ADA cellworks


“louder than words”

Sharat Chandra
President & COO GTL International Limited


Subscriber Expectations
– Guaranteed bandwidth – Analog T1, E1 extensions – Burstable bandwidth – Bandwidth on demand


– Mobility within a large area ( >100 Km) – Cost effective ease of use – Should work with any IP network

– Protection against Bandwidth hogs – Safeguard against theft of service and Denial of Service attacks

Challenges – New Applications

Untraditional new market segments; Tremendous need to have high level of QoS

Operator Needs, Expectations Challenges

Operator Needs & Expectations
Expand personal broadband services to areas where 3G is not available Reduce cost/bit/Hz over the access network Capacity Optimization Infrastructure Cost efficiency Standards compliance

Enhance Fixed broadband offerings with Personal Broadband services Improved economics for “Hot Zone” services Fixed mobile convergence Modem Cost Efficiency

Spectral Efficiency

Proper Transport Mechanisms

Focus on Marketing and meeting subscriber needs

Operator Opportunities

Ideal for new entrants Ideal alternative to existing legacy fixed networks Ideal for remote areas Straight forward implementation IP Based multi-purpose platforms Significantly faster than HSDPA -WiMAX Forum OFDM for higher bandwidth efficiency Equipment available in 2.3-2.7, 3.4-6 & 5.8 GHz -WiMAX Forum The Mobility promise

Operator Challenges
• Maximize the ROI • Cost effective supply of adequate bandwidth for multimedia capabilities, especially on the last mile Overcome the complexity of the current global infrastructure High-speeds but in smaller cell size only Significant number of BS to achieve mobility Customers with legacy equipment (e.g. analogue PBX) require special solutions Manage the diversity of technologies & end-user devices and:
– – – transport services seamlessly across multiple technologies & environments deliver common end-user experience on all devices Phone, PC/Laptop or PDA from companies who are partners; not contractors for integration, optimization & O&M

• • • •

WiMAX Challenges
Economies of Scale v/s Mobile technologies
– 2.5G/3G subs will increase from 1.4 Bn to 2 Bn (from 2004 2008) – Creates massive economies of scale for 3G technologies; cedes them dominance

Operators’ Incentive To Deploy WiMAX BTS Unclear
– – – – – Scalability Base station economics Compatibility and interoperability with infrastructure Client device costs Time scale for commercial availability

Regulatory Support
– Typically treat mobile & fixed networks in separate manner – Have limited mobile technologies to specific bands, – a major issue for WiMAX as it evolves towards 802.16e and supports Mobility – Some countries treat 3.5Ghz for fixed allocation only; limiting 802.16e opportunities

Key Drivers – All Mobile Broadband Networks
Opportunity for bundling with other services Reducing Operational Costs 67% 67% 56% 56% 50% 50% 39% 33% 17%

Introduce New Application & Services


Extension of Access Services Competition Ratified Standards Consolidated the number of Networks Legacy voice equipment obsolescence New Handsets

Source: Infonetics Research

Adoption of Applications, Management of Ecosystem and Flexible Business Models

Focus is on Asia
Internet Users by Regions Broadband Penetration by 2015 India Malaysia China Australia Hong Kong Taiwan Japan Singapore Korea
Source: eTForecasts

11 % 50 % 40 % 80 % 85 % 90 % 90 % 90 % 90 %
Source: Media Partners Asia

By 2013 Asia Will…
• • • Account for more than half of all mobile WiMax 16e subs Support more than 40 million Mobile WiMax subscribers WiMax market will generate $23 billion globally & will reach more than 80 mil Subs
Source: Juniper Research

WiMAX Deployment in Asia
as of Oct 10th 2007

Afghanistan Pakistan India


Japan S. Korea

Thailand Cambodia Sri Lanka Malaysia Singapore



Case Studies
• Reliance: Implementation of WiMAX services with Telsima equipment • VSNL: Implementation of WiMAX services Telsima equipment • VSNL: O&M Support services for VSNL WiMAX Network • Packet One, Malaysia WiMAX consultancy services Alcatel Lucent, Malaysia WiMAX engineering services

Product Trainings to enhance specific skill sets Need for Sophisticated Testing Tools Time & Cost Optimization Effective resource modelling & scheduling Lack of stability of system software Too many upgrades needed up to when the system goes ‘live’ Move towards open standard & complete interoperability


ADA cellworks
“louder than words”

WiMax- A Thrust area
© Copyrights Reserved, ADA Cellworks 2007

Service Portfolio & Coverage
Radio & Transmission Planning Network Optimization, benchmarking, network audit Recruiting services & provision of manpower Technical training In-building Design and Project Management Wireless Software Development Planning & Operations support for MSC, OSS, CS / PS Core Services offered in GSM, EDGE, UMTS/3G, WiMAX, Tetra Knowledge of local Players for supplementary and complementary support roles


China USA Office India Thailand Dubai Malaysia HQ Singapore Indonesia
Existing branch office Planned branch office



New Zealand


Growth – A business imperative

WiMAX Centre of Excellence
Engineering Services Implementation Services Managed Network Operations Academy & Test Lab

Optimal, scalable, secure end to end engineering solution

Control Costs, Accelerate Revenue

High network availability through proven processes; methodologies

World class training, testing & certification facility

To be the best-in-class, professionally managed Services organization delivering Cost - competitive End to End Systems Integration Services including Managed Services support for Wireless Broadband operators globally

Academy & Test lab
Academy & Test Lab

World-class training facility that would include theory and practical training for engineers from equipment vendors and service providers Features • Classroom Training • Certification • Technical Equipment know-how • Discussion Forum
World class training, testing & certification facility

• Library / Data Bank • Online resources

Academy & Test lab
Academy & Test Lab

Test Lab
The Lab would be used by the numerous application and device developers for various tests that include:
• • • • • Interoperability testing Load testing Hands on Exp. in Lab, Trials & Demos Simulations WiMAX Certifications for application etc.

Equipped with the following systems among other tools and test facilities:
• World class training, testing & certification facility • • WiMax CPEs ASN CSN (AAA, DNS, DHCP and NTP servers)

In Conclusion

ADA cellworks


“louder than words”
India’s largest Network Services provider to the world

Images Courtesy: Punchstock