Introduction

[Type text]A newspaper is regularly scheduled publication containing news,
information and advertising. By 2007 there were 6580 daily newspapers in the
world selling 395million copies a day. The worldwide recession of 2008,
combined
with
the
rapid
growth of webbased alternatives, caused a serious decline in advertising a
n d circulation, as many papers closed or sharply retrenched operations. Generalinterestn e w s p a p e r s t y p i c a l l y p u b l i s h s t o r i e s o n l o c a l a n d n a t i o n a l p
o l i t i c a l e v e n t s a n d personalities, crime, business, entertainment, societ
y and sports. Most traditional papers also feature an editorial page
containing editorials written by an editor and columns that express the
personal opinions of writers. Other features include display and classified
advertising, comics, and inserts from local merchants. The newspaper is typically
funded by paid subscriptions and advertising. A wide variety of material has been
published in newspapers, including editorial opinions, criticism, persuasion
ando p - e d s ; o b i t u a r i e s ; e n t e r t a i n m e n t f e a t u r e s s u c h a s
c r o s s w o r d s , s u d o k u a n d horoscopes; weather news and forecasts; advice,
food and other columns; reviews of movies, plays and restaurants; classified ads;
display ads, editorial cartoons and comic strips.
Newspaper and newspaper advertising has been the most
important tool in shaping the growth and development of any society in the
modern
world.
More
thana n y t h i n g , t h e y h a v e b e e n v e r y i n s t r u m e n t a l i n b r i d g i n g t h e c o
m m u n i c a t i o n g a p between
people
that contributes
to
the air
of awareness in a society. News papers are an important media for spreading
both
national
and
international
news.
It
plays
crucialr o l e i n t h e s o c i e t y . T h e n e w s p a p e r i n d u s t r y i n e v e r y c o
u n t r y s t a n d s o u t a s a n influential
body
contributing
to
the
development of the modern society by acting as one of the most potential
platform for exchange of thoughts and opinions. One of the most crucial tasks of
newspaper industry is its contribution towards the economic and industrial
development of a country through its assimilation of the people’s voice.

The Indian newspaper industry has passed various stages of evolution to reach the status that it enjoys today . to the visionary. owes its genesis in 1911. [Type text] . Thrissur. Kannur. Th i s o rga n i z a t i o n s t u d y h a s b e e n c o n d u c t e d i n K e r a l a K a u m u d i ( P) L t d . From its humble beginning as a single edition news paper of Thiruvananthapuram.that of a leading press arena in the world. Kerala Kaumudi is a Malayalam daily which provides truthful news. bringing him/her news from all over the globe. Kerala Kaumudi has spread out to cover other parts of the state and the country with editions from Kollam. Kottayam. There are hundreds of newspapers that reach out to the people of this vast country in enormous 8]numbers every morning. So an organization study was conducted at Kerala Kaumudi (P) Ltd with an aim of getting awareness of their functioning and final procedures of that organization. Shri C V Kunjuraman. daily newspaper is the staple diet for atypical Indian. Alappuzha. Kerala Kaumudi. Cochin. Kerala Kaumudi (P) Ltd consists of all functional departments and thereby gets an idea about all departments. the greatest growing Malayalam daily. Bangalore and Gulf. Kerala Kaumudi became a daily news paper on1stNovember 1940. Kozhikode. A typical Indian.

An in-depth study was not possible because the time limit was the main constraint.Since Kerala Kaumudi (P) Ltd. previous studies conducted in the organization and company website. Secondary data was collected from company records. The scope of the study also extends to other media companies and future researchers. responsibilities and maintenance of each departments. For conducting the study both primary and secondary data were used. 2. 1. To verify how far the organization structure is successful in accomplishing the objectives of Kerala Kaumudi (P) Ltd. To identify the functions. duties. is a private sector company. 1.3 SCOPE OF THE STUDY The study helps in bridging gap between the theory and practice of management.4 LIMITATIONS OF THE STUDY 1. 1. Primary data was collected by observation and personal interviews with the managers and other staffs in the organization. access to some important information was restricted. This made some difficulties during the time of analysis. .2 METHODOLOGY The study is primarily descriptive and analytical in nature.1. 2.1 OBJECTIVES OF THE STUDY 1. It offers great scope to Kerala Kaumudi (P) Ltd in some areas where they are considered weak.