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&

http://halgregersen.com/home/innovators-dna-2/

https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data

9. consumer co-creation

Dr. Eka Ardianto


ekaardianto@pmbs.ac.id

https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data

&

1. consumer power & innovators dna


2. customer perception
3. customer preference
4. customer value
5. customer and society
6. mid exam
7. consumer consumption
8. consumer community
9. consumer co-creation
10. community, company, and society
11. customer bonding & journey
12. value from customer: design 1 &
customer journey: design 2,
presentation 1

http://halgregersen.com/home/innovators-dna-2/

Dr. Eka Ardianto


ekaardianto@pmbs.ac.id

13.value from customer: design 1 &


customer journey: design 2,
presentation 2

14. guest lecture


15. final exam

value creation

value to customer
producer

customer

design innovation 1

value with customer


design 2
design innovation 2
http://janeconstant.tripod.com/Manufacture.htm

http://omi.co/drive-engagement-with-accurate-customer-profile-management/

value from customer


design 1

Consumer
Co-creation

consumer power & innovators dna


ethnography

http://halgregersen.com/home/innovators-dna-2/

design 2

customer perception

customer and society

consumer co-creation

customer preference

consumer consumption

customer value

consumer community

community, company,
and society

customer bonding & journey


https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data

http://www.slideshare.net/PradhanaChariyavilaskul/marketing-30-part-retold-in-60-slides-24211961

consumer co-creation

consumer co-creation

http://www.slideshare.net/Fronteer/fronteer-strategy-presentation-npox-co-creation-sep-2010

consumer co-creation

http://www.ywanvanloon.com/co-creation-examples-review/

consumer co-creation

https://joycediscovers.wordpress.com/research/

consumer co-creation

https://joycediscovers.wordpress.com/research/

consumer co-creation

https://joycediscovers.wordpress.com/research/

consumer co-creation

https://joycediscovers.wordpress.com/research/

consumer co-creation

https://joycediscovers.wordpress.com/research/

consumer co-creation

https://joycediscovers.wordpress.com/research/

consumer co-creation

Ko kreasi perusahaan dengan komunitas

Co-Production
(Superior Value Proposition)

High

Co-Modifying

Co-Developing

Co-innovating

Med

Co-Participating

Co-Advocating

Co-Involving

Low

Co-Engaging

Co-Learning

Co-Enriching

Low

Med
Co-Consumption
(Unique Experience)

Consumunity
Marketing Survey
2012

High

consumer co-creation

consumer co-creation

consumer co-creation

consumer co-creation

consumer co-creation

summary

&
https://www.linkedin.com/pulse/20140714041726-124371-consumer-power-in-the-age-of-big-data

end of slide

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