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Data analysis and Interpretation

RESEARCH METHODOLOGY
Every project work is based on certain methodology, which is a
way to systematically solve the problem or attain its objectives.
It is a very important guideline and lead to completion of any
project work through observation, data collection and data
analysis.
According to Clifford Woody:
“Research Methodology comprises of defining & redefining
problems, collecting, organizing &evaluating data, making
deductions &researching to conclusions.”.
RESEARCH DESIGN
A research design is a framework or blueprint for conducting
the marketing research project. It specifies the details of the
procedures necessary for obtaining the information needed to
structure and/or solve marketing research problem.
On the basis of fundamental objectives of the research we can
classify research design into
1)EXPLORATORY
2)CONCLUSIVE RESEARCH

Chennai DATA COLLECTION As it is already to be known that there are two types of Data Collection methods which are as following:-Primary Research & Secondary Research.SAMPLING PLAN 1) SAMPLING TECHNIQUE USED: This research has used convenience sampling technique. . 2) SELECTION OF SAMPLE SIZE: 100 For the study. 3) POPULATION: Customer who does shopping both traditional and online. a sample size of 100 has been taken into consideration.  Convenience sampling technique: Convenience sampling is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth. the sample is selected because they are convenient. As the name implies. 4) SAMLING FRAME: Nungambakkam.

Primary Research Primary research (also called field research) involves the collection of data that does not already exist. where data is collected from. research subjects or experiments.  The Secondary data is being collected from different magazines and newspapers. Secondary Research Secondary research ( also called desk research) involves the summary.  The Questionnaires are being prepared and filled through the selected sample size from the selected field. . collation and/or synthesis of existing research rather than primary research. For the Literature of review certain online journals has also been collected. including Questionnaires and telephone interviews amongst others.  In doing this research the both methods are being used. for example. This can be through numerous forms.

Gender Female Male No of responses 25 75 Gender Female Male 25% 75% From the above diagram it can be seen that 75% of the respondents are Male whereas the remaining 25% are female. .Age 16-25 26-35 46-60 Number of responses 75 24 1 Age 16-25 24% 26-35 46-60 1% 75% From the above diagram we can say that 75% of the respondents fall in the age bracket of 16-25 and 24% of the respondents in the age bracket of 26-35 and the remaining 1% in the age bracket of 46-50.

.Which mode of shopping do you prefer? Online Traditional stores Number of responses 34 66 Which mode of shopping do you prefer? Number of responses 66 34 From the above diagram we can infer that 66% of respondents still prefer brick and mortar stores over online shopping whereas only 34% actually find online shopping more convenient.

just to enjoy the pleasure of shopping No physical examination of product possible Spamming advertisement Will prefer online only Number of responses 47 1 36 12 4 What are the reasons for not shopping online? Number of responses 47 36 12 1 4 From the above diagram we can infer that 47% of the respondents do not shop online as they feel quality and genuinity of the product cannot be examined whereas 36% feel that they cannot actually examine how the product looks and feels. .What are the reasons for not shopping online Cannot check quality and genuinity of product i do shop online for electronic items while others i prefer to do it offline. 4% of the respondents feel that shopping online may lead to security problems like hacking of their passwords and accounts and a meagre of 1% feel there might be other problem. 12% of the respondents feel shopping online will result in advertisement spamming.

decision can be made seeing the reviews. rating and comments available Helps to remember your choice of products Suggestions based upon your shopping patterns Saves time All products under one roof Others Number oof responses 46 7 31 0 31 5 23 69 37 0 What are the reasons for purchasing online? Number oof responses From the above diagram it can be inferred that most of the respondents shop online as they feel the cost is less. product can be compared. and also it saves time whereas very few respondents chose pricing and availability as the reasons. .What are the reasons for purchasing online? Low product price Transparent pricing Price and product quality comparison 24*7 open Product review.

How do you feel the Internet is changing the traditional in-store shopping due to online stores the retailers are offering equivalent discounts to attract cuatomers Payment process Product order process Product selection process Refund benefits Replacement option Number of responses 3 24 7 44 11 11 How do you feel the Internet is changing the traditional in-store shopping Number of responses The main benefit which the respondents see in online shopping is the wide range of products available under one roof . . unlike traditional stores where the customer needs to visit different stores for shopping different products also the easy payment options like EMI and discounts along with return back policy and refund benefits attracts a large number of customers to shop online.

Technology which attracts you to shop online Good website performance Ease of placing order On-time delivery Supplier's rating Support order tracking/information Number of responses 39 66 33 12 35 Technology which attracts you to shop online Number of responses Online shopping helps to place an order with ease without any hassle and with the capacity to handle millions of customers at the same time also with delivery guarantee’s being made by almost every e commerce giant like flipkart and amazon more and more people are choosing online shopping. .

television and other online ads displayed while browsing websites also word of mouth communication from friends. relatives helps people choose a particular e commerce site. .How do you usually find your online store? Google search Yahoo! Search Facebook — ad or post Twitter — tweet or ad Loyal customer Other online ad Television of print ads Number of responses 88 1 32 0 15 23 23 How do you usually find your online store? Number of responses The above image shows that google is the main source by which people find their preferred online stores followed by ads on facebook.

. customer service offered b the company after the order has been delivered. quality.How satisfied are you with the products you order from ecommerce sites? Quality Products matching the description Look and color Pricing Shipping options Customer service Overall navigation 1 20 8 17 15 18 9 8 2 13 22 19 27 19 23 28 3 19 21 7 15 24 22 19 4 23 36 23 15 20 25 25 5 25 8 18 12 20 22 21 36 28 27 25 23 20 22 21 19 19 17 25 23 22 22 24 23 19 18 18 25 21 2020 19 15 1515 13 12 8 8 9 7 1 2 3 4 8 5 The maximum satisafaction is from the products exactly matching the description on the site followed by the overall website. pricing of the products.

How do the e-commerce sites meet your overall Customer experience/expectations? Order status are communicated quickly and on time Product often delivered on time Others Number of responses 7 19 0 How do the e-commerce sites meet your overall Customer experience/expectations? Number of responses The above image shows that the customers are highly satisfied with the deliveries which are often done on time .