A Synopsis On
“An Investment preferences of customer to Kotak Mahindra Mutual fund”
Supervisor: Name: Designation:Asst. Professor
Submitted by: Name of Student: Vishal Kumar Enrollment No. 08061613032 Specialization: Finance
Remarks of Evaluator
Approved/Disapproved (I Evaluation) Approved/ Disapproved (II Evaluation)
Directorate of Distance Education 1
GJUS & T, Hisar
Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly owned subsidiary of KMFL, is the asset manager for Kotak Mahindra Mutual Fund (KMMF). KMAMC started operations in December 1998 and has over 1, 15,000 investors in various schemes. KMMF offers schemes catering to investors with varying risk- return profiles and was the first fund house in the country to launch a dedicated gilt scheme investing only in government securities Kotak Mahindra Finance Limited promoted by Mr. Uday S. Kotak, Mr.S.A.A. Pinto and Kotak & Co., was incorporated on November 21, 1985 under the name Kotak Capital Management Finance Limited. In early 1986, the existing promoters were joined by Mr. Harish Mahindra and Mr. Anand G. Mahindra and the Company`s name was then changed to its present name, Kotak Mahindra Finance Limited. As an open-end fund, Mutual fund is an investment company that spreads its money across a diversified portfolio of securities -- including stocks, bonds, or money market instruments. Mutual fund investors make money either by receiving dividends and interest from their investments, or by the rise in value of the securities Dividends, interest and profits from the sale of any securities (capital gains) are passed on to the shareholders in the form of distributions
Primary objectives: The Research project has been carried out to aid the Kotak Mahindra Bank, Patna, in offering various investment product & services that the customer needs and also to improve on some of the existing services of the bank. To find nature of risk To find type of risk.. To find mutual fund company available in the Market
To find recent alliances and strategic acquisitions made by bank-
To find out the return expected by customer To find how much professional care is given.
LIMITATION OF THE PROJECT
Biased reply of the respondents. Non availability of data or other relevant information. Time and financial constraints were the major limitations. Ignorance by the customers and not providing the relevant
The main aim of the Project and the research undertaken for the study was in and nearby areas of “Patna (Bihar)” city To study the An Investment preferences of Investor to Mutual fund. What is the Investor awareness towards the offers of Kotak Mahindra mutual fund? What are the Risks involved in investing in Kotak Mahindra Mutual Funds? What are the investor perception towards RISK differences and profit between Kotak Mahindra mutual fund and other Mutual funds?
Methodology is to analyze different aspect systematically to reach at a definite destination. A conductive approach was applied which gives the research work a factual as well as conclusive framework. It contains sample size that is basically a true representation of the target population. For the fulfillment of the objective of the study effectively, methods of data collection are quite necessary. There are two types of data collection methods i.e., primary data collection method and secondary data collection method. Here for the purpose of data collection, we have taken the help of primary as well as secondary sources:
a) Primary data collection method: In Primary data, structured
questionnaire was made and the target respondents were asked to fill the questionnaire
b) Secondary data collection method: Secondary data was collected
from various sources such as from internet and financial magazines.
Sample Framework The sample framework consists of a people who have invested in any funds or investment schemes. Sample Design The sample was taken using convenient sampling that is taken randomly. Sample size The sample size was around 50 respondents.
Area of survey
The survey was conducted in the different areas of Patna.
SCOPE OF THE STUDY
The research was conducted to find out about the preference of the target population for investment products. Besides this the research was conducted to know about reasons for preferring kotak Mahindra mutual funds as an investment product. As a student of finance , book is not enough. There is always a need to evaluate his/her theoretical knowledge into practical knowledge.
So, being a management student it became necessary for me to check out my learned concept of management education by implementing them into real life situation. Obviously this project help me lot in solving my vital problems, which cannot be possible only through gaining learned concepts from books. So, this project proved to be fruitful for me.
Name of the company: - Kotak Mahindra Address; - Ahmad Hussain Complex, Ground Floor, Gandhi Maidan, Exhibition Road, Patna – 800001 Phone Number:-______________ Fax Number:-___________________ E-Mail Address:-_________________________________________________ Contact Person:-_________________ Designation: Department:-_____________________
(For Investor) Dear sir/Madam I Vishal Kumar Student of Hierank Business School, Would like your kind attention for a few min.to Answer this questionnaire, this is part of a survey on
An Investment preferences of customer to Kotak Mahindra Mutual fund as a partial fulfillment of MBA course. Therefore, I kindly request you to fill the following questionnaire. The information provided by you will be used for educational purposes only & will be kept secret. Please tick out √ 1. Name: 2. Age: 3. Sex; Male ( ) female ( ) 4. Occupation: Business ( ) Profession ( ) Housewife ( ) Student ( ) services Others ( ). 5. Annual income: below 1lakh ( ) 1lackh-2 lakh ( ) 2 lakh- 3 lakh ( ) 6. Number of dependent –
Question: 1. Are you an Income Tax Assesses? Yes ( ) No ( ) 2. Are you investing for tax exemption or tax savings? Yes ( ) No ( ) 3. What kind of invest option you prefer? Fixed deposit Insurance Gold ( ) Less risk ) Liquidity ) ( ( ) ) ) ( ( ) ) Real Estate ( ) ) Mutual fund (
4. Why you prefer the above option? Good returns Assured Returns ( (
Other Reasons (
5. Your current investment portfolio includes majority of Govt. securities and bonds ( Equity shares ( Mutual funds ( Steadily ( Fast ( ) ) ) )
6. You would like your investment to grow ) ) Average rate (
7. What %age of your income do you invest? Up to 5 % ( 5 % to 10 % (
More than 10 % (
8. Are you investor in mutual fund? No ( )
Yes ( )
9. If answer is no, why you are not investing in mutual fund. ? Awareness ( Assured ( ) ) Risky ( ) Returns not
10. If Answer is Yes, Why do you prefer mutual fund? Less risky ) ( ) ) Liquidity ( ) Professional Mgt. ( Fast appreciation (
11. What kind of Mutual fund you prefer? Open –ended Equity ( ) ( ) Closed – ended ( ) Balance ( ) ) 12. What type of scheme do you prefer? Debt ( 13. If you are an investor of MF, which company you prefer? UTI ( ) KOTAK ( ) HDFC ( ) LIC ( ) ) BIRLA SUN LIFE ( ) others (
14. While buying a mutual fund scheme do you see brand name ? YES ( ) NO ( ) 15. How would you react if the stock market immediately dips? I would withdraw my money ( I would wait and watch ( I would invest more in it. ( ) ) )
16. Have you heard of Kodak mutual fund and its scheme?
) No (
17. Your views on kotak mutual fund and its scheme? Good ( aware ( ) ) Moderate ( ) Not
Thank you very much for your valuable time & co-operation.
Procedure for Data COLLECTION:
For the purpose of primary data collection the target population was investor with a questionnaire which had structured questions.
Sorting of data: Would be done according to type and area of location
Coding for the questionnaire and organization will be given.
Data will be complied, verified and programmed using SPSS software.
To observe and analyze the Demographic profile of Patna. To observe and analyze the Economic profile of Patna. To collect data from investor ( businessman & govt .employee) To analyze data and generate a report. conclusion
www.google.com www.kotakmahindra.com Financial management by R.C Kothari , Research Methodology