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A project Report submitted in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) TO
EIILM UNIVERSITY, 16TH MILE CAMPUS, JORETHANG, SOUTH-SIKKIM, PIN-737121 BY SATYENDRA NATH YADAW ENROLLMENT NO.-EIILMU/SK/RG/0708/044 Under the guidance of MR. ANKIT MISHRA (CENTRE MANAGER) RELIANCE MONEY LTD. ALLAHABAD U.P
PREFACE The successful completion of this project was a unique experience for me because by visiting many place and interacting various person, I achieved a better knowledge about sales. The experience which I gained by doing this project was essential at this turning point of my carrier this project is being submitted which content detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session. The research is on the topic “D-mat Account with Reliance money ltd.”
I would like to express my appreciation and gratitude to various people who have shared their valuable time and made possible this project, through their direct indirect cooperation. My honorable Mam Malati Subba and Mr.A.k. Benerjee (Lecturer) EIILM UNIVERSITY, SOUTH-SIKKIM, for allowing me to work on this project and provide necessary help. I thank my respected faculties, dear friend & colleagues, who help me in every possible ways, support me and encouraged me to explore new dimensions.
SATYENDRA NATH YADAW MBA III rd (I.T.) Semester Enrollment-No-EIILMU/SK/RG/0708/044
This to certify that SATYENDRA NATH YADAW, M.B.A III Semester, EIILM University, JORETHANG SOUTH-SIKKIM has done project on “Reliance Money” and has successfully completed his project on “D-mat account with Reliance money Ltd.” This report is completed under my on .It is only for academic purpose and is a bonafide work done by researcher.
Superviser Name__________ Signature_______ Head Research Dept. Or H.O.D. Name____________ Signature_________
I Satyendra Nath Yadaw do here by declare that the project work entitle on the “D-mat Account with Reliance Money Ltd.” at Allahabad U.P. is the original work done by me. This project report presented as a partial fulfillment requirement for the degree of Master of Business administration.
SATYENDRA NATH YADAW MBA 3rd semester EIILM University South-Sikim
Introduction Company Profile Product of the Reliance Money Need for the study Competitors Objective Research Methodology Data Analysis and Interpretation Observation and Finding Limitation & Suggestion Conclusion Questionnaire Bibliography
7 8 16 35 36 43 44 53 54 55 56 57 59
Get ready to change the way you transact and invest in financial products and services. Whether you wish to transact in equity, equity & commodity derivatives, IPO’s offshore investments or prefer to invest in mutual funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money. Simply open a reliance money account and enjoy the convenience of handling all your key financial transactions through this one window.
PROFILE OF RELIANCE MONEY
The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector business houses on all major financial parameters, with a market capitalization of Rs.325,000 crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune of Rs.55,000 crores (US$ 14 billion) Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its Endeavour is to change the way India transacts in financial markets and avails financial services. Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPO’s, Life & General Insurance products, Offshore Investments, Money Transfer, Money changing and Credit Cards. Reliance Money is a group company of Reliance Capital; one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance
Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services. Reliance Capital is one of India’s leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. The company has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking and other activities in financial services
RELIANCE ADA GROUP
Reliance Money is a group company of Reliance Capital, one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital is a part of the Reliance Anil Dhirubhai Ambani Group. Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its endeavor is to change the way India transacts in financial markets and avails financial services. Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPO’s, Life & General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards
The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business houses, and has a market capitalization of over Rs.2,90,000 crore (US$ 75
billion),net worth in excess of Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion), net profit of Rs. 5,000 crore (US$ 1.3 billion) and zero net debt.
Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil Dhirubhai Ambani is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy, Reliance Natural Resources and Reliance Power. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he also held the post of Vice Chairman and Managing Director in Reliance Industries Limited (RIL), India's largest private sector enterprise. Anil Dhirubhai Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the company's management
If we look for examples to prove this quote then we can find many but there is none like that of Reliance Money. The company which is today known as the largest financial service provider of India.
Reliance Capital has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking, depository services, distribution of financial products, consumer finance and other activities in financial services. Reliance Mutual Fund is India's no.1 Mutual Fund. Reliance Life Insurance is India's fastest growing life insurance company and among the top 4 private sector insurers. Reliance General Insurance is India's fastest growing general insurance company and the top 3 private sector insurers. Reliance Money is the largest brokerage and distributor of financial products in India with more than 2.5 million customers and the largest distribution network. Reliance Consumer finance has a loan book of over Rs. 8,000 crores at the end of June 2008. Reliance Capital has a net worth of Rs.6,862 crores (US$ 1.6 billion) and total assets of Rs. 19,940 crores (US$ 4.6 billion) as of June 30, 2008 and over 26,000 employees. Money has increased its market share among private financial companies to nearly
Convenient & effective – Anytime & anywhere financial transaction capability. Launched in April 2007. It provides the Flat fees system. It has 2.2 million customers in 1 year of official launch. It has over 5,000 outlets across 700 towns/cities. Average daily turnover – in excess of Rs 2,000 crores. Considering the entire life market, including the Rs. 12,890 crores booked by life insurance Corporation, Reliance life insurance market share works out to around 6.25% .The life insurance market continuous to be dominated By LIC which has about 67% share this only a marginal dip from its 73% share in end-July. These comparisons are only for first year or new business premium.
RELIANC MONEY PRODUCT OFFERING
brokerage ) • Equity Broking
• Commodity Broking • Derivatives ( Futures & Options )
Offshore Investments (Contract For Differences)
• D-Mat Account. 2. Financial Products • Mutual Funds • Life Insurance o ULIP plan o Term Plan o Money Back Plan • General Insurance o Vehicle/Motor Insurance o Health Insurance o House insurance • IPO’s • NFOs 3. Value-Added Services • Retirement Planning
• Financial Planning • Tax Saving • Children Future Planning 5. Credit Cards 4. Gold coins retailing
.“Success is a journey, not a distination’’ RELIANCE DEMAT ACCOUNTS
Overview of Demat Account In India, a Demat account the abbreviation for dematerialized account, is a type of banking account which dematerializes paper-based physical stock shares, the dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. This account is popular in India. The
Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. As of April 2006, it became mandatory
that any person holding a demat account should possess a Permanent Account Number (PAN), and the deadline for submission of PAN details to the depository lapsed on January 2007. Procedure 1. Fill demat request form (DRF) (obtained from a depository participant or DP with whom your depository account is opened). 2. Deface the share certificate(s) you want to dematerialize by writing across Surrendered for dematerialization. 3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T Agent. 4. after dematerialization, your depository account with your DP, would be credited with the
Reliance Money Demat Account Services Reliance simplified. Get ready to change the way you transact and invest in financial products and services. Whether you wish to transact in equity, equity & commodity derivatives, and IPO’s offshore investments or prefer to invest in mutual Money – Transacting and investing
Funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money. Simply open a reliance money account and enjoy the convenience of handling all your key financial transactions through this one window. Benefits of having reliance money account •It’s cost effective
You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a flat fee of just Rs. 500/- and 750/- and transact through reliance money. This fee is valid for two months or a specified transaction value The table below for details.
• Its offers single – Through reliance money’s associates, you can transact in equity, equity and commodities
derivatives, offshore investments mutual funds, IPO’s life insurance, general Insurance, money transfer, money changing and credit cards, amongst others. •Its convenient You can access reliance money’s services through •The internet •Transaction kiosks •The phone (calls & transact) •Our all – India network of associates on an assisted trade (through the call centre or our network of associates) a charge of Rs 12 per executed trade applicable. •Its Safe your account is safeguarded with a unique security number that changes every 32 seconds. This number works as a dynamics password to keep your account extra safe.
• You get your own demat account with reliance capital at an annual fee of just Rs. 50/-. • Its provides you a demat account provides you a 3in-1 facility • You can access your banking, trading and demat account through a single window and transfer funds across accounts seamlessly. • It provide you valueadded services at
www.reliancemoney.com, you get. • Reliable research, including views of external experts with an enviable track record.
• Live news updates from Reuters and Dow Jones. • CEO’s / expert views on the economy and financial markets. • Tools that help you plan your investments, tax, retirement, etc. in the personal finance section. • Risk Analyzer for analysis of your risk profile. • Asset allocators to build an appropriate investment portfolio • Innovative use of technology for facilitating Convenient trading/investments –
kiosks (similar to ATM’s)
Reliance Money Provide the kiosks (similar to ATM’s) Facilities, to their customer through which the customers can trade on available kiosks at the particular Branch of Reliance Money. The company is going to open these kiosks in the market as the ATM’s of the Banks. Reliance Money provides 3 different trading platforms for equity trading:
Insta Trade Fast Trade Easy trade The benefits • A safe and convenient way to hold securities; • Immediate transfer of securities; • No stamp duty on transfer of securities;
• Elimination of risks associated with physical certificates such as bad delivery, fake securities, delays, thefts etc; • Reduction in paperwork involved in transfer of securities; • Reduction in transaction cost; • No odd lot problem, even one share can be sold; • Nomination facility;
• Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately; • Transmission of securities is done by DP eliminating correspondence with companies; • Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger etc. • Holding investments in equity and debt instruments in a single account. Required Documents The extent of documentation required to open a demat account may vary according to your
relationship with the institution. If you plan to open a demat account with a bank, a savings, current and, or other account for which the holder have been issued a check book, such holder has an edge over the non27
account holder. In fact, banks usually offer additional incentives to customers who open a demat account with them. Along with the application form, your photographs (with co-applicants) and proof of identity/residence/date of birth have to be submitted. The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper. Here is a broad list: • A canceled check, preferably MICR • Proof of Identification • Proof of Address • Proof of Pan Card (mandatory) • Recent photographs, one and, or more for proof of identification and, or address self-attested facsimile copies of PAN card, Voter’s ID, Passport, Ration card, Driver’s license, Photo credit card, Employee ID card, Bank attestation, latest IT returns and, or latest
Electricity/Landline phone bill are sufficient. While they only ask for photocopies of the documents, they will need the originals for verification.
Points to Remember
1. Only securities admitted by NSDL can be dematerialized. The list is available with your DP. 2. Only securities registered in the name of the account holder can be dematerialized. 3. Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/ their R&T Agent. Thus it may take you a month from the date you hand over shares, to receive demat credit. 4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status 5. All the joint holders should sign the DRF.
6. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened. 7. Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent. 8. If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for additional
documentation (like bank attestation/ notarization, etc.) to prove that the certificate belongs to the person who forwarded the DRF.
9. In case there is any problem in processing the DRF, contact you’re DP and if he cannot resolve the problem you may contact NSDL.
Demat account has become a necessity for all categories of investors for the following reasons/ benefits: • SEBI has made it compulsory for trades in almost all scrip’s to be settled in Demat mode. Although, trades up to 500 shares can be settled in physical form, physical settlement is virtually not taking place for the apprehension of bad delivery on
forgery of signatures, fake certificates,
• It is a safe and convenient way to hold securities compared to holding securities in physical form.. • No stamp duty is levied on transfer of securities held in Demat form. • Instantaneous transfer of securities
enhances liquidity. • It eliminates delays, thefts, interceptions and subsequent misuse of certificates. • Change of name, address, registration of power of attorney, deletion of deceased's name, etc. - can be effected across companies by one single instruction to the DP. • Each share is a market lot for the purpose of transactions - so no odd lot problem. Any number of securities can be
transferred/delivered with one delivery order. Therefore, paperwork and signing of multiple
transfer forms is done away with. It facilitates taking advances against securities on low margin/low interest.
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company, its achievements and tasks, products and services and also to collect information about its competitors, its products and services offered. So that, after understanding and collecting information about the organization and its competitors, a trainee will be able to work well for the organization. From the study I have learned very much, about the company as well as the strategy of the customers, which helps me a lot at my working days.
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts. HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments, over a period of time, without the hassle of handling physical documents that get mutilated or lost in transit. HDFC BANK is Depository participant both with – National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL).
Features & Benefits As opposed to the earlier form of dealing in physical certificates with delays in transaction, holding and trading in Demat form has the following benefits: Settlement of Securities traded on the exchanges as well as off market transactions. • Shorter liquidity. • Pledging of Securities. • Electronic credit in public issue.
Auto Credit of Rights / Bonus / Public Issues /Dividend credit through ECS.
• Auto Credit of Public Issue refunds to the bank account. • No stamp duty on transfer of securities held in demat form. • No concept of Market Lots. • Change of address, Signature, Dividend Mandate, registration of power of attorney, transmission etc. can be effected across companies held in demat form by a single
instruction to the Depository Participant (DP). • Holding / Transaction details through Internet / email. Incase you need any more information or have any queries, feedback & complaints , you may please mail us at firstname.lastname@example.org Secured & easy transaction processing HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account holder can submit delivery instructions electronically means of through transaction SPEED-e processing website eliminating (https://speed-e.nsdl.com). SPEED-e offers secured preparation of instruction slips and submission of the same across the counter to the depository participant. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis.
Disclaimer: Whatever have been stated above are in the good interest of the Investor / Demat Applicants / holders to provide a brief picture about the depository system. You are requested go through the guidelines of the depositories before taking any further action. For detailed guidelines, you are requested to approach your nearest HDFC Bank branch. HDFC Bank will not be responsible for any misunderstanding / act based on the above. Also HDFC Bank might ask for additional information / documentation than what has been stated above to process your application / instruction.
ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE ICICIDirect offers 3 different online trading platforms to its customers. Type
1. Share Trading Account Share Trading Account by ICICIDirect is primarily for buying and selling of stocks in BSE and NSE.This account allows Cash Trading, Margin Trading, Margin PLUS Trading, Spot Trading, Buy Today Sell Tomorrow and Call and Trade on phone. ICICIDirect.com website is the primary trading platform for this trading account. They also
provide installable application terminal based application for high volume trader.
2. Wise Investment Account
investor to invest on-line in around 19 Mutual Fund companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund, Redemption and switch between different schemes, Systematic Investment plans, Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This account also provides facility to invest in Government of India Bonds and 2. ICICI Active Bank Trader Tax Saving gives to options Bonds. more the account
investors. It allows investor to use online and offline stock trading. It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI.
Active Trader also provides commodity trading.
Brokerage and fees
Account opening fees: Rs 750/- (One time nonrefundable)
Brokerage : ICICIDirect.com brokerage
varies on volume of trade and inclusive of demat transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2% to 0.425% for squared off trades and 0.4% to 0.85% on delivery based trades. Disadvantages of ICICIDirect 1. Getting access to ICICIDirect.com website during market session can be frustrating.
• • •
To find the market potential and market penetration of Reliance Money product offerings in Bhopal. To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms e.g. Indiabulls, Sharekhan, Indiainfoline, Religare, Alankit , Unicon. To expand the market penetration of Reliance money. To provide pricing strategy of competitors to fight cut throat competition. To increase the product awareness of Reliance money as single window shop for investment solutions.
Research Methodology refers to search of
knowledge .one can also define research methodology as a scientific and systematic search for required information on a specific topic. The word research research methodology comes from the investigation or inquiry word “advance learner‘s dictionary” meaning of as a careful especially through research for new facts in my branch of knowledge for example some author have define research methodology as systematized effort to gain new knowledge.
TYPES OF RESEARCH
It has to used facts or information already available and analyzes these to make a critical evaluation of material. SAMPLE SIZE: Considering the constraints it was decided to conduct the study based on sample size of 50 people in specific age groups.
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data has been used. Primary sources of data: In the primary sources of data used Observation Method & Questionnaire method.
Secondary sources of data: In the secondary sources of data is used. (Internet , magazines ,books, journals) TOOLS OF ANALYSIS In the project work quantitative technique & percentage method are has been used.
quantitative technique such as percentage were used. It help in marketing more accurate generalization From the data available .The data which was collected from a sample of population was assumed to be representing entire population was interested .Demographic factor like age, income and educational background was used for the classification purpose .
DATA ANALYSIS AND INTERPRETATION
Q .1 Which bank is easily available every were?
Company Name Reliance Money ICICI HDFC Percentage of respondent 25 15 10
25 20 15 10 5 0
INTERPRETATION: 50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have respondent of ICICI.
Q.2Which banking Demat account offered you a large no. of services?
Company Name Reliance money HDFC ICICI Percentage of respondent 25 10 15
25 20 15 10 5 0
INTERPRETATION: 50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have respondent of ICICI.
Q.3 Which bank provides you a better email facility?
Company Name Reliance money HDFC ICICI
Percentage of respondent 23 11 16
25 20 15 10 5 0 Reliance HDFC ICICI
INTERPRETATION: 46% have respondent of Reliance
Money, 22% have respondent of HDFC, 32% have respondent of ICICI.
Q.4 which company provides a less BROKARAGE rate?
Company Name Reliance money HDFC ICICI
Percentage of respondent 21 15 14
25 20 15 10 5 0 Re iance HDFC ICICI 4th Qtr
INTERPRTETATION: 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI.
Q. 5 which company provide you a large number of product and services?
Company Name Percentage of respondent
Reliance money HDFC ICICI
25 20 15 10 5 0
21 15 14
have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI.
Represent a pie chart
ICICI 27% Reliance 45%
OBSERVATION To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior, response
and mindset towards the product and services the company offers. • 50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have respondent of ICICI. • 50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have respondent of ICICI.
46% have respondent of Reliance Money,
22% have respondent of HDFC, 32% have respondent of ICICI.
42% have respondent of Reliance Money,
30% have respondent of HDFC, 28% have respondent of ICICI.
42% have respondent of Reliance Money,
30% have respondent of HDFC, 28% have respondent of ICICI.
The Brand image of Reliance Money is good in market but according to customer satisfaction the company has to provide the better service. And also change the Market strategy Limitations
• The time constraint was one of the major problems. • The study is limited to the different schemes available under the Demat account selected. • The lack of information sources for the analysis part.
CONCLUSION Reliance Demat Account is better than other Demat account. Reliance Money has good return of
investment. A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money. At last all con be concluded by that Reliance Money is still growing industry in India Reliance Demat account have less brokerage rate. It provides a security with the use of special type of key.
Q .1 Which financial bank is easily available every were?
Reliance Money HDFC ICICI
Q.2Which banking Demat account offered you a large no. of services? Reliance Money HDFC ICICI
Q.3 Which bank provides you a better email facility? Reliance Money HDFC ICICI Q.4 which company provides a less BROKARAGE rate? Reliance Money HDFC ICICI
Q. 5 which company provide you a large number of product and services? Reliance Money HDFC
www.hdfc.com www.icicidirect.com Reference books: 1. FINANCIAL INSTITUTIONS AND MARKETS L.M.BHOLE 2.INVESTMENT MANAGEMENT - V.K.BHALL 3. Research methodology: KOTHARI
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