An Approach to a Knowledge Reconstruction Engine for Supporting Event Planning

Shigeki Amitani, Mikihiko Mori and Koichi Hori Department of Advanced Interdisciplinary Studies, The University of Tokyo

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Outline
• • • • • • Background Our Approach -- What is “Knowledge Reconstruction” ? Experiments & Methodology An Example of Knowledge Reconstruction System Image & Expected Interaction Future Work

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Background • Event Planning:
– Designing process with implicit knowledge of an experienced planner

• Evaluation of an Event’s Effects:
– Questionnaires (5-point scale, free-answer)

• Feedback to planners:
– Statistical data and visitors’ comments
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Problems • Planners cannot obtain strategic knowledge:
– Statistical data do not tell why the results were obtained. = lacking its contexts

• There is no systematic feedback to planners:
– It is difficult to accumulate and utilize knowledge about event-plannings.

à No persuasive accountability to clients
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Our Approach
“How and what knowledge can be utilized?”

• To see if planners’ intentions and visitors’ impressions are matched, we are going to articulate gaps between them • To establish a feedback loop in event planning process à supported by Knowledge Reconstruction System • To support persuasive explanation to clients

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What is “Knowledge Reconstruction” ?
Create New Knowledge

Obtain Knowledge

Utilize Knowledge

• Knowledge should be not only obtained, but created and utilized dynamically.
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To Utilize Knowledge
• It is necessary to know “a context where knowledge is produced” [Fischer, 2001] • That is why planners cannot utilize statistical data as knowledge.

à We are going to provide “knowledge with its real context”.
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Experiments
• World PC Expo 2001 (19-22 Sep. ’01) – FUJI Xerox – Canon – Toshiba • Tokyo Motor Show 2001 (26 Oct. – 7 Nov. ’01) – SUBARU
(both in Makuhari Messe, Japan)

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Methodology • Planners’ Intention:
à “What and how did you implement to express event concepts?”

• Visitors’ Impression:
– Let subjects browse in a booth / booths with a recording device – Interview with “Retrospective Report Method” à “What did you look at?” “What did you think about it?” “Then how did you behave?”
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à Compare them

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A Recording Unit and Protocol Data

DV Camera

developed (?) at AI Lab, RCAST

time Thought Action 17.45 Percieved ofIthe filling in a questionnaire if I c Explanation Objectbooth what it •¨ the questi •¨ don't care is 18.16 I'm Fill up 19.38 I finished writing at the explained •¨ Stand 19.50 I'm goingasklook much it at a staff to how •¨ Move to an ex 20.30 I want to •¨ Look is
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An Example of Obtained Knowledge
• At Motor Show: Interaction with the other visitors – “A companion took a picture with a family. Both of the companion and the child smiled. My (= the subject's) children also like cars. They would be delighted if I took them here. That is a good idea.” à This knowledge caused a new strategy
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A New Strategy was Produced • A planner hit upon a new strategy:
– “By inviting customers’ families, the other visitors can feel in the way mentioned. Moreover, the invited family will also feel better because they feel “they are invited as special guests” and this family can enjoy being a customer of the company, which will be great benefit to the company, too.”
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An Good Example of Knowledge Reconstruction
• Following pieces of knowledge are not anything new, but their combination results in a new strategy.
– – – – There are interactions among visitors. People will be glad if they are invited as “special guests”. If visitors like the company, it is benefit for the company. And so on

à To utilize “knowledge”, it should be accompanied with “contexts where knowledge was produced” which normal statistical data lack.
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Knowledge Reconstruction System
• To discover knowledge from a large amount of data • To construct a case base with obtained knowledge for future utilization • To let planners understand the knowledge for creating new knowledge • To explain in a persuasive way to promote clients’ understanding

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System
• ChronoSpace
– A tool for browsing a visitor’s protocol in a microscopic way

• ContextMap
– A tool for browsing event objects with “interesting phenomena” in a macroscopic way

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System Image
ChronoSpace: A visitor’s flow in an event ContextMap: All focused data are arranged
Search Protocol Data

Concept car (An instance from the other event)
Protocol at a selected point

Rally car stage Main stage

Companion

A point where verbal report was produced Successful instance Locations of objects are calculated along with their similarity Unsuccessful instance in terms of their effect on the visitors’ mental impressions

Instances the planner focused on
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Future Work
• • • • Interaction Design for real workflow Construction of system prototype Trial use and observation of planner’s usage Refine the system

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acknowledgement

we really appreciate for kind help of: … ms. hiroko Shoji and mr. hirohito shibata … members of our laboratory … Dentsu Inc. … and all of the people who gave us supports
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