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GRAPHICAL REPRESENRATION

OF THE AREAS VISITED

CHINCHWAD

Airtel; 23%
Reliance

Airtel

Reliance ; 22%

Idea; 17%

Idea

Others; 8%

BSNL

Others

BSNL; 31%

OBSERVATIONSIn CHINCHWAD area mostly people believe on BSNL because they get
some good facilities there and they don’t want to change their mindsets
about BSNL .They are having an collection center of BSNL in chinchwad
so this is very easy to themto pay the bills but Reliance have their web
world in PIMPRI and that is too far from there and no regular collection
of bills so Reliance needs to think about that.

PIMPRI Airtel. 21% Reliance Airtel Reliance. 11% BSNL Others BSNL. 28% Others. There are many collection centers there Reliance. . 26% Idea Idea. 14% OBSERVATIONSIn PIMPRI there is a big competition. Hutch are there but Reliance is doing well there. Airtel.

16% OBSERVATIONSIn BHOSARI people need CUG connections most and for that they prefer Idea and Airtel because they are also having good call rates for STD calls in CUG plans.MIDC BHOSARI Airtel. 27% Idea BSNL Others BSNL. For non CUG plans they prefer BSNL because they are getting broadband connection on low rates also. 30% Others. . 8%Idea. 19% Reliance Airtel Reliance.

20% Idea BSNL Others Airtel. 29% Reliance Airtel Idea. . 25% BSNL. 19% OBSERVATIONSIn MIDC CHINCHWAD Reliance is doing good business and paople want some new plans and good handsets in the market. 7% Reliance .MIDC CHINCHWAD Others.

12% OBSERVATIONSIn INDRAYANI NAGAR industrial area the main problem is related with the billing. 19% Reliance Airtel Reliance. .INDRAYANI NAGAR Airtel.There is no collection cernter here they are in PIMPRI & NIGDI and the distance is 5 km from here. 31% Others. 27% Idea BSNL Others BSNL. 11% Idea.

20% Idea Reliance. 11% OBSERVATIONSALANDI is very far from the main roads NASHIK highway is 8 km away from here so very difficult to reach there and in MARKEL (place away from Alandi) there is no good coverage. 25% BSNL Others BSNL.ALANDI Airtel. 16% Reliance Airtel Idea. . 28% Others.

. 17% Idea BSNL31% Others BSNL. 15% OBSERVATIONSIt is situated on old Bombey-Pune highway so there is good coverage and Reliance post paid is doing good here. 11% Reliance Airtel Idea. 26% Others. Reliance.MIDC LANDEWADI Airtel.

 In the case of Airtel deposit waiver is granted only to high value corporate / SME clients.250-500 Total Entry Cost Rs.250-500 Deposit Nil Rs.500-1000 Advantages of Reliance Lower activation fee No STD deposit  Reliance have the lowest overall entry cost when compared with the competition.Additional Entry Cost Comparison Reliance Airtel Activation Fee Rs.  There is zero deposit for STD calls even for individual retail customer. .150-330 Rs.150-330 Rs.

Our Counter NJ 199 SOHORs. local calls50p/1 & STD2.150 talktime free. CUG @ 10p/min. NJ 199 SOHORs.5/min.150 talktime free.199 rental. Advantage s Free local off net calling available & free CUG Free local off net calling available & free CUG Free local off net calling available & free CUG .225 local calls 50p/1 & STD Rs. Rs. local calls50p/1 & STD2. NJ 199 SOHORs.199 rental. local calls50p/1 & STD2.SME Plan Comparison Competitio n Airtel Competition Proposition Ambuja planRs.5/min. Rs.150 talktime free.199 rentallocal calling 30p/80p & STD Rs.5/min.199 rental.1.5.1.1. Rs.199 rental local calling 30p/80p & STD Rs.25 Idea SME planRs.25 Hutch SME planRs.

2/30sec .5/min.1/3min. 1. 1/min. 1.2/30sec .2/3min. 1.1/30sec . 1/min. 1. 1.1/min 1.2/3min.2/30sec . 1.2/min.5 min.1/3min. 1/min.2/3min.2/min.1/min 1. BSNL has hidden entry charges-security & NLD deposit Activation fee Securitydeposi t NLD deposit Fixed cost Free talk time On net Mobile Landline One India 561 Nil 500 180 50 1/3 min. 1. 1. TATA H2M 125 City 299 561 Nil 500 175 0 Call rates 1. 1.2/min. 561 Nil Silver 499 561 Nil 500 299 155 500 499 470 0. 1.2/min.1/min . 1/min.2/30sec . 1.2/min. 1. 1. 1. NLD landline 1/min. 1.1/30sec . 0. 1/min.2/30sec . Mobile Landline NLD on net 1/3 min. 1. NLD mobile 1/min.1/30sec .Reliance Hello Plans Comparison Activation fee Securitydeposi t NLD deposit One India 500 1000 BSNL (wire line) General Economy Special 500 1000 500 1000 500 1000 2000 2000 2000 2000 Fixed cost Free talk time 180 30 180 50 Call rates 300 200 475 500 On net 1. 1. 1.2/30sec . 1.1/1 min 1.2/min.2/min. 1.

4/min. 1. 2.4/min.  Use across India in more then 5700 villages.  Speed up to 144 kbps.NLD on net NLD mobile NLD landline 1/min.4/min. 2. . 1.2/3min. 1/min.2/3min. 2. ADVANTAGES Over Airtel  R Connect – The Reliance CDMA 20001X technology and pan India coverage enables to get online from almost any location in India. 2.4/min. 2.4/min. 1/min.  People can use the data card from Reliance with your laptop or the USB modem with your desktop or laptop. 1. 2. Not limited to major cities like GPRS & EDGE.4/min.  Significantly faster then dial-up connections & not restricted to the home / office like wired broadband.2/3min.

 Customer have facility to recharge with low denomination vouchers & subsequently use top ups thereby lowering access cost.  Reliance is the only operator that provides internet access via data card/USB modem in prepaid format as well.“The true definition of mobility” ADVANTAGES Over TATA  Reliance has the wider coverage area & hence its range of usage is better in both cities as well as rural areas. .

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SWOT ANALYSIS OF RELIANCE COMMUNICATION STRENGTH  Big brand name  The new technology launcher (CDMA)  First in FWP’s  Strong market  Good network in INDIA OPPORTUNITIES  Growing data card market  Growing market of CDMA phones  Establishment of new business in Pune WEAKNESS  Services  Customer care section  Not very good tariff plans for STD users  Battery life of hand sets THREATS  Launch of TATA Indicom USB modem  Big market share of Airtel and growing TTSL in Maharashtra .

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com  www.altavista.Philip Kotler  Marketing Management.Rajan Saxena NEWS PAPERS: THE ECONOMIC TIMES THE TIMES OF INDIA .BIBLIOGRAPHY WEBSITES:\  WWW.com  www.com BOOKS PREFFERED:  Marketing Management.Reliancecommunication.google.

...5) Do you want to take any postpaid connection with these plans? (After telling him all the plans according to his usage of phone) Yes  No  .Bill .ANNEXURE QUESTIONNAIRE FOR MARKET SURVEY AND PRODUCT PROMOTION OF RELIANCE POSTPAID Name of the company _ _ _ _ __ _ _ ___ _ _ _ _ _ _ _ _ _ Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Contact no...  Handled person __ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ 1) What are the telecom services you are using? Reliance  Airtel  Idea  Hutch  other  2) If other then Reliance then – Is there any possibility for other service provider? Yes  No  If Reliance then which one? Prepaid  Postpaid  3) Do you know about the new plans in Reliance postpaid? Yes  No  4) Which plan are you using currently and what is your bill? Plan .....