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RESEARCH PAPER ON

MOBILE
WALLET
SUBMITTED TO: DR. SHWETA DIXIT
SUBMITTED BY:
ANAND AGRAWAL
KAUSHIK CHAKRAVARTHY
SURBHI GARG
JANHAVI KOTHARI
ABHISHEK NIRGUDKAR
SHWETAK SETHI
PRANAV TURAKIA

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Mobile wallets are essentially digital versions of traditional wallets


that someone would carry in their pocket. While there are many
variations, usually they can hold digital information about credit and
debit cards for making payments, store coupons and loyalty
programs, specific information about personal identity and more so
we are checking what are the main factors that are actually
contributing to the purchase of mobile wallet.

for more information refer excel sheets attached

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Q1. % Usage of mobile wallet vs occupation

% USAGE vs Occupation

32.2

23.73

44.07

3 to 5 times

Less than 2 times

More than 5 times

Result: The maximum users are student who use mobile wallet
Q2. % Usage vs the annual income

% USAGE vs Annual salary

32.2

23.73

44.07

3 to 5 times

Less than 2 times

More than 5 times

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Result: Maximum users are whose annual salary is between 5-10 lakh
of income

Q3. % Usage vs. Age

% USAGE vs Age

32.2

23.73

44.07

3 to 5 times

Less than 2 times

More than 5 times

Result: The maximum users are in age group between 18-25 i.e. young
people who uses mobile wallet
Q4. % Usage vs the frequency of usage in a month

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% USAGE vs Age

23.73

32.2

44.07

3 to 5 times

Less than 2 times

More than 5 times

Result: Mostly people do online transaction less than 2 times a month


FACTOR ANALYSIS

Through factor analysis we rate the factors which customers


consider while using mobile wallets. The following were
the results obtained in SPSS.

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Bartlett's Test of Sphericity

Approx. Chi-Square
df
Sig.

.635
58.786
6
.000

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Component Matrixa
Component
1
Safety

.591

EaseOfPayment

.759

KnowledgeOfUsing

.818

FrequencyOfUsing

.523

Extraction Method: Principal


Component Analysis.
a. 1 components extracted.

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As the KMO value (0.635) is greater than 0.6, we can go ahead


with factor analysis. From the Scree plot we observe
there is only one component whose eigen value is
greater than 1. This component contains the elements
which are interdependent. From the component matrix
we observe that Ease of Payment and Knowledge of
Using are the dominating factors as their contributing
value is greater than 0.8. Safety and Frequency of Using
are less contributing factors.

CHI SQUARE TEST:


Chi square test was carried out to find if there is a relationship
between a persons qualification and his preference for
payment system. These payment system are
Debit/Credit card, Net banking, COD and Digital wallet.

Ho : There is no relationship between qualification and


payment system used.
H1: There is a relationship between qualification and payment
system used.

Chi Square results:

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Chi-Square Tests
Asymp. Sig. (2Value
Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear Association
N of Valid Cases

df

sided)

17.148a

.046

17.211

.046

3.557

.059

118

a. 10 cells (62.5%) have expected count less than 5. The minimum


expected count is .28.

As we see the significance value is 0.046 which is less than


0.05. Therefore we reject H0. Therefore there is a
relationship between a persons qualification and the
payment system used.

ANNOVA
Q3. We use annova analysis to find the relationship between the usage of debit/credit
card, cash or mobile wallet.
H0: The average of all three is same
H1: The average of at least two is different
Ans:

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ANOVA
Usage
Sum of Squares

df

Mean Square

Between Groups

68.391

22.797

Within Groups

12.807

112

.114

Total

81.198

115

Sig.

199.357

.000

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Multiple Comparisons
Usage
Scheffe
(I)

(J)

family_incom family_incom

95% Confidence Interval

Mean
Difference

Std.

Lower

(I-J)

Error

5 lakh to 10

2 lakh to 5

-.19355

.08092

.133

-.4232

.0361

lakh

lakh
-1.46875*

.08020

.000

-1.6964

-1.2411

-2.00000*

.10796

.000

-2.3064

-1.6936

.19355

.08092

.133

-.0361

.4232

-1.27520*

.08522

.88

-1.5171

-1.0333

below 2 lakh

-1.80645*

.11174

.97

-2.1236

-1.4893

above 10

5 lakh to 10

1.46875*

.08020

.000

1.2411

1.6964

lakh

lakh
1.27520*

.08522

.700.

1.0333

1.5171

-.53125*

.11122

.680

-.8469

-.2156

2.00000*

.10796

.000

1.6936

2.3064

1.80645*

.11174

.700

1.4893

2.1236

.53125*

.11122

.60

.2156

.8469

above 10

Sig.

Bound

Upper Bound

lakh
below 2 lakh
2 lakh to 5

5 lakh to 10

lakh

lakh
above 10
lakh

2 lakh to 5
lakh
below 2 lakh
below 2 lakh 5 lakh to 10
lakh
2 lakh to 5
lakh
above 10
lakh

*. The mean difference is significant at the 0.05 level.

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Multiple Comparisons
Usage
Scheffe
(I)

(J)

95% Confidence Interval

Mean

family_incom family_incom

Difference

Std.

Lower

(I-J)

Error

5 lakh to 10

2 lakh to 5

-.19355

.08092

.133

-.4232

.0361

lakh

lakh
-1.46875*

.08020

.000

-1.6964

-1.2411

-2.00000*

.10796

.000

-2.3064

-1.6936

.19355

.08092

.133

-.0361

.4232

-1.27520*

.08522

.88

-1.5171

-1.0333

below 2 lakh

-1.80645*

.11174

.97

-2.1236

-1.4893

above 10

5 lakh to 10

1.46875*

.08020

.000

1.2411

1.6964

lakh

lakh
1.27520*

.08522

.700.

1.0333

1.5171

-.53125*

.11122

.680

-.8469

-.2156

2.00000*

.10796

.000

1.6936

2.3064

1.80645*

.11174

.700

1.4893

2.1236

.53125*

.11122

.60

.2156

.8469

above 10

Sig.

Bound

Upper Bound

lakh
below 2 lakh
2 lakh to 5

5 lakh to 10

lakh

lakh
above 10
lakh

2 lakh to 5
lakh
below 2 lakh
below 2 lakh 5 lakh to 10
lakh
2 lakh to 5
lakh
above 10
lakh

Usage
Scheffe
Subset for alpha = 0.05
family_income

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CHII SQUARE TEST


Q5. Effect of income, occupation, gender and age on online
shopping frequency.
Income
Null Hypothesis: H0: There is no relationship between income and
frequency of online shopping.
Alternate Hypothesis: H1: Online shopping frequency is significantly
influenced by income of the shopper.
The following were the results obtained in SPSS:

Crosstab
Count
Income
2

Shopping_Freq

Total
4

15

17

16

54

11

13

40

10

24

31

40

32

15

118

Total

Chi-Square Tests
Value

df

Asymp. Sig. (2sided)

.511

Likelihood Ratio

5.545

.476

N of Valid Cases

118

Pearson Chi-Square

5.257

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From the Chi-square test we can see that the Pearson Chi-square
value(2 sided) is greater than .025 (/2); so we cannot reject
the null hypothesis.
Occupation
Null Hypothesis: H0: There is no relationship between occupation and
frequency of online shopping.
Alternate Hypothesis: H1: Online shopping frequency is significantly
influenced by occupation of the shopper.

The following were the results obtained in SPSS:

Crosstab
Count
Occupation
bussiness

Shopping_Freq

Total
3

21

31

54

11

24

40

14

24

46

64

118

Total

Chi-Square Tests
Value

df

Asymp. Sig. (2sided)

8.887a

.180

Likelihood Ratio

8.984

.175

N of Valid Cases

118

Pearson Chi-Square

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From the Chi-square test we can see that the Pearson Chi-square
value(2 sided) is greater than .025 (/2); so we cannot reject
the null hypothesis.
Gender
Null Hypothesis: H0: There is no relationship between gender and
frequency of online shopping.
Alternate Hypothesis: H1: Online shopping frequency is significantly
influenced by gender of the shopper.
The following were the results
obtained in SPSS: Crosstab
Count
Gender
2

Shopping_Freq

Total
1

23

31

54

14

26

40

10

14

24

47

71

118

Total

Chi-Square Tests
Value

df

Asymp. Sig. (2sided)

.743

Likelihood Ratio

.600

.741

N of Valid Cases

118

Pearson Chi-Square

.595

From the Chi-square test we can see that the Pearson Chi-square
value(2 sided) is gretare than .025 (/2); so we can not reject
the null hypothesis.

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Age
Null Hypothesis : H0: There is no relationship between age and
frequency of online shopping.
Alternate Hypothesis: H1: Online shopping frequency is significantly
influenced by age of the shopper.
The following were the results obtained in SPSS:

Crosstab
Count
Age
1

Shopping_Freq

Total
3

45

54

32

40

15

24

92

18

118

Total

Chi-Square Tests
Value

df

Asymp. Sig. (2sided)

12.463a

.052

Likelihood Ratio

10.439

.107

N of Valid Cases

118

Pearson Chi-Square

From the Chi-square test we can see that the Pearson Chi-square
value(2 sided) is gretare than .025 (/2); so we can not reject
the null hypothesis.

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FACTOR ANALYSIS
Q6) Through factor analysis we rate the factors safety, ease of
payment, knowledge of using and frequency of using;
which customers consider while using mobile wallets.
The following were the results obtained in SPSS:
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Bartlett's Test of Sphericity

Approx. Chi-Square
df

.635
58.786
6

Sig.

.000

Component Matrixa
Component
1
Safety

.591

EaseOfPayment

.759

KnowledgeOfUsing

.818

FrequencyOfUsing

.523

Extraction Method: Principal


Component Analysis.
a. 1 components extracted.

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As the KMO value (0.635) is greater than 0.6, we can go ahead


with factor analysis. From the Scree plot we observe
there is only one component whose eigen value is
greater than 1. This component contains the elements
which are interdependent. From the component matrix
we observe that Ease of Payment and Knowledge of
Using are the dominating factors as their contributing
value is greater than 0.8. Safety and Frequency of Using
are less contributing factors.
Q7) Chi square test was carried out to find if there is a
relationship between a persons qualification and his
preference for payment system. These payment systems
are Debit/Credit card, Net banking, COD and Digital
wallet.
Ho : There is no relationship between qualification and
payment system used.
H1: There is a relationship between qualification and payment
system used.

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Chi Square results:


Chi-Square Tests
Asymp. Sig. (2Value
Pearson Chi-Square

df

sided)

17.148a

.046

17.211

.046

3.557

.059

Likelihood Ratio
Linear-by-Linear Association
N of Valid Cases

118

a. 10 cells (62.5%) have expected count less than 5. The minimum


expected count is .28.

As we see the significance value is 0.046 which is less than


0.05. Therefore we reject H0. Therefore there is a
relationship between a persons qualification and the
payment system used.

Q8) Through factor analysis we rate the factors like cash back,
discount, credit point, freebies and others; which
influence the users choice of mobile wallet.
The following were the results obtained in SPSS:

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Approx. Chi-Square
Bartlett's Test of Sphericity

df
Sig.

.684
205.436
10
.000

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Communalities
Initial

Extraction

Cash_back

1.000

.795

Discount

1.000

.774

Credit_point

1.000

.745

Freebies

1.000

.780

Other

1.000

.765

Extraction Method: Principal Component


Analysis.

Total Variance Explained


Component

Initial Eigenvalues
Total

% of Variance

Extraction Sums of Squared Loadings

Cumulative %

Total

% of Variance

Cumulative %

2.593

51.866

51.866

2.593

51.866

51.866

1.266

25.320

77.187

1.266

25.320

77.187

.477

9.544

86.730

.394

7.889

94.619

.269

5.381

100.000

Extraction Method: Principal Component Analysis.

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Component Matrixa
Component
Promotional

Others

offers
Cash_back

.675

-.582

Discount

.696

-.538

Credit_point

.844

.181

Freebies

.828

.307

Other

.505

.715

Extraction Method: Principal


Component Analysis.
a. 2 components extracted.

From the KMO analysis we can see that the Kaiser-MeyerOlin Measure of Sampling Adequacy is 0.684 i.e. greater than
0.5. Also from the communalities table we can see that all the
extraction values are greater than 0.6 i.e. significant. So we can
proceed for factor analysis. From the Total Variance Explained
table and Scree plot we can see that 77.187% of the

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information can be explained by 2 extractive factors and the


result can be clubbed to 2 subsets. From the component matrix
we can name the components as: 1. Promotional offers:
Cash back, discount, credit point and freebies. Among these
cash back, credit point and freebies have values greater than
0.8 i.e. these are more influential. Discount has value less than
0.8, so this is less influential.
2. Others: others.

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