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THE PATHTO WEB NEXT

Peter H. Reiser

Principal Engineer CTO Office Sun Microsystems Inc. http://blog.sun.com/peterreiser

Old World - Business Process • Software to automate business process • 'Over served' Tools

Old World - Business Process

Old World - Business Process • Software to automate business process • 'Over served' Tools Process

Software to automate business process

'Over served'

ToolsProcess community

Web 1.0 - Have Lunch or 'Be Lunch' • • Consumer to business • Standardization

Web 1.0 - Have Lunch or 'Be Lunch'

• • Consumer to business •
Consumer to business

Standardization of Technology

'Under served'

.com bubble

> Scared about dis-intermediation

community Tools Processes Hope

Web 2.0 – Exhibitionism & Mashup Netvibes.com Community Tagging Technology Processes Semantic Web Community

Web 2.0 – Exhibitionism & Mashup

Web 2.0 – Exhibitionism & Mashup Netvibes.com Community Tagging Technology Processes Semantic Web Community
Netvibes.com
Netvibes.com
Web 2.0 – Exhibitionism & Mashup Netvibes.com Community Tagging Technology Processes Semantic Web Community

Community Tagging

TechnologyProcesses Semantic Web

Community Equity

Open Source

Enterprise Web 2.0 Evolution Enterprise 1.0 • Hierarchical structure • Fixed communication • Static knowledge

Enterprise Web 2.0 Evolution

Enterprise 1.0

Hierarchical structure

Fixed communication

Static knowledge

Isolates islands of knowledge

Information overflow

Centralized innovation processes

Monolithic software products

Quarterly releases

Enterprise 2.0

Project based communitiessoftware products • Quarterly releases Enterprise 2.0 Architecture of participation Organic development of

Architecture of participationQuarterly releases Enterprise 2.0 Project based communities Organic development of knowledge Open and connected

Organic development of knowledge2.0 Project based communities Architecture of participation Open and connected knowledge Personalized knowledge

Open and connected knowledgeof participation Organic development of knowledge Personalized knowledge Innovation through combination

Personalized knowledgedevelopment of knowledge Open and connected knowledge Innovation through combination Services oriented

Innovation through combinationOpen and connected knowledge Personalized knowledge Services oriented Architecture The perpetual beta Source:

Services oriented ArchitecturePersonalized knowledge Innovation through combination The perpetual beta Source: Berlescon Studie Sun

The perpetual betaInnovation through combination Services oriented Architecture Source: Berlescon Studie Sun Confidential: Internal Only 5

Source: Berlescon Studie

Sun Confidential: Internal Only

5

Web Next – Participate or Lose! Community Tagging Technology Processes Semantic Web Community Equity Open

Web Next – Participate or Lose!

Web Next – Participate or Lose! Community Tagging Technology Processes Semantic Web Community Equity Open Source

Community Tagging

TechnologyProcesses Semantic Web

Community Equity Open Source

The Semantic Challenge (dog=computer) Sun Confidential: Internal Only 7

The Semantic Challenge (dog=computer)

The Semantic Challenge (dog=computer) Sun Confidential: Internal Only 7
The Semantic Challenge (dog=computer) Sun Confidential: Internal Only 7
What is Semantic Web? Sun Confidential: Internal Only 8

What is Semantic Web?

What is Semantic Web? Sun Confidential: Internal Only 8
What is Java? Sun Confidential: Internal Only 9

What is Java?

What is Java? Sun Confidential: Internal Only 9
What is Java? Sun Confidential: Internal Only 9
Web 2.0 to Web Next Enterprise 2.0 • Project based communities • Architecture of participation

Web 2.0 to Web Next

Enterprise 2.0

Project based communities

Architecture of participation

Enterprise n+1

Semantically interlinked communities• Architecture of participation Enterprise n+1 Community Equity driven participation Semantic network

Community Equity driven participationEnterprise n+1 Semantically interlinked communities Semantic network knowledge Semantically connected personal

Semantic network knowledgecommunities Community Equity driven participation Semantically connected personal knowledge Semantic based

Semantically connected personal knowledgeEquity driven participation Semantic network knowledge Semantic based mashup of knowledge and business process

Semantic based mashup of knowledge and business processnetwork knowledge Semantically connected personal knowledge Software as open source service Real time services •

Software as open source serviceSemantic based mashup of knowledge and business process Real time services • Organic development of knowledge

Real time servicesand business process Software as open source service • Organic development of knowledge • Open and

Organic development of knowledge

Open and connected knowledge

Personalized knowledge

Innovation through combination

Services oriented Architecture

The perpetual beta

Source: Ent 2.0 - Berlescon Studie extended by Peter H. Reiser

Sun Confidential: Internal Only

10

Case study: Sun Micosystems Community 1 Community 2 Community n Community Equity (Contribution, Participation, Skills,

Case study: Sun Micosystems

Community 1

Community 2

Community

n

Community Equity (Contribution, Participation, Skills, Roles)

Community Life CycleMethodology (Build/Sustain/Archive)

CE 2.0 archi tecture

6/14/07

Sun Confidential: For Review, Internal Only

11

Pull ToPush - The Power of Mashups WHO I AM MASHUP WHAT I NEED More

Pull ToPush - The Power of Mashups

WHO I AM MASHUP WHAT I NEED More training or certification Personal info My documents
WHO I AM
MASHUP
WHAT I NEED
More training or
certification
Personal info My documents
To publish
PERSONAL
ALL
ALL
MASHUP
MY
Namefinder
Find someone
OF ME
SERVICE
STUFF
Skills
Be recognized
Experience
A pay raise
My org
MAKE IT BETTER
Etc
Etc
Skills Be recognized Experience A pay raise My org MAKE IT BETTER Etc Etc Sun Confidential:
CE2.0:MyProfile Aggregator Sun Confidential: Internal Only 1 3

CE2.0:MyProfile Aggregator

CE2.0:MyProfile Aggregator Sun Confidential: Internal Only 1 3
CE2.0:Community Aggregator Sun Confidential: Internal Only 1 4

CE2.0:Community Aggregator

CE2.0:Community Aggregator Sun Confidential: Internal Only 1 4
Consistent Community Methodology Community 1 Community 2 Community n Community Equity Measurement (Contribution, Parti

Consistent Community Methodology

Community 1 Community 2 Community n
Community 1
Community 2
Community
n

Community Equity Measurement (Contribution, Parti cipation, Skills, Roles)

Community Li fe Cycle Methodology (Buil d/Sustain/Archive)

CE 2.0 archi tecture

Build Sustain Archive Believing active mgmt metrics Belonging tracking lesson learned Excitement brokers
Build
Sustain
Archive
Believing
active
mgmt
metrics
Belonging
tracking
lesson
learned
Excitement
brokers
close
down
Buy-in“contract”
Technical Skills/Training CEC leadership Methodology (Roles, Process, Integrated Programs)
Technical
Skills/Training
CEC
leadership
Methodology (Roles, Process, Integrated Programs)

6/14/07

Sun Confidential: For Review, Internal Only

15

Community Equity Community 1 Community 2 Community n Community Equity Measurement (Contribution, Parti cipation,

Community Equity

Community 1 Community 2 Community n
Community 1
Community 2
Community
n

Community Equity Measurement (Contribution, Parti cipation, Skills, Roles)

Community Li fe Cycle Methodology (Buil d/Sustain/Archive)

CE 2.0 archi tecture

Methodology (Buil d/Sustain/Archive) CE 2.0 archi tecture Contribution Equity CQ Participation Equity PQ Rate

Contribution Equity CQ

Participation Equity PQ

Rate Comments Attachments Blogs Personal Equity PEQ = CEpedia IP Re-use Tags CQ+PQ+SQ+RQ Role Equity
Rate
Comments
Attachments
Blogs
Personal Equity PEQ
=
CEpedia
IP
Re-use
Tags
CQ+PQ+SQ+RQ
Role Equity RQ
Skills Equity SQ
Formal
-Ambassadors
Business
-PE
-CT
Informal

Enterprise

Skills

Skills

Tags

Skills

Rating

Training

CEQ=CQ (PEQs) +SQ (PEQs)

Projects

-CEpedia -adHoc -Tiger teams
-CEpedia
-adHoc
-Tiger teams