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CMI Level 7 Diploma in Strategic Management & Leadership

Organisational Direction (7006)

Unite Code 7006

Unit Name Organisational Direction
Unit Lecturer Raheel Asghar Ginai
Submission See Assignment Submission Policy


With reference to your organisation, write a report on

Organisational Direction. Your report should cover the
following learning outcomes and assessment criteria:-

LO1: Review and determine the organisational strategic aims and

Assessment Criteria
1.1Identify the current strategic aims and objectives

Note: The candidate is expected to choose an organisation of

his/her choice and describe briefly its current strategic aims and
objectives. For example the organisation might be aiming at
becoming market leader in providing high quality products, or
aiming at providing low cost products to target customers who are
cost conscious. Some organisations might have other aims.

1.2Undertake an evaluation of the component parts of a strategic plan

Note: The strategic plan may be evaluated by taking their

components individually like vision and mission. Vision may be
judged by five ways suggested by Hamel and Prahalad as applied to
the organisation selected by the candidate. Similarly the mission
may be judged by assessing how far it meets the formulations seen
by Lynch.

1.3Analyse the factors affecting the strategic plan

Note: The candidate can list and explain briefly those factors which
are affecting the organisation so much that their role in shaping the
strategies cannot be ignored. Factors such as competitors, social or
economical factors or some internal factors should be identified and

LO2: Evaluate alternative strategies to meet the desired future
strategic position.
Assessment Criteria
2.1 Apply a range of strategic analysis tools to audit progress towards
strategic aims and objectives

Note: The candidate may make SWOT analysis of the organisation


2.2 Review and assess the expectations of major stakeholders and their
influence upon the organisational strategy

Note: The candidates are expected to identify major stakeholders

like the management board, customers, suppliers, government etc.
And discuss how they are influencing the strategies of the
organisation. Their conflicts if any may also be discussed.

2.3 Analyse, interpret and produce a structured evaluation of the

organisational strategic position

Note: The challenges faced by the organisation may be identified,

for example, competitive environment, external climate and
globalisation (if applicable) may be examined. The knowledge
gained by studying Porter’s three generic strategies and PESTAL
analysis may be applied.

LO3: Decide upon a strategy and identify how, if required, you

would justify your selection to meet the required future strategic

Assessment Criteria
3.1 Identify and develop a range of alternative strategic options to meet
strategic aims and objectives

Note: This section requires the candidate to apply his/her own

judgement so that a few alternate options are visualised and
discussed,. For example the candidate may propose emphasis on
alternate products, or increased after sale service, or following
aggressive marketing strategy etc.

3.2 Determine and justify the strategic option that meets the revised
strategic position

Note: Out of the alternate options in 3.1 above, the one which is
considered to be most suitable to meet the new strategic position,
may be identified. Justification may be given as to how this selected
option is likely to fit in the present position.

General Instructions

• To address the Learning Outcomes/Assessment Criteria you are required to make

statements as a Strategic Manager and Leader which demonstrate that you have
fulfilled the Learning Outcomes/Assessment Criteria.

• Your statements in answer to the question need to be prefixed with

the relevant Learning outcomes/Assessment criteria title (please
consult your teacher regarding this). This will help you keep on track
and should ensure you address the details. Work submitted without
learning outcomes/assessment criteria prefix will be returned

• Your statements should not be just a description of work place

activities but should include what you have learned from your
programme of study. In other words you need to show how you can
relate what you have learned to day-to-day management activities.

• In total, it is suggested that your report should not be less than 3000 and not
more than 3500 words, although learners may complete a larger , more in-
depth piece of work if this is appropriate. The word count does not
include front page, references/bibliography and appendices.

• You should make appropriate use of tables, graphs, diagrams, Gantt

charts, flowcharts etc. You must make sure that you reference any
sources you have used to complete this assignment; listing reference
material and web sites used. Follow Harvard Referencing (for details
check folder titled ‘Extra Reading’)

• Your assignment may be kept by the Institute/College for quality

assurance purposes. Any assignment not kept for quality assurance will
be securely deleted.

• You are required to include a title page with all your assignments. A
template of the title page is available in the Academics folder.

• All CMI assignments should be submitted in the following format:

Font Type: Times New Roman/Arial

Font Size: 11/12 (you can select a bigger font size for

Font Colour: Black

Page size: A4

Page Margins: 1’’ from all sides

Line spacing: 1.15 (preferable)

Paragraph Alignment: Justified

Page numbers: Right bottom in Page X of Y format.

• Students MUST consult Assignment Submission Policy 2009-2010 to

find out assignment submission schedule/procedure and associated