are currently distributing schemes of the following mutual fund:.benefits. INVESTMENT At INDUSIND Bank. Along with deposit products and loan offerings. INDUSIND Bank assists you to manage your finance by providing various investments options ranging from INDUSIND Bank offers to investment in mutual funds and pure gold. the ease of investing through electronic channels like ATMs and Internet E-Instructions : You can transfer securities 24 hours a day. For selected products INDUSIND Bank also provides. PRINCIPAL. around the world.

But some time a person has not cash on hand at that time he needs lone either from any friend or from any financial institute. Marine Insurance 3.A simple way to secure your service. Home loan . So. Life Long :. As per the requirement of the every person there are much type of loans are there in the INDUSIND bank. Pension Plus:. General Insurance: IndusInd Bank has tied up with “CHULAMANDULAM ”1. Personal loan A person has so many dreams but some time due to scarcity of money a dream can’t be satisfy. As person ordered in the hotel for tea or coffee and it is immediately came fast. Stock Insurance LOAN SERVICE: In today’s competitive world every thing happens only with the help of money or through the money every person need money. It can be any thing either a dream of vacation or son/daughter’s admission to college or any wedding. Health Insurance 2. Lone dose not mean that only lower class person needs it but also upper class person it is needed. Save Guard : . From this he/she can fulfil their needs or requirement.1. 2. same over here any person want to get a personal loan with the nominal documents he can get the loan.Why wait till your 60th birthday to follow your hearts? 3. here one solution for that person this is personal loan.A Plan flexible enough to adapt to your life’s changing needs. so personal loan can be helpful in this entire requirement.

Educational loan Nowadays important of education becoming very high. There is also availability of the overdraft on the gold jewellery. Used car loan. as per the requirement of the person there are these types of loans are available this are at thechip rate and hassel free from more documentation and other procedure. Types of vehicles loan: Two wheeler loans. New car loan.INDUSIND Home Loans. documentation is minimal and approval is quick. A person can get 70% loan on the value of the gold jewellery and ornaments. So.a dedicated team of experts and a complete package to meet all housing finance n eeds. Gold loan With INDUSIND Bank's Gold Loan. documentation is minimal and approval is quick. But every people have no capacity to purchase vehicles with cash so for that here in the INDUSIND bank vehicles loan is available. Tractor loan (for agree culture business). With this a customer can get free additional services like free personalized cheque book. help people realize dream. With over 30 years of experience. And also terms and condition are different as per the requirement.INDUSIND Bank brings. free international debit card. person can get an instant loan against gold jewellery and ornaments. time value is becoming more important so to reach at the destination of any business related occasion or for a boy to reach college or any where at the fix time there are so many requirement of vehicles. There are many types of vehicles loan. and free net banking phone banking services. So in the higher education some time people can not effort a high price at .Commercial vehicle loan. The procedure is simple. And commercial businessman can get the benefits of the commercial vehicles loans. The procedure is simple. School admission or also in the family holiday. INDUSIND home loans to doorstep. ASs it important becoming high it is becoming costly. Vehicles loan Nowadays the life is being so fast. It is helpful to person in repairing of house. Thus as per the need of different people there are vehicle loans available. Express loan plus Bank offer Express Loans Plus at person Doorstep to help fulfil all his/her needs.

Loan to purchase Commercial Property(LCP) is a specially designed product to help person expand his business without reducing the capital from his business. FMPs). .NABARD's Bhavishya Nirman Bonds. and fund his child's education and much more. And the best part is that he can continue to enjoy all his shareholder benefits such as rights. These are loans services providing by INDUSIND bank which are very hassle free and really benefits for most of customer and most of customer are satisfied by the loan services providing by the bank. Debt. Loans available for short duration/ job oriented courses also. Loan against security With INDUSIND Bank's Loan against Securities. A person can get loan up to 10 lakhs to study in India and 20 lakhs if he wants to study in abroad. Loan available up to tenure of 7 years including moratorium period. Mutual Funds (equity. Exclusive Telegraphic Transfer facility available for courses abroad. Person can now take a loan against residential or commercial property. FMPs). Loan against property INDUSIND Bank brings Loan Against Property (LAP). Insurance Policies. plan a dream wedding. US64 Bonds. while still retaining ownership. dividends and bonuses Loan available to NRIs against Shares. UTI Bonds (ARS & US64 Bonds) and Gold DepositCertificates. NSC. Debt. NSC.a same time. It is released as per fee schedules of institutes. to expand his business. Loans disbursed directly to the educational institution. and KVP. there is education loan is also available for the student. So. Gold Exchange Traded Fund(ETF). KVP. He can depend on bank to meet all his business requirement seven to purchase a new shop or office for business. Policies issued by LIC & Select PrivateInsurance Companies. Mutual Fund Units(Equity. person can get an overdraft against securitieslike Equity Shares.

It also facilitates safe keeping of money. so it makes sense to look at several banks to decide which one to use. convenient and affordable way to save your money. Both or all of them of the survivor or survivors of them OR Either or any more of them or the survivor or survivors of them OR Former/Letter or survivor of a particular person during his lifetime or survivor jointly or survivor . A saving allows you to deposit money in the bank and earn interest own that money over the course of time. B.SAVING ACCOUNT: A safe and easy way to save your money is with a bank saving account. Since you may deposit or withdraw money each day. the bank will calculate how much money you should receive in interest. A. the bank pays you money. Interest will be earned on the money you have on deposit at the bank. In return for keeping your money at the bank. In this scheme fund is allowed to be withdraw whenever required. Product Definition A saving bank account is the most common operating account for Individuals and others for non-commercial transactions. without any condition. Saving Bank Accounts are meant to promote the habit of saving among the citizens while allowing them to use their funds when required. Target Segment By a person in his/her name and By two or more persons in their joint names payable to. withdrawals. A saving account allows you to deposit money (add money to your account) or with draw money (remove money from your account) at any time. Hence a saving account is a safe. bank may pay a different amount of interest. It helps people to put through day to day banking transactions besides earning some return on the made. also known as interest. whether or not you want easy access to your funds and how long you want to keep your money in your account. and account balances. interest. You will also receive a periodic statement from the bank listing your deposits. There different types of savings account available and each depends on the amount of money you will be depositing.

Joint stock companies. public authorities. It is a running and active account and there are no restrictions on the number of transactions and the amount of transactions. Any business that has numerous banking transactions needs a current account that has numerous daily banking transactions. B. Product Definition A current account is opened usually for commercial or business purposes where there a large number of transactions. What is current account?  A running account supporting unlimited withdrawals and deposits. Current Accounts are meant neither for the purpose of earning interest nor for the purpose of savings but only for convenience of the business.Current account Current deposits plan is ideal for professionals and provides flexibility through overdraft facility. Target Segment Current accounts are opened by those who have commercial interest and have the needs to issue many cheques.  He can also withdraw any amount as many times as he wants. Who needs a Current Account Businessman. a customer can deposit any amount of money any number of times. institutions.  In a current account. A. public corporations etc. as long as he has funds to his credit. The most basic and flexible deposit option for those whose transactions take the form of an everyday exercise. These include:  Individuals Sole Proprietorship  Hindu Undivided Families (HUF) .

a wide array of commercial. Wholesale banking services Corporate service Corporate Banking reflects INDUSIND Bank's strengths in providing our corporate clients in India. or updating existing plant and equipment. which is the provision of banking services to individuals. In essence. Alsoincluded is banking services offered to other financial institutions. person need to keep pace with the growing requests that come in. . such as pension funds and government entities/agencie s. Bank also understands that business is anything but "small" and as demanding as ever. We achieve thisthrough innovative product development and a well integrated approach to relationship management. transactional and electronic banking products. Large Corporate Supply Chain Partners Agricultural Lending Small & medium term enterprises INDUSIND Bank understands how much of hard work goes into establishing a successful SME. which may lead to purchasing new.mid-sized companies. That's why INDUSIND Bank has assembled products. wholesale bankingservices usually involve high value transactions. or employing new staff to cope with the demand. real estate developers and investors. international trade finance businessesand institutional customers. services. resources and expert advice to help ensure that your business excels. Wholesale banking compares with r etail banking. Partnership Trusts  Association/Societies and Clubs WHOLESALE BANKING Wholesale banking is the provision of services by banks to the like of large corporate clients . And as business expands and enters new territories and markets.

Collection of levies and taxes on behalf of Municipal Corporations i. Collection of stamp duty is done via franking mode in the state's of Maharashtra & Gujarat. Financial institutions & trusts Banks. Funded Services.The Stamp Duty Franking Facility is available at following branches in Maharashtra .The following links will help identify individual needs. These services include: Tax Collection wherein customers can directly pay their taxes like Direct taxes.Helps the customer by providing him a direct access to book a Railway Ticket online and get it home delivered. Specialized Services. thus facilitating imports for the Government. Value Added Services. Commodity Businesses. Government sector INDUSIND Bank acts as an active medium between the government and the customers by means of various services.e. Indirect taxes and Sales Tax collections at their local INDUSIND Bank. Mints and Presses. Stock Brokers . E-Ticketing .Insurance Companies. Trusts. Opening of L/C's is done by the bank on behalf of Government of India. Internet Banking. Kalyan DombivliMunicipal Corporation. Mutual Funds. Financial Institutions. Non-Funded Services. is undertaken by the Bank.

. positioning and the planning process. within which the customers share a similar level of interest in the same or comparable sets of needs satisfied by a distinct marketing proposition. promotion and distribution strategies and also facilitates planning and organizing function of management more easily and cost effectively.Chembur. in a market into different groups. it can be targeted separately from other segments of the market. pricing. and Defence is directly done by INDUSIND Bank along with the disbursement of pension to the members of EPFO (Employees Provident Fund Organisation). but it requires a thorough understanding of the customers needs. A true Market Segment meets all of the following criteria: it is distinct from other segments(heterogeneity across segments). Market Segmentation simplifies the firm’s product. it is homogenous within the segments (exhibits common attributes). It is referred as a tool for defining markets and thereby allocating resources. or segments. It is a key ingredient for successful marketing as it simplifies the targeting. The Stamp Duty Franking Facility is available at following branches in Gujarat Disbursement of Pension to retired Employees of Central Gov. it is also explained as a marketing technique that targets a group of customers with specific characteristics. MARKETING : Media Vehicles Used For Send Message To Reach Target Audience INDUSIND Bank has been predominantly using direct mailers. Pimpri. Market Segmentation is defined as the process of splitting customers. Lower Parel. a particular group that has its own distinct customer profile and buyer characteristics so that for marketing purposes. Nagpur. and SMS for communicating our message to our target audience as they are the most cost-effective routes of addressing our core target audiences with maximum degree of customization possible. Panvel.Electronic Collection of fees on behalf of DGFT is done by the bank too.Kolhapur. e-mails. Pune(FC Roa d).Fort. it uses statistical techniques called factor analysis and cluster analysis to combine attitudinal and demographic data to develop segments that are easier to target. or potential customers. Mira Road. it responds similarly to a market stimulus and it can be reached by a market intervention. i. Thane (Talao Pali).e. Ratnagiri.

and according to the history. liquidity. Relevant:. attitudes.it should be possible to determine the values of the variable used for the segmentation. social and cultural factors. demographic environment. 3. return. economic environment. 2. global perspective. on the basis of age.Market Segmentation can be done on the basis of the location (Geographic Segmentation).Measurable:. values. Each person is different in nature and each have differ criteria for investment like risk factor. tax benefits etc. vision. their internal strengths and weaknesses. 4. as well as the competitors strategy. Target Marketing . and various others factors like the mission.the target audiences must be diverse and able to show different reactions to different marketing mix. beliefs. buying attitudes or buying habits. likes. technological and political / legal aspects before deciding their own niche. external opportunities and threats.Feasible: -the firm must have an ability to draw an effective marketing program for its customers.Accessible: -the target customers must be reachable and servable for the organization. on the basis of lifestyle. taste and preferences (Psychological Segmentation). Market segmentation is an effort to increase a company’s precision marketing. loyalty and responsiveness (Behavioural Segmentation).A business must analyse the different needs of the market segments. income. A market segment consists of large identifiable group within a market with similar wants. As INDUSIND bank is a service sector industry they introduce different schemes for different people. 5. purchasing power. norms and standards of the organization.it should justify the expected profits and the growth potential. dislikes. Philip Kotler mentioned five criteria for an effective segmentation which states that Segmentation should be: 1.Distinguishable:. gender and other measurable factors (Demographic Segmentation).

STEP 3: . task. political. Targeting can be done by the firms by adopting a logical and systematic methodology /steps. values and objectives of the firm. External factors are the social. global.Select the target audiences: The factors that influence Targeting are the Internal and External Environment.Proper positioning of the Product: . psychological. political and legal environment. natural. socio-economic grouping. products to be offered and appropriately positioning each product to the segment. Internal environment includes the mission. it can also be customer / product / competition related segmentation). It is mainly defined by age.Identify the potential buyers:. or any other combination of demographics. geography. economic and social factors. Place and Promotion and obtain the demographic. geographic and behavioural information of the buyer. Price.After developing an appropriate segmentation SWOT ANALYSIS: . It is generally studied and mapped by the organization through list and reports containing demographic information that may have an effect on the marketing of key products /services. cultural.Through proper market research and market segmentation (it is the process of pulling apart the entire market as a whole and separating it into manageable disparate units based on various demographic. A product focusing on a specific target market contrasts sharply with one. gender.“Market Specialization is a business term meaning the market segment to which a particular good or service is marketed. demographic. whereas. Targeting is deciding the potential buyers. Which are as follows: STEP 1: . vision. economic. Through appropriately compiling the customers profile to decide the 4 P’s – Product. following the market strategy of mass marketing”. technological. STEP 2: .

it helps you carve a sustainable niche in your market. and for looking at the Opportunities and Threats you face. Great Brand Image Products have required accreditations. competitors. Used in a business context. it helps you develop your career in a way that takes best advantage of your talents. SWOT ANALAYSIS OF INDUSIND BANK STRENGTH Right strategy for the right products. High degree of customer satisfaction. abilities and opportunities. . Superior customer service vs. Used in a personal context.SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses.

. Fast-track career development opportunities on an industry-wide basis. An applied research centre to create opportunities for developing techniques to provide added-value services. etc Management cover insufficient. Could extend to overseas broadly. Could seek better customer deals.  New specialist applications. Dedicated workforce aiming at making a long-term career in the field. Sectoral growth is constrained by low unemployment levels and competition for staff 73 OPPORTUNITIES Profit margins will be good. THREATS Legislation could impact. Processes and systems. Great risk involved Very high competition prevailing in the industry.Good place to work Lower response time with efficient and effective service. Customer service staff need training. WEAKNESSES Some gaps in range for certain sectors.

Vulnerable to reactive attack by major competitors Lack of infrastructure in rural areas could constrain investment. and take the greatest possible advantage of opportunities available to you. and the Opportunities and Threats you face. High volume/low cost market is intensely competitive KEY POINT SWOT Analysis is a simple but powerful framework for analysing company's Strengths and Weaknesses. minimize threats. This helps you to focus on your strengths. BIBLIOGRAPHY : .

google.com www.co.com www.in www.com . “Marketing Management.wikipedia.managementparadise.BOOKS REFFERED: Philip Kotler (Eight Edition).INDUSINDbank. WEBSITES REFFERED: www.