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SoundslateStudios

70WardStreet
Toronto,ON
4169068575/www.soundslate.com

NEWSRELEASE

MEDIACONTACTS

Attention:Editors

JessGenevieveBrown
ShirvenRezvany
HumberWritingLabProject
sample@PRC5007.com

Friday,April1,2016

FirstofitskindmusiccoworkingstudioopensinToronto
SoundslateaimstodeveloplocaltalentwithsupportfromUniversalMusicCanada

TORONTOCommunityandcollaborationarehallmarksofgreatmusic.Thisisthedrivingidea
behindSoundslateStudios,Torontoslatestexperimentinmusicmaking.Soundslateisan
innovativecoworkingspacethatspartproductionstudio,partcommunityhubandparttalent
incubatorfortheTorontomusicandartsscene.

Torontohastonsofpotentialwhenitcomestoitsmusicscene,saidJimMorrissey,
Soundslatedirector.Wereexcitedtobeinvestinginthispotentialbycreatingacommunity
spacetofosterTorontosmusiccultureandhelpsdeveloplocaltalent.Thecollaborativenature
ofthespaceencouragesindividualsfromvariousdisciplinestointerweavetheirskillsand
knowledgetowardstheproductionofmultimediaprojectscenteredaroundmusic.

SoundslateStudiosadaptsthecoworkingmodelforthemusicindustry.Anidealformatfor
musicindustrycreatives,coworkingspacesarenontraditionalworkplacesdesignedtopromote
collaborationandbuildcommunities.Soundslatehousesasharedrecordingstudio,rehearsal
space,soundstageandfacilitiesforrelatedartssuchasphotographyandmusicvideo
production.Independentmusicalgroups,startuprecordlabels,designers,producers,
photographersandartistsofallstripeswillcomprisetheSoundslatecommunity.

Soundslatesparentcompany,UniversalMusicCanada,isprovidingthestartupfundsto
developthestudiospace.UniversalMusicCanadawillleadmarketingeffortstoattracttop
creativetalentfromacrossthecountry.

Soundslategivescreativeworksthepotentialtogrowfromideatoexperimenttoproduct,said
JeffreyRemedios,presidentandchiefexecutiveofficer,UniversalMusicCanada.Notonlyare
wecultivatingacommunityofmusicprofessionals,wealsohavetheabilitytoharnesslicensing,
distributionandbroadcastdealsfromtheproducedwork.

Soundslatehasacomprehensiverevenuemodel,capitalizingonmembersubscriptions,venue
rentals,liveperformanceticketsales,merchandiseandproductsales,payperviewlivestream
sales,liverecordingdownloadsandvideoondemandsales.

SoundslateStudios
70WardStreet
Toronto,ON
4169068575/www.soundslate.com

AboutSoundslateStudios
SoundslateisTorontosfirstmusiccoworkingspace.Hometomusicians,photographers,video
producersandmore,Soundslatepioneersacollaborativecommunitydrivenapproachto
developingthenextgenerationofCanadianartistictalent.SoundslateisproudtobeaUniversal
MusicCanadacompany.

AboutUn
iversalMusicCanada
UniversalMusicCanadaisCanadaslea
dingmusiccompanyandadivisionofUniversalMusic
Group.UniversalMusicCanadaishometoadiverserangeofCanadianandinternationalartists
includingJustinBieber,Drake,Rihanna,City&Colour,Eminem,U2,Mumford&Sons,BonJovi,
SamRoberts,TaylorSwiftandmanymore.

###

SoundslateStudios
70WardStreet
Toronto,ON
4169068575/www.soundslate.com

Attention:ArtsandCultureEditors
BusinessEditors

MEDIAADVISORY:InnovativemusiccoworkingspaceSoundslateStudiosopensinToronto
thisApril

Friday,March25,2016

What:
MusiccoworkingstudioSoundslatelaunchesFriday,April1withaneventandreception.Jeffrey
Remedios,presidentandCEOofUniversalMusicCanada,willgiveakeynoteaddressfollowedbyan
introductiontoSoundslateStudiosbyDirectorJimMorrissey.Receptionwillincludecocktails,cateringand
entertainmentfromDJanddesignduoFootprints,followedbyaliveperformancebySoulMotivators.

Guestswillhavetheopportunitytoseethespaceinactionandtakepartinthemakingofamusicvideo.
Residenttechniciansandtalentwillbeonhandcapturingthepartyandusingthespacetocreateamusic
video.Therewillbevocalrecordingsinthesoundstudio,aphotoboothinthephotographystudioand
stopmotionvideographyintheproductionstudiobyrenownedTorontodirectorNormanWong.Mediaare
invitedtoobserveandtakepartinthecreativeprocess.

Who:
UniversalMusicCanadamanagementandstaff,TorontobasedmusiciansKOs,Feist,BrokenSocial
Sceneandothers,aswellasSoundslatemembersandlocalmusicindustrytalent.Alsoconfirmedaremusic
culturemakersGeorgeStroumboulopoulos,Shad,AlanCrossandLaurieBrown.

Where
:SoundslateStudios.70WardStreet.ConvertedwarehousestudioandofficespaceatLansdowne
andDupont.

When:
Thereceptionwillbeginat4pmonFriday,April1,2016andwilllast90minutes.BothUniversal
MusicCanadaCEORemediosandSoundslatedirectorMorrisseywillmakestatementsandtakequestions
at4:15.Copiesofthestatementsandmediakitswillbeavailableformembersofthenewsmedia.

###

Formoreinformation:
JessGenevieveBrown
ShirvenRezvany
WritingLabProject
sample@PRC5007.com

SoundslateStudios
70WardStreet
Toronto,ON
4169068575/www.soundslate.com

BACKGROUNDER
Friday,April1,2016

EDIACONTACTS
M
JessGenevieveBrown
ShirvenRezvany
WritingLabProject
sample@PRC5007.com

Coworking,thenewestwaytowork

Coworkingisthelatestdevelopmentinworkplacedesign.Unliketraditionalofficesthathousea
singlebusinessandfeatureahierarchicalsystemofassigneddesksandoffices,coworking
spacesservemultiplebusinessesorfreelancersinopenconceptoffices.Coworkingspaces
havesharedofficeamenities,suchasWiFi,conferenceroomsandkitchens.Freelancers,
entrepreneursandstartupspayasubscriptionfeetousethespace.Basedonthefacilities
offered,coworkingspacescanbeindustryspecificorfeatureamixofindustries.

Bydesign,coworkingspacesemphasizesocialinteraction.Startupsandfreelancersindiverse
industriesrubelbowswitheachother.Theresultisconstantsocialmixing,astrongsenseof
communitybuildingandinnovativecollaboration.

Theoriginsofcoworking
Theoriginsofcoworkingcanbetracedtohackerspaces.Thesewerecommunityruncomputer
labsfocusingonexperimentationandsoftwaredevelopment.In2002,themotherofcoworking
spaces,KonnexCommunities,openedinViennaasacommunitycentreforentrepreneurs.The
firstspacetofullyembodycoworkingasit'sknowntoday,openedinSanFranciscoin2005.
CalledSpiralMuse,thespacewasfoundedbyasoftwaredeveloperwhowasfrustratedwith
traditionalworkenvironmentsandwantedtodevelopamoresocialwaytowork.

(more)

SoundslateStudios
70WardStreet
Toronto,ON
4169068575/www.soundslate.com

SinceSpiralMuse,coworkinghasgrownintoaglobalmovement.In2007,thetermstartedto
trendinGooglesearchqueries,andby2008thefirstglobalcoworkingannualconferencewas
established.By2010,600coworkingspacesoperatedworldwide.Thisnumberjumpedto3000
by2013,andcontinuestoclimb.

Thebenefitsofcoworking
Whytherapidgrowthofcoworkingspacesworldwide?Itsbecausecoworkingoffersattractive
advantagesovertraditionaloffices.First,coworkingreducescosts.Coworkingspacesprovide
theirmemberswithessentialbusinessservicessuchasinsurance,accesstocredit,internet,
legalandaccounting.Membersubscriptionsaregenerallylessexpensivethanrenting
traditionalofficespace.Thesesavingscanbereinvestedinmembersbusinesses.

Coworkingspacesareflexible.Startupsandfreelancersarefreetoleaveaspaceforany
reason,atanytime.Deskmags2014GlobalCoworkingSurveyfoundthatnineoutof10
professionalsleftpoorlyratedcoworkingspaceswithinthefirstyear.Theflexibilitytopickup
andfindabetterofficesimplydoesnotexistinthetraditionalofficelease.

Coworkingissocial.Unlikeatraditionaloffice,coworkingspacesfacilitateconstantconnecting
andcollaboratingbetweensubscribingstartupsandfreelancers.Mixingperspectivesgives
membersinsightintotheirownwork,aswellasopportunitiesforpartnerships.Coworking
spacesalsoplaceemphasisonnetworkingandcommunity,hostingevents,seminarsand
workshopsfortheirmembers.

Coworkingboostscreativityandproductivity.In2013,DeskmagsGlobalCoworkingSurvey
foundthat71percentofmembersreportedaboostincreativity,62percentsaidtheirworkhad
improvedandnearly90percentreportedanincreaseinselfconfidence

allsincejoininga
coworkingspace.

(more)

SoundslateStudios
70WardStreet
Toronto,ON
4169068575/www.soundslate.com

CoworkinginToronto
ThecoworkingmovementinTorontoisvibrantandgrowing.Inthelast10years,Torontohas
grownfromthreecoworkingspacesto20.Manyofthesespacescatertothetechnologysector

primarysoftwaredevelopment.However,therearealsospacesthatfeatureaneclecticmixof

businesses,suchastheCentreforSocialInnovation,whichhousesawiderangeofsocial
enterprises.

RecognizingthegrowingimpactofcoworkinginToronto,MayorJohnToryproclaimedFebruary
25,2015asCoworkingTorontoDay.

###

SoundslateStudios
70WardStreet
Toronto,ON
4169068575/www.soundslate.com
FACT SHEET
Friday, April 1, 2016

MEDIA CONTACTS
Jess Genevieve Brown
ShirvenRezvany
WritingLabProject
sample@PRC5007.com

THE SPACE
Recording Studio
Acoustically treated soundproof room with onsite technician available for hire
Analog Control Surface and Studio Rack Mount with Power Conditioner
Uninterruptable Power Supply
Audio Interface: digital conversion, mix/mic preamps, DI boxes, headphone amps, digital
converters, digital master clocks, and more
Studio monitors and monitor management systems, high quality microphones,
headphones, cables, etc.

Rehearsal Space
Open concept soundproofed room available for hire
Instruments available by deposit: guitar (acoustic, electric), drum kit, bass, xylophone,
synthesizer and more
Photography Studio
Cameras, lenses and tripods available for rent/by deposit
Lighting setup including reflectors, continuous lighting, strobe lighting, flashes, on-camera
lighting, backdrops, tabletop shooting and more
Other equipment available for rent/by deposit: Light modifiers, stands, power supplies,
radio/optical slaves, light meters, bulbs/lamps, remote controls and more
Production Studio
Video cameras, lenses, tripods, mounting rigs, spare batteries and hard drives available for
rent/by deposit
Other equipment available for rent/by deposit: green screens, boom poles and more
Computer Lab
Macs equipped with sound recording software (Garage Band, Pro Tools 11), software
plugins, virtual instruments, editing software (Final Cut Pro X)
Equipment Rental Services
Available for rent/by deposit: Audio cables, mics, stands, headphones, pop filters,
reflection filters, MIDI controllers, DAW remotes, direct boxes, amps, pedals, wireless
microphones, portable digital audio recorders, GoPros, dollies, drone camera and more
Community Space
Meetings rooms available for short time slot bookings or for meetings, workshops, etc.

SoundslateStudios
70WardStreet
Toronto,ON
4169068575/www.soundslate.com

Lounge with comfortable seating, fireplace, free tea and coffee


Fully equipped kitchen with fridges, sink, storage, microwave, toaster oven and more
Open concept community area available for hire, equipped with projection wall and sound
equipment

perfect for workshops, conferences and events


Community Database
Create and search database of member profiles based on skills, experience and needs
Post projects to promote and collaborate on
Access community event listings and workshops across all Toronto coworking spaces

MEMBERSHIP SUBSCRIPTIONS
Fan

Nomad

Local

Friend

Family

$29 per month

$150 per month

$250 per month

$350 per month

$400 per month

Online Community
+ Discount Events

1 day per week

3 days per week

5 days per week

24/7

N/A

Flex Desk
Monitor

Flex Desk
Monitor

Flex Desk
Monitor
Storage Locker

Reserved Desk
Filing Cabinet
Storage Locker

CURRENT FAMILY RESIDENTS

SoundslateStudios
70WardStreet
Toronto,ON
4169068575/www.soundslate.com

BIOGRAPHY
Friday, April 1, 2016

MEDIA CONTACTS
Jess Genevieve Brown
ShirvenRezvany

WritingLabProject
sample@PRC5007.com

JIMMORRISSEY,Director,Soundslate
Producer,composerandperformerJimMorrisseybuilthisexpertiseateverystageinthemusicproduction
process.Bringingmusicalprojectsfromideatoproductishisbreadandbutter,andhisnewmissionas
DirectorofSoundslate.

AsAssociateDirectorofRifflandia(20082012),MorrisseyproducedfoureditionsoftheannualRifflandia
FestivalandmanyspecialprojectsincludingtributeconcertstoEnnioMorricone,DannyElfmanandHans
Zimmer.MorrisseysowncompositionshavebeenperformedinternationallyinAuckland,London,Berlin,
andacrossuniversitycampusesbyperformers,includingthetwopianoteamDennisRussellDaviesand
MakiNamekawa.

In2012,hebecamethedirectorofoperationsatFACTOR.ca,agrantingfoundationdedicatedtofacilitating
thegrowthanddevelopmentoftheCanadianmusicindustryheservedasChairofBusinessDevelopment
in200608andDirectorfrom200814.Morrisseyhaslecturedonexperimentalmusicandreceived
internationalpublicationofhisscholarlyandcreativework.Heservesonadvisoryboards,panels,and
committeesatthelocalandnationallevel.

JEFFREYREMEDIOS,CEO,UniversalMusicCanada
JeffreyRemedioshasatalentforfindingtalent.Inthelast10yearshisactshavewon20Junos.Infall2015,
RemediostookthehelmofUniversalMusicCanadaasitspresidentandCEO.

AgraduateofMcMasterUniversity,RemediosbeganhiscareerinpublicityatVirginMusicCanada.Helater
movedtoEMIMusicCanadainmedia&artistrelationsanddigitalmarketing,workinghiswayuptodirector
ofnationalpromotion.

In2003,RemedioscofoundedindependentlabelArts&Crafts(A&C),overseeingalloperationsand
buildingA&CintoaglobalbrandwithofficesinToronto,LosAngelesandMexicoCity.Hailedby
RollingstoneMagazineasaprogressivemodelforthemusicindustry,A&Cisanindependentlabel,
publisherandartistmanagementcompanyallunderoneroof.

###

SoundslateStudios
70WardStreet
Toronto,ON
4169068575/www.soundslate.com

EPitch2Radio
TO: Rich Terfry, CBC Radio 2
FROM: Jess Genevieve Brown
DATE: March 25, 2016
SUBJECT
:
Introducing Soundslate, first of its kind music coworking studio
Hi Rich,
Hope youre well. I caught your recent broadcast about 4479 Toronto - what an awesome initiative! I really
enjoyed the coverage you provided, nicely done. Im reaching out today to pitch a similar project that Im
certain youll appreciate. Its called Soundslate Studios and its right up your alley.
Did you know the Toronto music scenes annual economic impact is $320 million thats 80% of the
entire Canadian music industry. But even with all this activity, the industry in Toronto is fragmented and
atomized. Well, weve created a space that will jumpstart new thinking on how to connect music makers
and artists around Toronto, and we call it Soundslate. You are cordially invited to the launch event on April
1, 2016.
Soundslate Studios is a coworking space thats part production studio, part community hub and part talent
incubator for the Toronto music and arts scene. Its an experiment in connecting independent musicians,
artists, producers, photographers, music video directors and others in a shared space that emphasizes
collaboration and community-building.
Jim Morrissey, Soundslates first director, describes the space as a streamlined process bringing ideas
through to final products. With facilities for music production and performance, and for arts orbiting music
production, Soundslate provides the tools to create music and multimedia projects.

AccordingtoCIMAsExaminationoftheCanadianMusicIndustry,thebenefitsareclear:streamlining
processesincreasesproductivityandfacilitatesgrowth.Faster,moreeffectiveprocesseshelpmusicians
shortensalescyclesandincreaseknowledgesharingforbetterdecisionmaking.Havinganallinonestudio
savetimeandmoneywhichcanbereinvestedintomembersbands.
Seeing is believing. Id like to invite you to Soundslates launch and reception event on April 1, 2016. At the
event youll be able to observe the space in action as resident techs and talent will be producing musical
and video works on-site in our studios. Please find attached a media advisory with event details.
Best,

Jess Genevieve Brown, Communications Officer


4169068576
Soundslate Studios
www.soundslate.com