Marketing Innovation and Technology | High Tech | Marketing

Dublin City University

Ollscoil Chathair Bhaile Átha Cliath


B.Sc. in Marketing, Innovation and Technology
Are you an innovator?
CAO Code: DC240 Special Entry Requirements for this Course: Leaving Certificate Grade C3 at Ordinary Level or Grade D3 at Higher Level in Mathematics Duration: 4 years Minimum points 2009: 400 Places: 35

Why Study Marketing, Innovation and Technology at DCU?
This exciting new degree course prepares you for a career in the marketing of high technology products and services. Industries such as healthcare, pharmaceuticals, biotechnology, telecoms and software are among the world’s fastest growing sectors. The objective of the course is to equip you with the skills required to achieve marketing success within these dynamic and competitive industries. If you have an interest in marketing, are a creative thinker, and you have a genuine curiosity about the technologies that are changing our world, this is the course for you. You will learn to anticipate and respond to consumer needs, and will have sufficient knowledge of innovation, science and technology to work in teams with innovators, technologists and scientists. Together you could discover the ‘next big thing’.

lecturers from many different disciplines to get a complete view of the high tech business world. It is the only degree of its kind in Ireland, offering a solid foundation in marketing while incorporating cutting edge technology and design in answer to the growing demand for expertise in these fastpaced areas. The high tech sector is a dynamic and highly competitive environment, and bringing these technologies to the marketplace requires markets who can move at the same pace. You will understand the new technologies that will shape our world:

information and communications technologies (PC, Internet, mobile devices, digital TV) and fine chemicals)

n biotechnologies (advances in pharmaceuticals, biofuels n physical sciences (laser, x-rays, nanotechnology)

Course Structure
This course involves input from all four DCU faculties, meaning that you will benefit from the knowledge and experience of

and you will learn to anticipate and respond to consumer needs, to develop and market these technologies in a way that makes sense to today’s marketplace.

B.Sc. in Marketing, Innovation and Technology (CAO Code: DC240)

Course Structure (continued)
By the end of the four years you will have gained:
n an in-depth understanding of marketing techniques n a core grounding in science and technology n knowledge of web design, communications and

A Future Career
As an innovative marketing specialist in the high technology sector, you will be ideally equipped to work in cross-functional teams that research, design and market new products and services. Your cross-disciplinary skills set will be recognised by graduate membership of the Irish Computer Society. You will also be eligible for the graduateship examination of the Irish Marketing Institute, the professional body for marketing professionals in Ireland. One third of the high tech organisations surveyed for the Economist Intelligence Unit White Paper: CEO Briefing 2005 listed “failure to innovate” in their top three business risks. These survey results bode well for the employment prospects of graduates qualified in the innovation and marketing of high technology products. Through their knowledge of new media, graduates of this course will also have a much-coveted understanding of how best to utilise technology and integrate it into their marketing strategies, whatever the industry sector.

industrial design

n an entrepreneurial outlook n an understanding of the processes involved in new

product development.

You will learn through lectures, case studies, research projects and from the vast knowledge of visiting industry experts. In some projects you will work in multidisciplinary teams, alongside engineers, scientists and biotechnology students, reflecting real life scenarios.

Integrated Work Placement
Your year-long INTRA work placement is in Year 3, giving you a unique opportunity to appreciate the relevance of your study to the real business world. Our experience has been that students who have completed an INTRA placement have a real competitive edge when seeking employment after graduation.

Contact Details
For more information go to or contact the School Office at: tel: +353 (0)1 700 5265 or email:

What Will I Study?
Year 1
Economics Introduction to Marketing Marketing of High Technology Products and Innovation Creativity and Discovery Marketing Feasibility Research Services Marketing Media Technology Modern Technology (energy, transport and electric power) Modern Technology (electronics and communications)

Year 2

Accounting Distribution and Channel Management Consumer Behaviour Introduction to Biotechnology Commercial Biotechnology Professional Selling Systems of the Knowledge-Based Society International Marketing B2B Marketing New Product Development Strategic Cost Management and Pricing E-Marketing

Year 4

Marketing Management and Planning Information Technology in Society New Enterprise Development Project Management Innovation, Marketing and New Technology Foresights Information Access and Web Design High Technology Entrepreneurship Strategic Management

Year 3

INTRA (12-month Work Placement)

“There is a demand for ‘tech savvy’ marketers across the medium to high tech sectors – from Information and Communications Technology (ICT) to the emerging life-sciences and biotech sector.” Declan Hughes, Science, Technology and Innovation Group, Forfás “As a MInT student in DCU I have the pleasure of studying a marketing degree which allows me to gain a great variety of knowledge of extremely different markets. This includes the finer details of the technological, pharmaceutical and traditional corporate business markets. I am currently out on placement at Janssen-Cilag and feel incredibly prepared heading into a pharmaceutical company, knowing that DCU has equipped me for the real situations that I will face in the marketing world.” Elaine Caffrey, Marketing, Innovation and Technology Student

“I was drawn to this innovative degree as it allows me to use my creative side freely and also challenges me academically. From mixing with final years for Business modules, to being taken alone for Biotechnology and Physics modules, you never get bored! My degree adds an edge to how I look at products and situations. Ultimately, MInT opens up a niche in the employment market, as we are the first graduates of such a programme – I’m confident I’ll be employed when I finish!” Megan O Riordan Marketing, Innovation and Technology Student

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