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Cisco Mobile Innovations 2013

:
Expanding New Business Opportunities for the Mobile Internet
Satish Iyer
SP Mobility Marketing
March 2013
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

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Indoor Location

New Markets

Internet of Everything

Intrinsic to SP Network Automated Decisions Resource Planning Targeted Promotion Location Telemetry Traffic Patterns REAL-TIME NEAR RT DATA HISTORICAL (BIG) DATA Time of Day Dwell Time PREDICTIVE DATA Object Correlation Geofencing Expected Outcomes .

Software Real Time Visibility. Control: Network & Users Infrastructure .

POLICY Orchestration ANALYTICS Software Monetization Optimization Indoor Location Premium Video Sponsored Data Access Transport Cloud Infrastructure .

Access Transport Software 3G SC Module for Cisco Aironet 3G Small Cell ASR 901S ANDSF SaMOG WSG Cisco Quantum™ • Network Abstraction Suite • Policy Suite • Analytics Suite • RAN Optimization Suite • WAN Orchestration Suite Cisco Mobility NEW Heterogeneous Access NEW Intelligent Network NEW Data Center Cloud .

Elasticity Accelerates New Business Opportunities Network Intelligence is the Foundation for Monetization and Value Creation CRS-3 NEW CRS-3 UCS Prime CDE-420 Videoscape Licensed Small Cells: • 3G Small Cell Module ASR 5500 ASR 9006 ASR 9006 ASR 5000 • 3G Small Cell • ASR 901S (Sm. Cell Router) ASR 903 • SaMOG ASR 903 • Wireless Security Gateway • Cisco Quantum™ featuring SON WLAN Controller ASR 901 ASR 901S ASR 901 ASR 901 X2 3G Module for Aironet 3G Small Cell Aironet 1552e SP Wi-Fi Aironet 1552e SP Wi-Fi CLOUD NETWORK ACCESS .

Elasticity Accelerates New Business Opportunities Quantum™ Software Suite Orchestration Abstraction Analytics and Policy Suites SON for Mobile SON for IP/MPLS CRS-3 CRS-3 UCS Virtualized Network Infrastructure Prime CDE-420 Quantum™ Software Suite IP Core ASR 5500 ASR 9006 Elastic Packet Core Data Center ASR 9006 ASR 5000 Elastic Packet Core IP Edge ASR 903 Videoscape Unity ASR 903 Mobile Backhaul ASR 901S WLAN Controller Mobile Backhaul Mobile Backhaul ASR 901 WLAN Controller ASR 901 ASR 901 X2 3G Module for Aironet 3G Small Cell Aironet 1552e SP Wi-Fi Aironet 1552e SP Wi-Fi .

Quantum NW Abstraction Suite Quantum Analytics Suite Quantum Policy Suite Quantum RAN Optimization Suite 3G Small Cell for Aironet EARTHCOM LTE MICROCELL .

QCI each is to congested user police If (Policy required (IMSI) traffic andto and ASR5K). all presents level usersend identities potential “Zero (IMSIs). a Cell-Sector ASR5K). Analytics Suite Policy Suite Network Abstraction Data Center Orchestration Conductor RAN Optimization ANDSF WAN Orchestration Service Chaining Service Catalog CRS-3 CRS-3 UCS Prime CDE-420 CSR-3 IP Core ASR 5500 ASR 9006 ASR 5500 EPC ASR 9006 IP Edge CSR-3 IP Core ASR 9006 ASR 5000 ASR 9006 IP Edge ASR 5000 EPC ASR 903 Videoscape Unity ASR 903 ASR 903 MBH ASR 901S Data Center ASR 903 MBH WLAN Controller ASR 901S SCBH ASR 901 MBH ASR 901 WLAN Ctrl ASR 901 ASR 901 MBH901 ASR ASRMBH 901 X2 3G Module for Aironet 3G Small Cell Aironet 1552e SP Wi-Fi Aironet 1552e SP Wi-Fi . and at Optimize Gateway provides Service a list Catalog (ASR at “High” of 5500/5000).Use Case Call Flow Deny RAN Location Move If Video Identify “Heavy Analytics OTT users Users and and User” Voice rate from are Subscriber triggers use routed limit Calls Licensed Policy alert Profiles to specific (Policy SPthat temporarily Video Wi-Fi and are applications Optimizer. using read lower for ANDSF. options Rate: message to alleviate to user the congestion. (ASR5500/5000).

Facebook. MyFitnessPal . Fitness.Quantum NW Abstraction Suite Quantum Analytics Suite Quantum Policy Suite New York City.95992W Device iPad 4 Connection LTE CONNECTION SPEED 12.67 Mbps DATA QUOTA BALANCE 1. Film 21:48 Sand Point Summer Apps: Yelp. NY 40.773639N. Lifestyle.95 Gb MOBILE USAGE ANALYTICS Web: Fashion. Twitter. -73. IMDB.

notification triggers redirect HTTP user tointo Policy user. to Content direct that our targeted selected user is running ads based based onlow historical on onreal-time her data and quota. andcan examines Low” Policy data user activity continuously. contextual information real-time from Analytics. determines Modifier content. a “Data user-related Policy Quota content.Use Case Call Flow Analytics Suite Policy Suite Network Abstraction Data Center Orchestration Conductor RAN Optimization ANDSF WAN Orchestration Service Chaining Service Catalog Derives Network Policy Upon choosing drives user Abstraction the profile Ad Sponsored issuance and preferences gathers of Supported Content. Analytics. ASR 5500 EPC CSR-3 IP Core CSR-3 IP Core ASR 9006 IP Edge ASR 9006 IP Edge ASR 903 MBH ASR 901S SCBH Data Center ASR 5000 EPC ASR 903 MBH ASR 901 MBH WLAN Ctrl ASR 901 MBH ASR 901 MBH . Header real sponsored time.

New Product/Solution Portfolio • Quantum Software Suite • Licensed Small Cell Solutions Enhanced Architecture for Business Agility .

Quantum Network Abstraction Suite extracts and harvests intelligence from the network Quantum Policy Suite programs network for customized user experiences Quantum Analytics Suite real-time analytics including location Quantum RAN Optimization Suite SON for Mobile Quantum WAN Orchestration Suite SON for IP/MPLS Cisco Quantum delivers on the promise of the intelligent mobile network .

No standardized network interface for applications 2. Accelerate Time to Revenue 2. 10K TPS per UCS Module Accelerate Service Velocity . Limited visibility and control of Network resources 3. Reduce cost and complexity of new services 3.Elasticity Enables Business Agility Solution Statements and Unique Cisco Value 1. Limited QoE due to “disconnect” between Network and Application layers Key Specs: 1. Virtualization delivers High Scalability and Resiliency 2. Multiple Data-feed processing capability 3. Enhance services with previously un-tapped data Problem Statements 1.

Traffic & network costs increase faster than revenue 2. Under 25 millisecond average latency for session authentication and modification 3. relevant promotions and superior experience Key Specs: 1. Service velocity means faster ROI Problem Statements 1. Low TCO through solution virtualization No third-party software licensing 3. Linear scalability no matter how fast you grow Gain the Elastic Network Intelligence Advantage . Unable to monetize “over-the-top” content 3. Purpose-built for virtualization & linear scalability 2.Better Economics & Flexibility Solution Statements and Unique Cisco Value 1. Need to differentiate through timely. Industry leading performance 250k TPS under real-world conditions 2.

more accurate data analysis and decision making Streaming Analytics drive Actionable Events .Real-Time Actionable Analytics Solution Statements & Unique Cisco Value • Advanced Real-Time Analytics • High Volume Data from Multiple Sources • Quality & Scalability Without Compromise Problem Statements • • • • Reduce data latency & increase accuracy React instantly to new opportunities Analytics that span multitude of media types Deep dive for SLA Monitoring & Root Cause Key Specs • Faster.

Elastic Packet Core Integration 3. 13K Records per Second per Gbps 2.Data-in-Motion Solution Statements and Unique Cisco Value 1. Near Real-Time actionable data Problem Statements 1. Need EPC-Cloud Integration Key Specs 1. Subscriber and Application Awareness 2. Correlates data from all ASR 5000 Series Services 3. HW UCS Blades and EMC Storage Subscriber – Application Awareness . Require full visibility into network 2. Need special visibility for Subscriber and Apps 3.

Wi-Fi Network visibility enables improved customer experiences Problem Statements 1.Data-in-Motion Solution Statements and Unique Cisco Value 1. Mobility Services Engine with Advanced Location Services license 2. Traffic Patterns. and Crowding Index Enhance Monetization and Experiences Through Analytics . Location analytics and reporting increases Wi-Fi network visibility 2. Limited ability to drive create revenue 3. Limited visibility into traffic information 2. Lack of visibly limits ability to improve customer experience Key Specs 1. Reports include Dwell Time. Added network intelligence creates new opportunities to monetize 3.

Dynamic. multi-tech and scalable 3. Multi-vendor. Heavy Mobile Data Usage 3. Optimize. 10% faster mobile broadband 3. Harmonize the RAN . 12% fewer dropped calls Organize. Un-predictable Mobile Usage 2. Feedback mechanism and ultra-fast optimization cycles (closed-loop) Problem Statements 1. 40% fewer loaded cells 2. Holistic. Quality and customer retention suffers Key Specs 1. Manage & harmonize all RAN technology layers (3G.Solution Statements and Unique Cisco Value 1. LTE & Wi-Fi) 2.

Prevent overbuilding (or underbuilding) the network 3. Discovery and Operations 2. Very Low-Touch On-boarding. design and operations) Problem Statements 1. cost efficiency and business agility throughout network life cycle (planning. Reduce TCO with Industry-leading design tools for IP/MPLS Network 2. Reduce transport OPEX by engineering and balancing traffic 2. Proactively optimize network through advanced modeling capabilities 3. Lightweight-client to visualize. simulate. troubleshoot. Modeling database allows near-real-time operational updates Intuitive Traffic Engineering WAN Orchestration . Operationally monitor. and optimize network 3. and ensure network Key Specs 1. Maximize service quality.Better Economics & Flexibility Solution Statements and Unique Cisco Value 1.

STILL HAVING TROUBLE GETTING A SIGNAL? .

3GPP Release 8 support for WCDMA/HSPA 2. secure.low cost . HSPA/HSPA+ Packet high speed data support Cisco Aironet 3600 With 3G Module 3G + Wi-Fi: fully integrated .high performance . Zero-touch configuration 3. Standards-based. How to backhaul traffic from small cells Key Specs (Speeds and feeds): 1. How to power licensed small cells 3. carrier-grade Problem Statements 1. Integration for Reduced CapEx and OpEx 2. R99 Voice support for high quality voice call 3.Better Economics & Flexibility Solution Statements and Unique Cisco Value 1. Where to hang licensed small cells 2.

Zero-touch configuration 3. High performance 3G voice and data 2. Support for both open and closed mode High Performance 3G Voice and Data for Enterprise . Increase indoor mobile capacity and coverage 2. Shift to indoor consumption of data Key Specs (Speeds and feeds): 1. Standards-based. Up to 16 simultaneous voice or data sessions 3.Accelerate the Mobile Internet Solution Statements and Unique Cisco Value 1. secure. Physical limit to spectrum availability 3. carrier-grade Problem Statements 1. Exponential growth in mobile data traffic 2.

2. 3. and WiFi management True Multi-Vendor Heterogeneous Network . 3. rugged. 2. Expanded small cell deployments create transport challenges External locations require compact. 5. Part of ASR 9x series Unified Mobile Backhaul IP65 hardened enclosure for outdoor installations Low power hardware with zero footprint L2. and MPLS deployment models 4 SFP & 2 Copper GE ports. L3.Unified Mobile Backhaul for All Radio Solution Statements and Unique Cisco Value 1. and varied. network models Key Specs 1. 2. PoE+. and aesthetically pleasing devices Deployment scale creates complex. 3. True Multi-Vendor “any-G” radio and backhaul Zero-Touch Provisioning for low TCO Best–in-Class user experience through Cisco’s superior routing and comprehensive OA&M Problem Statements 1. 4.

software application support. migration support • Manage: Network insight. detailed design • Build: Customized solution validation. preemptive issue resolution SMART SERVICE CAPABILITIES Unparalleled Experience and Expertise .With Services from Cisco Together with Its Partners SPs Succeed Through a Lifecycle Approach Customized to Their Needs: • Plan: Architectural consulting. integration. readiness assessment. deployment.

programmable architecture to capitalize on Data in Motion NEW NEW Innovation Leadership Market Leadership Heterogeneous Intelligent Data Center Access Network Cloud NEW .Cisco Mobility Elastic.

Thank You .