University of Georgia, Budapest & Vienna, May 15 - June 05, 2016

Sun, May 15, 2016
afternoon

arrive Budapest

day 1

arrive Budapest
meet ISP representative at the airport
transfer to hotel, orientation talk by ISP representative
check-in
rest of the day at leisure

air
bus transfer

recommended activity: Budapest's Central Market Hall
the largest indoor market in Budapest, the ornate building is more than 100
years old and has three stories filled with stalls frequently visited by tourists
and locals alike. There are stalls selling fruits and vegetables, Hungarian
meats, fish, local cheeses, Hungarian herbs and spices, Hungarian wines and
spirits and plenty of accessories and souvenirs
Mon, May 16, 2016

morning

afternoon
evening

Tue, May 17, 2016

morning

afternoon

1/6

National Holiday - Whit Monday
breakfast
cultural event: guided tour of Budapest
discover one of Europe's most beautiful cities as you visit Budapest's
architectural gems such as Hero Square, the amazing Parliament, the Royal
Castle and the famous Fisherman's Bastion and Citadel
lunch on your own
free to explore the city
welcome dinner cruise on the Danube
enjoy delicious Hungarian dishes as you take in the beautiful scenery of
Budapest lit up at night from the best viewpoint in the city, the Danube
River
return to hotel

day 2
hotel
bus/walk

public transport/boat

local business climate

public transport
day 3

breakfast
hotel
presentation: understanding the economic & political development of
Hungary; US-Hungary relations
hotel conference room
e.g. Embassy of the United States of America
management presentation, discussion
lunch on your own
visit: Hungarian roots, global reach - expansion strategies of a local
company
bus half day
e.g. Mikropakk (Hungarian packaging company)
management presentation, discussion, tour of facilities
rest of the day at leisure
recommended activity: Margaret Island
lying in the middle of the Danube between Margaret Bridge and Árpád
Bridge, Margaret Island (Margitsziget) is the green heart of Budapest; home
to the Hajós Alfréd National Sports Swimming Pool, the Palatinus water park
and the running track for the sporty, the petting zoo, the music fountain and
the Japanese Garden; if you're hungry for culture, check out the open-air
stages and the medieval ruins of the island, great for walks, picnics or fourwheel bike rides

University of Georgia, Budapest & Vienna, May 15 - June 05, 2016

1/29/2016

Wed, May 18, 2016

morning

afternoon

Thu, May 19, 2016

morning

afternoon

evening

Fri, May 20, 2016

Hungarian history & culture
breakfast
cultural event: House of Terror
Hungary's modern history has been marked by revolution & war; ruled by
Nazi supporters and then by the Communists, Hungary has experienced a
traumatic history which, to this day, leaves its mark on the culture and the
mindset of Hungarian people; the House of Terror building is the former
headquarters of the Hungarian version of the Nazi Party and then the state's
jail, torture chamber and execution chamber, and is now a modern day
museum and a monument to the memory of those held captive, tortured
and killed in the building
lunch on your own
cultural event: taste of Budapest
see where locals go to shop and get a taste of unique Hungarian treats, ones
that only Hungarians know; experience the secrets of special Hungarian
tastes and delicacies at the Central Market Hall, at a pub in downtown
Budapest, a butcher and a pastry shop
rest of the day at leisure

day 4
hotel

public transport/walk

public transport/walk

local vs. global

day 5

breakfast
visit: entrepreneurship in Hungary - business intelligence & trends of the
near future
e.g. Ustream
management presentation, discussion
lunch on your own
visit: Western companies' approaches to business in CEE
e.g. GE Power & Water
management presentation, discussion, tour of facilities
rest of the day at leisure

hotel
public transport

bus half day

recommended activity: opera performance at the Hungarian Opera House
located on the luxurious Andrassy Avenue, the Hungarian Opera House is an
architectural and cultural gem in Budapest and home to some of the
country's best opera and ballet performances; a must-visit while in
Budapest

lessons learned

day 6

breakfast
morning

afternoon
evening

2/6

hotel

cultural event: Parliament visit
learn about the history of Hungary as you visit one of the largest Parliament
buildings in Europe and enjoy its stunningly beautiful interior
lunch on your own
wrap-up session by Georgia faculty
group dinner with traditional Hungarian folklore show
return to hotel

public transport/walk

hotel conference room
bus transfer/restaurant
bus transfer

University of Georgia, Budapest & Vienna, May 15 - June 05, 2016

1/29/2016

Sat, May 21, 2016

evening

Sun, May 22, 2016
morning

afternoon

Mon, May 23, 2016
morning

afternoon

Tue, May 24, 2016
morning

afternoon

3/6

exploring the Hungarian countryside

day 7

breakfast
cultural event: full-day trip to the Danube Bend
the Danube Bend to the north of Budapest is one of the most beautiful
regions of the river which flows through eight countries; you will visit
Esztergom, the birthplace of the first Hungarian king, Stephen I, then go to
Visegrád where the ruins of a Royal Castle can be found, then on to the
picturesque and historic town of Szentendre
group lunch
free to relax
recommended activity: Szechenyi Baths
head to Budapest's largest spa complex to relax and enjoy the hot springs
that have attracted people to Budapest since the late 1800's

hotel

bus/walk

restaurant

transfer to Vienna

day 8

breakfast
check-out, load luggage on the bus
transfer to Vienna (duration approx. 3 hours)
lunch en route
arrive Vienna, check-in
WU campus tour - own arrangements
rest of the day at leisure

hotel
bus transfer

willkommen in Wien!
breakfast
WU seminar session - own arrangements
lunch on your own
cultural event: guided tour of Vienna
discover Vienna's greatest sights and hidden gems including Ringstrasse,
Imperial Palace & City Hall; your expert guide will treat you to Austria's
capital and show you the city as the locals see it
rest of the day at leisure

day 9
hotel
walk or public transport

public transport/walk

business prospects in Austria
breakfast
WU seminar session - own arrangements

day 10
hotel
walk or public transport

lunch on your own
visit: overview of Austria's economy & business environment
e.g. Austrian Business Agency (ABA)
management presentation, discussion
rest of the day at leisure

University of Georgia, Budapest & Vienna, May 15 - June 05, 2016

public transport

1/29/2016

Wed, May 25, 2016

post-crisis strategies

day 11

breakfast
morning

afternoon

Thu, May 26, 2016

morning

afternoon
Fri, May 27, 2016
morning

afternoon

Sat, May 28, 2016
morning
afternoon

Sun, May 29, 2016

hotel

WU seminar session - own arrangements

walk or public transport

lunch on your own
visit: post-crisis banking: rebuilding customer trust and investor
confidence
e.g. Erste Bank der oesterreichischen Sparkassen AG
management presentation, discussion
rest of the day at leisure

public transport

National Holiday - Corpus Christi

day 12

breakfast
free day for sightseeing & shopping
recommended activity: Belvedere Museum & Palace
lunch on your own
recommended activity: Viennese Cafés
enjoy live music in numerous Viennese concert cafés like Café
Schwarzenberg, Cafe Central or Café Hofburg

hotel

made in Austria
breakfast
WU seminar session - own arrangements

day 13
hotel
walk or public transport

lunch on your own
visit: from Austria to the world - a local success story
e.g. Josef Manner & Co AG
management presentation, discussion, tour of facilities
rest of the day at leisure

public transport

seminar session & free time
breakfast
WU seminar session - own arrangements

day 14
hotel
walk or public transport

lunch on your own
free for sightseeing & shopping
recommended activity: beergarden Schweitzerhaus
located near the tail end of the Prater Amusement Park, this genuine beer
hall serves hearty traditional Austrian food and beer in a wonderfully hectic
setting, with seating areas separated by district; locals insist this
"institution" has "cult" status and "needs no description"

Wachau Valley
breakfast
cultural event: full-day trip to Wachau Valley
escape into the countryside of Wachau, the most picturesque stretch of the
Danube Valley, with ruined castles and steep vineyards; see the Benedictine
abbey of Melk, one of the most breathtaking examples of Austrian Baroque
architecture, and enjoy the boat ride on the Danube to the castle of
Dürnstein
group lunch
return to Vienna, rest of the day at leisure

4/6

University of Georgia, Budapest & Vienna, May 15 - June 05, 2016

day 15
hotel

bus/boat/walk

restaurant

1/29/2016

Mon, May 30, 2016
morning

afternoon

Tue, May 31, 2016
morning

afternoon

Wed, Jun 01, 2016

regional specifics
breakfast
WU seminar session - own arrangements
lunch on your own
visit: innovation & technology trends in the automotive industry
e.g. Opel Austria Powertrain
management presentation, discussion, tour of facilities
rest of the day at leisure

day 16
hotel
walk or public transport

bus half day

branding & design
breakfast
WU seminar session - own arrangements

day 17
hotel
walk or public transport

lunch on your own
visit: challenging assumptions & boosting growth through creative
thinking
e.g. Identum (agency for brand charisma)
management presentation, discussion
rest of the day at leisure

public transport

staying relevant

day 18

breakfast
morning

afternoon

Thu, Jun 02, 2016
morning

afternoon

5/6

hotel

WU seminar session - own arrangements
lunch on your own
cultural event: Schönbrunn Palace
deemed a UNESCO World Cultural Heritage Site in 1996, the Schönbrunn
Palace offers an array of stunning views as you explore this magnificent
imperial summer residence; the palace and gardens illustrate the tastes,
interests and aspirations of successive Habsburg monarchs
rest of the day at leisure

walk or public transport

public transport/walk

outside the box
breakfast
WU seminar session - own arrangements

day 19
hotel
walk or public transport

lunch on your own
case study: investing in social media has become a necessity, not a
luxury!
e.g. Limesoda (creative marketing agency)
management presentation, case study, discussion
rest of the day at leisure

University of Georgia, Budapest & Vienna, May 15 - June 05, 2016

public transport

1/29/2016

Fri, Jun 03, 2016

seminar session & free time
breakfast
WU seminar session - own arrangements

afternoon
evening

hotel
walk or public transport

lunch on your own
free to explore the city
public
transport/restaurant
public transport

farewell dinner
return to hotel

Sat, Jun 04, 2016

day 20

wrap-up & culture

day 21

breakfast
morning

afternoon

Sun, Jun 05, 2016
morning

6/6

hotel

wrap-up session by Georgia faculty at WU
lunch on your own
free for sightseeing & shopping
OR
optional cultural event: Wiener Walzer dance lessons
more than 150 years ago, Johann "Schani" Strauss made the Vienna Waltz
famous around the world and today, the dreams of millions of ball
attendees are set to three-quarter time; learn how to waltz at the place
where it was invented!

walk or public transport

sts pay individually

depart for USA
breakfast
check out, transfer to the airport
depart for USA

University of Georgia, Budapest & Vienna, May 15 - June 05, 2016

day 22
hotel
bus transfer
air

1/29/2016