Personal Branding

Working Plan
1. Who am I? 2. What do I do?
experiences skills

for freelancers, consultants, professionals

personality abilities passions objectives

consistency

Guiding Principles
be distinctive be credible

be sustainable

mission, vision, values

Swot analysis
Strengths Weaknesses

3. What do I sell?
performance

knowledge services know how

Opportunities

Threats

4. Who is my target?

Analyze Do

Process

Plan

5. What is my competitive advantage?
performance

consumers companies public agencies - associations
expertise reputation

Monitor

6. Why choose me?
off line

cost of access and use

network relation

7. How can I promote?
e-book presentations

value proposition - positioning on line
mobile wiki blog social media

events

c o n t en t s t r a te g y

articles

8. How can I grow my network?
events community associations
training

newsletter

video

interviews

9. How can I improve my experience?
partnership innovation

10. How do I measure my reputation?
tools parameters qualitative quantitative

Stefano Principato 2010

http://marketingpersonale.blogspot.com