THE PATH TO WEB NEXT

Peter H. Reiser
Principal Engineer CTO Office Sun Microsystems Inc. http://blog.sun.com/peterreiser
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Old World - Business Process
• Software to automate business process • 'Over served'

Tools Process

community

Sun Confidential: Internal Only

2

Web 1.0 - Have Lunch or 'Be Lunch'
• Standardization of Technology • 'Under served' • .com bubble
> Scared about

Consumer to business

dis-intermediation

community

Tools Processes Hope
Sun Confidential: Internal Only
3

Web 2.0 – Exhibitionism & Mashup

Netvibes.com

Community Tagging TechnologyProcesses Semantic Web Community Equity Open Source
Sun Confidential: Internal Only
4

Enterprise Web 2.0 Evolution
Enterprise 1.0
• Hierarchical structure • Fixed communication • Static knowledge • Isolates islands of knowledge • Information overflow • Centralized innovation processes • Monolithic software products • Quarterly releases
Source: Berlescon Studie

Enterprise 2.0
Project based communities Architecture of participation Organic development of knowledge Open and connected knowledge Personalized knowledge Innovation through combination Services oriented Architecture The perpetual beta
Sun Confidential: Internal Only
5

Web Next – Participate or Lose!

Community Tagging TechnologyProcesses Semantic Web

Community Equity
Sun Confidential: Internal Only

Open Source
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The Semantic Challenge

(dog=computer)

Sun Confidential: Internal Only

7

What is Semantic Web?

Sun Confidential: Internal Only

8

What is Java?

Sun Confidential: Internal Only

9

Web 2.0 to Web Next
Enterprise 2.0 • Project based communities • Architecture of participation • Organic development of knowledge • Open and connected knowledge • Personalized knowledge • Innovation through combination • Services oriented Architecture • The perpetual beta Enterprise n+1 Semantically interlinked communities Community Equity driven participation Semantic network knowledge Semantically connected personal knowledge Semantic based mashup of knowledge and business process Software as open source service Real time services
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Source: Ent 2.0 - Berlescon Studie extended by Peter H.Sun Confidential: Internal Only Reiser

Case study: Sun Micosystems

Community 1

Community 2

Community ..n

Community Equity (Contribution, Participation, Skills, Roles) Community Life Cycle Methodology (Build/Sustain/Archive) CE 2.0 architecture

6/14/07

Sun Confidential: For Review, Internal Only

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Pull To Push - The Power of Mashups
WHO I AM
My Personal info documents Namefinder Skills Experience My org Etc ...
MAKE IT BETTER ALL OF ME

MASHUP

WHAT I NEED
More training or certification

PERSONAL MASHUP SERVICE

ALL MY STUFF

To publish Find someone Be recognized A pay raise Etc ...

Sun Confidential: Internal Only

12

CE2.0:MyProfile Aggregator

Sun Confidential: Internal Only

13

CE2.0:Community Aggregator

Sun Confidential: Internal Only

14

Consistent Community Methodology
Sustain Build ...active mgmt ...Believing ...tracking ...Belonging ...brokers ...Excitement ..Buy-in“contract” Skills/Training Technical leadership Archive ...metrics ...lesson learned ..close down

Community 1

Community 2

Community ..n

Community Equity Measurement (Contribution, Parti cipation, Skills, Roles)

Community Life Cycle Methodology (Build/Sustain/Archive)

CE 2.0 architecture

CEC

Methodology (Roles, Process, Integrated Programs)

6/14/07

Sun Confidential: For Review, Internal Only

15

Community 1

Community 2

Community ..n

Community Equity
Contribution Equity CQ

Community Equity Measurement (Contribution, Parti cipation, Skills, Roles)

Community Life Cycle Methodology (Build/Sustain/Archive)

CE 2.0 architecture

Participation Equity PQ

Attachments

Blogs

Rate

Comments

CEpedia

IP

Personal Equity PEQ = CQ+PQ+SQ+RQ

Re-use

Tags

Skills Equity SQ Enterprise Skills Skills Rating Skills Tags

Role Equity RQ Formal Business
-Ambassadors -PE -CT

Informal

Training

CEQ=CQ(PEQs)+SQ(PEQs)
Sun Confidential: Internal Only

Projects

-CEpedia -adHoc -Tiger teams
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