April 2009

v5.0

Application Style Guide
Corporate Identity
Fortinet, Inc.

Negative spaces are open and balanced. the word “Fortinet” is always written with an initial cap “F” and the balance of the word in lower case. This custom letter form is clean. modern. (pms 485 Red) combined with a typographic letter form of the word “Fortinet” (Black) that together create a single. Fortinet Application Style Guide Page 2 . unified trademark image. The word “Fortinet” must carry the “®” trademark protection at its first occurrence in body text (not headlines) on any printed piece or electronic communication. Editorial In text (editorial). the “grid”. The grid graphic replaces the letter “O” in “Fortinet”. Each individual letter in the word “Fortinet” has been custom drawn for consistency and balance throughout the word.LOGO ARCHITECTURE The Corporate Trademark The corporate trademark grid The Fortinet corporate trademark consists of a graphic symbol. and easy to read and reproduce. It may be enlarged as required to maintain readability. THE FORTINET CORPORATE TRADEMARK MUST NEVER BE ALTERED OR MODIFIED IN ANY WAY. All caps is acceptable. letter form The “®” registered trademark protection is a part of the corporate trademark and must never be removed. becoming graphically a part of the word.

75 in. . It is important to maintain a minimum amount of clear space protection around the logo to avoid confusion of the brand.LOGO ARCHITECTURE Proportions Proportions The Fortinet corporate trademark was constructed with an aspect ratio (width to height) of 8. graphics.5 X above and below the logo and 2 X to the right and left. and type. Particular care should be taken when placing the corporate trademark in an application such as Microsoft Word. The unit of measure “X” equals the height of the Fortinet corporate trademark letter form. The minimum required clear space protection extends the distance 1. This will change the aspect ratio of the trademark and is to be avoided. or PowerPoint where the image proportions are easily changed by dragging the corners of the picture window box.5 X 2X 1X The Fortinet corporate trademark may appear in the same graphic field with other logos. This proportion must never be altered.75 inch Fortinet Application Style Guide THE FORTINET CORPORATE TRADEMARK MUST NEVER BE ALTERED OR MODIFIED IN ANY WAY. Page 3 . Minimum size Minimum Size The minimum size the Fortinet corporate trademark may be reproduced is .75:1. 8. wide.75 X 1X Minimum clear space protection Minimum Clear Space Protection 1. This clear space helps establish the importance of the logo in environments where it competes with other graphic elements or logos for attention.

widely recognized element of the Fortinet brand identity. The grid is an integral part of the Fortinet corporate trademark. It works well as a transparency over photography as in the example on the left. Look for an area of a graphic field well away from the Fortinet logo itself. which is why it is never to be used with a solid opaque fill. As such it must be used in strict compliance with these application guidelines. It is a transparency – a 10% opacity of black. The grid as a watermark Never apply the watermark overlapping the corporate trademark. It must be used carefully so it does not cause confusion with the primary trademark. it must never be used independent of the Fortinet logo. THE FORTINET GRID MUST NEVER BE ALTERED OR MODIFIED IN ANY WAY. In its solid fill form (solid red or black). or in combination or association with any other words.THE GRID The Grid The grid 10% opacity black The Grid graphic element of the Fortinet corporate trademark is a distinctive. The Grid As A Watermark A transparent impression of the grid may be used independently as a subtle watermark impression in certain situations where an extended sense of the brand is desired. Fortinet Application Style Guide Page 4 . It also works well over solid colors and textural backgrounds.

White background black Process (CMYK) color equivalents: pms 485 red: Cyan 0% Magenta 97 % Yellow 100 % Black 0% pms 485 red Digital color equivalents: pms 485 red: R 216 G 30 B 5 HTML D81E05 The only approved background for the two color corporate trademark is white. THE FORTINET CORPORATE COLORS MUST NEVER BE ALTERED OR MODIFIED IN ANY WAY. Colors for the primary two color Fortinet corporate trademark are: “Fortinet” letter forms solid black “Grid” solid Pantone® pms 485 red.LOGO COLOR Primary two color corporate trademark colors Primary Two Color Corporate Trademark Consistent use of corporate colors is critical to the effectiveness of any corporate identity system. Fortinet Application Style Guide Page 5 . Never display the color corporate trademark over another colored or textured background or photograph.

pms 427 Draw from this color scheme when creating illustrations. Tints of the fundamentals are acceptable and a good way to add additional options.EXTENDED COLOR PALETTE pms 485 Extended Corporate Color Palette pms black An extended palette of colors has been established for use in corporate materials. pms 428 pms 430 pms 431 pms 432 pms 433 pms 157 55% tints pms 284 pms 287 pms 327 Fortinet Application Style Guide Page 6 . These additional colors are designed to work harmoniously together and with the primary corporate trademark colors. and anywhere additional colors are needed. graphics.

Fortinet Application Style Guide Page 7 . If there is any doubt. always reverse out the logo entirely to white. reversed corporate trademark Secondary Reversed Corporate Trademark When the Fortinet corporate trademark must appear over backgrounds other than solid black. Care must be taken not to place the logo over backgrounds where the white type will not be clearly readable. including the grid. THE FORTINET CORPORATE COLORS MUST NEVER BE ALTERED OR MODIFIED IN ANY WAY. In this iteration the type reverses to print white while the grid remains pms 485 red.LOGO COLOR Primary reversed corporate trademark with red grid Primary Reversed Corporate Trademark with Red Grid The Fortinet corporate trademark may appear reversed out of a solid black background. contact Fortinet Marketing. Secondary. NOTE: Solid black is the only approved background for the reversed Fortinet corporate trademark with the red grid.

Never move. or rotate the corporate trademark. Violation A P P R O V E D 1. Violation 2. Never place the two color corporate trademark over a solid.LOGO USAGE VIOLATIONS 1. Violation F RTINET 8. colored or a textured background. Never add any text or graphic element to the corporate trademark. The following are some examples of unacceptable modifications. 4. PA R T N E R 3. Violation 7.or multi-colored background. 6. overlap. 6. Violation 5. 7. Violation Violations 5. violations of the Fortinet corporate trademark. Any distortion of proportions (height or width) of the corporate trademark is incorrect. 8. Never place the two color corporate trademark over a photo. delete. Violation 4. Never modify the corporate Ttrademark in any way. THE FORTINET CORPORATE TRADEMARK MUST NEVER BE ALTERED OR MODIFIED IN ANY WAY. Violation Any variation from the guidelines covered in this Style Guide would be incorrect and should not be used. Fortinet Application Style Guide Page 8 . 3. Never make another logo using elements of the corporate trademark. 2. Never stack. or rearrange any elements of the corporate trademark from their respective positions.