ANNUAL ENTERPRISE AND EMPLOYABILITY REPORT 2005/06

Prepared by Helen Gleaves

Annual Enterprise and Employability Report, 2005/06

Annual Enterprise and Employability Report, 2005/06

Contents
1.0 2.0 Introduction Work Experience 2.1 Overview 2.2 Work Placement Support 2.2.1 Workshops 2.2.2 Enterprise and Employability Resource Centre 2.2.3 Work Placement Materials 2.3 Work Placement Quality Procedures and Feedback Careers Curriculum Development Enterprise Employer Contact Research Recommendations College-wide Targets for 2006/07 Page 1 1 1 2 2 3 4 4 5 5 5 6 6 6 7

3.0 4.0 5.0 6.0 7.0 8.0 9.0

Annual Enterprise and Employability Report, 2004/05

Annual Enterprise and Employability Report, 2005/06

1.0

Introduction The following report details activities relating to the work of the Enterprise and Employability Unit during 2005/06, including: • Work experience • Business start-up support • Careers information and guidance • Curriculum development • Enterprise and Employability Unit Resource Centre activity • Industry links Work Experience 1 Overview During 2005/06, 323 placements were organised by the Enterprise and Employability Unit. 255 of which were for students in the Faculty of Communication Media and 68 for students from the Faculty of Design. 264 employers hosted placements. 903 applications were received and processed. 2005/06 placement activity by course
Faculty Programme of study FdSc Broadcast Media Technology FdA Broadcast Operations and Production FdA Broadcast Post Production (inc Cert HE Broadcast Post Production FdA Computer Visualisation and Animation BA (Hons) Content Creation for Broadcast and New Media & BA (Hons) Animation FdA Creative Sound Design BA (Hons) Graphic Design BA (Hons) Moving Image BA (Hons) Fashion (2 yr) BA (Hons) Fashion (3 yr) BA (Hons) Interaction Design BA (Hons) Interior Design Environment Architectures BA (Hons) Product and Furniture Design TOTAL No. of placements 7 153 47 Companies offering placements 7 87 43 Applications received 22 443 113

2.0 2.1

Communication Media

1

1

14

31

43

110

6 7 3 21 39 3 2 3 323

7 6 3 21 39 3 2 2 264

6 64 20 35 53 16 3 4 903

Design

The data illustrates a shift in the nature of support for work experience within the Faculty of Design (except Fashion) and also Graphic Design and Moving Image. Increasingly, students are being encouraged to find their own placement in preparation for graduation. The Enterprise and Employability Unit supports on students on these courses in finding their own placement and also offers more detailed guidance on applying for work experience and career guidance.
1

Findings were collected by the Enterprise and Employability Unit and are of known placement activity. Data may not include placements organised independently of the Enterprise and Employability Unit / Course Leader.

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Annual Enterprise and Employability Report, 2005/06

2.2

Work Placement Support Students are supported throughout the period of work experience by the academic tutor and the Enterprise and Employability Unit. The academic tutor provides academic support, for example, assessment, project briefs, presentations, reports etc. The Enterprise and Employability Unit support students in applying for and finding placements, liaison with host organisations, support whilst on placement and involvement in post placement feedback. Support is offered through work experience workshops, one-to-one advice, resources from the Enterprise and Employability Unit Resource Centre, and materials and guidance documents.

2.2.1

Workshops A total of 52 workshops were organised, which were attended by 859 students. Details can be found below:
Course Type of Workshops Conducted CV & interview techniques Placement briefing CV & interview techniques Placement briefing Framestore applications level 2 CV & interview techniques Placement briefing CV & interview techniques Placement briefing Induction 1:1s Placement and CV workshop Interview techniques Final placement briefing Careers workshop (all 3rd years) Induction 1:1s Placement and CV workshop Interview techniques Final placement briefing Careers workshop (all 3rd years) Induction level 1 Work experience workshop CV workshops level 2 n/a n/a Work Placement Placement Surgery CV review and finding work CV review and finding work No. of Students Attended 95 95 24 24 28 8 8 36 36 21 21 17 18 21 34 39 39 39 34 39 See above 32 26 26 Date of Workshops Oct 05 June 06 Oct 05 Feb 06 April 06 Nov 05 June 06 Oct 05 June 06 Jan 06 Feb 06 Feb 06 Feb 06 March 06 June 06 Oct 05 Oct 05 Oct 05 Nov 05 Nov 05 See above Oct 05 Dec 05 Dec 05

FD Broadcast Operations & Production & FD Broadcast Media Technology FD Broadcast Post Production (inc Cert. H.E. Broadcast Post Production) FD Computer Visualisation & Animation and BA Animation FD Creative Sound Design BA Content Creation for Broadcasting & New Media

BA Fashion (2 years)

BA Fashion (3 years)

BA Graphic Design BA Interior Design Environment Architectures BA Interaction Design BA Moving Image BA Product & Furniture Design

22 13 27 3

Jan 06 Feb 06 Nov 05 Nov 05

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Annual Enterprise and Employability Report, 2005/06

2.2.2

Enterprise and Employability Unit Resource Centre During 2005/06, additional resources were added to the Enterprise and Employability Unit Resource Centre. More resources are required to bring the Centre in line with other HEIs. In addition, online tools need to be investigated and where appropriate implemented. The space is shared with RaveMedia and Short Courses, which is increasingly causing problems as there is no confidential space for guidance sessions. Based on recommendations from AGCAS and QAA, it is strongly recommended that a confidential one-to-one space is sought. In 2005/06, 1551 students arranged appointments with the Enterprise and Employability Unit. A breakdown by programme can be found below:
Course FD (Science) Broadcast Media Technology FD (Arts) Broadcast Operations & Production FD (Arts) Broadcast Post Production inc Cert HE Broadcast Post Production FD (Arts) Computer Visualisation & Animation & BA (Hons) Animation FD (Arts) Creative Sound Design BA (Hons) Content Creation for Broadcasting & New Media BA (Hons) Graphic Design BA (Hons) Moving Image Design Total for Faculty of Communication and Media BA (Hons) Fashion BA (Hons) Interaction Design BA (Hons) Interior Design Environment Architectures BA (Hons) Product and Furniture Design Total for Faculty of Design Diploma in Foundation Studies in Art and Design Total for Faculty of Further Education MA Interactive Digital Media Total for Faculty of Postgraduate Studies TOTAL No of student appointments per course 50 434 97 29 26 131 216 205 1188 189 61 15 89 354 7 7 2 2 1551

Students are also encouraged to ‘drop in’ to the Resource Centre to research and collect information. The number of students accessing the Resource Centre in this way is not recorded, as it is difficult to monitor. Equally, support and guidance via email and telephone is not formally recorded.

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Annual Enterprise and Employability Report, 2005/06

2.2.3

Work Placement Materials During the academic year 2005/06, work placement and careers materials were updated as part of the annual review process: • Student work placement guide – all students on placement received a copy. • Employer work placement guide – again, all employers hosting a placement were given an employer guides. • Handouts (CV writing, interview techniques, self-promotion, application letters, report writing and presentation skills) were distributed to all students preparing for work experience. Work Placement Quality Procedures and Feedback Procedures for enhancing quality and receiving feedback about the work placement scheme include: • Student feedback questionnaire. • Health and safety questionnaire. • Code of practice for placement learning. • Student presentations/debrief post-placement. Students present their experience to level one students and staff. Students are also asked to complete a report as part of the assessment. • Work placement guides for both students and employers, detailing the roles and responsibilities for all involved. • Use of a learning agreement where placement learning is assessed. Students are also encouraged to adopt a learning agreement where placements do not contribute to the programme. • Learning journals. • Employer feedback questionnaire. • Organisations are requested to return a copy of their equal opportunities policy/statement. All students and host organisations are given copies of the above questionnaires and agreements, and are requested to return completed questionnaires to the Enterprise and Employability Unit by the required date. However, despite continuous chasing, the response rate is relatively low. The College needs to explore ways of ensuring both students and employers return the necessary documentation to ensure quality of placement provision and that legislation is adhered to. It is strongly recommended that where placements are assessed, the procedures for agreeing placements are revised so that academic tutors ‘sign off’ the placement opportunity. This can be achieved through the learning agreement. Equally, placements with organisations who have not returned equal opportunities and health and safety documents should not be allowed.

2.3

3.0

Careers The majority of careers guidance has been channelled through the Enterprise and Employability Resource Centre and workshops as described above. In addition, a number of employability masterclasses were organised: • Getting into broadcasting / CV workshop led by industry representatives. • Ask the Board – a panel event, in which students had the opportunity to ask key members of the Broadcasting Advisory Board questions relating to changes and developments in the industry. • Alumni – a panel event with Ravensbourne alumni. • Pitching skills.

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Annual Enterprise and Employability Report, 2005/06

• • •

Freelancing. ROA Careers in Fashion.

432 vacancies were advertised during 2005/06, of which 355 were full-time; 21 freelance; 31 graduate work experience; 14 part-time; and 11 through agencies. The Enterprise and Employability Unit also promoted 35 graduaterelated careers events. 330 (88%) graduates responded to the 2004/05 Destination of Leavers from Higher Education survey: 211 (64%) were employed/self employed, and 97 (29%) in further study, 13 (4%) unavailable for work and 9 (3%) unemployed and seeking work. The College exceeded its HESA benchmark of 88.3% for the second time. The actual employment performance indicator was 93%. 4.0 Curriculum Development During 2005/06, the Enterprise and Employability Unit developed the Personal and Professional Development (PDP) strategy and associated units as part of the revalidation process. The focus of the strategy is to encourage students to reflect on, and articulate, their skills development to future employers. There is a 10 credit PDP unit at each level of study. Level one focuses on learning development, level two on industry awareness and preparing for work experience, and level three on freelancing and selfemployment. Enterprise In 2005/06, the Enterprise and Employability Unit delivered 2 iterations of the Creative Business Start-up Programme. The Programme was delivered by the Creative Industries Development Agency and consisted of 6 workshops: • First steps • Money, money, money • Marketing on a shoestring • Showing off • Protecting your ideas • Finance and funding Over 50 students and 25 graduates from animation, broadcasting, fashion, graphic design, interaction design, interior design environment architectures, moving image, and product and furniture design attended the workshops. Feedback from students was extremely positive, with students and alumni commenting on the added value of the sessions. Issues raised focused on the appropriateness of the content as students and alumni are at different stages. It was therefore agreed that separate workshops for alumni and students would be organised in the future. In 2005/06, the Emerald Fund was launched. This is a pre-commercial fund to support students and staff to exploit their intellectual property (IP). The initiative is funded by the LDA and Ravensbourne is one of eight London Universities participating in the project. To date, Ravensbourne has successfully supported 4 applications (3 from students and 1 from a tutor). The Emerald Fund raises issues relating to IP and ownership of ideas. For the Emerald Fund to succeed in Ravensbourne, the College needs to ensure that its IP policy is in place and that a programme of training is instigated.

5.0

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Annual Enterprise and Employability Report, 2005/06

During 2005/06, The Enterprise and Employability Unit has actively promoted National Council for Graduate Entrepreneurship (NCGE) initiatives. As a result, 8 students/graduates attended the Flying Start Rally in London in March 2006, and 1 student and 1 graduate were successfully accepted on to the NCGE/RSA 2-day intensive training programme in July 2006. 6.0 Employer Contact A role of the Enterprise and Employability Unit is to liaise with employers to develop mutually beneficial relationships for work experience, course contribution and job opportunities. Organisations are contacted in a number of ways, including mailshots, visits and networking. 40 companies were visited during 2005/06. The Enterprise and Employability Unit has played an active role in developing the Industry Advisory Boards. In 2005/06, it was decided that the Faculty of Design Industry Advisory Board should be split into two, forming a Fashion Industry Advisory Board and a Design Industry Advisory Board. The Broadcast Advisory Board established the ROA-BAB Industry Mentor Award in 2004/05. In 2005/06 4 students successfully applied for the awards, in leadership, team work and special contribution. 7.0 Research During 2005/06, Ravensbourne commission the Centre for Research and Evaluation, at Sheffield Hallam University to investigate the career pathways of Ravensbourne graduates and perceptions from industries in which graduates are working. Full details can be found at http://intranet.rave.ac.uk/employ/ In January 2006, The Enterprise and Employability Unit was commissioned to undertake research on behalf of the LDA and Greenwich Education Business Partnership to explore employer engagement in the proposed Creative and Media Specialist Diploma. 8.0 Recommendations Preparing this report has provided an opportunity to evaluate enterprise and employability activities. As a result, the following recommendations are: 1. Resources required to delivery PDP activities and to develop associated resources. 2. Employability targets, including work placement activity, to be built into course monitoring. 3. Work placement staff to be more integrated in course teams. 4. Careers provision to be enhanced. Additional careers resource required to improve the Resource Centre and provision, such as confidentiality space. 5. Placements with organisations who have not returned equal opportunities and health and safety documents should not be allowed. 6. Learning agreements and learning logs to be further embedded, with academic tutors ‘signing off’ placements as part of quality enhancement. 7. The size of the Destination of Leavers from Higher Education (DLHE) survey is growing year on year. Therefore, sufficient resources should be ‘ring-fenced’. This should be a centrally resourced activity.

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Annual Enterprise and Employability Report, 2005/06

8. Intellectual Property policy and training is required in order to fully exploit the Emerald Fund. A dedicated staffing-base is required to support applicants. 9.0
Target Activity Increase number of courses offering work experience Increase number of work placement opportunities Embed employability activities in the curriculum via PDP units, including work placement support and preparation Procedures reviewed (H&S, EO, feedback questionnaires, placement approval, dissemination of opportunities etc) as part of the Employability thematic audit. Focus on quality assurance Employability Unit Resource Centre Employment Bureau

College-wide Targets for 2006/07
Lead Responsibility Course leaders and HG Performance Indicator 100% of undergraduate and courses to include work placement opportunities or work based learning equivalent Baseline Position 2005/06 PDP units validated as part of the revalidation process Resources / Support Required

Employability Unit / Course Leaders Enterprise and Employability Unit / Course Leaders All undergraduate and postgraduate courses to include a ‘compulsory’ programme of support and preparation for work placements or WBL equivalent as part of the PDP level 2 unit Reviewed work experience procedures implemented 48 workshops delivered. Will require additional resources and expertise for teaching – needs to be built into course budget

Enterprise and Employability Unit

Return of H&S, EO and feedback questionnaires sporadic. Placement opportunities advertised via intranet, and emails. Estimated 2500 student enquiries to be recorded Relocation of Resource Centre.

Employability Unit

Increase number of students and staff using resources by 10% Increase number of vacancies advertised to both students and graduates by 10% Establish a tracking system Expand the careers library as part of the Employability Unit Resource Centre Intranet site and resources available

Enterprise and Employability Unit Enterprise and Employability Unit KB

Employment Bureau Employability Unit Resource Centre Develop careers materials and intranet site Embed careers activities in the curriculum via PDP units Careers Events Review CEIG provision and implement CEIG Code of Practice as part of the Employability Audit DLHE

HG and KB

Resources acquired in 2005/06 New

Resource budget required. Relocation of Resource Centre.

Course leaders, HG and KB

100% of undergraduate programmes to include PDP units

PDP units validated as part of the revalidation process New New

KB and HG HG and KB

Pilot recruitment event Reviewed careers provision implemented.

Will require additional resources and expertise for teaching – needs to be built into course budgets Needs appropriate resourcing

Undertake DLHE survey – January and April

Annual

Needs appropriate resourcing – staffing, prioritising, equipment and support.

Annual Employment Outcomes

College-wide

Maintain or increase annual employment outcomes and employment performance indicators

332 graduates responded to the DLHE survey for 2004/05 graduates: 202

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Annual Enterprise and Employability Report, 2005/06

(61%) were employed/self employed, and 96 (29%) in further study, 10 (3%) unavailable for work, 4 (1%) due to start work in the next month, 9 (3%) unemployed and seeking work, 3 (1%) other and 8 (2%) refused. 2003/04 Employment PI of 95.4% / Benchmark of 87.2% / Response rate of 88.1% 40 companies visited in 2005/06 2 meetings per Industry Advisory Board Needs to be led by the Faculty with support from the Enterprise and Employability Unit. Budget for meetings required. Requires additional funding. Need to pursue grant/funding applications

Company visits

Industry Advisory Committee

Enterprise and Employability Unit / Course Leaders Enterprise and Employability Unit / Faculty

Increase number of companies visited. 2 meetings per Faculty Advisory Committee per year

Enterprise workshops

HG

2 iterations of the Creative Business Start-up Programme (6 workshops)

Enterprise Resources Embed enterprise activities in the curriculum via PDP units Business plan competition

HG Course leaders and HG

Develop a series of enterprise materials and intranet site 100% of undergraduate programmes to include PDP units

50 students and 25 alumni attended workshops New PDP units validated as part of the revalidation process New

LP and HG

Review feasibility of introducing a business plan competition

Ravensbourne proof of concept fund

LP and HG

Review feasibility of developing a proof of concept fund

New. Emerald

Enterprise and Employability master classes Develop new programmes of study focusing on enterprise

HG, Course Leaders and JM Peter Pilgrim with HG

1 masterclass per term per Faculty

8 masterclasses organised New

Will require additional resources and expertise for teaching – needs to be built into course budgets Requires additional funding. Need to pursue grant/funding applications Requires additional funding. Need to pursue grant/funding applications Needs support of Faculty and in particular tutors

Proposals for new courses to include feasibility study (market research etc)

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