A.

SWOT Analysis
STRENGTHS
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Limitless improvement of quality in products and services
Long-lasting commitment in making vehicles safer for customers
Protects extended service plans
Strong brand image
Effective innovation development
Customer loyalty

WEAKNESSES
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Unprofitable Europe operations
Defective airbag inflator
High price structure
Retrenchment in Indonesia and Japan
No return on investment despite high cash inflows
OPPORTUNITIES

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Mitsubishi Motor’s Montero Sport sudden acceleration issues
Strong drive of acquiring a car in Philippines
Reintroduced Lincoln Continental in the expanding Chinese market
Combination with Cisco would work best
Toyota discontinues Scion
THREATS

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Aggressive competitive rivalry
Reviving of car brands in the Filipino domestic market
Varying oil prices
New admission of high tech firm opens China Factory
Cabs make car firms rethink sales plans

Strengths

Weakness

O2. O3) Threats (1) Ford must focus on innovating products primarily designed not only to save traveling time. WO (weakness-opportunities) Strategies. ST (strengths-threats) Strategies. (S1. Strengths and weaknesses are taken from the IFE while opportunities and threats are taken from the EFE. S5. (S1. but also car gas usage. S5. T5) (1) Ford should take into consideration the marketing of its products and services affecting different categories of investments.T1.Opportunities (1) Ford must promote its vehicles free of sudden unintended acceleration (SUA) risk through developing. (S4.T3) The SWOT Matrix is an essential matching tool that uses factors from both the Internal Factor Evaluation (IFE) and the External Factor Evaluation (EFE) to evaluate both internal and external aspects of doing business. S2. (W5. It is a graphical depiction of the SWOT framework.T1. (S1. S5.O2.T3) (2) Ford should improve product quality. and WT (weakness-threats) Strategies. T5) (2) Ford must close its operations in Indonesia and Japan. enabling the company to compete globally. (W2. production. It develops four types of strategies: SO (strengths-opportunities) Strategies. and also its capital. SWOT is the first stage of planning and supports decision makers to concentrate on key matters. and marketing capacities. S4. testing and continuously evaluating their acceleration systems. (W3. and design that fits the demands cab employers and residents. O3) (2) Ford must associate with other companies to expand its enhancement. W5. (W3.O4) (1) Ford should adjust their prices that correspond well to the financial capacity of buyers in certain markets while maintaining quality within the products. From . O1) (2) Ford should develop its market by outsourcing their products and services in countries that have strong demands in acquiring automotive.

associating with other company like Cisco. product development can be strike ST strategy. Ford started for innovating cars that won’t affect by oil’s unstable price. Since Ford does not doing well in competition in the industry. So if oil decreases. WO Strategies are ones that aim at overcoming weaknesses by taking advantage of external opportunities. Ford will be little less affected and vise versa. Moreover. Ford having a strong brand image. Ford must focus on improving more products quality and design that fits the demand cab employers and residents. the group suggests. market development could be attractive WO strategy to show out. SO Strategies chase opportunities that are appropriate to the company’s strength. Also. Ford may promote vehicles free of sudden unintended acceleration risk through developing testing and evaluating their acceleration system. Regarding the defective airbag inflator issue. Our group suggests that Ford must take advantage the weaknesses of other automotive companies to improve its strength. Ford has actually adding more plug-in hybrid all-electric cars to their portfolio. product development can be attractive in this strategy. . Ford had already anticipated that gas prices will eventually increase. Ford should take into consideration the marketing of its products and services affecting categories of investment. would decrease the chance of defective products and enhance more of its technology. Another threat is the tight competition in the automotive industry. Therefore. ST strategies detect ways that the firm can utilize its strength to diminish it susceptibility to external threats. In these two cases. Since generations have been change and many advanced technologies now are being discovered and released. The two WO Strategies are seen as intensive strategies. In addition.there. In this case. further investments will improve Ford to expand its production and marketing capacities. will help them to outsource products and services in countries that have high demands in acquiring cars in which a market penetration would be another striking SO strategy. we can come up four different types of strategies by matching together the different internal and external factors. Second threat to Ford is the unstable prices of oil. Such as the recent news about Mitsubishi’s sudden acceleration issue. Furthermore. so Ford’s target is to have the best fuel economy in every division it’s in.

In a world that change is the only constant. Our group was not able to create a strategy to discontinue this situation. it illustrates them a lot about their company: the effective innovation development. the unstable condition of the economy and most importantly. it is essential that SWOT Matrix should frequently be examined and improved. Ford must adjust their prices that correspond well to the financial capacity of buyers in certain markets while maintaining quality within the products. the strategies to answer and defend their company.Lastly. Our group created a strategy with regard to its weaknesses.com/2016/01/25/elon-musk-oil-prices-electric-cars/ . With the varying oil price. the downfall in some countries. aggressive competitive rivalry and Cabs make car firms rethink sales plans. high price structure and no return despite cash inflow. Ford in Japan and Indonesia might not able to handle its market share that’s why our group suggested that Ford must close its operation there. If this scenario continues. many investors may think to pull out their shares because no one wants to invest if return is not promising. the interest of the shareholders and consumer. enabling the company to compete globally. WT Strategies are focused at lessening internal weaknesses and preventing external threats. and threats. improvement on quality products and services. http://fortune. While this SWOT Matrix shows Ford’s current situation in this phase. One thing that a lot of Ford’s shareholders had a problem with was no return on investment despite high cash flows.