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Indonesia’s animation industry possesses

portfolios that have been acknowledged by
international animation industries. Today, in
Indonesia, animations are successfully being
created by Indonesian animators.

art of the shadow

TRADE RESEARCH AND DEVELOPMENT AGENCY
MINISTRY OF TRADE REPUBLIC OF INDONESIA

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animation
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content
FOREWORD

Head of TREDA
The Minister of Trade Republic of Indonesia

SECTION 1

“ONCE UPON A TIME ...”

Development of Animation Technology
SECTION 2
”IN A KINGDOM FAR ... FAR AWAY”
Wayang, The Shadow Puppet
SECTION 3
“THROUGH ENDEAVORS TO THE STAR”

“art of the shadpw”

This booklet aims to present the potentialities of industrial design and profession in Indonesia and to confirm
that those fields provide broad opportunities for the world market. Readers can gain an insight into the
animation industry of Indonesia and how Indonesian animators, animation studios and companies can
produce animations of the highest international standard and with high competitiveness.
Published In Jakarta, INDONESIA, 2009
Publisher
Trade Research & Development Agency
Ministry of Trade Republic of Indonesia

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in so doing. thereby providing employment in a number of economic sectors and. Thus. technical or management side. The government of Indonesia recognizes the importance of the animation industry as a contributor to cultural development and national economic development. valuable experience has been gained in both the creative and technical aspects of the animation industry. rather it is supported by and also supports other sectors of the economy. marketing and business professionals. Therefore. forward-thinking people to take up a career in animation. among many others. Add to this the increasing growth in the number of educational institutions offering professional animation courses and modern business management training programs. technicians with cinematic and computer skills. and Indonesia is on the right track to develop an animation industry equal to that of any other country in the world. In recent decades Indonesian animators have shown their capabilities to provide high quality services to a growing international market. The animation industry is not a self-contained industry. and also in management of the industry. Through outsourcing and sub-contract work.indd 4 4 4/7/2009 5:50:21 PM . This includes providing important services for television programming and broadcasting and the film-making industry. Throughout the Indonesian archipelago there has been centuries of history in the creating of folk tales and in drawing or painting the heroic. it can be seen that development of the animation industry in Indonesia provides a range of opportunities directly and indirectly related to the industry.DEPARTEMEN PERDAGANGAN REPUBLIK INDONESIA Indonesia’s rich and varied cultural heritage can be a first class source of inspiration for the the nation’s growing number of professional animators. At individual level. and even the computer hardware and software industries. and is committed to supporting the growth and increasing professionalism and capability of the industry. I hope that this small book may be a source of inspiration to talented. wise or infamous characters featured in such tales. and look forward to seeing the animation industry of Indonesia become a source of national pride. be it in the creative. the animation industry is capable of absorbing a very large number of artists in the creation and drawing of new characters and backgrounds. supports national development as a whole. HEAD OF TRADE RESEARCH AND DEVELOPMENT AGENCY (TREDA) MUCHTAR art of the shadow animasi rev 24 To wisnu.

readers can gain an insight into the animation industry of Indonesia and how Indonesian animators. For this reason. Animators are only bound by the limits of their imagination. in Indonesia. but also a high level of comprehension of animation technologies and skills. Successful animation businesses have a global market to tap and a worldwide audience to reach out to. but are successfully being created by Indonesian animators. as much for its economic benefits as for its ability to allow members of the creative community to explore and develop new ideas in a field that has few creative boundaries. it is essential that we have dedicated and knowledgeable educators to provide would-be animators with the knowledge and skills they need to become professional animators. MARI ELKA PANGESTU 5 animasi rev 24 To wisnu. where the use of live actors isn’t an option. Throughout the history of Indonesia. there has existed a strong desire to be creative. due to its labor intensive nature. The growth and development of the animation industry in this country provides the creative community with a modern and globally desired medium to exploit their talents without abandoning the rich cultural heritage with which Indonesia has been endowed. I hope that through this small booklet. The increasing numbers of university students enrolling in animation programs is testimony to the growing interest in taking up a career in animation.MINISTER OF TRADE REPUBLIC OF INDONESIA Today. In a purely economic sense. animations are not only the products of animation studios and companies of other countries. the animation industry can generate employment opportunities and provide high income for people in the industry. Animators need not only creative talent. animation studios and companies can produce animations of the highest international standard and at globally competitive prices. Animations can also play a valuable role in training and education films.indd 5 art of the shadow 4/7/2009 5:50:21 PM .

The history of animation was filled with experimentations. Even though the current generation of 3D modeling and 3D graphic animation has shifted the paradigm of animation.“once upon a time . This remains the basic understanding of animation even as animation concepts grew rapidly over the years. Animation has the inherent ability of being able to infuse life into inanimate objects through visual manipulation.. Various developments from different parts of the world helped to shape the medium as we know today. enabled the medium to cover wider grounds. New techniques that were invented and innovated along the way to fulfilling the desire of artists and animators to master the (then) new medium. it ventured into new grounds. creating a constant flow of challenges and opportunities for the people involved in the industry. art of the shadow animasi rev 24 To wisnu. anything is possible. where techniques were created and refined.indd 6 6 4/7/2009 5:50:22 PM . The growth and development of the animation industry in America and Europe went hand in hand with successive inventions of new technologies and novelties.” DEVELOPMENT OF ANIMATION TECHNOLOGY Dictionaries define animation as a series of drawings that are drawn and displayed in sequence to create the illusion of motion. As the medium developed. it is still a media which has time constraints in sending information through series of visual sequence.. and through this ability to create movement merely from sequences of static images.

making stop motion.indd 7 art of the shadow 4/7/2009 5:50:23 PM .During the early days of animation. pixilation and silhouette animation. newspaper cartoonists tried to adapt their drawings to the moving art that led to the standardization of production methods. using the medium first to tell jokes. before venturing into new areas: telling stories with original characters. Storytellers. and ultimately adding sound and color. combining animation with live action. 7 animasi rev 24 To wisnu. classic fables and comic-strip adaptations. artists and film-makers then took over.

One example of object animation is the brickfilm. including traditional 35 mm film and newer media such as digital video. The individual frames of a traditionally animated film are photographs of drawings. magazines. matte effects and split screens are often employed to blend stop-motion characters or objects with live actors and settings. Alternatively. each drawing differs slightly from the one before it. which are first drawn on paper. Various software programs are used to color the drawings and simulate camera movement and effects. which is not present in traditional stop-motion. The traditional cel animation process became obsolete by the beginning of the 21st century. where clay creatures morph into a variety of different shapes. which incorporates the use of plastic toy construction blocks such as LEGO. At other times. etc. the figures may be made entirely of clay. such as in the films of Bruce Bickford. The figures may have an armature or wire frame inside of them similar to the related puppet animation that can be manipulated in order to pose the figures. often abbreviated as claymation. Stop-motion Animation Stop-motion animation is used to describe animation created by physically manipulating real-world objects and photographing them one frame of film at a time to create the illusion of movement. while the stop-motion camera is moved to create on-screen action. Cutout Animation Cutout animation is a type of stop-motion animation produced by moving 2-dimensional pieces of material such as paper or cloth.) which are sometimes manipulated frame-by-frame to create movement.Traditional Animation Traditional animation (also called cel animation) was the process used for most animated films of the 20th century. Silhouette animation is a variant of cutout animation in which the characters are backlit and only visible as silhouettes. Today.indd 8 8 4/7/2009 5:50:24 PM . art of the shadow animasi rev 24 To wisnu. There are many different types of stop-motion animation. The final animated piece is output to one of several delivery mediums. Clay Animation Clay (or plasticine) animation. Graphic Animation Graphic animation uses non-drawn flat visual graphic material (photographs. Go motion is a variant of model animation that uses various techniques to create motion blur between frames of film. Object Animation Object animation refers to the use of regular inanimate objects in stop-motion animation. as opposed to specially created items. To create the illusion of movement. Intercutting. newspaper clippings. animators’ drawings and the backgrounds are either scanned into or drawn directly into a computer system. usually named after the type of media used to create the animation. Model Animation Model animation refers to stop-motion animation created to interact with and exist as a part of a live-action world. the graphics remain stationary. uses figures made of clay or a similar malleable material to create stop-motion animation.

In order to manipulate a mesh. 1952). and Crowd simulation. such as mathematical functions (such as gravity or particle simulations). including disappearances and reappearances. simulated fur or hair. Motion capture. In two-dimensional figures are created and / or edited on a computer using two-dimensional bitmap graphics or created and edited using 2D vector graphics. computer animation encompasses a variety of techniques. the unifying idea being that the animation is created digitally on a computer. allowing people to appear to slide across the ground. Skeletal animation. it is given a digital armature (sculpture). effects such as fire and water. Many 3D animations are very believable and are commonly used as special effects for recent movies. onion skinning and interpolated rotoscoping. The puppets generally have an armature inside of them to keep them still and steady as well as constraining them to move at particular joints. and the use of motion capture. Various other techniques can be applied. This allows for a number of surreal effects. in contrast to the real-world interaction in model animation. morphing. Examples of simple 2D animation. 9 animasi rev 24 To wisnu. are: • Analog computer animation • Flash animation • PowerPoint animation 3D Animation Three dimensional animations are digital models manipulated by an animator. 2D Animation Like stop motion. Morph target animation. 3D animation terms are Cel-shaded animation.indd 9 art of the shadow 4/7/2009 5:50:24 PM . This process is called rigging.Pixilation Pixilation involves the use of live humans as stop motion characters. Examples of pixilation include Norman McLaren’s Neighbours (Canada. Non-photorealistic rendering. and other such effects. Puppet Animation Puppet Animation typically involves stop-motion puppet figures interacting with each other in a constructed environment. This includes automated computerized versions of traditional animation techniques such as those of tweening.

which can be moved in or out by pressing an object onto the screen. For example. the pictures appear to animate by simulating motion or some other change. animation has been strongly related with technology and vice versa. often in the page corners. animation itself also developed its maturity. the need to capture real-life like movements led to the invention of rotoscope technique. using the technology to reach a higher level. Pinscreen animation: makes use of a screen filled with movable pins. Various other animation techniques. Other Animation Techniques • • • • • Drawn on film animation: a technique where footage is produced by creating the images directly on film stock. but may also be geared towards adults and employ a series of photographs rather than drawings. Flip books are not always separate books. Sand animation: sand is moved around on a backlighted or frontlighted piece of glass to create each frame for an animated film.indd 10 10 4/7/2009 5:50:25 PM . even those requiring special skills were born one after another. What started as a simple idea to inject life by creating movement from inanimate objects led animation through various stages of development. As the technology developed around it. This creates an interesting effect when animated because of the light contrast. The imagination of animators to pursue new grounds in this seemingly unlimited medium gave birth to various inventions in animation techniques and equipment.Computer Animation Since the beginning of the invention. Flip books are often illustrated books for children. The screen is lit from the side so that the pins cast shadows. The advancement of technology itself also triggered animation to go far beyond its previous limitations. Paint-on-glass animation: a technique for making animated films by manipulating slow drying oil paints on sheets of glass. art of the shadow animasi rev 24 To wisnu. so that when the pages are turned rapidly. but may appear as an added feature in ordinary books or magazines. Flip book: A flip book (also known as flick book) is a book with a series of pictures that vary gradually from one page to the next. showing its potential as a medium that tended to pass any technical limitation.

The Creative Media Cycle Today’s animation industry is closely related with other media and visual products that simultaneously support each other. As one of visual entertainment industries. The CMC requires simultaneous media shifting that consists of animation (audio-video media). comics and illustrations (print media). 11 animasi rev 24 To wisnu. All these media are interconnected via the merchandising of animation characters. and games (interactive media). the animation industry can be further developed and expanded through the creation of an endless product life cycle known as the Creative Media Cycle (CMC).indd 11 art of the shadow 4/7/2009 5:50:26 PM .

far away” WAYANG: THE SHADOW PUPPET Wayang is an Indonesian word for theatre. sometimes the puppet itself is referred to as wayang. When the term is used to refer to kinds of puppet theater. After a short break. art of the shadow animasi rev 24 To wisnu. The Adventure of Huma is a short animation for TV and tells a story about Huma’s experience when he is kidnapped by an alien and taken to animation land. “Bayang”. as a Masterpiece of Oral and Intangible Heritage of Humanity on 7 November 2003. a traditional cel animation produced by Pusat Produksi Film Negara (PPFN). In 1974.. Dwi Koendoro along with I Santosa and cartoonist Pramono created Batu Setahun (One Year Rock). the Javanese word for shadow or imagination. marked the beginning of modern animation development in Indonesia. followed by Trondolo (16 mm) another animation also by Dwi Koendoro in collaboration with Jun Saptohadi. In the mid 1970s several animators from Jakarta had begun experimenting to create short animations using 8mm and 16 mm celluloid film.” Performances of shadow puppet theater are accompanied by gamelan in Java. Gotot Prakoso produced Impulse (1977) and then Meta-meta and Jalur (1978). and by “gender wayang” in Bali. also connotes “spirit. a shadow puppet theater and the best known of the Indonesian wayang. UNESCO designated Wayang Kulit.indd 12 12 4/7/2009 5:50:27 PM .”in a kingdom far . The Rise of the Shadow The production of Petulangan si Huma (The Adventure of Huma) in the 1980s..

an ethnic group of Sumatera. Rimba was an attempt to invent more efficient way to produce animation. 13 animasi rev 24 To wisnu. These studios were followed by Red Rocket Animation Studio in Bandung. Directed by Wagiono Sunarto. In 1998. Asiana Wang Animation (in cooperation with Wang Film Animation. The 1980s also marks several attempts to create Indonesian animation. A skillful illustrator. a TV series in which the The Golden Cucumber animation appeared. in a collaborative effort between several Indonesian animation industries. several animation titles based on famous Indonesian folk tales. Timun Mas (The Golden Cucumber) and Petualangan Si Kancil (The Adventure of Kancil) began to appear in the form of video CDs (VCD) sold directly to consumers. The next production was Timun Mas (The Golden Cucumber). Taiwan) created Disney-like animation. the character of Burisrawa is visualized as Medanese. The Golden Cucumber was a fifteen minute cut out animation based on a famous Indonesian folktale and was integrated into one episode of the Si Unyil puppet show. Suyadi is one of Indonesia’s first animators and started work as a full time animator in 1974. In this case. which mostly created full animation productions. He is also one of the key members in the production of the Si Unyil puppet show. an animated feature directed by Drs. Produced by PPFN. the 1990s did mark the beginning of the development of animation studios with a 3D animation approach and many of animation studios began mainly to create short animations for television commercials. However. including The Legend of Burisrawa (1995) – a one shot animation based on an episode from the Mahabharata Epic. the animation managed to combine various ethnics groups of Indonesia as the basis of the main characters. while the Goddess Supraba is visualized as Javanese. because while the story was adapted from an the episode of the Mahabharata. Suyadi.“Golden Cucumber” The 1990s did mark the beginning of the development of animation studios with a 3D animation approach and many of animation studios began mainly to create short animations for television commercials. such as Bawang Merah dan Bawang Putih (The Red Onion and White Onion). Son of the Sky) was produced in that era. Bening Studio in Yogyakarta and Tegal Kartun in Tegal. In the 1990s. The increasing number of TV stations that began broadcasting at the beginning of 1990 did little toward increasing Indonesian animation productions and only a few were produced during this time. Between the end of 1980s and the beginning of 1990s several animation studios were founded and subcontracted to do animation works from abroad. The approach ass quite unique. several animations were produced. while others such as Evergreen or Marsa Juwita Indah produced works with an anime-like style. Rimba Si Anak Angkasa (Rimba.indd 13 art of the shadow 4/7/2009 5:50:28 PM . a fifteen minute cut out animation based on a famous Indonesian folktale and was integrated into one episode of the Si Unyil puppet show.

just like Who Framed Roger Rabbit. The creative industry contribution to Gross National Production (GNP) is remain 4. or USD 6 billion of the total creative industry contribution. started to collaborate with education institutions in producing animated bumpers as their starting project. based on the martial art story by Asmaraman S. Mengapa Domba Bertandung dan Berbuntut Pendek (Why the Lamb has Horns and a Short Tail) and Si Kurus dan Si Macan (The Skinny and The Tiger).One of the most prominent animation studios in the Indonesian animation industry during the 1990s was the Red Rocket Animation Studio. art of the shadow animasi rev 24 To wisnu. with support from Indosiar – a private Indonesian TV Station . Kho Ping Hoo. while the animation industry together with other audio-visual contributions accounts for just 30 percent. Hang Tuah. Pangeran Katak (Prince Toad). The Legend of Burisrawa tells the story of a giant named Burisrawa who pursues a goddess named Dewi Supraba to make her his wife and was created using traditional cel animation. Kho Ping Hoo martial arts stories were famous in Indonesia during the 1970s and 1980s in novel format. created specifically for cinema in June. The Legend of Burisrawa (1995) – a one shot animation based on an episode from the Mahabharata Epic. Janus Prajurit Terakhir (Janus the Last Warrior). combined with a good and interesting storyline. Cindelaras and Lutung Kasarung. the latter two being Indonesian folk tale characters. by Mrs. Using lavish 2D animation with partial 3D backgrounds. Animations produced for direct sales in the form of video CDs continued throughout the new millennium. one TV station.and the Nestle Company. Although in recent years.indd 14 “Skinny and a Tiger” Using lavish 2D animation with partial 3D backgrounds. Founded on July 26th. Mahabharata Epic. 2003 and an animation series for television entitled Petualangan Carlos (The Adventure of Carlos). the children’s education-oriented station Spacetoon. The animation for big screen production was soon followed by Homeland. Poppy Palele with Canadian-type animation production. an Indonesian national hero. especially for music programs from MTV. a full feature 3D animation in May 2004. this animation series was popular during its broadcast time. 14 4/7/2009 5:50:29 PM . Bening Animation also produced animations based on Indonesian folk tales and legends such as Si Kancil. debuted on August 2003. In 2000. The series featured adaptations from lesser known Indonesian folk tales. such as Kilip dan Putri Rembulan (Kilip and The Moon Princess). 1993. Directed by Nariswandi Piliang. Bening Animation Studio started its production for television in 2001 with sixteen episodes of animations. combined with a good and interesting storyline. Suma-Han: Pendekar Maha Sakti (Suma-Han: the Invincible Hero). Red Rocket produced eight episodes of an animation series for television entitled Dongeng Aku dan Kau (The Tales of You and Me). produced by Studio Kasat Mata. this animation series was popular during its broadcast time. Red Rocket Animation successfully and constantly produced many animation works.75 percent. When the Time Has Come Based on data from the Animation Industry and Indonesia Content Association (AINAKI). Most of the works were developed for TV commercials and TV bumpers. This means that the animation industry is still under-developed but possesses a high potential to contribute more to Indonesia’s GNP. After the production of the You and Me animated series in 2000 by Red Rocket Animation. Indonesia’s animation products aired on national TV are less than ten titles and all of them are aired for no more than a year (approximately 40 episodes per year). Janus the Last Warrior combined 3D characters with live action footage. The year 2003 was marked by the premiere of an animation.

The portfolio is important as the brief of performance and capability description of an animation studio.On the positive side. The concentration of animation companies and animation studios is high in Java. This condition is in line with the pattern of distribution of education institutions that open animation course or studies that all reside in Java. the number of events such as competitions and exhibitions of animations and related products and media in Indonesia are on the increase. animation studios must have a computer lab with adequate facilities in order to accelerate and support the animation production work flow. and mentally ready to coordinate and to produce mass products as computer laboratotes are spreading in the country. Credible Presences Indonesia’s animation industry possesses portfolios that have been acknowledged from national animation observers in the form of evidence in appreciations and achievements. are needed to construct creative communities that in the end will generate a creative economy in the animation and games industry. Therefore. Endroputro. and the Hellofest that was held by Hellomotion schools are highly appreciated and would benefit immensely from strong government support. Most of the works were developed for TV commercials and TV bumpers. just like Who Framed Roger Rabbit. Janus the Last Warrior was a notable achievement since it combined 3D characters with live action footage. Yogyakarta and Surabaya. but low outside of Java. a full feature 3D animation in May 2004. produced by Studio Kasat Mata. Bandung. 15 animasi rev 24 To wisnu. The technology acquirement and production consistency of a studio is also easily identified from its portfolios. The efforts of the Ministry of Education in 2008 to generate animation and games roadshows in several cities in Indonesia. Directed by Chandra S. There are also events held in certain universities that open animation or game creation courses. especially in Jakarta. will support better performance and product delivery. education institutions and the community. The animation for big screen production was soon followed by Homeland. the existence of a studio’s animation portfolio is crucial and able to produce serial advertisements and television series. They have vision to centralize animation production activities.indd 15 art of the shadow 4/7/2009 5:50:30 PM . especially human resources and production management. Such events that generate participation and support from the private sector. especially for music programs from MTV. Today. The industry is proceeding in developing good managerial system.

Possesses valid corporate identity / company image”.indd 16 16 4/7/2009 5:50:30 PM . Is continuously improving and exploring related skill and knowledge.“Animation Industry in Indonesia is the work of a team. art of the shadow animasi rev 24 To wisnu. The portfolio will show whether of not the skills and knowledge of a studio’s animator are improving.

Several festivals also started to get attention from animation film makers. Several studios have experience in working as subcontractors for foreign animation industries. such as Hellomotion and Digital Studio.“WARP Speed . such as Macromedia Flash. Another positive development was the establishment of several one year course programs in 3D.” Silicon Valley of Animation The growing of numerous TV stations and TV cable broadcast represent potential buyers in the local market for the animation industry. This situation led to a wake up call for Indonesia’s animation industry with many independent and home-based small studios producing numerous indie animations. 17 animasi rev 24 To wisnu. such as the annual Hello-fest Animation Festival and the biannual Festival Film Animasi Indonesia (FFAI or The Indonesian Animation Film Festival).indd 17 art of the shadow 4/7/2009 5:50:31 PM . The development has opening the window for the industry to gain experienced in working with international clients. The advance of digital animation production followed by the introduction of much simpler animation and editing software. such as from Japan and Korea.. both for the Internet and television. Experience is one of strongest value in animation studio’s portfolio They becoming part of the global animation network as subcontractors. although most universities with a Graphic Design major had opened one or two courses in animation since the 1980s. while the high number of national and local television stations and cable TV providers in Indonesia has created potential for the national animation market. enabled people to make animation using an ordinary PC..

The Homeland a big screen production animation with full feature 3D animation. produced by Studio Kasat Mata.indd 18 18 4/7/2009 5:50:32 PM . art of the shadow animasi rev 24 To wisnu. The year 2004 was also marked by the premiere of an animation masterpiece that created specifically for cinema with a combined 3D characters and live action footage.“through endeavors to the star” The Homeland.

Both are autonomously administrated cities in West Java that became pilot projects for initiating developing Indonesia’s animation industry toward global creative economy. the Ministry of Communication and Information. especially in Java. This situation led to a wake up call for Indonesia’s animation industry with many independent and home-based small studios producing numerous indie animations. Two agreements were made in 2008 for the development of a ‘silicon valley’ of animation in Indonesia. These are ‘Kampung Animasi’ in Malang. have blueprints in creating animation ‘silicon valleys’. and Bandung.indd 19 art of the shadow 4/7/2009 5:50:33 PM . and Surabaya. Thses supported by the facts that the country experiencing wide spectrum development in publication channel and media for animation works from do-it-yourself media to above the line.The growning number of education institutions open animation courses from high school to undergraduate level is high as student interest in working in the animation industry is increasing every year. Yogyakarta. Recently.The advance of digital animation production followed by the introduction of much simpler animation and editing software. and the satellite cities of Jakarta. both agreements being established in order to capture opportunities in the global animation industry. and exhibition. This also lead to more events of animation awards. s. Industrial Engagements There are some agreements and joint collaborations on developing the animation industry in Indonesia with local and foreign institutions. enabled people to make animation using an ordinary PC. The projected areas are Cimahi and Jababeka. Sillicon Valley of Animation Services Some cities in Indonesia. Yogyakarta. particularly the Direktorat Pendidikan Tinggi (DIKTI). Local agreements in developing a ‘silicon valley’ in Indonesia were also developed in early 2000. and the Ministry of Education. Government support in such agreements is provided by the Ministry of Tourism and Culture. both for the Internet and television. the ministry of Education has emphasized development of Sekolah-sekolah Menengah Kejuruan (Vocational High School) that concentrate on animation and graphic design skills in anticipation of opportunities in the creative economy 19 animasi rev 24 To wisnu. such as Bandung. workshops.

Chandra and gained the Hello motion award in Hellofest 2004. Unfortunately. 3. the story is the childhood of the cartoonist in an ordinary village in Malaysia. orgaized by Surya Citra Televisi. These animations were usually distributed through local bookstores around mosques and Islamic centers. they could neither publish nor show the artworks to the public. an animated character named Chester Cheetah. These products also appeared in book exhibitions such as the annual national and local book exhibitions organized by the National Publisher Association (IKAPI). • Bodol Botol Bobol (October 2004) was a 6 minutes Dangdut music video for Purdi E. Animation Events and Awards in Indonesia 1. Doraemon TV series in background animation production. Hello Fest Animation Festival Hello. Animation for Home Video consumption Started in early 2000. Homeland (Mei 2004) was the first full length animation movie in Indonesia. Dancow as its purchasing bonus. • The Aku dan Kau animated TV series broadcas in early 2000 on Indosiar. 2002) was their first short animation. there have been several animation products in the form of Home Video format. bound to the contract with the Japanese animation studio as animation director (outsourced animation services). These animations produced were by Islamic publishers as one of their subsidiary divisions.indd 20 20 4/7/2009 5:50:33 PM . It was nominated as best 10 in Indonesia’s Independent Film Festival 2002. 2002) was a 28 minute animation and the sequel to Kelolodhen. 4. a children’s snack food produced by Indofood used animation in their promotion campaign and gained wide acknowledgment from it’s icon.Fest could be described as one of the pioneers of Indonesia’s animation events and awards.Achievements in Indonesia’s Animation Industry 1. Bayu. • The feature length animation movie. Red Rocket Animation Studio • Animated TV Commercial series of Cheetos. Cheetos. this 90 minute duration feature was completed in 14 months. Studio Kasatmata • Kelolodhen (April. • Loud Me Loud (August. Although this type of animation is rarely broadcast by national TV stations. some of them were broadcast by local TV stations. 2. The animation series was based on a folklore picture book series distributed by Nestle’s dairy product. Hello Fest is an annual event that give award for animation made by Indonesian art of the shadow animasi rev 24 To wisnu. With the production costs subsidized by Visi Anak Bangsa. one of Indonesia’s national TV broadcasters. This 7 minute animation was based on their animator’s short comic. Partial animation productions linked with several Japanese animated TV series Several animation studios claimed that they were part of animation production of the Japanese animation. It gained several awards. Supported and organized by the Hello Motion School of Animation. • The Kampung Boy animated movie (2002) was based on one of Malaysia’s famous Lat autobiography cartoon strips.

39/1984 on 30th May 1984. ITB DMF is planned to be held annually. INSTITUT SENI INDONESIA (ISI) YOGYAKARTA ISI Yogyakarta is an art education institution inaugurated by the Minister of Education. Nugroho Notosusanto on 23 July 1984. The event mostly consisted of exhibitions from local comics and animation studios. Faculty of Art Performance. the Ministry of Religious Affairs and the Ministry of Research and Technology. with five cities acting as the hosts. ITB and is held for the first time in December 2008. started in 2008. Prof. ICT Denpasar and AINAKI. Festival Game Edukasi dan Animasi Indonesia (FGEAI) FGEAI is a series of events on games and animations planned to be held every year starting around March and ending in November each year. The event continued in 2008 and was held in Yogyakarta and Semarang. twice as many as in the previous year. ISI Yogyakarta opened undergraduate programs in 11 departments and 12 study programs grouped into the Faculty of Art. Poliseni Yogyakarta. 5. Animation study is part of the Visual Communication Design Study program courses in the Faculty of Media Art. Festival Film Animasi Indonesia (FFAI) FFAI is a biennial event for Indonesian animation which first started in 2001 and had been held four times until 2007. FGEAI is supported by six government ministries: the Ministry of National Education. the Ministry of Industry. the Ministry of Culture and Tourism. FGEAI is also supported by several universities and schools: ITB. Until 2008. workshops. with several awards given to the best comics and cartoon publications. FFAI is one of the programs supported by Komite Film Dewan Kesenian Jakarta (a committee on films by the Jakarta Arts Council) to appreciate and develop Indonesian animation in which all Indonesian animators could contribute and show their works. but due to unforeseen circumstances had to be ended prematurely in Surabaya. 3. Faculty of Media Art. ITS. and showcases the latest development in various digital media. FFAI also has been listed on the ASIFA (Association International du Film d’Animation/ International Animated Film Association) agenda. ITB Digital Media Festival (ITB DMF) ITB DMF is an event held and supported by Faculty of Art and Design and School of Electro and Informatics. FGEAI was first held in Malang in 2007. 4. and officially supported by the Indonesian government through the Ministry of Culture and Tourism.animators. the Ministry of Information and Communication. The faculty received more than 100 undergraduate applicants in 2008. especially in game and animation. 2.indd 21 art of the shadow 4/7/2009 5:50:37 PM . Dr. Hello Fest has been held five times in a row and has become one of the indicators of current development in contemporary Indonesian animation. The studio visioning to become the center of excellence in art education and equipted by eighteen faculty members in the 21 animasi rev 24 To wisnu. and Post graduate programs (Master and Doctoral degree) in Art Studies. Leadership Platform: Education Institutions 1. Pekan Komik dan Animasi Nasional (PKAN) PKAN was a national event on Indonesian comics and animation which was planned to be held every two years starting from 1997. based on President Decree no. Udinus Semarang. talk shows and seminars.

The graduates work in local TV broadcasting stations and production houses. all being regular diploma programs. language lab studio. Deutsche Welle. web design. and AIBD (the Asia-Pacific Institute for Broadcasting Development). TV and radio broadcast studios. Binus University was established on 8 August 1996. The Center visioning to become the finest center of multimedia in Indonesia. It actively contributes as motivator. The faculty accepts more than 40 applicants yearly. Craft and Design studies. MMTC opened broadcasting production management.Visual Communication Design Program and two members among them are specialized in animation course. facilitator and catalyst in multimedia content development for the government. POLISENI YOGYAKARTA Politeknik Seni Yogyakarta was established under an agreement between Pusat Pengembangan dan Pemberdayaan Pendidik dan Tenaga Kependidikan (P4TK) and the Faculty of Art & Design of ITB by Indonesia Ministry of Education decree no. craft and design professional education institute in Indonesia. communicator. technical production management program. art education. joint lecture room. Animation is one of concentration programs in Visual Communication Design Study. Binus Nusantara University has art of the shadow animasi rev 24 To wisnu. JICA (Japan International Cooperation Agency). broadcast program. 142/ D/2001. exhibition gallery and an auditorium for 500 people. printing. photography studio. computer lab. STMIK Bina Nusantara was then merged into Binus University on 20 December 1998. HM. on 21 October 1974. The faculty also opened workshops in collaboration with foreign organizations such as CFI (Canal France International). Soeharto on 31 July 1985. but now MMTC is open for public applicants. Politeknik Seni Yogyakarta opened diploma programs (D3) in Art. Graduates of MMTC usually work in local or national broadcast stations in Indonesia. There are nonregular programs delivered as workshops for public or government institution students. scriptwriting etc. auditorium and dormitory. and broadcast transmission management program. as a government education institute under the Ministry of Communication and Information. BINA NUSANTARA UNIVERSITY (ANIMATION STUDY PROGRAM) Binus Nusantara University was originally founded as a short-term computer training institute. news production program. 4. such as editing. The school performing education programs that support science and technology development based on the concept of community demand orientation. Modern Computer Course.The faculty provides computer labs with Internet connection. MULTIMEDIA TRAINING CENTER (MMTC) YOGYAKARTA MMTC was inaugurated by President of Indonesia. There are 9 Animation lecturers from animation studios and industry. As the next step for Bina Nusantara. Politeknik Seni Yogyakarta graduated their initial students in November 2008. The school visioning to become the leading art.indd 22 22 4/7/2009 5:50:38 PM . 2. ISI Yogyakarta graduates are working in animation studios and national and local TV broadcasting stations throughout Indonesia. MMTC’s priority was to deliver broadcasting skills to government officials. It delivers qualified and professional graduates that match with industrial demand and perform research as a source of designing art education programs. MMTC provides a library. 3. and media backgrounds. electronic lab. private sector and society of Indonesia.

they are Hello Motion School (delivering animation skills). and Dapopo Studio (an in-house animation studio). 6. Economics. The school visioning to entertain society through animation. Digital Studio is an education institution in visual communication design that provides courses for people who want to gain competency in advertising. Hello Motion School consists of 3 divisions with specific job descriptions. and Mathematics & Statistics. Graduates of Hello Motion School work in audio-visual production houses and national and local TV stations. Hello Fest (organizing an animation festival annually).five faculties: Computer Sciences. There are twenty-eight faculty members in Hello Motion School and two classrooms with computer stations to animation industry standards for ten people. animation entrepreneurs. Engineering. The university has five campus centers around Jakarta. Animation Organization ASOSIASI INDUSTRI ANIMASI DAN KONTEN INDONESIA (AINAKI) Founded in early 2004 Association of Indonesia Animation and Content Industries (AINAKI) is a gathering place for animation studios. The University educates quality professionals in the animation industry by visioning to become the finest animation education center. This aim is accommodated by the Yayasan Animasi & Sinema Muda Indonesia. by becoming animation center in Indonesia and southeast Asia. an animation studio. Literature. as well as in-house animation production. An animation study program is open in Syahdan campus. with one Master’s Program. Bina Nusantara University opened an animation study program in 2006. by developing creative economy through local content utilization & animator community participation. 23 animasi rev 24 To wisnu. especially in Java Island. DIGITAL STUDIO COLLEGE Founded in 2000. and animation professionals. audio-visual labs and a library. The animation study program provides optimum requirement for study and animation computer labs for sixty people. consists of 18 members around Indonesia. There are ten faculty members for the animation study program with specific animation skills or related from academic and professional backgrounds. and a photography studio. The membership system is egalitarian with no obligation for other animation studios and production houses to apply. Graduates of Digital Studio work as entrepreneurs. Hello Motion aims at encouraging animation development in Indonesia. 5. AINAKI as one of representative organization of animation industry in Indonesia. graphic design or the audio-visual industry. AINAKI envisioning to become a bridge to creative industry.indd 23 art of the shadow 4/7/2009 5:50:38 PM . There are six faculty members from professional backgrounds which has facilities such as Digital Studio provides computer labs. creative members in TV broadcasting stations and production houses. the institution visioning to provide a place for society to learn animation and digital technology through delivering visual communication design competency to professionals and entrepreneurs. HELLO MOTION SCHOOL Founded on 8 April 2004 by Wahyu Aditya.

4th Floor Jakarta 10110 INDONESIA Telp.go.indd 24 4/7/2009 5:50:38 PM .id sesbalitbang@depdag. : [62-21] 2352 8691 animasi rev 24 To wisnu. M.id Ministry of Trade Republic of Indonesia Jl. : [62-21] 2352 8691 Fax.www.I. 5 Main Building .go. Ridwan Rais No.depdag.id email: treda@depdag.go.