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Research paper on mobile wallet usage in India based on primary data. Year: 2015

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You are on page 1of 20

MOBILE

WALLET

SUBMITTED TO: DR. SHWETA DIXIT

SUBMITTED BY:

ANAND AGRAWAL

KAUSHIK CHAKRAVARTHY

SURBHI GARG

JANHAVI KOTHARI

ABHISHEK NIRGUDKAR

SHWETAK SETHI

PRANAV TURAKIA

101

111

121

131

141

151

161

that someone would carry in their pocket. While there are many

variations, usually they can hold digital information about credit and

debit cards for making payments, store coupons and loyalty

programs, specific information about personal identity and more so

we are checking what are the main factors that are actually

contributing to the purchase of mobile wallet.

Page 1 of 20

% USAGE vs Occupation

32.2

23.73

44.07

3 to 5 times

Result: The maximum users are student who use mobile wallet

Q2. % Usage vs the annual income

32.2

23.73

44.07

3 to 5 times

Page 2 of 20

Result: Maximum users are whose annual salary is between 5-10 lakh

of income

% USAGE vs Age

32.2

23.73

44.07

3 to 5 times

Result: The maximum users are in age group between 18-25 i.e. young

people who uses mobile wallet

Q4. % Usage vs the frequency of usage in a month

Page 3 of 20

% USAGE vs Age

23.73

32.2

44.07

3 to 5 times

FACTOR ANALYSIS

consider while using mobile wallets. The following were

the results obtained in SPSS.

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

Bartlett's Test of Sphericity

Approx. Chi-Square

df

Sig.

.635

58.786

6

.000

Page 4 of 20

Component Matrixa

Component

1

Safety

.591

EaseOfPayment

.759

KnowledgeOfUsing

.818

FrequencyOfUsing

.523

Component Analysis.

a. 1 components extracted.

Page 5 of 20

with factor analysis. From the Scree plot we observe

there is only one component whose eigen value is

greater than 1. This component contains the elements

which are interdependent. From the component matrix

we observe that Ease of Payment and Knowledge of

Using are the dominating factors as their contributing

value is greater than 0.8. Safety and Frequency of Using

are less contributing factors.

Chi square test was carried out to find if there is a relationship

between a persons qualification and his preference for

payment system. These payment system are

Debit/Credit card, Net banking, COD and Digital wallet.

payment system used.

H1: There is a relationship between qualification and payment

system used.

Page 6 of 20

Chi-Square Tests

Asymp. Sig. (2Value

Pearson Chi-Square

Likelihood Ratio

Linear-by-Linear Association

N of Valid Cases

df

sided)

17.148a

.046

17.211

.046

3.557

.059

118

expected count is .28.

0.05. Therefore we reject H0. Therefore there is a

relationship between a persons qualification and the

payment system used.

ANNOVA

Q3. We use annova analysis to find the relationship between the usage of debit/credit

card, cash or mobile wallet.

H0: The average of all three is same

H1: The average of at least two is different

Ans:

Page 7 of 20

ANOVA

Usage

Sum of Squares

df

Mean Square

Between Groups

68.391

22.797

Within Groups

12.807

112

.114

Total

81.198

115

Sig.

199.357

.000

Page 8 of 20

Multiple Comparisons

Usage

Scheffe

(I)

(J)

family_incom family_incom

Mean

Difference

Std.

Lower

(I-J)

Error

5 lakh to 10

2 lakh to 5

-.19355

.08092

.133

-.4232

.0361

lakh

lakh

-1.46875*

.08020

.000

-1.6964

-1.2411

-2.00000*

.10796

.000

-2.3064

-1.6936

.19355

.08092

.133

-.0361

.4232

-1.27520*

.08522

.88

-1.5171

-1.0333

below 2 lakh

-1.80645*

.11174

.97

-2.1236

-1.4893

above 10

5 lakh to 10

1.46875*

.08020

.000

1.2411

1.6964

lakh

lakh

1.27520*

.08522

.700.

1.0333

1.5171

-.53125*

.11122

.680

-.8469

-.2156

2.00000*

.10796

.000

1.6936

2.3064

1.80645*

.11174

.700

1.4893

2.1236

.53125*

.11122

.60

.2156

.8469

above 10

Sig.

Bound

Upper Bound

lakh

below 2 lakh

2 lakh to 5

5 lakh to 10

lakh

lakh

above 10

lakh

2 lakh to 5

lakh

below 2 lakh

below 2 lakh 5 lakh to 10

lakh

2 lakh to 5

lakh

above 10

lakh

Page 9 of 20

Multiple Comparisons

Usage

Scheffe

(I)

(J)

Mean

family_incom family_incom

Difference

Std.

Lower

(I-J)

Error

5 lakh to 10

2 lakh to 5

-.19355

.08092

.133

-.4232

.0361

lakh

lakh

-1.46875*

.08020

.000

-1.6964

-1.2411

-2.00000*

.10796

.000

-2.3064

-1.6936

.19355

.08092

.133

-.0361

.4232

-1.27520*

.08522

.88

-1.5171

-1.0333

below 2 lakh

-1.80645*

.11174

.97

-2.1236

-1.4893

above 10

5 lakh to 10

1.46875*

.08020

.000

1.2411

1.6964

lakh

lakh

1.27520*

.08522

.700.

1.0333

1.5171

-.53125*

.11122

.680

-.8469

-.2156

2.00000*

.10796

.000

1.6936

2.3064

1.80645*

.11174

.700

1.4893

2.1236

.53125*

.11122

.60

.2156

.8469

above 10

Sig.

Bound

Upper Bound

lakh

below 2 lakh

2 lakh to 5

5 lakh to 10

lakh

lakh

above 10

lakh

2 lakh to 5

lakh

below 2 lakh

below 2 lakh 5 lakh to 10

lakh

2 lakh to 5

lakh

above 10

lakh

Usage

Scheffe

Subset for alpha = 0.05

family_income

Page 10 of 20

Q5. Effect of income, occupation, gender and age on online

shopping frequency.

Income

Null Hypothesis: H0: There is no relationship between income and

frequency of online shopping.

Alternate Hypothesis: H1: Online shopping frequency is significantly

influenced by income of the shopper.

The following were the results obtained in SPSS:

Crosstab

Count

Income

2

Shopping_Freq

Total

4

15

17

16

54

11

13

40

10

24

31

40

32

15

118

Total

Chi-Square Tests

Value

df

.511

Likelihood Ratio

5.545

.476

N of Valid Cases

118

Pearson Chi-Square

5.257

Page 11 of 20

From the Chi-square test we can see that the Pearson Chi-square

value(2 sided) is greater than .025 (/2); so we cannot reject

the null hypothesis.

Occupation

Null Hypothesis: H0: There is no relationship between occupation and

frequency of online shopping.

Alternate Hypothesis: H1: Online shopping frequency is significantly

influenced by occupation of the shopper.

Crosstab

Count

Occupation

bussiness

Shopping_Freq

Total

3

21

31

54

11

24

40

14

24

46

64

118

Total

Chi-Square Tests

Value

df

8.887a

.180

Likelihood Ratio

8.984

.175

N of Valid Cases

118

Pearson Chi-Square

Page 12 of 20

From the Chi-square test we can see that the Pearson Chi-square

value(2 sided) is greater than .025 (/2); so we cannot reject

the null hypothesis.

Gender

Null Hypothesis: H0: There is no relationship between gender and

frequency of online shopping.

Alternate Hypothesis: H1: Online shopping frequency is significantly

influenced by gender of the shopper.

The following were the results

obtained in SPSS: Crosstab

Count

Gender

2

Shopping_Freq

Total

1

23

31

54

14

26

40

10

14

24

47

71

118

Total

Chi-Square Tests

Value

df

.743

Likelihood Ratio

.600

.741

N of Valid Cases

118

Pearson Chi-Square

.595

From the Chi-square test we can see that the Pearson Chi-square

value(2 sided) is gretare than .025 (/2); so we can not reject

the null hypothesis.

Page 13 of 20

Age

Null Hypothesis : H0: There is no relationship between age and

frequency of online shopping.

Alternate Hypothesis: H1: Online shopping frequency is significantly

influenced by age of the shopper.

The following were the results obtained in SPSS:

Crosstab

Count

Age

1

Shopping_Freq

Total

3

45

54

32

40

15

24

92

18

118

Total

Chi-Square Tests

Value

df

12.463a

.052

Likelihood Ratio

10.439

.107

N of Valid Cases

118

Pearson Chi-Square

From the Chi-square test we can see that the Pearson Chi-square

value(2 sided) is gretare than .025 (/2); so we can not reject

the null hypothesis.

Page 14 of 20

FACTOR ANALYSIS

Q6) Through factor analysis we rate the factors safety, ease of

payment, knowledge of using and frequency of using;

which customers consider while using mobile wallets.

The following were the results obtained in SPSS:

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

Bartlett's Test of Sphericity

Approx. Chi-Square

df

.635

58.786

6

Sig.

.000

Component Matrixa

Component

1

Safety

.591

EaseOfPayment

.759

KnowledgeOfUsing

.818

FrequencyOfUsing

.523

Component Analysis.

a. 1 components extracted.

Page 15 of 20

with factor analysis. From the Scree plot we observe

there is only one component whose eigen value is

greater than 1. This component contains the elements

which are interdependent. From the component matrix

we observe that Ease of Payment and Knowledge of

Using are the dominating factors as their contributing

value is greater than 0.8. Safety and Frequency of Using

are less contributing factors.

Q7) Chi square test was carried out to find if there is a

relationship between a persons qualification and his

preference for payment system. These payment systems

are Debit/Credit card, Net banking, COD and Digital

wallet.

Ho : There is no relationship between qualification and

payment system used.

H1: There is a relationship between qualification and payment

system used.

Page 16 of 20

Chi-Square Tests

Asymp. Sig. (2Value

Pearson Chi-Square

df

sided)

17.148a

.046

17.211

.046

3.557

.059

Likelihood Ratio

Linear-by-Linear Association

N of Valid Cases

118

expected count is .28.

0.05. Therefore we reject H0. Therefore there is a

relationship between a persons qualification and the

payment system used.

Q8) Through factor analysis we rate the factors like cash back,

discount, credit point, freebies and others; which

influence the users choice of mobile wallet.

The following were the results obtained in SPSS:

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

Approx. Chi-Square

Bartlett's Test of Sphericity

df

Sig.

.684

205.436

10

.000

Page 17 of 20

Communalities

Initial

Extraction

Cash_back

1.000

.795

Discount

1.000

.774

Credit_point

1.000

.745

Freebies

1.000

.780

Other

1.000

.765

Analysis.

Component

Initial Eigenvalues

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

2.593

51.866

51.866

2.593

51.866

51.866

1.266

25.320

77.187

1.266

25.320

77.187

.477

9.544

86.730

.394

7.889

94.619

.269

5.381

100.000

Page 18 of 20

Component Matrixa

Component

Promotional

Others

offers

Cash_back

.675

-.582

Discount

.696

-.538

Credit_point

.844

.181

Freebies

.828

.307

Other

.505

.715

Component Analysis.

a. 2 components extracted.

From the KMO analysis we can see that the Kaiser-MeyerOlin Measure of Sampling Adequacy is 0.684 i.e. greater than

0.5. Also from the communalities table we can see that all the

extraction values are greater than 0.6 i.e. significant. So we can

proceed for factor analysis. From the Total Variance Explained

table and Scree plot we can see that 77.187% of the

Page 19 of 20

result can be clubbed to 2 subsets. From the component matrix

we can name the components as: 1. Promotional offers:

Cash back, discount, credit point and freebies. Among these

cash back, credit point and freebies have values greater than

0.8 i.e. these are more influential. Discount has value less than

0.8, so this is less influential.

2. Others: others.

Page 20 of 20

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