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Elizabeth Reed

lizvreed@me.com | lizreed.weebly.com | @lizvreed

PROFESSIONAL EXPERIENCE
KOB-TV ALBUQUERQUE, NEW MEXICO
WEB EDITOR JUNE 2013 - PRESENT
Lead producer of dayside homepage content, averaging 3.1 million pageviews per month in 2015.
Write breaking news stories and responsible for content selection and editing.
Manage social media pages and organize strategies for sweeps, major news events and severe weather.
Increased Facebook following by more than 100,000 likes in two years.
Craft breaking news and live video push alerts for the KOB mobile app and email subscribers.
Enhance web content with raw videos, graphics, photo slideshows and embedded social media.
Produce and anchor segments about trending Internet videos in the 6:30 p.m. weekday newscasts.
Train reporters, producers and assignment editors on web and social media best practices.
Winner of 2015 NMBA Golden Mike for Best Website.

WNWO-TV/NBC 24 TOLEDO, OHIO


INTERNET MANAGING EDITOR JUNE 2011 - PRESENT
Wrote news stories and managed website content via Barrington Interactive CMS.
Reviewed and edited the daily web copy and multimedia content for factual accuracy and sourcing.
Created social media campaigns that engage users with newsroom personnel and promote station loyalty.
Front web and social media segments on WNWO Today newscast to unite station online and TV presence.
Shoot, edit and package reports via Panasonic P2 HD camera and Avid Newscutter during sweeps.

KOMU-TV COLUMBIA, MISSOURI

WEB EDITOR, REPORTER, ANCHOR, PRODUCER AUG. 2010 - JUNE 2011


Edited and posted video from the newscasts using Avid Newscutter and Avid Active Content Manager.
Updated continuous news stories every 15 minutes and wrote breaking news content.
Managed reporter social media content on main KOMU Facebook and Twitter pages.

ZIMMER RADIO AND MARKETING GROUP COLUMBIA, MISSOURI

NEW MEDIA COORDINATOR JAN. 2011 - JUNE 2011


Performed Facebook audits for Zimmer Marketings clients by analyzing current page insights and content,
researching same-industry examples and providing suggestions for increasing engagement with followers.

SKILLS
Proficient with HTML, Google Analytics and content management systems like Wordpress and Avid.
Utilize Facebook Insights and social media management tools like Tweetdeck and Hootsuite daily.
Content selection and development for Facebook, Twitter, Instagram and YouTube.
Experienced with AP Style, AP ENPS and Avid Newscutter.

EDUCATION
UNIVERSITY OF MISSOURI COLUMBIA, MISSOURI
Bachelor of Journalism in Convergence, Magna Cum Laude Journalism Scholar
Bachelor of Arts in English, Magna Cum Laude Departmental Honors