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Section 3

Unit Title Management and Organisations

Unit Code BRD201
Programme BA (Hons) Broadcasting (Sound Design, Post Production,
Credits 10 Level 2 Unit Status Mandatory Core

Contact Time 14 Access to Resources 2 Independent Study 84

Broadcasting companies must serve their customers – the audience

– and operate effectively in a commercial marketplace. This module
introduces students to the business skills needed to understand that
market as well as how organisations work both structurally and
Students will undertake a challenging project to investigate how an
organisation of their choice has developed its particular ‘personality’.
Since this involves understanding strategic and marketing issues, it
is a useful way to incorporate understanding of business processes
in parallel with broadcasting culture.

Themes covered in the unit will include:

• Organisation and cultures of media companies;

• Individual and group responsibilities within media
Indicative corporations;
• The evolution of the broadcasting business in the UK;
• The metamorphosis of the media industry from cartel to the
multi channel marketplace;
• The impact of multi media on the organisation of the creative

Faculty of Communication Media Definitive Document: 21 July 2006

Section 3

This unit explores broadcasting’s commercial framework and

students are expected to make the most of this opportunity to
position themselves in preparation for their entry into the industry.

Knowledge and Understanding

By the end of this unit, the learner should demonstrate knowledge

and understanding of the following:

1. How organisations work (structure, culture, operations,

management, employment protocols, job descriptions, briefs
and specifications); (LO1)
2. The centrality of the customer/audience in business and the
need to understand their needs through appropriate research;
Unit Learning
3. The role of strategic planning for business; (LO3)
4. The marketing planning and execution process. (LO4)


Learners must also demonstrate through assessed work their ability


5. Select and plan an appropriate research project; (LO5)

6. Carry out effective individual investigation and present their
findings in a coherent and verifiable report; (LO6)
7. Understand team dynamics and work within team
frameworks; (LO7)
8. Effectively position themselves in the marketplace. (LO8)

This unit is designed to introduce the student to effective research,

evaluation, presentation and written communication. Central to the
unit is the focus on commercial application. It will make use of the
Teaching and
Learning • Lectures – held throughout the Level 2 bridging programme;
Strategies • Group work – to include team working exercises;
• Self-directed study – students are expected to carry out
independent study and present findings;
• Written work – written report, indexed Project File and
personal CV.

Faculty of Communication Media Definitive Document: 21 July 2006

Section 3

Formative Assessment
The following are intended to provide indicative feedback and do not
form part of the final grade:

• Personal CV;
• SWOT analysis presentation.

Summative Assessment
The following elements will be assessable and will contribute to the
Assessable final grade for the unit.
• 1000 word Management Study Report;
• Project File with contents;
• Contribution to group feedback.

Assessable Elements Percentage of Final Grade

1000 word Management Study 40%
Project File with contents 40%
Contribution to group feedback 20%

Faculty of Communication Media Definitive Document: 21 July 2006

Section 3

Learners are judged to have achieved this unit when they have:

Demonstrated via their Project File knowledge and understanding of:

• The production cycle and the component parts of broadcasting
business; (LO1)
• Knowledge of how organisations work. (LO1)

Demonstrated in their Management Study Report:

• Effective planning and execution of a research project; (LO5,
Assessment • Drawing on different aspects of business to investigate an
Criteria organisation. (LO6)

Shown through any of the assessable elements an understanding of:

• The centrality of the customer/audience and need for
appropriate research; (LO2)
• The role of strategic planning for business; (LO3)
• The planning and execution of marketing. (LO4)

Completed a personal skills and presentation audit through:

• Participation in team exercises; (LO7)
• The generation of a CV. (LO8)

Handy, C. (1986) Understanding Organizations, Penguin Books.

Tinker, J. (1980) The Television Barons, Panther Modern

Reading List
Leer, A. (1999) Masters Of The Wired World, FT Pitman.

Slywotzky, A. and Morrison, D. (2000) How Digital Is Your Business?

Nicholas Brealey.

Faculty of Communication Media Definitive Document: 21 July 2006