You are on page 1of 11

CARAT MEDIA WEEKLY NEWSLETTER

No. 830

Media Report
HBL

HBL

NBA()
MLB()

NCAA()(March Madness)(1)NCAA
NBAMLB

HBLHBL

104HBL

1 NCAA68
68
323236NCAA
684

/(2015/03/18)Google

2015HBL

HBL (1)

1990
NBA

HBL1988
12

1993
HBL
2000
1995

1996
NIKEHBL(High school Basketball League )

2000

1988
129

2002
293

2006
332

2015
403

2015(104)3115
: /

HBL (2)

HBL28
HBLHBL

UBA()CBA()SBL()HBL

NBA

HBL MVP
10

HBL MVP

1988

HBL

1995

2003

2006

2014

FOX1,000

2015

FOX3,051
/: Google

HBL15-19

FOX20141,000HBL
15HBL

103
(2014-2015)
15+A

2014/11/3-11/7

2014/11/24-11/27 2014/12/25-12/30

0.06

0.08

2015/2/3-2/9

2015/3/7-3/8

2015/3/8

0.12

0.35

0.85

0.11

(FOX0.03-0.05)

0.35
0.85

15-19

15+A

15-19A

20-24A

25-29A

30-34A

35-39A

40-44A

45-49A

50-54A

0.16

0.28

0.14

0.18

0.13

0.22

0.07

0.11

0.23

FOX

: Nielsen Arianna

HBL

HBL
38HBLVS.15

0.85HBLHBL35
1.383/7-3/8

HBL

NCAA()HBL

()
(2016/02/29)

20153()

HBL

2003

HBL

()
(2014/03/20)

()

HBLHBL

HBL
NIKE1996HBL

HBLNIKE
HBLNIKE
HBLHBLNIKE

NIKET-shirtHBL

NIKE

: NIKE

(2014/03/20)(2016/02/23)

: NIKE

HBL
(

)NCAA()

15-19

HBL

......


carat.weekly@carat.com

(02) 2717-5238 ext.9286