ANNUAL ENTERPRISE AND EMPLOYABILITY REPORT 2004/05

Prepared by Helen Gleaves

Annual Enterprise and Employability Report, 2004/05

Annual Enterprise and Employability Report, 2004/05

Contents
1.0 2.0 Introduction Work Experience 2.1 Overview 2.2 Work Placement Support 2.2.1 Workshops 2.2.2 Enterprise and Employability Resource Centre 2.2.3 Work Placement Materials 2.3 Work Placement Quality Procedures and Feedback Careers Enterprise Employer Contact Recommendations College-wide Targets for 2005/06 Placement Host Organisations 2004/05 Page 1 1 1 4 4 5 7 7 7 8 8 9 10 12

3.0 4.0 5.0 6.0 7.0

Appendix A

Annual Enterprise and Employability Report, 2004/05

Annual Enterprise and Employability Report, 2004/05

1.0

Introduction The Enterprise and Employability Unit was established in 2002/03 to support students and staff in organising work experience opportunities. Its’ remit has since grown to include careers information and guidance, student and graduate recruitment, enterprise support, the Destination of Leavers Survey, industry links and curriculum development, such as PDP, as well as work placement support. The following report details activities relating to the work of the Enterprise and Employability Unit during 2004/05. In particular, the report provides information on: • Work experience • Business start-up support • Careers information and guidance • Enterprise and Employability Unit Resource Centre activity • Industry links

2.0 2.1

Work Experience 1 Overview Work experience is an important resource in the delivery of employability at Ravensbourne, as it prepares students for the transition from education to employment, by enhancing their tacit knowledge and practical intelligence of the workplace. Based on feedback from students and tutors, a more targeted approach to contacting companies was adopted. A total of 573 organisations were contacted about work placement opportunities in 2004/05, as opposed 1044 in 2003/04. This resulted in 374 organisations offering at least one placement per organisation (65% of companies contacted resulted in placement opportunities). 1004 applications were received, which translated into 309 successful placement opportunities. 60 placements were not filled. 231 placements were organised for students in the Faculty of Communication Media. 875 applications were received for these vacancies. 277 companies offered placements. 35 placements were not filled. 77 placements were organised for students in the Faculty of Design. 128 applications were received for these vacancies. 96 companies offered placements. 25 placements were not filled. 1 postgraduate placement was arranged through the Enterprise and Employability Unit. Please see Appendix A for the names of the placement hosts.

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Findings were collected by the Enterprise and Employability Unit and are of known placement activity. Data may not include placements organised independently of the Enterprise and Employability Unit / Course Leader.

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Annual Enterprise and Employability Report, 2004/05

2004/05 placement activity by course Faculty Programme of study BA (Hons) Animation FdSc Broadcast Media Technology FdA Broadcast Operations and Production FdA Broadcast Post Production (inc Cert HE Broadcast Post Production FdA Computer Visualisation and Animation BA (Hons) Content Creation for Broadcast and New Media FdA Creative Sound Design BA (Hons) Graphic Design BA (Hons) Moving Image BA (Hons) Fashion (2 yr) BA (Hons) Fashion (3 yr) BA (Hons) Interaction Design BA (Hons) Interior Design Environment Architectures BA (Hons) Product and Furniture Design MA TOTAL No. of placements 1 17 114 45 0 24 7 20 3 26 38 4 5 4 1 309 Companies offering placements 4 21 114 37 0 43 7 35 16 20 38 16 10 12 1 374 Placements unfilled 3 4 0 0 0 0 0 15 13 0 0 12 5 8 0 60 Applications received 7 63 434 151 0 63 23 107 27 41 38 18 7 24 1 1004

Communication Media

Design

Postgraduate

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Fd A Br oa dc as t

Annual Enterprise and Employability Report, 2004/05

Graph of 2004/05 placement activity

100

120

140

160

180

200

20

40

60

80

0

434

Placement Activity 2004/05

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No. of placements

Fd Po S B st c A P Fd B (H ro ro A du on ad ct Bro s) ca io ad An st n (in ca M im st ed at c io O C ia er n pe Te t H ra ch tio E B no A Br ns Fd (H lo oa a gy on A dc nd C s) as P om C t P rod on pu os uc te te t P tio nt rV ro n C is re du ua at ct lis io at n io fo n rB an ro d ad A ca ni m st at an io d n N Fd ew A M C re ed at iv e So B A un (H d on D es s) ig G n ra ph B A ic (H D es on ig s) n M ov B A in (H g Im on s) ag B A e Fa (H B sh A on io (H s) n on (2 In s) te B yr A rio ) Fa (H rD sh on es io s) n ig In (3 n t E yr B nv era A ) ct iro (H nm ion on D s) en es Pr tA ig od n rc uc hi te ta ct nd ur e Fu rn itu re D es ig n
No of placements unfilled No of applications received

No. of companies offering placements

M A

Annual Enterprise and Employability Report, 2004/05

2.2

Work Placement Support Students are supported throughout the period of work experience by the academic tutor and the Enterprise and Employability Unit. The academic tutor provides academic support, for example, assessment, project briefs, presentations, reports etc. The Enterprise and Employability Unit support students in applying for and finding placements, liaison with host organisations, support whilst on placement and involvement in post placement feedback. Support is offered through work experience workshops, one-to-one advice, resources from the Enterprise and Employability Unit Resource Centre, and materials and guidance documents.

2.2.1

Workshops A total of 48 work experience workshops were organised, which were attended by 921 students. Details can be found below: Type of Workshops Conducted CV & interview techniques Placement briefing CV & interview techniques Placement briefing CV & interview techniques Placement briefing Employability briefing Industry workshop CV & interview techniques Placement briefing CV & interview techniques Placement briefing Placement Briefing CV workshop Creative CV workshop Final placement briefing Placement Briefing CV workshop Creative CV workshop Final placement briefing Employability briefing level 1 Work experience workshop CV workshops level 3 n/a No. of Students Attended 99 99 29 29 13 13 54 23 9 9 24 24 21 21 21 21 37 39 26 38 30 35 17 Date of Workshops Oct 04 June 05 Oct 04 Feb 05 Oct 04 June 05 Oct 04 Jun 05 Nov 04 June 05 Jan 05 June 05 Jan 05 Feb 05 Feb 05 March 05 Oct 04 Oct 04 Oct 04 Dec 04 Sept 04 Feb 05 April 05

Course

FD Broadcast Operations & Production FD Broadcast Post Production (inc Cert. H.E. Broadcast Post Production) FD Broadcast Media Technology FD Computer Visualisation & Animation and BA Animation FD Creative Sound Design BA Content Creation for Broadcasting & New Media

BA Fashion (2 years)

BA Fashion (3 years)

BA Graphic Design

BA Interior Design Environment

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Annual Enterprise and Employability Report, 2004/05

Architectures BA Interaction Design Employability brief inc CV/interview techniques Placement briefing Level 2 CV workshop & techniques Employability briefing Level 2 Induction Level 1 Work experience brief Level 3 Diary brief Level 3 12 22 22 45 34 32 23 Sept 04 Jan 05 Feb 05 Oct 04 Oct 04 Feb 05 Feb 05

BA Moving Image

BA Product & Furniture Design

2.2.2

Enterprise and Employability Unit Resource Centre During 2004/05, the Enterprise and Employability Unit Resource Centre was relocated to T1, Broadcasting. This space is shared with Short Courses and RaveMedia. Resources have been subsequently enhanced with further guidance materials available in the areas of careers, self-employment and intellectual property. More resources are required to bring the Centre in line with other HEIs. In addition, online tools need to be investigated and where appropriate implemented. In 2004/05, 1139 students arranged appointments with the Enterprise and Employability Unit. A breakdown by programme and query type can be found below: No of student appointments per course 2 71

Course Cert HE Broadcast Post Production FD (Science) Broadcast Media Technology

Type of query Work experience, advice on CV Work experience; advice on CV; letter writing; graduate jobs; interview techniques Work experience; advice on CV; interview techniques; letter writing; company information; careers guidance; graduate jobs; other Work experience; advice on CV; letter writing; company information; graduate jobs; other Work experience; advice on CV; letter writing; business start-up; other Work experience; advice on CV; graduate jobs; other Work experience; advice on CV; careers guidance; letter writing; company information; graduate jobs; interview techniques Work experience; advice on CV;

FD (Arts) Broadcast Operations & Production

291

FD (Arts) Broadcast Post Production FD (Arts) Computer Visualisation & Animation FD (Arts) Creative Sound Design BA (Hons) Animation BA (Hons) Broadcast

43

13 30

21 26

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Annual Enterprise and Employability Report, 2004/05

Production BSc (Hons) Broadcast Media Technology BA (Hons) Content Creation for Broadcasting & New Media BA (Hons) Graphic Design 2 59

careers guidance; graduate jobs; other Work experience; advice on CV Work experience; advice on CV; graduate jobs; other Work experience; advice on CV; careers guidance; letter writing; company information; business start-up; graduate jobs; interview techniques; other Work experience; advice on CV; careers guidance; letter writing; company information; business start-up; graduate jobs; interview techniques; other

145

BA (Hons) Moving Image Design Total for Faculty of Communication and Media BA (Hons) Fashion

91

794 Work experience; advice on CV; careers guidance; letter writing; company information; graduate jobs; interview techniques; other Work experience; advice on CV; careers guidance; letter writing; graduate jobs; interview techniques; other Work experience; advice on CV; careers guidance; letter writing; graduate jobs; other Work experience; advice on CV; careers guidance; letter writing; company information; business start-up; graduate jobs; other Work experience; advice on CV; careers guidance; letter writing; graduate jobs

138

BA (Hons) Interaction Design

58

BA (Hons) Interior Design Environment Architectures BA (Hons) Product and Furniture Design Total for Faculty of Design Diploma in Foundation Studies in Art and Design Total for Faculty of Further Education MA Interactive Digital Media Total for Faculty of Postgraduate Studies TOTAL

25

104 325 10 10 10 10 1139

Work experience; advice on CV writing; careers guidance; letter writing; graduate jobs; other

Students are also encouraged to ‘drop in’ to the Resource Centre to research and collect information. The number of students accessing the Resource Centre in this way is not recorded, as it is difficult to monitor. Equally, support and guidance via email and telephone is not formally recorded.

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Annual Enterprise and Employability Report, 2004/05

2.2.3

Work Placement Materials During the academic year 2004/05, work placement and careers materials were updated: • Student work placement guide - 309 guides were given to students. • Employer work placement guide - 374 employer guides were forwarded to host organisations. • Handouts (CV writing, interview techniques, self-promotion, application letters, report writing and presentation skills) were distributed to all students preparing for work experience. Work Placement Quality Procedures and Feedback Procedures for enhancing quality and receiving feedback about the work placement scheme include: • Student feedback questionnaire. • Health and safety questionnaire. • Code of practice for placement learning. • Student presentations/debrief post-placement. Students present their experience to level one students and staff. Students are also asked to complete a report as part of the assessment. • Work placement guides for both students and employers, detailing the roles and responsibilities for all involved. • Use of a learning agreement where placement learning is assessed. Students are also encouraged to adopt a learning agreement where placements do not contribute to the programme. • Learning journals. • Employer feedback questionnaire. • Organisations are requested to return a copy of their equal opportunities policy/statement. All students and host organisations are given copies of the above questionnaires and agreements, and are requested to return completed questionnaires to the Enterprise and Employability Unit by the required date. However, despite continuous chasing, the response rate is relatively low. The College needs to explore ways of ensuring both students and employers return the necessary documentation to ensure quality of placement provision and that legislation is adhered to. It is strongly recommended that where placements are assessed, the procedures for agreeing placements are revised so that academic tutors ‘sign off’ the placement opportunity.

2.3

3.0

Careers In 2004/05 the Careers Education, Information and Guidance Code of Practice was approved together with a Careers Policy outlining the provision of services to students and staff. One member of the Enterprise and Employability Unit has also started to work towards the professional qualification in careers guidance and support. The majority of careers guidance has been channelled through the Enterprise and Employability Resource Centre and workshops as described above. In addition, a number of employability masterclasses were organised: • Getting into broadcasting / CV workshop led by industry representatives. • Ask the Board – a panel event, in which students had the opportunity to ask key members of the Broadcasting Advisory Board questions relating to changes and developments in the industry.

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Annual Enterprise and Employability Report, 2004/05

• •

Networking skills – 4 workshops with one-to-one follow up sessions. Offer taken up by moving image, broadcast operations and production, broadcast post-production and graphic design. Setting up your label / self employment led by London Fashion Forum for final year fashion students. during 2004/05 and 7 freelancing

287 vacancies were advertised opportunities were arranged.

296 (88.1%) graduates responded to the 2003/04 Destination of Leavers from Higher Education survey: 194 (66%) were employed/self employed, and 75 (25%) in further study, 10 (3.6%) unavailable for work and 17 (6%) unemployed and seeking work. The College exceeded its HESA benchmark of 87.2%. The actual employment performance indicator was 95.4%. 4.0 Enterprise In 2004/05, the Creative Business Start-up Programme was piloted. Two workshops were delivered by the Creative Industries Development Agency. Content included: • Have you got what it takes to be a creative entrepreneur? • Introduction to business planning • Business goals • SWOT analysis • Skills analysis 22 students from animation, broadcasting, fashion, graphic design, interaction design, interior design environment architectures and moving image attended the workshops. These students were from levels one, two and three. Feedback from students was generally positive. Issues raised focused on a greater need to promote the workshops, buy-in from tutors, timing, and delivering the subject as an extra-curricular activity. Students felt that the workshops should be embedded within the courses. Further workshops are planned for 2005/06. It is also hoped that the revalidation process will address some of the issues highlighted by the feedback. 5.0 Employer Contact A role of the Employability Unit is to liaise with employers to develop mutually beneficial relationships for work experience, course contribution and job opportunities. Organisations are contacted in a number of ways, including mailshots, visits and networking. As previously mentioned, a more targeted approach to contacting companies was adopted. A total of 573 organisations were contacted about work placement opportunities in 2004/05. In order to maintain currency and relevance a further 69 companies were visited. In addition, emphasis was placed on developing relationships with existing organisations, such as Iris, Philips, Corporate Edge, Skaramoosh and Fitzrovia Post (a list of employers hosting work placements can be found in Appendix A). 2004/05 also saw the inaugural meetings of the Faculty of Design and Faculty of Communication Media Industry Advisory Boards. Both Boards were established to ensure that programmes remain relevant to industry requirements, and are in addition to the Broadcast Advisory Board.

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Annual Enterprise and Employability Report, 2004/05

6.0

Recommendations Preparing this report has provided an opportunity to evaluate enterprise and employability activities. As a result, the following recommendations are 1. Enterprise and employability initiatives to be embedded within the curriculum and supported by PDP. 2. Employability targets, including work placement activity, to be built into course monitoring. 3. Work placement staff to be more integrated in course teams. 4. Careers provision to be enhanced. Additional careers resource required to improve the Resource Centre. 5. Review Health and Safety procedures to ensure that the College continues to meet its statutory obligations. Given the size of Ravensbourne, the length of work placements and the nature of the creative industries, the College must determine what is reasonable behaviour. Equal opportunities must also be explored. 6. Learning agreements and learning logs to be further embedded and ‘signed off’ by academic tutors as part of quality enhancement. 7. Sufficient resources to be ‘ring-fenced’ for the Destination of Leavers from Higher Education. This should be a centrally resourced activity.

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Annual Enterprise and Employability Report, 2004/05

7.0
Target Activity Increase number of courses offering work experience

College-wide Targets for 2005/06
Lead Responsibility Course leaders and Enterprise and Employability Unit Performance Indicator 100% of undergraduate and postgraduate courses to include work placement opportunities or work based learning equivalent Baseline Position 2004/05 Work experience learning currently assessed as part of the Fashion and Broadcasting programmes. Opportunities for work experience in Moving Image, Graphics, Product Design and Interaction Design. All fashion and broadcasting students had at least one placement. Animation (1), Product and Design (4), IDEAs (5), Graphics (20), Interaction (4), MA (1), Moving Image (3) 48 workshops delivered. Resources / Support Required Part of the revalidation process 2005-06. May require additional resources as increase in placement preparation and student support.

Increase number of work placement opportunities

Course leaders and Enterprise and Employability Unit

For all students in Broadcasting and Fashion (where possible) By 30% in all other courses

Work placement support and preparation

Course leaders and Enterprise and Employability Unit Enterprise and Employability Unit

Procedures reviewed (H&S, EO, feedback questionnaires, placement approval, dissemination of opportunities etc). Focus on quality assurance

All undergraduate and postgraduate courses to include a ‘compulsory’ programme of support and preparation for work placements or WBL equivalent. Reviewed work experience procedures implemented

Employability Unit Resource Centre Employment Bureau

Enterprise and Employability Unit Enterprise and Employability Unit Enterprise and Employability Unit Enterprise and Employability Unit Enterprise and Employability Unit Enterprise Support Manager and Course Leader for FE Enterprise and Employability Unit

Increase number of students and staff using resources by 10% Increase number of vacancies advertised to both students and graduates by 10% Establish a tracking system Establish a careers library as part of the Employability Unit Resource Centre Intranet site and resources available

Return of H&S, EO and feedback questionnaires sporadic. Placement opportunities advertised via intranet, notice boards and emails. 1139 student enquiries were recorded 287 positions advertised.

Employment Bureau Employability Unit Resource Centre Develop careers materials and intranet site Develop careers provision at FE level

New

New

Service agreement arranged with Connexions.

New

Review CEIG provision and implement CEIG Code of Practice

Reviewed careers provision implemented.

New

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Annual Enterprise and Employability Report, 2004/05

Annual Employment Outcomes

College-wide

Maintain or increase annual employment outcomes and employment performance indicators

296 graduates responded to the DLHE survey for 2003/04 graduates: 194 (66%) were employed/self employed, and 75 (25%) in further study, 10 (3.6%) unavailable for work and 17 (6%) unemployed and seeking work. Employment PI of 95.4% / Benchmark of 87.2% / Response rate of 88.1% 34 visits by the Employability Unit 35 visits by JM Faculty Committees established and inaugural meetings held 22 students attended pilot workshops New New Part of the revalidation process 2005-06 (PDP). Will require additional resources and expertise.

Company visits

Industry Advisory Committee

Enterprise and Employability Unit / Course Leaders Enterprise and Employability Unit

A minimum of 40 companies visited in 2005/06 2 meetings per Faculty Advisory Committee

Enterprise workshops

Enterprise Support Manager

Enterprise Resources Embed enterprise activities in the curriculum

Enterprise Support Manager Course Leaders / Enterprise Support Manager

25 students (including alumni and RaveMedia award winners) to attend the Creative Business Start-up Programme (6 workshops) Develop a series of enterprise materials and intranet site 100% of undergraduate and postgraduate courses to enterprise activities

Business plan competition

Enterprise and Employability master classes

Director for Strategic and Commercial Development and Enterprise Support Manager Enterprise Support Manager, Course Leaders and Industry Consultant

Review feasibility of introducing a business plan competition

New

Increase number of masterclasses

7 masterclasses organised

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Annual Enterprise and Employability Report, 2004/05

APPENDIX A Placement Host Organisations 2004/05 Course Animation Broadcasting Company Name Hardcash Post Production Indestructible Production Skaramoosh Absolute Post AHC Aquarium Studios Attic TV Banana Split Barbershop Sound BBC Leeds BBC NEWS BBC News BBC Post Production BBC Resources C4 Class Films Clearcut Pictures CNN Cruet Company CTV OB Deltatre Media DGP Soho Endemol English Cricket Board Enteraction Exposure Post Production Express Shopping Finish TV Fitzrovia Fitzrovia Post Free @ Last Fusion Post Ginger TV Granada Factual Holloway Film ITN ITV Kanal Turk Leopard Films Lipsync Post Lipsync Sound London Studios London TV

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Annual Enterprise and Employability Report, 2004/05

Fashion

LWT Mersey TV NBC Parthenon Partizan Picture Production Company QVC Royal Navy SBC Shooting Partners Talkback Thames - Family Affairs Talkback Thames - The Bill Target The Facility The Mill Thomas Cook TV TV Sports News Wall to Wall Wimbledon World of Wonder Yorkshire TV Alexander McQueen Alison Hume 101 Anna Vince Arena Camilla Staerk Cent Magazine Dazed & Confused Dusted Clothing Eley Kishimoto Exposure PR Frost French Future Lab Gharani Strock Hussain Chaylan Jenny Packham Jens Laugensen Jessica Ogden Jonathan Saunders Julian Macdonald Luella Marjan Pejowski Michico Koshino Molly Grad Mrs Jones Peter Jensen

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Annual Enterprise and Employability Report, 2004/05

Graphics

Interaction Interior Design Environment Architectures MA Moving Image

Preen Religious Clothing Robert Cray-Williams Roland Mouret Six Eight Seven Six Swash Tesco Vivienne Westwood Allies Corporate Edge HSAG Iris Salter Baxter SAS Design Kent Lyons Philips Design SAS Design Allies DEGW Ikea Wheel Group Skaramoosh Clares Close to Water Corporate Edge DEGW Epson Landor Associates MY Design Pineapple Contracts Unto this Last

Product and Furniture

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