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INFLUENCE OF SOCIAL MEDIA ON THE CHANGE OF

PERSONALITY TRAIT OF YOUNG USERS
ASIAN INSTITUTE OF TECHNOLOGY

NAME: SIRIKIT JOSHI
NGUYEN
STUDENT: ST20000728
ST20000738
MAJOR: MECHATRONICS
TEACHER/ADVISOR: FREEK
OLAF DE GROOT

Student # Last Name 1

TAI

Communication within the society has always played a key role in shaping an individual. social media plays a huge role in shaping the personality of adolescents. emotional stability and willingness to explore are related to the way an individual may use social media. but many will read the abstract. Factors such as extraversion. the abstract: • SELLS the lab report to the reader as a significant contribution within the field. In the current technologically advanced state of the society. The literature suggests that individuals use social media in their own way depending on their personalities. research methods. Other factors such as gender. • CONTAINS key search terms.ABSTRACT In 200-250 words. and main conclusions to readers. • Few people will closely read the entire lab report. neuroticism. Results revealed that … Student # Last Name 2 . • BRIEFLY conveys the objective. age and nationality have also been considered in this dynamic. main findings.

2015). nearly two-third of teen internet users (63%) go online every day (Lenhart. From previous researches. A 2007 study found that among college students who used networking site Facebook less frequently felt less satisfied with their lives (Ellison et al. more than three quarters (89%) of people aged 18-29. to find that many psychologists are interested in studying the personal characteristics of Internet users (Tosun & Lajunen. Facebook. university students are automatically attracted to it. According to the Pew Research Center’s Internet & American Life Project tracking surveys 2005-2013. 2007). it raises the question of what effects these have on the behavior of users.1 Background Information Internet is a medium of communication through which people can connect socially. Pew Research Center’s Teen Relationships Survey found that girls mostly dominated visually oriented social media platforms such as Instagram and Snapchat while boys dominated the group playing online video games (Pew Research Center. With millions of users worldwide of each of these sites. Researchers have found that. As the internet provides a plethora of opportunities and is a treasure trove of new concepts. exchange ideas and extend their social circle. Instagram and Twitter are a few social networking sites that allow interpersonal communication between users.. 2010). use social networking sites. we can identify three distinct personality traits of users based on the way they use social media – Student # Last Name 3 .INTRODUCTION 1. It is no surprise therefore. hold intimate interactions. Internet has helped millions of people connect globally and achieve what they otherwise would not be able to. 2009).

they did not consider the impact nationality has on these personality dimensions (Correa et al. We believe that social media is bring about an integral change in the way people behave in their non-virtual lives. new memes or trending vines. Since university students are constantly socializing over social networks. 1. we believe this change in personality will have different results depending on gender.introversion/extroversion and neuroticism. given the sample participants of mostly international university students. they fail to explore the transformation of users’ from one personality to another. Secondly. Previous research examines three personality traits that are central to media use: extraversion. and openness to experience. we will also look at age and nationality as a contributing factor. they Student # Last Name 4 . latest trends. Young users today check their smart phones more often to make sure they haven’t missed out on the latest trend. neuroticism. Extroversion involves attributes like talkativeness and assertiveness while introversion involves attributes like being reserved and day dreaming. we want to examine whether social media can actually render a change in the inherent personality trait of a person from extraversion to introversion and vice versa. Firstly. we investigate a middle ground among the already discovered personality traits. As these findings involve a smaller sample population.. In our study. Moreover. news updates. Many previous literature combs through the relationship between personality and social media use but fail to acknowledge that social media may play a key role in the transformation of personality among youth. Lastly. they may not apply to larger populations. 2009). However. Extraversion outlines the personality trait where social media users use the internet as an extension of face-to-face interpersonal communication while introversion outlines the trait where users use it as a substitute for face-to-face interpersonal communication.2 Problem Statement Many researchers fail to realize that social media plays a much bigger role in the lives of users today than it did five years ago. People are constantly on social media for public opinion.

2011).4 Scope and Limitations As all the participants of this research study are students of Asian Institute of Technology (AIT). discuss and modify user-generated content (Kietzmann et al. We will explore the influence of social media in bringing about a change in the inherent personality of a heavy social media user. 2011). 1. the sample size of the survey is not enough to ascertain a result that holds true for larger groups..are an appropriate group to study the changes occurring in personality traits influenced by social media. we believe that different nationalities fair differently in terms of change in personality. we will explore its relation to personality and social media. Hence. create. Out of 69% of the teens that go online every day. Moreover. 54% use them for texting and 24% use them for instant messaging (O’Keeffe & Clarke-Pearson.. Moreover. a large part of Student # Last Name 5 . 75% of teenagers own cell phones. and 25% use them for social media. LITERATURE REVIEW Social media make use of fast ad handy technologies like mobile and webbased technologies to create highly interactive platforms through which people can share. 1. We will look at gender and age as a defining factor in how social networking sites influence human behavior. 36% go online several times a day and 27% go online about once a day (Lenhart et al. social connection and even technical skills.3 Objectives This research is intended to investigate the relationship of social media and personality of its users. Therefore. the study may not be true for people other than university students. Social media has massive benefits with regards to youngsters. 2010). It has been known to enhance communication.

we are more interested in the personality transformation that has come about through the heavy usage of leading social media websites. People use social media first and foremost as a way of communicating with people whom they have an on-going relationship in real life or as an alternative where they are interested in making new friends on the internet rather than maintaining their existing relationships. Therefore. consider the age of participants of this research. Two distinct personalities can be distinguished from the way users use social media – Introversion/Extroversion and Emotional Stability (Neuroticism). As the current generation has grown up with internet. the writer explains what is known in the literature in relation to the research topic. In this research we consider the Extroversion and Introversion of internet users based on not only their pattern of internet usage but also their previous personality backgrounds and influences they may have encountered online. introversion and neuroticism were higher among women who were regular users of virtual social services like online chats and discussion groups. We. 2009). therefore. Women found more gratification in visually-oriented social media platforms such as Instagram and snapchat while men were more likely to play video games online.the millennials’ social interaction and emotional development is occurring online and furnished by cell phones. Internet use is also significantly different in terms of the types of social media that men and women use. According to Hamburger and Ben-Artzi (2000). aggressiveness and insensitiveness (Tosun & Lajunen. The reader should understand that the assumptions the research is based on Student # Last Name 6 . Eysenck’s personality dimension includes a third dimension called Psychoticism which includes attributes like being solitary. While previous researches are interested in distinguishing personality dimensions through internet usage. To do this. A literature review is an argument justifying your current research objectives. we have also included changes in personality traits dependent on gender as it plays an important role in how people react to social media. it plays a bigger role in their day-to-day lives than for previous generations. 2009). The former is classified as an extension of face-to-face communication while the latter is classified as a substitute for face-to-face communication (Tosun & Lajunen.

are supported by the literature. What research designs or methods seem unsatisfactory? Student # Last Name 7 . What are the existing theories? 5. What are the characteristics of the key concepts or the main factors or variables? 3. What evidence is lacking. What are the relationships between these key concepts. What views need to be (further) tested? 7. factors or variables? 4. What do we already know in the immediate area concerned? 2. for the current research. The reader should also clearly see that the previous literature has left a need. What contribution can the present study be expected to make? 10. contradictory or too limited? 8. Why study (further) the research problem? 9. Where are the inconsistencies or shortcomings in our knowledge and understanding? 6. Your literature review should answer most of the following questions: 1. or gap. inconclusive.

METHODOLOGY The participants are Asian Institute of Technology students between 18 – 30 year olds of all genders. We might not get completely accurate answers but they should be more precise than directly interviewing people about their social life. gender and nationality. if you are investigating users' perceptions of the efficiency of public transport in Bangkok. you will obtain different results if you use a multiple choice questionnaire than if you conduct interviews. we ask them how long they have been using it to observe the effective factor between experienced users and inexperienced users. The method section answers these two main questions: 1. However. it shows your reader how you obtained your results. But why do you need to explain how you obtained your results?  We need to know how the data was obtained because the method affects the results. The survey is filled online by google form so that the participants have enough time to give honest thoughtful answers. How was the data collected or generated? 2. How was it analyzed? In other words. the participants also could give incorrect answers or not be serious about this. On the other hand. For instance. Knowing how the Student # Last Name 8 . Participants are asked how long they spend online every day to categorize the frequency of using social networking website by scale of time from less than 1 hour to more than 5 hours per day. Multiple choice question is chosen in this survey to scale abstract questions and analyze the data using probability and statistic in term of factors such as age. as the survey is filled anonymously. too many questions may be mentally and emotionally exhausting to their mind. Moreover.

 Often there are different methods that we can use to investigate a research problem. if you are using a questionnaire. and the problems that did occur and the ways their impact was minimized. Your methodology should make clear the reasons why you chose a particular method or procedure.data was collected helps the reader evaluate the validity and reliability of your results. very good or c. For example. it is useful for other researchers to adapt or replicate your methodology.  The research methods must be appropriate to the objectives of the study. or an innovative adaptation used. so often sufficient information is given to allow others to use the work. your method is obviously unsuited to your objectives. excellent. If you perform a case study of one commuter in order to investigate users' perceptions of the efficiency of public transport in Bangkok. good" would obviously not be acceptable as it does not allow respondents to give negative answers).  The methodology should also discuss the problems that were anticipated and explain the steps taken to prevent them from occurring.  In some cases. Student # Last Name 9 . b. readers need to know that it offered your respondents a reasonable range of answers to choose from (asking if the efficiency of public transport in Bangkok is "a. This is particularly the case when a new method had been developed. and the conclusions you draw from them.  The reader wants to know that the data was collected or generated in a way that is consistent with accepted practice in the field of study.

Use Fig. 2. and so on.RESULTS Cite all equations as below: F E∗∆ L = A L (1) Each figure should have a title that briefly summarizes its topic. Titles should appear at the bottom of the figure as seen below: Student # Last Name 10 . then Fig. 1.

3) Manuals (3.7) Figure 5: Frequencies of failure diagnosis strategies (n=182) CONCLUSION A typical conclusion contains most or all of the following: A.9) Exclusion (3. As its name implies.6) Split half (1.5) Reconstruction (9. Background Information This is a somewhat free-standing move that can occur at any point in the cycle. this move is employed by authors when they wish to strengthen their Student # Last Name 11 .3) Pattern of symptoms (2.6) Signal tracing (6.1) Miscellaneous (2.7) Systematic narrowing (6.8) Sensory checks (8.0) Least effort (11.7) Topographical search (2.Historical information (29.5) Frequency (4.0) Conditional probability (5.2) Diagnosis software (1.1) Information uncertainty (1.

conclusion by recapitulating main points. 1988). Readers typically expect that the strongest results will be dealt with in the first paragraph and weaker results in later paragraphs. or by reminding the reader of technical information. or one at odds with those reported in the literature. Evidence suggests. Restatement of Results If there is a quasi-obligatory move in Discussion section. probably the most common move. Reference to Previous Research After background and results. by highlighting theoretical information. it is this one. H. G. Explanation This move is particularly common when the writer suggests reasons for the surprising result. that it is the starting point of a cycle – and is only likely to be preceded by brief background. as we might expect. There are two main subtypes or steps: reference for purposes of comparison with present research and references for purposes of providing support for present research. B. Deduction and Hypothesis This move is used to make a claim (however qualified) about the generalizability of some or all of the reported results. E. Exemplification Examples are most often used to support an explanation (Hopkins and Dudley-Evans. Critically evaluate the strength of your results. F. D. Recommendations Student # Last Name 12 . C. KEY results often at the start of the conclusion. (Un)expected Outcome Here the writer comments on whether the result is unexpected or not. Likewise.

The writer advocates the need for further research or makes suggestions about possible lines of future investigation. Student # Last Name 13 .

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This is where you would add relevant information that was not included in body of the paper. Example: Appendix 1: Questionnaire Appendix 2: BOI Regulations OR Appendix A: Derivation of Equations Student # Last Name 16 . additional data. etc.APPENDICES Appendices follow the list of references. transcripts.g. Number or letter appendices and give each a title as if it were a chapter. e. an example of a questionnaire.